Information Pack MHI Vestas Offshore Wind Brand the Blades Schools Competition Welcome to the Brand the Blades schools competition! Get your school involved in this high-profile project that will inspire the leaders of the future to take greater interest in STEM subjects and opportunities in the growing offshore wind supply chain.
Contents The Competition 3 The Prize 6 The Project 7 MHI Vestas Offshore Wind 8 Teaching Resources 9 Lesson Plans 10 Additional Resources 14 How to Enter 15 Entry Forms Upper KS2 16 KS3 18 Terms & Conditions 21 Contacts 24
The Competition The Brand the Blades competition is an exciting part of The Parliamentary Blades Project, helping to inspire the leaders of the future to take greater interest in STEM subjects and opportunities in the growing offshore wind supply chain. It is our objective to engage young people in relation to the UK technology, engineering, & advanced manufacturing that will drive economic growth and the shift to a low carbon future. MHI Vestas Offshore Wind (MVOW) recently launched the Parliamentary Blades Project in order to work with Parliamentarians to champion recent successes in British advanced manufacturing, engineering and technology within the offshore wind sector. As the world moves to a low carbon economy, there are fantastic opportunities for the UK to benefit from commercial and engineering leadership, as well as the overall leadership position it has taken in relation to tackling climate change (Climate Change Act). Understanding some of the challenges and opportunities of making electricity from low carbon sources even more competitive will generate a better understanding of what the low carbon world might look like, as well as demonstrating some of the exciting career opportunities that are available now and in the future. Developments in offshore wind technology and engineering (a significant proportion of which is generated in the UK) have allowed MVOW to deliver value in the UK offshore wind market, which in time will open far greater global market opportunities. Offshore wind is almost uniquely placed to deliver scalable low carbon electricity to the many large global population centres located on the coast and beyond. It is expected that offshore wind will soon be the most competitive large scale source of electricity generation in the UK. MVOW provide both skilled and semi-skilled opportunities in operations; installation and commissioning, operations and maintenance (25 year management); maintenance and advanced manufacturing. There are also a range of commercial, legal, and financial-based positions within the business. This is representative of the offshore wind sector - a growing sector in the UK economy. 3
The Competition You can get your students involved in offshore wind and be in with a chance to win our exciting bundle of prizes by entering the following categories: Brand the Blades upper KS2* category Create a logo for the Parliamentary Blade going into operation on the Walney site, off the coast of Cumbria. The entry must: Fit in the designated box provided on the entry form (275mm x 172mm landscape). Reflect that the project involves an offshore wind turbine that contains UK manufactured components signed by MPs. For more information about the project click here. Terms and conditions apply * Years 5 and 6, or equivalent academic years in Great Britain (England, Wales and Scotland). 4
The Competition You can get your students involved in offshore wind and be in with a chance to win our exciting bundle of prizes by entering the following categories: Brand the Blades KS3* category Create a name and a logo for the Parliamentary Blade going into operation on the Walney site off the coast of Cumbria, developing brand identity for the Parliamentary Blades Project. The entry must: Develop a brand identity for the Parliamentary Blades Project wind turbine. This must include a name and a logo. For more information about the project click here. Include a brief description in the box provided on the entry form of why you have chosen this name and design. Fit in the designated box provided on the entry form (275mm x 172mm Landscape). Reflect that the project celebrates advanced manufacturing in the UK and involves a offshore wind turbine that contains UK manufactured components signed by MPs. For more information about the project click here. Terms and conditions apply * Years 7, 8 and 9, or equivalent academic years in Great Britain (England, Wales and Scotland). 5
