Presented by Jon Deragon Technocrat Director of Creative Entrepreneurs Network Presentation at ADC Academy July 30 2014
1 - Examples of UX 2 - What is UX 3. Who uses UX 4. UX Maturity 5. UX Helping Product Design 6 - Major Components of UX 7 - Method of ConducHng UX 8 - Where UXers Come From 9 - UX vs Visual Design 10 - Various UX Roles 11 - Traits of a Good UXer 12 - Scaling of UX Resources 13 - Recruitment ConsideraHons 14 - Learning UX QuesHons & Answers (30 ) Networking 30 minutes
Presentation - 90 Minutes 1 Examples of UX 2 What is UX 3 Who Uses UX 4 UX Maturity 5 UX Helping Product Design 6 Major Components of UX 7 Method of Conducting UX 8 Where UXers Come From 9 UX vs Visual Design 10 Various UX Roles 11 Traits of a Good UXer 12 Scaling of UX Resources 13 Recruitment Considerations 14 Learning UX Questions & Answers - 30 Minutes Networking - 30 Minutes End of Evening
Examples of UX 1 - Examples of UX 2 - What is UX 3. How does it help design a product? 4. Who uses UX 5. The major components of UX 6 - Typical method of conduchng UX 7 - Scaling of UX resourcing 8 - Various UX Roles 9 - Sample output of UX process 10 - Recruitment considerahons 11 - Avenues for learning UX QuesHons & Answers (30 ) Networking 30 minutes Presentation - 90 Minutes 1 Examples of UX 2 What is UX 3 Who Uses UX 4 UX Maturity 5 UX Helping Product Design 6 Major Components of UX 7 Method of Conducting UX Questions & Answers - 30 Minutes Networking - 30 Minutes End of Evening 8 Where UXers Come From 9 UX vs Visual Design 10 Various UX Roles 11 Traits of a Good UXer 12 Scaling of UX Resources 13 Recruitment Considerations 14 Learning UX Consistency in formatting and units of measure Legibility of font (size, drop shadow, color) Buffering of separation of elements Highlighting of major segments Balanced use of space
Examples of UX
Examples of UX
Examples of UX
Examples of UX Discovery & Research What is the diameter of plug head typically used Typical adaptor weight and suitability of socket Requirements, light function and plug independence Usability Testing Observe people inserting plug and light coming on Difficulties in people turning light on and off Long term analysis sees socket suitability issue
Examples of UX I/O Improvements Large area to plug diameter, lessens obstruction of elements Rotatable plug to accommodate various configurations Phone jack middle bottom as cable typically goes downward and not impacted by right aligned Larger power switch for easier low light condition use
Examples of UX
Examples of UX
Examples of UX
Examples of UX
What is UX Business Insights + Digital Strategy + Audience Insights Design User Validation
Who Uses UX Anything with an interface Responsive Web Desktop Applications Mobile Tablets Gaming Console For anyone building digital Startups SMB Enterprise Government E-Commerce Education Health Financial
UX Maturity 6 - Woven into fabric of business 5 - Critical to business and strategy 4 - Committed, practiced widely 3 - Important and supported in business 2 - Awareness and valued but lacks backing or funds 1 - Not recognised, scepticism
UX Helping Product Design Helps gather and understand business requirements Looks at the pieces together as a whole Drives true awareness and understanding of user needs Creates a hub for decision making Brings departments together Takes guess work out of design and architecture matters Allows a rapid ability to emulate end product Validate your concept Gives developers detailed specifications to follow
Major Components of UX Discovery and Workshops Competitive Analysis Audience Insight Persona Profiling Information Architecture Content Strategy Sketching and Sketch Boarding Wireframes
Major Components of UX Interactive Prototyping Annotation and Specification Documents Stakeholder Evaluation and Iterations Visual Design Style Guide and Patterns Visual Design Screen Design External Usability Testing Handover to Development Ongoing Evaluation and Tweaking
Method of Conducting UX Discovery & Requirements Gathering Research and Workshops Sketching Wireframes Prototyping Usability Testing Stakeholder Sign-off Visual Designs Delivery Ongoing Optimisation
Where UXers Come From Where do UX professionals come from? Visual and graphic designer Digital strategy Business analysts Usability and human interaction specialists Psychologists
UX vs Visual Design Uses processes to determine optimal experience and usability of an interface. Think of it being the architect of a building. Visual Designer Applies aesthetically pleasing yet functional styling to the layouts determined in. Think of it being the interior decorator and land scaper.
