SOCIAL MEDIA SUPPORT SELF-ASSESSMENT

SOCIAL MEDIA SUPPORT SELF-ASSESSMENT

A GUIDE TO DETERMINE WHICH PADRON RESOURCE IS THE RIGHT FIT FOR YOUR BUSINESS! You know social media is important to your business, that much is clear. However, that doesn t mean you fully grasp how intricate of a process it really is - gone are the days of simply posting content! Here to stay are the days of sophisticated ad targeting, quarterly strategies, and sales funnels! We ve created a guide for you to use to determine which Padron resources are the right fit for your business. Here s how to use our self-identifying graph! Use the charts on the following pages to determine which resource is the right one for you today. Simply circle the answer that best matches your need and tally up your score at the end, giving yourself a point for each.

YOUR DESIRED LEVEL OF COMMITMENT POINTS 5 3 1 POINTS HOW INVOLVED DO YOU WANT TO BE IN THE PROCESS? Minimal. Somewhat. I want to be involved in the beginning but then trust the hand off. HOW MUCH DO YOU NEED TO OFFLOAD? Everything! Graphics, email, social media, advertising, content creation, strategy, community management, etc. A fair amount. All of social media, advertising and some graphic design work. Just social media and advertising. WHAT IS YOUR BUDGET? Just put me on a monthly retainer and make social media work for me. I m willing to invest in social if it can work for my business. I really only want to test the waters. Great! Now that you know just how committed you are so social media for your business we can figure out a bit more about your specific needs.

STRATEGY AND PROCESSES 5 3 1 POINTS DO YOU KNOW WHAT YOU WANT PADRON TO HANDLE FOR YOU? Yes. At least my social media channels and ads. I d be interested in hearing about data and email marketing. Not really - this is all kind of new. DO YOU HAVE A DOCUMENTED PROCESS? Yes. We ve been pretty good with our social media but we need to outsource it to create more time for other business needs. We post when we can but don t have a clear process or intention behind it. Our social media channels and efforts are a bit sparse. ARE YOU REGULARLY CREATING CONTENT? Yes. We have loads of pictures and videos. A fair amount, but we don t have a clear strategy behind it. When we can. Cool, now we know what your level of strategy and processes are for social media, now how about what you re doing on the daily?

WHERE YOU ARE AND WHAT YOU RE DOING ON SOCIAL 5 3 1 POINTS Facebook, Instagram, WHAT CHANNELS ARE YOU ON? LinkedIn, Snapchat, Google+, Pinterest Facebook, Instagram, Pinterest Facebook - all of them! WHAT TYPE OF CONTENT ARE YOU POSTING? Pictures, videos, contests, giveaways, collaborations - you name it, we re doing it! We post pictures and the occasional video about our product/service/ experience. We post pictures, videos, or articles about things involving the business. ARE YOU RUNNING ADS? Yes - we have a pretty good ad campaign going. Sometimes we boost a post to see if it makes a difference. No.

COMMUNICATION 5 3 1 POINTS WILL SOMEONE AT YOUR ORGANIZATION OTHER THAN YOU BE THE POINT OF CONTACT? Yes. And I trust that person to have final say on all things social media. Yes, but I still want to be kept in the loop. No, it ll be me. HOW DO YOU PLAN TO ENSURE THE CONSISTENCY OF BRAND AND CULTURE? We have clear brand guidelines that we can provide. We re looking to shake things up a bit, anyway. We need to look into that across the board within our business. Thanks! Now we re aware how you like to be communicated with and how you want your voice heard on social.

ESTIMATED VOLUME AND FREQUENCY 5 3 1 POINTS HOW MANY HOURS PER WEEK DO YOU SPEND ON SOCIAL MEDIA? 10+ 5+ 3+ HOW OFTEN ARE YOU POSTING? 2+ times a day 1 time a day, M-F Whenever we find the time. HOW INVOLVED ARE YOUR AD CAMPAIGNS? We re doing Pixel retargeting, funnels, conversions, the whole lot! We boost posts. Nonexistent. HAVE YOU CREATED AUDIENCES FOR TARGETING? Yes, custom and lookalike. Yes, people who like our page. No. Good to know! Now how about email marketing and big data?

EMAIL MARKETING, BIG DATA, AND ADVERTISING 5 3 1 POINTS ARE YOU ACTIVE IN YOUR EMAIL MARKETING? Yes, at least a weekly email. Yes, once a month works for us. No. HAVE YOU EVER PULLED ANY SORT OF DATA IN ORDER TO BETTER UNDERSTAND YOUR AUDIENCE OR Yes, just not sure how to use it effectively. No, but would be very interested in learning what this can do. No, sounds complicated. POTENTIAL AUDIENCE? HAVE YOU UPLOADED YOUR EMAIL AUDIENCE TO FACEBOOK ADS? Yes. Want to make sure they re seeing our ads! No, but that seems great! No, don t have a strong audience. HAVE YOU INSTALLED THE FACEBOOK PIXEL ON YOUR WEBSITE? Yes, and we re using it actively. Yes, but not sure how to use it. No. You re all done! Now be sure to tally add up your score. Here s what it all means:

WHICH RESOURCE IS THE RIGHT FIT FOR YOUR BUSINESS? NUMBER OF POINTS 1-40 41-79 80+ WHAT THIS COULD MEAN You know it s important to your business but you just really need to outsource it so you can focus on other business needs. You ve been doing great but it s eating up too much time and you re ready to take it to the next step with some systems and processes you don t have to time to learn. You ve done very well and are now ready to hand off the maintenance to an agency. WHAT TO EXPECT Yes. We have loads of pictures and videos. A fair amount, but we don t have a clear strategy behind it. When we can. SERVICES RECOMMENDED Start with a couple of the most popular platforms like Facebook and Instagram and really zero in on those platforms to shine bright. It s time to add another platform or service like email marketing to round out your efforts. Consider ramping up your email marketing campaigns and advertising campaigns. Don t shy away from a big data pull to learn about your and your competitors audiences!

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