The Prize Each winning entry for Brand the Blades will receive: 1. A prize bundle worth up to a combined total of 100 of MVOW merchandise (at MVOWs discretion). Each winning school will receive: 1. The winning name or logo (whichever applicable to entry category) on a plaque, placed on the V164-8.0MW offshore wind turbine which hosts one of the Parliamentary Blades. The turbine will be part of the Walney Extension Offshore Wind Farm in the Irish Sea. A second plaque will be presented to the school. 2. A bespoke and interactive STEM workshop to take place at your school delivered by a team from MHI Vestas Offshore Wind. The workshop will be designed around the national curriculum requirements and your school s requests to deliver a memorable, relevant and inspiring workshop around a range of topics from climate change, electricity, technology, engineering, & advanced manufacturing that will inspire the low carbon leaders of tomorrow. The team will also bring an exciting array of support materials for your school to keep for everyone to enjoy, including some copies of the excellent Offshore Wind Haynes Manual. 3. A week s loan of the interactive and innovative MHI Vestas Offshore Wind s Oculus Rift (virtual reality) technology so that your pupils can experience what it is like to head up to the top these gigantic turbines in order to get an appreciation of the engineering challenges involved. The prizes are non-transferable and non-refundable. No cash or other alternative is available. The Promoter shall not offer any other alternative should the school of the winning pupil be unable to take up the prize. Should school of the winning pupil have not arranged a date for the workshop with MHI Vestas Offshore Wind by the 26th of May then the Promoter reserves the right to offer to the STEM workshop prize to another school. 6
The Project Championing British advanced manufacturing, engineering and technology, the Parliamentary Blades Project was initiated by MVOW in 2016 to engage Parliamentarians, schools and the wider public in relation to recent advancements in producing energy through offshore wind. The Parliamentary Blades Project was initiated by MVOW in 2016 during Offshore Wind Week, where more than 30 MPs signed components in the Houses of Parliament in London. The components will be manufactured on the Isle of Wight into two 80 meter blades for two V164-8.0 MW wind turbines, the largest commercially available wind turbine in the world. Each turbine produces enough energy with just one rotation to power an average UK household for 29 hours (13,3KWh). These 80 meter blades are a UK success story, having been designed, tested, and manufactured in the UK since May 2015. The blades of an offshore wind turbine a fundamental to the energy capture of the machine and the value it creates. The 80m blade manufactured on the Isle of Wight is at the heart of the market leading V164-8.0MW offshore turbine which is helping to significantly reduce the cost of energy from offshore wind. MVOW is at the forefront of the industry, driving competition in the market. The two blades from the project will go on to be installed in the UK at Walney Extension Offshore Wind Farm and for export to a German offshore wind farm. The project is a celebration of UK s pivotal role in delivering affordable offshore wind, and MVOW s UK advanced manufacturing facility and skilled workforce who are now starting to export their market-leading product generating even more value for the UK economy. The project will culminate in a reception for MPs & Peers at MVOW s blade manufacturing facility, Isle of Wight, on 21st April 2017 where the winners of the Brand the Blades competition will be announced. 7
Offshore Wind and MHI Vestas Offshore wind is or is rapidly becoming the most competitive utility scale electricity generating technology. Offshore wind is creating significant new skilled and semi-skilled jobs across the UK in operations, supply chain and advanced manufacturing. Advanced technology, and competition in the market is enabling projects to be built for far less than the 100/MWh target set for 2020. Optimism is high that the forthcoming 2017 UK CFD auction round will deliver significantly lower levelised cost of energy. MHI Vestas Offshore Wind (MVOW) was established in April 2014 and has grown from 110 staff in the UK to over 500 in early 2017. MVOW s significant contribution to this accelerated cost reduction and additional UK value includes: 1. Bringing market leading technology; the world record breaking V164-8.0MW. 2. Being the challenger brand, MVOW ensures strong competition in the offshore turbine market 3. Delivery of significant industrial investment in the UK; from our own advanced manufacturing, operation and maintenance facilities and our network of competitive UK-based suppliers. For more information on MVOW please visit: mhivestasoffshore.com You can also find out more about offshore wind power and find more resources at Offshore Wind Works or download the Offshore Wind Haynes Manual. 8
Teaching Resources Lesson Plans: Upper KS2 Plan 10 KS3 Plan 12 Entering this competition with your pupils couldn t be easier with our ready-to-go material to support your lesson planning. These support materials are developed in line with the National Curriculum. Additional resources 14 9
