Media Literacy Educatin SEC (2020) SEC SYLLABUS / LEARNING AND ASSESSMENT PROGRAMME
Cntents Intrductin... 3 Part A: General Plicies... 5 A.1. Prgramme Aim and Objectives... 5 A.2. Definitins/ Terminlgy... 6 A.3. Assessment... 8 A.3.1. Scpe... 8 A.3.2. Prgramme Grade... 8 A.3.3. Imprtant Cnditins... 8 A.3.4. Re-Sits... 8 A.4. Quality Assurance... 9 Part B: Unit Specificatins... 9 B.1. Intrductin... 9 B.2. Interpreting the Unit Specificatins.... 10 B.2 Unit 1: The Media and Me... 11 Learning Outcmes... 11 Unit Cntent... 12 Assessment Criteria... 14 Assessment criteria Marking scheme... 15 B.3 Unit 2: Cmmunicating Me... 16 Learning Outcmes... 16 Unit Cntent... 17 Assessment Criteria... 20 Assessment criteria Marking scheme... 21 B.4 Unit 3: Creative and Cllabrative Me... 22 Learning Outcmes... 22 Unit Cntent... 23 Assessment Criteria... 26 Assessment criteria Marking scheme... 27 Appendix 1 Suggested Resurces... 28 2 P a g e
Intrductin The aim f this learning and assessment prgramme is fr secndary schl learners t develp media literacy by becming media partners and discerning selectrs f media prducts. Als t assist secndary schls t manage vcatinal prgrammes, specifically in the planning and implementatin f the prgramme delivery. This learning and assessment prgramme is structured int tw parts, namely Part A: General Plicies Part B: Unit Specificatins In Part A, the verall aim and bjectives f the prgramme are explained. Imprtant terms that will be used in the LAP (Learning and Assessment Prgramme) will be defined. Additinally, plicies, guidelines and strategies related t assessment practices are dcumented in this sectin. Quality Assurance prcesses and prcedures are als dcumented in Part A f this dcument. In Part B, the detailed specificatin f the three units that are t be implemented are prvided fr each unit. The learning utcmes, tgether with a brief descriptin f the unit are als stipulated. The assessment criteria fr each unit, tgether with assessment methds that are t be applied, are presented in this part f the dcument. In rder t ensure effective implementatin f the prgramme, imprtant standards and quality assurance prcesses and prcedures have t be adpted. Standard templates will be prvided in a separate dcument and will be structured as presented in the table prvided verleaf. 3 P a g e
Reference Template A Assignment Brief Frnt Sheet A Recrd f Internal Verificatin Assignment Brief A Recrd f Internal Verificatin Assessment Decisin A Unit Tracking Sheet Template QA Internal Verificatin Reprt Templates QA External Verificatin Reprt Templates Legend: A: Assessment QA: Quality Assurance 4 P a g e
Part A: General Plicies A.1. Prgramme Aim and Objectives The aim f the vcatinal prgramme in Media Literacy Educatin is t prvide learners with the underpinning knwledge related t Media Literacy Educatin. By the end f the prgramme, candidates are expected t have gained basic skills and knwledge abut the key aspects f media which are impacting their life n everyday basis Upn cmpleting this prgramme, learners shuld be able t: 1. Understand the imprtance and impact f media. 2. Safely and respnsibly access a variety f media texts frm different media platfrms. 3. Develp the ability t analyse and critically appraise varius media prducts fr specific audiences. 4. Cllabratively and creatively develp media prducts fr varius media platfrms. 5. Act as a respnsible digital citizen. 5 P a g e
A.2. Definitins/ Terminlgy SEC (2020): Media Literacy Educatin Term Definitin Assessr The persn respnsible t grade the candidates wrk, issue a mark and determine the candidates final grade. Assessment (Cntinuus) A number f tasks given t the candidate during the curse; these culd be an individual task r as grup wrk. Cntrlled Assessment An assessment in the frm, f an examinatin and cnducted within a schl envirnment. The minimum time fr this assessment is 1 hur. Learning Outcme Learning Outcmes are statements, which describe what a qualificatin represents in terms f knwledge, skills and cmpetences. The Malta Qualificatins Framewrk (MQF) defines a learning utcme as what a learner understands and is capable f ding at the end f the learning prcess. Knwledge Knwledge refers t the understanding f basic, factual and theretical infrmatin, which is traditinally assciated with frmal learning but can als be acquired frm infrmal and nn-frmal learning. Skills Skills imply the applicatin f acquired knwledge and understanding in different cntexts. A skill may be the result f frmal learning r f repetitive wrk in an infrmal setting. Cmpetences Each cmpetence is defined as a cmbinatin f knwledge and skills and is assciated with the level f autnmy and respnsibility that the persn is expected t have at that level. Unit Cntent The unit cntent is the cntent required t be cmmunicated and given t the candidate per learning utcme. Each learning utcme must have cntent related t it and this