LOGO USAGE 6
Elements Arc Arc The Aviat Networks intersecting arcs represent our technology, guiding presence, vision for the future, and wireless network connections. Logotype Logotype The logotype for Aviat Networks was designed specifically for us. The hand-drawn, modern sans serif characters are simple and clean, with an openness and geometry that make it highly legible. Color variations and assets The Aviat Networks logo is available in 4-color and 1-color. Logo 7
Configurations The Aviat Networks logo is the most immediate representation of our company, our products, and our people. It represents our company in various applications, from the web and ads to brochures, presentations, and signage. For ease of use, we have developed two logo configurations. There is no preferred configuration defined at this time. 8
Clear Space Clear space Clear space is the area surrounding the logo that must be kept free of other graphic elements. The minimum required clear space is defined by the height of the A in Aviat, or height. In the case of the vertical logo only, the clear space is first defined by the height, using the height at the top and bottom. Once the height is established, the width of the clear space is equal to the height. Clear space Clear space is the area surrounding the logo that must be kept free of other graphic elements. The minimum required clear space is defined by the height of the A in Aviat on all sides, as shown. logo clear space logo clear space Height Width = Height 9
Minimum Size We want our corporate logo to stand out, so we ve established minimum sizes. The minimum sizes included here should accommodate most applications. Some promotional applications may require logo usage below minimum size. For these exceptions, please email the Creative Services Group at creativeservices@aviatnet.com logo minimum size logo minimum size (Inches, millimeters, and pixels) Actual Size (Inches, millimeters, and pixels) Actual Size 0.375 9.525 mm 27 px 0.6687 16.986 mm 48 px 10
Assets and File naming The Aviat Networks logo assets are available for print and on-screen applications in CMYK and RGB. We have developed a file naming system that makes it easy to identify our logo assets. The following pages show details of the logo variations and assets. To download the Aviat Networks logo, go to the Aviat Networks intranet. Configuration: vertical/horizontal Version: dimensional/flat Color: 4-color or 1-color Aviat_VD_4C_CMYK_Rev.eps Suffix (file format) Reverse color Color space: CMYK or RGB Note: RGB bitmap files are provided in two sizes (minimum size and large). Filenames include a number before the suffix that indicates pixel width. For example: Aviat_HD_RGB-860.png. The pixel width is 860. Descriptions of logo asset file formats EPS vector files EPS vector files can be reproduced at any size without compromising quality. Colors can be set to CMYK or RGB. CMYK and PMS colors are ideal for working with most illustration and page-layout programs such as Adobe Illustrator and Adobe InDesign for print applications. RGB colors are ideal for use in web programs such as Adobe Flash for on-screen applications. RGB vector files can also be used to create RGB bitmap files at any size required. PNG bitmap files PNG RGB bitmap files are ideal for working with programs such as Microsoft Word and Microsoft PowerPoint and most web programs for on-screen applications. PNG files contain transparency and can be placed on any colored background. PNG files are more diverse than JPEG files, which do not handle transparency. Two sizes are available for use. If other sizes are required, they can be created from the RGB Adobe Illustrator EPS files. They can be opened in Adobe Photoshop and set to any size required. File naming key V H D F 4C 1C configuration configuration Dimensional version Flat version 4-color 1-color K CMYK RGB Black Process-color ink (full-color): cyan, magenta, yellow, and black On-screen colors: red, green, and blue Rev.eps.png Reverse color Suffix (file format) Suffix (file format) 11
Color Variations and Assets for Print Applications 4-color dimensional logos The 4-color logo on a white background is the preferred version and should be used at all times, unless there are printing limitations. Example usage: 4-color advertising when printing on gloss or matte coated paper and large color output such as banners. 4-color process gradation 100% black process 50% black process Aviat_VD_4C_CMYK.eps Aviat_HD_4C_CMYK.eps 12
Color Variations and Assets for Print Applications 4-color dimensional reversed logos The 4-color dimensional reversed logo should be used on a black background. Example usage: 4-color advertising when printing on gloss or matte coated paper and large color output such as banners. 4-color process gradation Reversed out of background 50% black process Black Black Aviat_VD_4C_CMYK_Rev.eps Aviat_HD_4C_CMYK_Rev.eps 13
Color Variations and Assets for Print Applications 1-color dimensional logos When 4-color printing is not available, the 1-color dimensional logo on a white background should be used. Example usage: 1-color advertising. 1-color process gradation 100% black process 50% black process Aviat_VD_1C_K.eps Aviat_HD_1C_K.eps 14