Parliamentary Blades Logo Design Project Teachers resources: Upper Key Stage 2 To introduce students to the concept of logos specifically to create a logo for an offshore wind turbine, which received the support of MPs in parliament, in order to promote their understanding of offshore wind energy. Students will: Recognise what is a logo and the purpose of a logo. Develop understanding of offshore wind turbines. Create a logo for an offshore wind turbine promoting the involvement of parliament and MPs. Students will investigate what makes a good logo and how the logo must both reflect and promote a product. They will experiment with offshore wind turbine designs and research offshore wind energy to design a logo as part of marketing campaign for offshore wind energy and the Parliamentary Blades. Students can make offshore wind turbine designs to help with the understanding of the efficiency of wind energy. This will be a four part activity project and is aimed to be taught within 3 hours and homework. The Parliamentary Blades Project, c/o Into the Blue Ltd., One The Parade, Cowes, Isle of Wight, PO31 7QJ brandtheblades@intotheblue.biz brandtheblades.com Terms and conditions apply, please visit: brandtheblades.com for details
Activity Lesson focus/ learning objectives Activity National Curriculum Reference Skills Focus Resources 1 Identify the importance of a logo Identify famous logos and how they make a person feel. Design a logo for something personal to the student. 2 Identify different types of offshore wind turbines. Students are to identify different logos and what makes them recognisable. Students will then freehand sketch their logo ideas. Students will look at a range of logos and identify and analyse what has been included and potential reasons why it has been included. Students will create 2D sketches or 3D models of initial ideas of types of offshore wind turbines. Design: use research and develop design criteria to inform the design of innovative, functional, appealing products that are fit for purpose, aimed at individuals or groups. Make: select from a wider range of materials and components, including construction materials, textiles and ingredients, according to their functional properties and aesthetic qualities. Analysing Classifying Comparing and contrasting Evaluating Designing Imagining Improvising Innovating Problem solving Questioning Resources Coloured pens and pencils PowerPoint section 1 Coloured pens and pencils Card, straws, paper fasteners PowerPoint section 2 3 Gain knowledge of offshore wind turbines. Apply knowledge of offshore wind turbines for designing prototypes. Students can have a choice of: Using ICT to research offshore wind energy, the history of offshore wind and the development and construction of offshore wind farms. Use the Power-point provided and fact sheets given to gather an understanding of offshore wind farm development. Evaluate: Investigate new and emerging technologies. Questioning Imagining Coloured pens and pencils Information sheets from hyperlinks PowerPoint section3 4 Recall factors that are required to produce an affective logo. Application of ideas and research of offshore wind energy to create a final design for the logo. Students to use their ideas to create one final ideal logo. Students will consider the background research in their design to incorporate the theme of parliament or offshore wind energy. Final designs are to be drawn onto the entry forms. Evaluate: Investigate and analyse a range of existing products Understand how key events and individuals in design and technology have helped shape the world. Following conventions Listening actively Decisionmaking Designing Evaluating Coloured pens and pencils Entry form sheet PowerPoint section 4 The Parliamentary Blades Project, c/o Into the Blue Ltd., One The Parade, Cowes, Isle of Wight, PO31 7QJ brandtheblades@intotheblue.biz brandtheblades.com Terms and conditions apply, please visit: brandtheblades.com for details
Parliamentary Blades Branding Design Project Teachers resources: Key Stage 3 Students will investigate that a brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding can enable companies to change or reinforce perception of their products or services. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place. (BrickMarketing.com) In November 2016 over 30 MPs gave their commitment to offshore wind by signing components of a blade named The Parliamentary Blade. MHI Vestas Offshore Wind are showing their commitment to the UK by ensuring that production of these wind turbines use UK manufacturing and engineering. The Parliamentary Blade is an 80 metre blade that powers an 8 Megawatt turbine that can power a household for 29 hours with just one rotation of its blade. This will be a 5-part activity project and is aimed to be taught within 4 hours and a homework. The Parliamentary Blades Project, c/o Into the Blue Ltd., One The Parade, Cowes, Isle of Wight, PO31 7QJ brandtheblades@intotheblue.biz brandtheblades.com Terms and conditions apply, please visit: brandtheblades.com for details