cntent must be delivered t give the candidates the tls t achieve that utcme. Assessment Grading Criteria A descriptin f what a candidate is expected t d in rder t demnstrate that a learning utcme has been achieved. Sample f Wrk The internal r external verifier gathers a representative sample f the candidates wrk t be verified. Quality Assurance T assure the standards and quality f the learning assessment prgramme. Malta Qualificatin Framewrk The Malta Qualificatins Framewrk (MQF) prvides an indicatin f the level f difficulty as a benchmark fr a qualificatin, which needs t be assigned a level, and mapped t the framewrk. The MQF has level descriptrs frm Level 1 t 8. The level descriptrs are useful fr educatin and training prviders as they describe the Knwledge, Skills and Cmpetences and a set f Learning Outcmes, which indicate t the learner the end f a learning prcess. 6 P a g e
Synptic Assessment A Synptic Assessment can be defined as an assessment, which is designed t cver all the assessment grading criteria fr a given unit. 7 P a g e
A.3. Assessment A.3.1. Scpe Assessment is an imprtant element in any learning prcess. In rder t ensure that assessment infrms candidates and at the same time meets imprtant cnditins f reliability, validity and fairness, imprtant rules and prcedures must be adhered t. In particular, the assessment regulatins and prcedures that are explained in this sectin will ensure that assessments are: Of the required standard, quality and level Fair fr all learners Valid and reliable Each unit will be assessed by means f three assignments, ne f which must be an assessment cnducted within a cntrlled schl envirnment. The assessment mde/type, criteria t be assessed and marks distributin are explained in Part B f the prgramme as part f the unit specificatins. A.3.2. Prgramme Grade A cumulative percentage mark, calculated n the basis f a sum ttal f all the 3 units, determines the final grade f candidates/ learners. Candidates/ Learners may qualify fr Grades 1, 2, 3, 4, 5, 6 and 7. The results f candidates/learners wh d nt btain at least a Grade 7 shall remain unclassified. A.3.3. Imprtant Cnditins Candidates must btain a minimum f 50 marks in each unit in rder t btain a grade classificatin. If a candidate btains a minimum f 50 in tw units, but fails t satisfy the examiner in the remaining unit, s/he may be eligible t btain Grade 6 r Grade 7. If a candidate btains less than 120 marks, his grade will be Unclassified. The same applies if a candidate des nt btain at least 50 marks in tw units by the end f the prgramme. A.3.4. Re-Sits If fr a given unit, the ttal mark gained by a candidate is less than 50 marks, s/he will be eligible t re-sit. The re-sit assessment must cnsist f a synptic assessment cnducted within a schl-cntrlled envirnment during the same academic year. The highest pssible mark that may be btained in this case is 60 marks. Candidates wh btained an average f 50 marks r mre n cmpletin f the three tasks fr a given unit will nt be eligible fr a re-sit t better their riginal mark. Candidates wh miss the cntrlled assessment fr a justifiable reasn will be eligible t sit fr the synptic assessment and may btain full marks. The mark btained in this assessment will replace the cntrlled assessment mark. The cntrlled assessment must nt be mre than 2 hurs lng. 8 P a g e
A.4. Quality Assurance An imprtant aspect f this prgramme is the quality assurance prcess that must be cnducted thrughut the implementatin f the prgramme. Three main prcesses are t be cnducted as stipulated in the table belw. Internal Verificatin f Assessment Briefs All assessment briefs are t be internally verified befre being issued t the candidates. Within this prcess imprtant checks relating t learning utcmes, criteria t be assessed, validated and reliability are t be perfrmed. Internal Verificatin f Assessment Decisins Once learners cmplete their wrk and assessments have been crrected, a representative sample f learners wrk is t be internally verified. External Verificatin The prcess f external verificatin will ensure that prgramme quality and standards criteria are met. Part B: Unit Specificatins B.1. Intrductin This part f the prgramme guide prvides detailed specificatin fr each f the 3 units that are t be implemented fr the successful cmpletin f the prgramme. The curriculum design adpted fr the develpment f the units f study is based n the learning utcmes apprach. The latter can be defined as written statements f what a learner shuld be able t d/knw/apply by the end f the learning prcess. The structure f the unit specificatins is presented belw: 9 P a g e
