Delivering the Digital Transformation Promise 2015/ 2016 DELIVERING THE DIGITAL TRANSFORMATION PROMISE ETIS COMMUNITY GATHERING/

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1 DELIVERING THE DIGITAL TRANSFORMATION PROMISE ETIS COMMUNITY GATHERING/ 13-14.10.16/ ZAGREB

Delivering the Digital Transformation Promise Common Session Agenda Thursday, 13 October 2016 08:00 09:00 Welcome coffee & registration 09:00 09:45 09:45 10:15 Opening of the ETIS Community Gathering 2016: The the role of the future Telco and how the new ETIS Strategy fits into it Keynote Speaker: Digital Transformation in Hrvatski Telekom Wim De Meyer ETIS Managing Director Davor Tomaškovic CEO Hrvatski Telekom 10:15 11:00 Swisscom s Digital Innovation Approach Dr. Markus Messerer Head of Corporate Strategy Swisscom 11:00 11:30 Coffee Break 11:30-12:00 How can Cloud based solutions speed up Digital Transformation - Vision of Amazon Web Services Andrew Allison AWS Telecommunications Business Development EMEA 12:00 12:30 Ericsson's vision of the Networked Society Gordana Kovačevic CEO, Ericsson Croatia 12:30 13:00 Discussion Panel Session: Digital transformation across the Telco organization Featuring speakers & selected WG Chairmen 13:00 14:00 Lunch Break Working Group Parallel Sessions Thursday, 13 October 2016 14:00 16:00 Working group meetings 16:00 16:30 Coffee Break 16:30 18:30 Working group meetings 19:30 Reception and Gala Dinner sponsored by Ericsson 08:00 08:30 Registration & Coffee 08:30 10:45 Working group meetings 10:45 11:00 Leave for Ericsson Nikola Tesla 11:00 12:30 Ericsson - Visit & Demos - lunch 13:30 Return to Esplanade 14:00 15:30 Working group meetings 15:30 15:45 Coffee Break Working Group Parallel Sessions Friday, 14 October 2016

3 Foreword 13-14 oct On behalf of ETIS, I am pleased to invite you to our Community Gathering 2016. The Gathering will be organized in Zagreb, Croatia on 13-14 October at the Esplanade Hotel. The theme of the ETIS Community Gathering 2016 is: Delivering the Digital Transformation Promise. Digital Transformation is indeed upon the telecom industry. We need to re-invent ourselves to outperform our competitors, to become more profitable, improve customer experience, to generate more revenue and to drive efficiency in our products and processes. This makes the telecom industry a dynamic and very exciting one. Things (IoT) provides huge opportunities, beyond the pure connectivity role for a telco. In order to execute its digital transformation strategy the telecom industry will need to have a clear position with respect to IoT, open APIs, Big Data (including Security and Data Privacy), SDN/NFV s Dev/Ops and micro-services technologies. This will be complemented by the Digital Innovation Approach of Swisscom, which will be presented by Markus Messerer, Head of Corporate Strategy. Gordana Kovacevic, CEO of Ericsson Nicola Tesla Group will then provide her view on Digital Transformation for the Telco Industry. The session will end with an interactive wrap-up and Q&A with the whole audience. From surveys and interviews we held with our members earlier this year, it became clear that all of our members are embracing digital transformation: self-care, e-sales. e-billing and back-office process automation are on everybody s agenda to reach the corporate objectives. Our members have an omni-channel ambition eventually leading towards a single customer journey through all channels. Telcos can also help other industries to digitally transform themselves: cities, health, finance and manufacturing will undergo huge changes the next decade. Telcos can help provide the necessary connectivity, platforms, even services to materialize smart cities, e-health, smart payments and the fourth industrial revolution. The Internet of All of these topics are at the heart of our new ETIS Strategy, which I will present during the Common Session of our Gathering. Our Working Group meetings will also address the relevant topics for each of them during the Gathering and in their subsequent meetings. The Management Board of ETIS has also decided to set-up a new Working Group, the Innovation Working Group and a new Task Force, the Data Privacy Task Force. Both initiatives will be kicked-off in Zagreb. The morning Common Session of our Gathering will feature a Keynote presentation from Davor Tomaskovic, CEO of Hrvatski Telekom, who will provide insights into how Hrvatski Telekom is digitally transforming itself. The remainder of day 1 and day 2 will be dedicated to Working Group sessions. We have organized joint sessions of Working Groups to get a better understanding and collaboration between the ETIS Working Groups. On Friday we will visit Ericsson Nicola Tesla facilities to get demos of digital transformation use cases. The Gathering is an ideal opportunity for all of the ETIS members, Associates and Partners to get to network with one another, learn about each other s activities, plans, best practices and why not, discuss partnerships. Wim De Meyer ETIS Managing Director