Activity Lesson focus/ learning objectives Activity National Curriculum Reference Skills Focus Resources 1 Effectiveness of a logo. How can a logo reflect the product and make us want to buy it? How can colour, font and symbols explain the product easily? 2 What is important about branding? How does the design and marketing of a brand create a particular message? What lifestyle choices are linked to this brand? 3 Create 2D sketches or 3D models of initial ideas of types of offshore wind turbines. 4 Research the current perceptions of offshore wind turbines. How can they be used to power households? Why is it important that companies work towards using low carbon energy? Why is offshore wind commercially viable? 5 The final branding proposal. The big idea what lies at the heart of your product? Values what do you believe in? Vision where are you going? Personality how do you want to come across? Students are to identify different logos and what makes them recognisable. Students will then freehand sketch their logo ideas. Students will look at a range of logos and identify and analyse what has been included and potential reasons why it has been included. Students are to think about different brands they know of for different house hold items. They are then to choose one item and think carefully about the branding of this product. They are to think about how the brand is communicated through logo, advertising or celebrity endorsement. Students can make 2D sketches of designs to then make into 3D models which can then be used to investigate the streamline properties of different turbine blades. Students can have a choice of: Using ICT to research offshore wind energy, the history of offshore wind and the development and construction of offshore wind farms. Use the Power-point provided and fact sheets given to gather an understanding of offshore wind farm development. Students are to use their research about the offshore wind turbines and the involvement with the MPs to create one final brand. Students can use the objective questions to focus their design to ensure they have incorporated the theme of parliament or offshore wind energy. Final designs will include logo, name and annotations. Design: Develop and communicate design ideas using annotated sketches, detailed plans, 3D and mathematical modelling, oral and digital presentations and computerbased tools. Design: Use research and exploration, such as the study of different cultures, to identify and understand user needs. Make: select from and use specialist tools, techniques, processes, equipment and machinery precisely, including computer-aided manufacture. Evaluate: Investigate new and emerging technologies. Evaluate: Analyse the work of past and present professionals and others to develop and broaden their understanding. Describing Brainstorming Creating Designing Innovating Analysing Comparing and contrasting Questioning Creating Designing Imagining Questioning Imagining Innovating Problem Solving Communicating Resources Coloured pens and pencils PowerPoint section 1 Coloured pens and pencils PowerPoint section 2 Coloured pens and pencils Card Straws Paper fasteners PowerPoint Section 3 Coloured pens and pencils PowerPoint Section 4 ICT facilities Haynes guide to Offshore Wind Energy and any other relevant printed fact sheets. Coloured pens and pencils Entry forms PowerPoint Section 5 The Parliamentary Blades Project, c/o Into the Blue Ltd., One The Parade, Cowes, Isle of Wight, PO31 7QJ brandtheblades@intotheblue.biz brandtheblades.com Terms and conditions apply, please visit: brandtheblades.com for details
Additional Resources Additional teaching resources can be found here... Upper KS2 Powerpoint - Logo Design KS3 Powerpoint - Branding Offshore Wind Energy Haynes Manual Providing an insight into the design, engineering, construction and history of a 21st century power source MVOW s YouTube channel Excellent short videos on all aspects of the business including; manufacturing, pre-assembly, installation and virtual reality training system. MVOW s Asset Banks Register for access to MVOW s asset bank to access even more videos and images for use in the classroom. Renewable UK The trade association for renewable energy companies. Offshore Wind Works A cross industry website promoting better understanding of offshore wind energy. 14
How to Enter To be in with the chance to win fantastic prizes with MHI Vestas Offshore Wind follow these simple steps to enter: 1) Print the appropriate entry form below. Upper KS2 Entry Form KS3 Entry Form 2) Have fun and get creative! Teachers: Send your pupils entry forms to us either by post or email: Post: Brand the Blades Competition Into the Blue One The Parade Cowes Isle of Wight PO31 7QJ Email: brandtheblades@intotheblue.biz Entries must be submitted by 23:59 BST on Wednesday the 12th of April and include name, signature and date of authorising parent/guardian. 15