B.2. Interpreting the Unit Specificatins. Under each grading criterin all the cntent that has t be cvered can be fund. Examples (e.g.), semi-clns and cmmas are used in the Learning and Assessment Prgramme. When semi-clns are used the students shuld be assessed n all the cntent prescribed. Hwever, when the list is headed with example (e.g.), all the cntent is t be cvered but the students are expected t be assessed n mre than 50% f the cntent prescribed fr that grading criterin. In each grading criterin there is a cmmand verb which specifies the level f cntent expected by the student, such as list, identify, utline, describe, explain etc. These verbs are defined by MATSEC in the glssary f verbs available n their website. It is f vital imprtance that the cmmand verbs specified in the grading criteria remain unchanged in the assignment brief. 10 P a g e
B.2 Unit 1: The Media and Me Unit 1 Unit Descriptin The Media and Me This unit aims t encurage students t explre the media wrld in terms f cntent and cntext, and its rle in sciety. The learners will be given the pprtunity t explre the relatinship between media and sciety thrugh develping an understanding f the key aspects f media and applying these analytically. The unit helps them t engage with analytical tls t examine hw sciety is represented n the media, and hw sciety impacts the media prducer s creative decisins. In this unit learners will have the pprtunity t explre hw different media cntexts, including the different media platfrms, audiences, institutins etc., shape the audience s perspective f what is prtrayed as reality in the media. Learners will be able t test their knwledge thrugh a hands-n and active apprach type f learning. In this way they will be able t apply thery learnt and discussed in class. This will enable them t use cameras in an effective manner in rder t achieve their aims creatively and effectively. Mrever, learners will becme familiar with the varius uses f basic equipment related t phtgraphy. Learners will then have the pprtunity t wrk n a practical task independently, in which they will be required t prduce a series f phtgraphs. Learning Outcmes Upn cmpletin f this unit the learner will be able t: LO 1. Understand hw the different media cntexts impact media cntent. LO 2. Knw hw cntextual factrs impact the disseminatin f infrmatin thrugh media. LO 3. Demnstrate hw all factrs cnstruct the mise-en-scene and cntribute t the narrative. LO 4. Apply a range f camera techniques t prduce a series f phtgraphs. 11 P a g e
Unit Cntent LO 1. Understand hw the different media cntexts impact media cntent. K-1: List the different frms and platfrms f media. Frms f media: audi-visual; audi; print; digital media; bradcast media; Platfrms: terrestrial; satellite, nline; cable. K-2: Identify varius media texts and include their cmmn features and characteristics. Media texts: magazine feature; newspaper article; TV prgrams; films; radi prgrams; news; music vide; advertising; Cmmn features and characteristics: gender; culture; faith; sciety; minrities; ecnmy; plitics; media genres; Media Genres: western; dcumentary; hrrr; drama; science fictin; reality TV; news and current affairs; cmedy. C-1: Describe hw a media text may be interpreted differently thrugh different media platfrms. Features affecting interpretatin: e.g. Interactivity, cmmercialism, sensatinalism, news value, pliticisatin, mainstream, undergrund, persnal gratificatin, marketing, entertainment. LO 2. Knw hw cntextual factrs impact the disseminatin f infrmatin thrugh media. K-3: Name the different types f institutins that make, wn and gvern the media. Types f media Institutins: e.g. religius, independent, cmmercial, minrity, ecnmic, plitical; Media wnership: e.g. state, private, entrepreneurial; Media authrity: bradcasting authrity; law; ethics; censrship. K-4: Define the different types f audience. Types f audience: babies; child; yuth; adult; elderly; gender; educated; scial classes; minrities; race. K-5: Outline hw peple, places, events and ideas are represented in different media texts. Media Representatins: e.g. steretyping, religius, cultural, sexual, vilence, reality. C-2: Explain hw audience shapes media and hw media shapes the audience. Media/Audience relatinships: e.g. persnal perspectives, general perspectives, identity (persnal cultural), pint f view, prpaganda, religius, framing. C-3: Express varius cultural representatins fund in media. Cultural Representatins: e.g. western sciety, middle-eastern sciety, scial stratificatin, LGBTIQ, Asian sciety, black culture, immigratin, musical, religius. 12 P a g e