Common Session Speaker Bios Gordana Kovačević - MSc E.E., President of Ericsson Nikola Tesla, Croatia On January 1, 2005, Gordana Kovačević was appointed new President and CEO of the company Ericsson Nikola Tesla, Croatia, and re-elected for the third consecutive mandate on January 1, 2015. Currently, Gordana Kovačević is also the Chairperson of the Supervisory Board of Ericsson Nikola Tesla subsidiary in Bosnia and Herzegovina, as well as Ericsson Nikola Tesla Servisi company in Croatia. She graduated and obtained her Master of Science degree from the Faculty of Electrical Engineering and Computing at the University of Zagreb, and began her career at the then Nikola Tesla factory. As a respected professional, she soon managed to strengthen the company s position and led the most complex telecommunications projects for the local and international markets. In 1995, when Nikola Tesla became a part of Ericsson Corporation, Mrs Kovačević was appointed Vice President of Ericsson Nikola Tesla company and Vice President of the Ericsson Market Unit Central Europe. At the same time, she was the Director of the Centre for Communications Solutions and Sales Support Services. She completed an executive education program for Ericsson s top management at the Graduate School of Business, Columbia University. Over the last ten years, Gordana Kovačević has been engaged in strategic management, restructuring of the company and business development. Along with her corporate engagement, she has also been actively participating in the activities of several reputable institutions in Croatia. Gordana Kovačević has received numerous awards and recognitions. Markus Messerer, Head of Corporate Strategy, Swisscom Markus is Head of Corporate Strategy at Swisscom, a leading telecoms provider and one of the most innovative players in the industry. In this role he is responsible for growth topics and aligns Swisscom s ambitions in adjacent markets, digitalization and participations. Before joining Swisscom, Markus worked as a strategy consultant and was heading Strategy & Projects at A1 Telekom Austria. Due to his passion about strategy and market development, Markus holds an MBA in Strategic Management and a PhD in International Management. Swisscom is Switzerland s leading telecoms provider and one of the most innovative players in the industry with a strong footprint in IT Services, several verticals as well as adjacent business fields and ventures.

5 Davor Tomašković, President of the Management Board, Hrvatski Telekom, Croatia Davor Tomaškoviæ was born in Vinkovci, Croatia in 1969. He graduated as an electrical engineer from the University of Zagreb in 1994 and he subsequently completed an MBA program at Bocconi University in Milan, Italy. Following his graduation as an engineer he was employed at the Croatian Ministry of Science and Technology implementing the first internet network for academia. After his graduation from Milan, he worked in Austria, at the consultancy firm McKinsey & Company. In 2002 Mr. Tomaškoviæ returned to Croatia assuming the post of Director of Corporate Strategy and Business Development at Hrvatski Telekom. In 2004 he was appointed President of the Management Board of Tisak, a leading Croatian distribution and retailing company. Subsequent to successful implementation of an extensive restructuring process at Tisak, he assumed position of President of the Management Board of TDR, the regional tobacco industry leader, position which he has occupied for the past seven years. Under his custody, TDR has retained its position of leadership in Croatia, and has also undergone significant expansion, both regionally and overseas during a dynamic and challenging period from both political and economic perspectives. On 1 January 2014 Mr. Tomaškoviæ was appointed to the position of President of the Management Board of Hrvatski Telekom. Andrew C. Allison, Telco Lead EMEA, AWS As Telco transformation initiatives look to drive agility, innovation and economic optimisations across typically industrialized environments, AWS adoption is growing fast. In his role as Telco lead for the EMEA Region at Amazon Web Services, Andrew is responsible for strategy and business development activities in support of AWS adoption across the Telco sector, working and partnering with the region s leading CSP s, ICT s and ISV s. Andrew has 20 plus years in the software industry with 15 years focused in and around the Telco Sector.