Brand the Blades Competition 2017 Upper KS2* category: Create a logo for the Parliamentary Blade going into operation on the Walney Extension Offshore Wind Farm off the coast of Cumbria. Entry Form (Upper KS2) The entry must Fit in the designated box provided on the entry form. (275mm x 172mm landscape) Reflect that the project involves an offshore wind turbine that contains UK manufactured components signed by MPs. For more information about the project visit: brandtheblades.com * Years 5 and 6, or equivalent academic years in Great Britain (England, Wales and Scotland). 16
Pupil Name: Age: Year: School: Town/City: BRAND THE BLADES COMPETITION, Category 1, Upper Key Stage 2, Create the Logo: Parent/Guardian Full Name: Parent/Guardian Signature: Date: / / The Parliamentary Blades Project, c/o Into the Blue Ltd., One The Parade, Cowes, Isle of Wight, PO31 7QJ brandtheblades@intotheblue.biz brandtheblades.com Terms and conditions apply, please visit: brandtheblades.com for details
Brand the Blades Competition 2017 KS3* category: Entry Forms (KS3) Create a name and a logo for the Parliamentary Blade going into operation on the Walney Extension Offshore Wind Farm, off the coast of Cumbria, developing brand identity for the Parliamentary Blades Project. The entry must Develop a brand identity for the Parliamentary Blades Project wind turbine. This must include a name and a logo. Include a brief explanation in the box provided on the entry form of why you have chosen this name and design. Fit in the designated boxes provided on the entry form (275mm x 172mm landscape, for the logo design). Reflect that the project celebrates advanced manufacturing in the UK and involves an offshore wind turbine that contains UK manufactured components signed by MPs. For more information about the project visit: brandtheblades.com *Years 7, 8 and 9, or equivalent academic years in Great Britain (England, Wales and Scotland). 18
Pupil Name: Age: Year: School: Town/City: BRAND THE BLADES COMPETITION, Category 2, Key Stage 3, Part 1 - Create the Logo: Parent/Guardian Full Name: Parent/Guardian Signature: Date: / / The Parliamentary Blades Project, c/o Into the Blue Ltd., One The Parade, Cowes, Isle of Wight, PO31 7QJ brandtheblades@intotheblue.biz brandtheblades.com Terms and conditions apply, please visit: brandtheblades.com for details
Pupil Name: Age: Year: School: Town/City: BRAND THE BLADES COMPETITION, Category 2, Key Stage 3, Part 2 - Name the Blade: Parent/Guardian Full Name: Parent/Guardian Signature: Date: / / Blade Name: Please provide an explanation for your branding design: The Parliamentary Blades Project, c/o Into the Blue Ltd., One The Parade, Cowes, Isle of Wight, PO31 7QJ brandtheblades@intotheblue.biz brandtheblades.com Terms and conditions apply, please visit: brandtheblades.com for details
Terms and Conditions The Competition This competition has two categories: Brand the Blades upper KS2 category: Create a logo for the Parliamentary Blade going into operation on the Walney site off the coast of Cumbria. Brand the Blades KS3 category: Create a name and a logo for the Parliamentary Blade going into operation on the Walney site off the coast of Cumbria, developing brand identity for the Parliamentary Blades Project. Eligibility This competition is free to enter and the categories are open to the following age groups: Brand the Blades upper KS2 category is open to pupils in years 5 and 6, or equivalent academic years in Great Britain (England, Wales and Scotland). Brand the Blades KS3 category is open to pupils in upper Key Stage 3, years 7, 8 and 9, or equivalent academic years in Great Britain (England, Wales and Scotland). Only one entry per pupil. Each pupil must obtain the permission of a parent, guardian or teacher before entering the competition. Each entry form must have the signature, name and date of authorising parent/guardian. How to enter For a chance to win the prizes, a completed entry form (including Parent/Guardian authorization) must be submitted. Entries must: Fit in the designated box provided on the entry form (275mm x 172mm landscape) for the Brand the Blades category. Be original material created by the pupil(s) whose name(s) is submitted on the entry. A collaborative entry is admissible as long as all the names of the team of pupils is included. Be received by post or email to Into the Blue Ltd. by 23:59 BST on Wednesday 12th April 2017. Postal address: Brand the Blades Competition, Into the Blue, One The Parade, Cowes, Isle of Wight, PO31 7QJ. Email address: brandtheblades@intotheblue.biz Brand the Blades upper KS2* category specifically must: Reflect that the project involves a wind turbine that contains components signed by MPs. For more information about the project click