A-1: Present a theme based n research, persnal reflectin, and experience in a visual frm t a specific audience. Pitch by including: md bard; visuals; presenting t an audience; stry bards; lcatin scuting; prfessinal practice; time cnstraints; presenting an riginal idea; referencing yur surces; dress cde. LO 3. Demnstrate hw all factrs cnstruct the mise-en-scene and cntribute t the narrative. K-6: Identify the elements that cnstitute the mise-en-scene. Mise-en-scene: Cinematgraphy; Lighting; Editing; Sund; Set; Lcatin; Acting; Actin; Cstumes; Hair and Make-up. K-7: Describe hw the sht is an integral part f the narrative. Type f shts: clse-up(cu); wide; establishing; pint f view (POV); ver shulder; tp-sht; extreme clse-up; lw/high angle; Elements f narrative: character build up; plt pints; 3-act structure; inciting incidents; revelatins. C-4: Describe hw the elements f mise-en-scene alter the viewers interpretatin f images. Elements: clur; cstume; lcatin; actin; anchrage; casting; makeup; visual effects; time f day; prps; Pint f view: subjectivity; lines f appeal; gender; gaze. A-2: Develp an idea thrugh synpsis, treatment and sht-list. Stry elements: sequencing; stryline; pltting a narrative; where; when; wh; what; synpsis; treatment; sht list. LO 4: Apply a range f camera techniques t prduce a series f phtgraphs. K-8: Outline hw key features f a camera impacts the resulting image. Key features: camera settings; reslutin; expsure; framing; cmpsitin; shutter speed; ISO/ASA; fcus. K-9: Identify the different types f lenses and their uses. Types f lenses: prime lenses; wide angle; telepht; macr; zm; K-10: Describe hw t capture an image within different lighting scenaris. Light scenaris: Artificial; indrs; available light; lw light; high key; 3-pint lighting; flat lighting; chiarscur. C-5: Discuss hw varius camera techniques impacts the dynamics f a narrative. Camera techniques: camera angle; use f expsure; use f shutter speed; cmpsitin; camera psitining; camera mvement. A-3: Prduce a series f 10 phtgraphs t illustrate a stry/theme. Phtgraphy prductin: team wrk; rganisatin; sht schedule; health and safety; preparing fr a sht; equipment list/inventry; presentatin skills; image sequencing; image quality; prblem slving. 13 P a g e
Assessment Criteria Assessment criteria prvide guidance n hw the learners will be assessed in rder t ensure that the learning utcme has been achieved. T achieve each utcme a learner must satisfy the fllwing assessment criteria. The assessment criteria which will be assessed in the cntrlled assessment have been highlighted. LO Knwledge Cmprehensin Applicatin LO 1 Understand hw the different media cntexts impact media cntent. K-1: List the different frms and platfrms f media. K-2: Identify varius media texts and include their cmmn features and characteristics. C-1: Describe hw a media text may be interpreted differently thrugh different media platfrms. LO 2 Knw hw cntextual factrs impact the disseminatin f infrmatin thrugh media. K-3: Name the different types f institutins that make, wn and gvern the media. K-4: Define the different types f Audience. K-5: Outline hw peple, places, events and ideas are represented in different media texts. C-2: Explain hw audience shapes media and hw media shapes the audience. C-3: Express varius cultural representatins fund in Media. A-1: Present a theme, based n research and persnal reflectin and experience, in a visual frm t a specific audience. LO 3 Demnstrate hw all factrs cnstruct the mise-en-scene and cntribute t the narrative. K-6: Identify the elements that cnstitutes the mise-enscene. K-7: Describe hw the sht is an integral part f the narrative. C-4: Describe hw the elements f mise-en-scene alter the viewers interpretatin f images. A-2: Develp an idea thrugh synpsis, treatment and shtlist. 14 P a g e
LO 4 Apply a range f camera techniques t prduce a series f phtgraphs. K-8: Outline hw key features f a camera impacts the resulting image. K-9: Identify the different types f lenses and their uses. C-5: Discuss hw varius camera techniques impacts the dynamics f a narrative. A-3: Prduce a series f 10 phtgraphs t illustrate a stry/theme. K-10: Describe hw t capture an image within different lighting scenaris. Assessment Criteria Marking Scheme 4 marks are t be allcated fr each knwledge assessment criteria (K1 t K10), fr a ttal f 40 marks. 6 marks are t be allcated fr each cmprehensin assessment criteria (C1 t C5), fr a ttal f 30 marks. 10 marks are t be allcated fr each applicatin assessment criteria (A1 t A3), fr a ttal f 30 marks. Ass. N. Assessment Mde Percentage distributin 1 Assignment 1 26-34% 2 Assignment 2 26-34% 3 Cntrlled 38-42% 15 P a g e
B.3 Unit 2: Cmmunicating Me Unit 2 Unit Descriptin Cmmunicating Me This unit aims t expand student s knwledge and views f the rle f print, in its varius frms, in sciety. The varius frms f graphic design and the tls used within the print medium t send different messages t different audiences will be utlined. Learners will be able t identify the key elements used in all frms f graphic design, and hw these are used differently in print and in web-based platfrms. The use f these elements t attract different audiences thrugh the use f advertising will als be explred. Graphical elements cmbined with the actual text may be used t pass n infrmatin which may carry a bias r agenda. Learners will acquire the critical skills needed t identify bias in graphical publicatins, judge tne, recgnise emtin