Various UX Roles Specialist Team UX Lead UX Designer Information Architect Content Strategist Usability Testing Specialist Visual Designer! Director or Manager of Project Manager
Various UX Roles UX Lead Set the project motion, they are the goto person Leaders of team and project Broad well-versed knowledge across UX process Strong in stakeholder management Drive innovative thinking Tasks Strong requirement gatherer, stake holder manager Researcher, innovator, driver Team management
Various UX Roles UX Designer Focus on Interaction design concepts Strong wireframe and diagram tool capabilities Creative thinking, in-tune with IU trends Is often the team of one Tasks Concepts and sketching Wireframe and prototype building Requirement and audience interpretation
Various UX Roles Information Architect Structures and organises information Optimises accessibility and pathways to content Classifies, labels and makes sense of information Considers the system as a whole Tasks Site auditing Site mapping Card sorting Navigation
Various UX Roles Content Strategist Purpose of content, its key themes Definte writing style and tone; SEO considerations Copy for web audience Content handling of scenarios (on-boarding, checkout) Defining content publishing and governance Tasks Scenario paths Content guide Governance and publishing standards
Various UX Roles Usability Testing Specialist Conduct / facilitate scenario usability testing Well versed in composing appropriate question set Process for consistency for accuracy in results Record and analyse findings, make recommendations Tasks Perform testing Record results and produce summary
Various UX Roles Visual Designer Designs the visual theme and sets into guide Recommends visual treatment, optimal aesthetics Color, typography, iconography, textures, imagery, etc. Look and feel of the product s skin Tasks Style guide creation Pattern and object design Master theme build Screen by screen design
Traits of a Good UXer Soft Skills Empathy Understanding of human behaviour Abreast of design and tech trends Big picture thinking Strong communications Affable nature, team player Potential Mediation skills Presenting
Traits of a Good UXer Soft Skills (continued) Stakeholder management Attuned to good design Problem solving Vision Creativity Innovative Attention to detail Thought leadership Negotiating skills
Traits of a Good UXer It s about people designing with people, for people.
Traits of a Good UXer Technical Skills Wireframe and Prototyping Tools Axure (industry standard), Omni Graffle, Justinmind, Balsamiq, more Flow Diagram Software (Viso, Axure) Project Management Tools (Microsoft Project, Jira) Shared Annotation Tools (Cage, GoVisually) Graphics Suites (Adobe, Corel) Screen Capture (SnagIt) Sketching & Sketch Boarding (lots of paper, post its, markers, etc.)
Scaling of UX Resources UX Designer UX Lead UX Designer UX Lead UX Designer Content Strategy Information Architect + + + In-House UX
Recruitment Considerations What recruiters look for Thinks outside the box, larger picture Solid communicator and presenter of ideas Portfolio and experience, make your own Potential to handle unknowns Where to find jobs In-House, Agencies, Freelance / Contract Recruiters - Represent and sell you Job boards and social groups Networking contacts
Recruitment Considerations Advantages of UX career path... A relatively new field you can shape and form Proximity to the action, strategy, decision making Well paid and growing global demand Broad field with variety of paths Challenges of UX career path Needing to sell the virtues of UX Demand still on slow growth curve Requires a certain personality Needing broad knowledge to work effectively Commercial realities restraining innovation
Learning UX Publications The Team of One by Leah Buley Published by Rosenfeld Web Sites Smashing Magazine - smashingmagazine.com UX Magazine - uxmag.com UX Mastery - uxmastery.com UX Matters - uxmatters.com UX Movement - uxmovement.com
Learning UX Conferences and Events UXPA (Worldwide) UX STRAT (USA) UX Book Club (Worldwide) ConveyUX (USA) Interaction (Amsterdam) UX Malaysia (Kuala Lumpur) UX Australia UXSG (Singapore) UX Intensive by Adaptive Path (USA) UX Week (USA) Courses and Training General Assembly Course (USA, Australia) Udemy - - The Ultimate Guide to Usability Usability Week - Nielsen Norman Group
Learning UX Associations Professionals' Association (UXPA) Interaction Design Association (IxDA) Special Interest Group on Computer-Human Interaction (SIGCHI) Social Networks LinkedIn Groups (UX/UI Designer, UX Strategy, UX Professionals) Facebook Pages (UX Magazine) Mentors Don t be afraid to ask, and more than just one, UXers love to help!
Thank You! Web Email LinkedIn jonderagon.com jonderagon@gmail.com linkedin.com/in/jonderagon