Color Variations and Assets for Print Applications 1-color dimensional reversed logos When 4-color printing is not available, the 1-color dimensional reversed logo on a black background should be used. Example usage: 1-color advertising. 1-color process gradation Reversed out of background 50% black process Black Black Aviat_VD_1C_K_Rev.eps Aviat_HD_1C_K_Rev.eps 15
Color Variations and Assets for Print Applications 1-color flat logos When the gradation in the logo cannot be produced due to printing limitations, the 1-color flat logo on a white background should be used. Example usage: Silk-screen printing, embossing, and debossing. 100% black process 100% black process 100% black process Aviat_VF_1C_K.eps Aviat_HF_1C_K.eps 16
Color Variations and Assets for Print Applications 1-color flat reversed logos When the gradation in the logo cannot be reproduced, the 1-color flat reversed logo on a black background should be used. Example usage: Silk-screen printing, embossing, and debossing. Reversed out of background Reversed out of background Reversed out of background Black Black Aviat_VF_1C_Rev.eps Aviat_HF_1C_Rev.eps 17
Color Variations and Assets for On-screen and Digital Applications RGB dimensional logos The RGB dimensional logo on a white background is the preferred version for on-screen and digital applications. Three PNG assets are available for both the vertical and horizontal logos. Do not use the smaller 95-pixel or 122-pixel versions to enlarge. Vector assets are also available. These assets are not meant for offset printing applications. Example usage: Web sites, web banner advertising, videos, and Microsoft PowerPoint presentations. RGB gradation RGB (R:0, G:0, B:0) RGB (R:147, G:149, B:152) Aviat_VD_RGB.eps Aviat_VD_RGB-860.png Aviat_VD_RGB-430.png Aviat_VD_RGB-95.png Aviat_HD_RGB.eps Aviat_HD_RGB-1080.png Aviat_HD_RGB-540.png Aviat_HD_RGB-122.png 18
Color Variations and Assets for On-screen and Digital Applications RGB dimensional reversed logos The RGB dimensional logo should be used when the logotype is not legible on a white or light-colored background for on-screen and digital applications. Three PNG assets are available for both the vertical and horizontal logos. Do not use the smaller 95-pixel or 122-pixel versions to enlarge. Vector assets are also available. These assets are not meant for offset printing applications. Example usage: Web sites, web banner advertising, videos, and Microsoft PowerPoint presentations. RGB gradation Reversed out of background Reversed out of background Black Black Aviat_VD_RGB_Rev.eps Aviat_VD_RGB_Rev-860.png Aviat_VD_RGB_Rev-430.png Aviat_VD_RGB_Rev-95.png Aviat_HD_RGB_Rev.eps Aviat_HD_RGB_Rev-1080.png Aviat_HD_RGB_Rev-540.png Aviat_HD_RGB_Rev-122.png 19
Color Variations and Assets for On-screen and Digital Applications RGB flat logo for fax The RGB flat logo on a white background is used for the Aviat Networks digital fax Microsoft Word document only. Example usage: Digital fax Microsoft Word document. RGB (R:0, G:0, B:0) RGB (R:0, G:0, B:0) RGB (R:0, G:0, B:0) Aviat_VF_RGB_1C_K.eps Aviat_VF_RGB_1C_K-860.png Aviat_VF_RGB_1C_K-430.png Aviat_VF_RGB_1C_K-95.png Aviat_HF_RGB_1C_K.eps Aviat_HF_RGB_1C_K-1080.png Aviat_HF_RGB_1C_K-540.png Aviat_HF_RGB_1C_K-122.png 20
Misuses Our logo is custom-drawn. Always use the approved artwork, and never recreate our logo elements or make changes to the approved artwork. Don t change the color of the arc. Don t change the gradation of the arc. Don t use the logotype alone. Don t change the color. Don t change the logotype to black. Don t change the scale of the arc. Don t rotate the logo. Don t add a stroke or an outline, or change the color of the logotype. Don t switch the order of the logotype and the arc. Don t distort the logo. 21
Background Control The preferred backgrounds for our logo are white and black. Any exceptions must be approved by the Creative Services Group at creativeservices@aviatnet.com. For instances in which we are showcasing our logo with full-bleed photography or a textured/patterned background, the Aviat Networks logo should be displayed on a white or black background container, as shown in the examples below. Please see page 23 of these guidelines to learn more about the logo container. Incorrect usage Correct usage Container is derived from the clear space Example 22
Container The container is used when we showcase the logo with full-bleed photography or a textured/patterned background. The Aviat Networks logo should be displayed on a white or black background. To define the appropriate container size for the Aviat Networks logo, use the approved clear space that surrounds it. See the examples below. logo clear space logo clear space TexT any size lorem ipsum dolor sit amet elit sed diam nonummy nibh euismod. Height Width = Height Container Container TexT any size lorem ipsum dolor amet elit sed diam nonummy Container Example 23