eliciting graphics, test surces, and learn t take these int cnsideratin in rder t experience an educated reading f the text. Learners will be able t cmbine the acquired skills and infrmatin in the creatin f their wn web page. They will als have the pprtunity t critically reflect n their n-ging prject thrugh the creatin f an nline blg. This platfrm will pen up their wrk t criticism frm their peers. Students will be expsed t the real life wrking situatin, where ne s peers may like r dislike specific wrks t varying degrees, and learners must learn t filter, analyse, and act n the received feedback apprpriately. This same platfrm als prvides learners with the pprtunity t analyse and cmment n the wrk f thers. Learners will therefre becme aware that their nline actins and cmments have bth negative and psitive effects in real life. This awareness shuld instil an imprtant sense f persnal and cllective respnsibility with ther nline activity. Learning Outcmes Upn cmpleting the unit, learners shuld be able t: LO1. Understand hw print and text/images are used effectively. LO2. Knw hw graphics impact different audiences. LO3. Knw hw t develp and design a print prduct fr a specific audience. LO 4. Knw the persnal and cllective respnsibilities when publishing nline. 16 P a g e
Unit Cntent LO1. Understand hw print and text/images are used effectively. K-1: List different frms f print. Frms f print: newspapers; magazines; bks; cmics; advertising material; labels; packaging; mail shts. K-2: Outline the rles and respnsibilities f the cpy writer in all frms f print. Rles and respnsibilities: develp cncept; write apprpriate text; suggest visuals; respnding t a brief. K-3: Name sme purpses fr which graphics are created. Purpses: advertising; entertainment; news; infrmatin; aesthetic reasns; specific agenda t persuade; sign psting; t shck. C-1: Describe the different types f target audiences and their characteristics that writers need t knw abut. Target Audiences: children; yuth; adults; elderly; mainstream; minrities; freign; lcal; migrants; LGBTIQ; Characteristics: age; gender; culture; prfile; purpse; values; attitudes; lifestyles; sci-ecnmic backgrund; faith. LO2. Knw hw graphics impact different audiences. K-4: List different elements fund in graphics. Different elements: images; shape; clur; typgraphy; space; line; scale; texture; cmpsitin; perspective. C-2: Explain hw the message is cnveyed thrugh different graphical elements. Significance f variatins f graphical elements within different scenaris: e.g. sprts magazine, plitical newspaper, cmics, academic jurnal, financial newspaper, fashin magazine. K-5: Identify hw print adverts are read by different audiences. Read by different audiences: preferred reading, ppsitinal reading; negtiated reading; unaffected. A-1: Create an advert based n a specific given brief fr print aimed at a particular audience. Chice f graphical elements: clur; typgraphy; space; balance; scale; cmpsitin; texture; text; images; perspective. 17 P a g e
LO3. Knw hw t develp and design a print prduct fr a specific audience. K-6: Define structural features fund in newspapers and magazines and any ther print media f yur chice. Structural features: page size; masthead; dateline; frnt cver flash; strapline; splash head full caps; by-line; page lead; supprt stry; underscred; crss reference; picture; clumns; headlines; bx clumns; captin. K-7: Describe hw three different versins f a recent real life stry t shw bias, pint f view, and use f surces. Objectivity and Bias: culture; agenda; purpse; distrtin f message thrugh language and images; Pint f View: physical psitin; prfile; bias; Surces: Triangulatin f surces; fact checking; reliability f surce. K-8: Outline the cdes and cnventins assciated with the different genres f print media. Cdes: Technical cdes: print text; layut and design; image; use f clur; graphics; pst prductin; fnt; Symblic cdes: clurs; bjects; bdy language; clthing; settings; cntext; Cnventins: style; bias; fact r fictin; idelgy; tne; buzz wrds; use f direct address. C-3: Demnstrate hw structural features are used differently in varius print frmats. Print Frmats: e.g. bradsheets, tablids, magazines, cmics, advertising material. C-4: Cmpare hw print characteristics engage the interest f the audience and send different messages in the frnt cver f tw magazines r newspapers r any ther print media f yur chice. Characteristics: structural features; cdes and cnventins; design elements; Audience engagement and interpretatin f messages. A-2: Design the cver f a magazine and the frnt page f a newspaper which als includes an advertisement aimed at a particular audience. Design and cntent: balanced use f text and illustratin; apprpriate use f language and register; cntent keeping audience in mind; use f graphical elements and chsen style. LO 4. Knw the persnal and cllective respnsibilities when publishing nline. K-9: Describe hw t be smart nline and the cnsequences f nline activity. Respnsibility when: Accessing sites; psting n scial media (persnal infrmatin, phts, cmments etc.); dwnlading cpyrighted material; Cnsequences: legal; mral; financial; psychlgical; physical. K-10: Identify key steps necessary t design, develp and publish a website/blg. Key steps: chse yur message; acquire a dmain; select a target audience; chse a cncept; develp a style; create/chse graphical elements; publish; disseminate and share; update cntent regularly; evaluate. C-5: Evaluate yur n-ging web building prcess thrugh peer feedback received n yur wn blg. Types f feedback: cnstructive; destructive; 18 P a g e