here. Brand the Blades KS3 category specifically must: Develop a brand identity for the Parliamentary Blades Project wind turbine. This must include a name and a logo. Include a brief description in the box provided on the entry form of why you have chosen this name and design. Reflect that the project celebrates advanced manufacturing in the UK and involves a wind turbine that contains components signed by MPs. Winner selection Two winners, one from each category, will be selected from all eligible entries received by 23:59 BST on the closing date of 12th April 2017. All entries will be submitted to the panel of judges anonymously. The judging panel will consist of: James Luter, Production Director IOW MVOW Peter Clusky, Head of UK Stakeholder Relations MVOW Andrew Turner, MP Isle of Wight Emma Pinchbeck, Executive Director of Renewable Energy UK A People Behind the Blade representative The decision of the panel of judges (acting reasonably) will be final. The winning entries may be subject to minor alterations or adjustments by MHI Vestas Offshore Wind (the Promoter ) or its agents, including, but not limited to, in order to ensure practicality of use. 21
Terms and Conditions Notification of the winner The competition winners will be announced at the MHI Vestas Offshore Wind Parliamentary Blades Project Reception on 21 April 2017. The Winning Schools also will be notified by email, post or telephone by 5.00pm on Monday 24th April 2017. Prizes Each winning entry for Brand the Blades will receive: 1. A prize bundle worth up to a combined total of 100 of MVOW merchandise (at MVOWs discretion). Each winning school will receive: 1. The winning name or logo (whichever applicable to entry category) on a plaque, placed on the V164-8.0MW offshore wind turbine which hosts one of the Parliamentary Blades. The turbine will be part of the Walney Extension Offshore Wind Farm in the Irish Sea. A second plaque will be presented to the school. 2. A bespoke and interactive STEM workshop to take place at your school delivered by a team from MHI Vestas Offshore Wind. The workshop will be designed around the national curriculum requirements and your school s requests to deliver a memorable, relevant and inspiring workshop around a range of topics from climate change, electricity, technology, engineering, & advanced manufacturing that will inspire the low carbon leaders of tomorrow. The team will also bring an exciting array of support materials for your school to keep for everyone to enjoy, including some copies of the excellent Offshore Wind Haynes Manual 3. A week s loan of the interactive and innovative MHI Vestas Offshore Wind s Oculus Rift (virtual reality) technology so that your pupils can experience what it is like to head up to the top these gigantic turbines in order to get an appreciation of the engineering challenges involved. The prizes are non-transferable and non-refundable. No cash or other alternative is available. The Promoter shall not offer any other alternative should the school of the winning pupil be unable to take up the prize. Should school of the winning pupil have not arranged a date for the workshop with MHI Vestas Offshore Wind by the 26th of May then the Promoter reserves the right to offer to the STEM workshop prize to another school. Publicity and data usage If you are a winner you agree that the Promoter may use your name, image and town or county of residence to announce the winner of this competition and for any other reasonable and related promotional purposes up to a year after the winners are announced. Other conditions The Promoter reserves the right to cancel, terminate, modify or suspend this competition without prior notice in the event of circumstances arising beyond its control that makes it necessary to do so. Competition entries cannot be returned by the Promoter, it is suggested that entrants make a copy of the entry before submission. All input provided by the pupil s and all intellectual property rights therein shall be assigned to the Promoter and thereafter be under the full control of the Promoter. The pupil s parent or guardian acknowledges the acceptance of this by entering the competition. There is no purchase necessary to enter the competition and there is no charge for submitting an entry. The pupil s parent or guardian acknowledges the acceptance of all these terms and conditions by entering the competition. By entering the competition, entrants confirm that they have read and agree to be bound by these terms and conditions, and by the decisions of the Promoter, which are final in all matters relating to the competition. Any breach of these terms and conditions will result in the forfeiture of the prize. No correspondence will be entered into. 22
Contacts Brand the Blades Into the Blue Number One the Parade Cowes Isle of Wight PO31 7QJ Contact Into the Blue Phone: 01983 247286 brandtheblades@intotheblue.biz 23