Mdes f feedback: quantitative; qualitative; critical. A-3: Publish a static, 3-page website aimed at a particular audience and a blg t receive feedback abut the website. Publish a 3-page website which takes accessibility int accunt; Design and cntent f website: balanced use f text and illustratin; apprpriate use f language and register; cntent keeping audience in mind; use f graphical elements and chsen style; Publishing f Blg: Regular update f blg; quality f blg psts; Act upn feedback apprpriately; Pst apprpriate feedback n peers blgs. 19 P a g e
Assessment Criteria Assessment criteria prvide guidance n hw the learners will be assessed in rder t ensure that the learning utcme has been achieved. T achieve each utcme a learner must satisfy the fllwing assessment criteria. The assessment criteria which will be assessed in the cntrlled assessment have been highlighted. LO Knwledge Cmprehensin Applicatin LO1 Understand hw print and text/images are used effectively. K-1: List different frms f print. K-2: Outline the rles and respnsibilities f the cpy writer in all frms f print. C-1: Describe the different types f target audiences and their characteristics that writers need t knw abut. K-3: Name sme purpses fr which graphics are created. LO2 Knw hw graphics impact different audiences. K-4: List different elements fund in graphics. K-5: Identify hw print adverts are read by different audiences. C-2: Explain hw the message is cnveyed thrugh different graphical elements. A-1:Create an advert based n a specific given brief fr print aimed at a particular audience. LO3 Knw hw t develp and design a print prduct fr a specific audience. K-6: Define structural features fund in newspapers and magazines and any ther print media f yur chice. K-7: Describe hw three different versins f a recent real life stry t shw bias, pint f view, and use f surces. K-8: Outline the cdes and cnventins assciated with the different genres f print media. C-3: Demnstrate hw structural features are used differently in varius print frmats. C-4: Cmpare hw print characteristics engage the interest f the audience and send different messages in the frnt cver f tw magazines r newspapers r any ther print media f yur chice. A-2: Design the cver f a magazine and the frnt page f a newspaper which als includes an advertisement aimed at a particular audience. 20 P a g e
LO4 Knw the persnal and cllective respnsibiliti es when publishing nline. K-9: Describe hw t be smart nline and the cnsequences f nline activity. K-10: Identify key steps necessary t design, develp and publish a website/blg. C-5: Evaluate yur n-ging web building prcess thrugh peer feedback received n yur wn blg. A-3: Publish a static, 3- page website aimed at a particular audience and a blg t receive feedback abut the website. Assessment Criteria Marking Scheme 4 marks are t be allcated fr each knwledge assessment criteria (K1 t K10), fr a ttal f 40 marks. 6 marks are t be allcated fr each cmprehensin assessment criteria (C1 t C5), fr a ttal f 30 marks. 10 marks are t be allcated fr each applicatin assessment criteria (A1 t A3), fr a ttal f 30 marks. Ass. N. Assessment Mde Percentage distributin 1 Assignment 1 26-34% 2 Assignment 2 26-34% 3 Cntrlled 38-42% Appendix When teaching K5 ne shuld give the fllwing definitins t students:- 1. Preferred reading: This is when audiences respnd t the prduct the way media prducers want/expect them t. 2. Negtiated Reading This is when a member f the audience partly agrees with part f the prduct.e.g Film, dcumentary, TV prgramme. 3. Oppsitinal Reading This is when the audience are in cmplete disagreement with the prduct s message r setting. 21 P a g e
B.4 Unit 3: Creative and Cllabrative Me Unit 3 Unit Descriptin Creative and Cllabrative Me This unit aims t intrduce the basic cmpnents f a mving image. The imprtance f understanding the different frms f sund as a means t further enhance the message being imparted is als necessary. Learners will be able t explre the different categries f a mving image prductin and identify thse key aspects f media language fund in a mving image. An imprtant cmpnent f this unit is stry telling thrugh the mving image. Mrever learners will acquire the skills t apply their wn ideas frm cncept t screen. Teamwrk is given paramunt imprtance. Learners will be able t identify rles and respnsibilities in a mving image prductin. Learners are encuraged t be aware f the impact f their prduct. Learners will be able t test their knwledge thrugh a hands-n and active learning apprach. Mst learning will take place in class, in-studi r ut in the field. Learners will use cameras, pre-prductin and pst-prductin equipment in a creative way in rder t prduce a vide which reflects their chsen stry. Learners will then have the pprtunity t wrk cllabratively, critically and creatively n a practical task, in which they will be required t create a prduct which sums up what they have learnt. Learning Outcmes Upn cmpletin f this unit, the learner will be able t: LO 1. Cmmunicate an riginal idea fr a mving image prductin. LO 2. Cmpile the preparatry building blcks required t cmplete an audi-visual prductin. LO 3. Cllabratively prduce an audi-visual prductin. 22 P a g e
Unit Cntent LO 1. Cmmunicate an riginal idea fr a mving image prductin. K-1: Describe what cnstitutes a mving image. Brief histry: First film; film (1900s t present day); sund in film; Mving Image: A sequence f images; duratin; prjected; illusin f mvement; t cmmunicate; Frms f mving images: film; vide; animatin; analgue media; Parameters: clur; aspect rati; reslutin; image change rate. K-2: Describe the imprtance f the different types f and uses f sund in media mving image. Types f sund: Music: diagetic; nn-diagetic; Sund effects; Dialgue: vice-ver; dubbing; real-life vide based; Silence; Uses f sund: Emtin; Narrative Infrmatin. K-3: Outline the main categries invlved in mving image prductin. Main categries: Genre: e.g. science fictin, hrrr, actin, dcumentary, fantasy, news; Purpse: e.g. entertainment, educatin, advertisement, indctrinatin, infrmatin, persuasin; Frm: e.g. film, advert, trailer, televisin prgramme, series, webcasts; Tne: e.g. serius, light-hearted, vilent, rmantic, satiric, amusing. K-4: Identify media language fund in mving image. Media language: Mis-en-scene (cmpsitin): e.g. cinematgraphy, lighting, editing, sund, set, lcatin, acting, actin, cstumes, hair and make-up; Camera wrk (cinematgraphy): e.g. sht size, angle, pan, tilt, zm, pull fcus, track, pedestal, crane, helicpter/drne sht, rll, hand-held, shulder; Lighting: e.g. natural, studi, artificial, lw-key, high-key, 3-pint lighting; Visual effects: e.g. cmpsiting, chrma-key, filtering, special effects/cmputer generating effects (CGI), time warp; Editing: e.g. length f cut, music, transitins; Titles: e.g. Opening, sub-titles, credits, text n screen. C-1: Explain hw a narrative is cnstructed thrugh media mving image. Narrative stages: Equilibrium; disruptin; recgnitin f disruptin; attempt t repair disruptin; reinstatement f equilibrium (Tdrv); enigmas(barthes); Use f media languages fr develpment f narrative structure: Mis-en-scene; camera wrk; lighting; visual effects; editing; titles. 23 P a g e
C-2: Outline hw ne shuld prepare fr a pitch presentatin fr a media mving prductin. Pitch presentatin: Cncept presentatin: synpsis; stry treatment; md bards; sht list; stry bards; Persnal preparatin: audience identificatin; duratin; technlgy required; rehearsals; dress cde. A-1: Pitch an riginal idea fr a mving image prductin. Pitch: Persnal image; verbal cmmunicatin; presentatin; nn-verbal cmmunicatin; level f detail; persuasin skills; subject terminlgy; apprpriate use f technlgy. LO 2. Cmpile the preparatry building blcks required t cmplete an audi-visual prductin. K-5: Describe the stages required t prduce a mving image prductin frm cncept t screen. Stages: pre-prductin; prductin; pst-prductin; marketing. K-6: Name the rles and respnsibilities invlved in cmpleting a mving image prductin. Rles and respnsibilities: Prducer: funding; lgistics; prject management; marketing; team-crdinatin; Researcher: lcatin; cntext; risk assessment; dcumentatin; permits; Editr: stry structure; lgging; pacing/rhythm; clur/visual effects(vfx); sht selectin; Directr: visin; film-lk; casting; acting fr camera; creative executive; Cinematgrapher/(DP): sht list; lighting; camera wrk; electrical/technlgy; film texture/tne; Sund recrdist/editr: ambience; vice; Fley; sund track; sund editing; Script writer: dialgue; actin; lcatin; transitins; tne f vice; Art directr: cstume; prps; set; hair; make-up. K-7: Describe the cllabrative peratinal prcess required t cmplete the prductin effectively and efficiently. Operatinal prcesses: idea riginatin and selectin; research and develpment; funding; stages f prductin; distributin (prmtin and feedback). K-8: List key areas f risk assessment t ensure the well- being f all invlved in the prductin. Key areas: identify the hazards; wh might be harmed and hw; estimate the risk; cntrl the risks; mnitr effectiveness f cntrls; recrd risks and cntrls; identify wh shuld take actin; review f risk assessment. 24 P a g e
C-3: Justify yur rle in and cntributin twards the cnstructin f yur team s prductin flder. Rle and cntributin: rle assignment; actual cntributin; cnflict management and reslutin; team wrk; emtinal and persnal impacts A-2: Cnstruct a prductin flder f the selected idea/s ready fr prductin. Prductin Flder: lgical and effective sequence; readability; visual aids and anntatins; riginality; cherence; critical thinking; all peratinal prcesses cmpleted and cnsidered; legal and ethical issues. LO 3. Cllabratively prduce an audi-visual prductin. K-9: Outline film making equipment essential t prduce an audi-visual prductin. Film making equipment: Filming equipment: camera; lens filters; lenses; flash memry cards; batteries; tripd; Lighting equipment: lighting kits; tungsten lights; light reflectrs; lighting gels; Audi equipment: cabling; bm micrphnes; vice micrphnes; audi recrders; wind shields; headphnes. K-10: Describe the prcesses invlved in pst-prductin. Skills: data asset management; rganisatin f shts; preparing fr the time-line; cutting film; sequence settings; cntinuity; clur; exprting. C-4: Reflect critically upn the decisins taken thrughut the prductin prcess. Cncept develpment; Prductin decisins; Pst-prductin executin. C-5: Outline the strengths and weaknesses f the finished prducts emphasising hw they culd be imprved. A-3: C-cnstruct and prduce a shrt mving image prductin. Shrt mving image prductin: Originality f wrk; teamwrk; stry-telling techniques; aesthetic value; audience engagement; audi quality; visual quality; prject cherence. 25 P a g e
Assessment Criteria Assessment criteria prvide guidance n hw the learners will be assessed in rder t ensure that the learning utcme has been achieved. T achieve each utcme a learner must satisfy the fllwing assessment criteria. The assessment criteria which will be assessed in the cntrlled assessment have been highlighted. LO Knwledge Cmprehensin Applicatin LO 1:- Cmmunicate an riginal idea fr a mving image prductin. K-1: Describe what cnstitutes a mving image. K-2: Describe the imprtance f the different types f and uses f sund in media mving image. K-3: Outline the main categries invlved in mving image prductin. K-4: Identify media language fund in mving image. C-1: Explain hw a narrative is cnstructed thrugh media mving image. C-2: Outline hw t prepare fr a pitch presentatin fr a mving image prductin. A-1: Pitch an riginal idea fr a mving image prductin. LO 2:- Cmpile the preparatry building blcks required t cmplete an audi-visual prductin. K-5: Describe the stages required t prduce a mving image prductin frm cncept t screen. K-6: Name the rles and respnsibilities invlved in cmpleting a mving image prductin. K-7: Describe the cllabrative peratinal prcess required t cmplete the prductin effectively and efficiently. C-3: Justify yur rle in and cntributin twards the cnstructin f yur team s prductin flder. A-2: Cnstruct a prductin flder f the selected idea/s ready fr prductin. K-8: List key areas f risk assessment t ensure the well- being f all invlved in the prductin. 26 P a g e
LO 3:- Cllabratively prduce an audi-visual prductin. K-9: Outline film making equipment essential t prduce an riginal audivisual prductin. K-10: Describe the prcesses invlved in pst-prductin. C-4: Reflect critically upn the decisins taken thrughut the prductin prcess. C-5: Outline the strengths and weaknesses f the finished prducts emphasising hw they culd be imprved. A-3: C-cnstruct and prduce a shrt mving image prductin. Assessment Criteria Marking Scheme 4 marks are t be allcated fr each knwledge assessment criteria (K1 t K10), fr a ttal f 40 marks. 6 marks are t be allcated fr each cmprehensin assessment criteria (C1 t C5), fr a ttal f 30 marks. 10 marks are t be allcated fr each applicatin assessment criteria (A1 t A3), fr a ttal f 30 marks. Ass. N. Assessment Mde Percentage distributin 1 Assignment 1 26-34% 2 Assignment 2 26-34% 3 Cntrlled 38-42% 27 P a g e
Appendix 1 Suggested Resurces This list is nt intended t be exhaustive but shuld be taken as a guide fr a class f nt mre than 16 students. Pst Prductin Lab 1. 8+1 cmputers dedicated fr media with dual screen (RAM 8GB, 1TB HD, 3.6GHz, 1GB vide card). 2. NLE sftware 3. Graphic Design sftware package 4. 3 External Hard Drives - 2TB (ESATA, Firewire, USB 3) 5. Headphne Splitters Filming Lab 6. 1 White Backdrp 7. 1 Black Backdrp 8. 4 Lighting kit basic - 3 pint lighting 9. 4 Set f lighting gels (red, blue, CTB, neutral density, diffusin) 10. 4 Set f tungsten lights (energy savers) 11. 5 Camera Tripd 12. 5 DSLR Cameras 13. 5 Lens filters (ND, POLARISING, UV) 14. 5 18mm - 135mm lens 15. 5 35mm Prime lens 16. 5 Lapel Mics 17. 2 Bm Micrphne with ple 18. 2 Audi XLR cables 19. 3 Prtable audi Recrder 20. 3 Light Reflectrs 21. 5 Flash memry cards (class 10) 22. 5 Camera backpacks 28 P a g e
23. 5 Headphnes 24. Lckable strage space 29 P a g e