Betting Services. Everything needed for creating and managing your sports betting offer

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Alicia Kelly
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1 Betting Services Everything needed for creating and managing your sports betting offer

Betting Services Everything needed for creating and managing your sports betting offer Each day bookmakers offer thousands of pre-match and live betting markets on sporting events

For that reason, bookmakers need to externalise labour-intensive tasks and increase efficiency by automating processes in a cost-effective manner.

Furthermore, our Betting Services can be tailored for all types of businesses from small retail outlets to large online operations.

From providing the fixtures to compiling the odds, monitoring the liabilities to confirming the results everything is conducted by Betradar s highly experienced and committed trading

BETTING SERVICES 04 Pre-Match Odds Service 04 Live Odds Service 06 Live Data Service 07 Live Trading Tool (BetPal) 08 Live Monitoring 08 Betradar Ctrl 09 Player Markets 10 Mythical

2 Betting Services Everything needed for creating and managing your sports betting offer Each day bookmakers offer thousands of pre-match and live betting markets on sporting events around the world. The collection and updating of such sports data and odds requires a vast amount of resources and a substantial financial investment. For that reason, bookmakers need to externalise labour-intensive tasks and increase efficiency by automating processes in a cost-effective manner. At Betradar, we help bookmakers succeed in an increasingly competitive market while reducing operational costs and the risk of running their own labour intensive in-house operation. Furthermore, our Betting Services can be tailored for all types of businesses from small retail outlets to large online operations. Best of all, Betradar s Managed Trading Services product enables you to completely or partly outsource your trading. From providing the fixtures to compiling the odds, monitoring the liabilities to confirming the results everything is conducted by Betradar s highly experienced and committed trading teams. BETTING SERVICES 04 Pre-Match Odds Service 04 Live Odds Service 06 Live Data Service 07 Live Trading Tool (BetPal) 08 Live Monitoring 08 Betradar Ctrl 09 Player Markets 10 Mythical Match-Ups 10 Numbers Betting 10 Premium Cricket Service 11 Goal Flash 11 Esports Betting Service 12 Automate your business and increase your turnover and profitability with Betradar s highly competitive Betting Services Full service portfolio from a single source for an easy launch or extension of all your pre-match and live betting offers Unique bookmaker system to manage your vast sports betting offer All data produced in-house and supervised by our experienced quality team 24/7/365 support guaranteeing the highest quality and security standards Introduction 02 / 03

BETTING SERVICES Pre-Match Odds Service Get a head start on the competition with the world s most extensive pre-match odds service Betradar s Pre-Match Odds Service provides everything you need to

Populate your betting offer with accurate and constantly verified fixtures for over 370,000 events per year across more than 60 sports.

Verified results are then delivered promptly, enabling you to directly settle your bets. This is how we guarantee the most accurate pre-match odds service throughout the industry.

end-customer business All odds are compiled and monitored 24/7 in-house by our experienced bookmakers to avoid arbitrage situations Valuable information is supplied, such as worldwide player

3 BETTING SERVICES Pre-Match Odds Service Get a head start on the competition with the world s most extensive pre-match odds service Betradar s Pre-Match Odds Service provides everything you need to create and manage your own sportsbook from event and odds creation to market monitoring and result confirmation. Populate your betting offer with accurate and constantly verified fixtures for over 370,000 events per year across more than 60 sports. All markets are compiled and traded in-house by a dedicated team of experts, who closely monitor price changes from almost all bookmakers around the globe. Verified results are then delivered promptly, enabling you to directly settle your bets. This is how we guarantee the most accurate pre-match odds service throughout the industry. No more manual work setting up markets All data created, verified and supervised in real-time by our dedicated team Odds suggestions are provided at an early stage and enable direct use for end-customer business All odds are compiled and monitored 24/7 in-house by our experienced bookmakers to avoid arbitrage situations Valuable information is supplied, such as worldwide player transfers, match related news, injuries and suspensions Odds calculation web service: take advantage of Betradar s mathematical odds models and create your own pre-match odds Quality assurance with the highest security standards Numerous configuration options, including margin setting Accurate and rapid final results provided for over 60 sports Your odds and closing times are compared to the entire betting market to minimise errors 500+ operators are currently subscribed to our market-leading Pre-Match Odds Service 60+ sports covered, including a wide range of niche sports 370,000+ sports events supplied every year Odds compiled and traded by in-house experts ensure the most accurate pre-match service in the industry World-leading market monitoring service provides visibility of your prices and competitors Odds monitored by the most efficient Fraud Detection Service guarantees integrity of price provision ISO 9001 certified, matching highest-quality standards in all processes Automated and immediate pay-outs possible Valuable information, such as period results, line-ups, substitutions, detailed goal information, and card information Results comparison: a fully automated function for comparing your own results to the Betradar results database Fully customisable interface for alerts, markets, sports and other relevant parameters Comprehensive alert system, including detection of wrong results, open bets on matches already started, differences in odds and fixtures, sure bets, removed offers from other bookmakers, and many more Add-on: American Monitoring Service covers the ability to check odds from the Las Vegas casinos for all American football, basketball, baseball and ice hockey competitions played in the US Betting Services 04 / 05

4 BETTING SERVICES Live Odds Service Maximise your profits with the world s best-performing live odds service Live Data Service All the data you need for your sportsbook from the world s most comprehensive sports betting live data service Betradar s Live Odds Service is the most popular in-play trading service in the market, used by over 350 bookmakers worldwide. The fully automated and integrated service is ready for direct customer use, requiring only very limited resources from your side to offer a broad variety of live betting sports and markets. Betradar s team of experts administer the complete match in real-time, using our leading edge mathematical live odds models ensuring we can provide profit-maximising live odds for over 200,000 events per year, across 23 sports. For bookmakers operating their own in-house trading, Betradar s Live Data Service is the second-to-none information source for truly reliable and comprehensive real-time sports data. A global network of over 7,000 highly-trained data journalists guarantees a 24/7/365 coverage that meets world s-best standards in quality, security and integrity. Betradar s Live Data Service is proven to be the fastest in the market; with all data delivered in less than one second from the venue to our Live Data Client. This widget-based trading interface is fully customisable and equipped with all necessary features to optimise your in-play trading. Data Entry Match Administration Live Odds Compilation Risk Management Ticket Handling Customer Service BET STOPS, BET STARTS, RESULTS DATA COVERAGE FROM TV OR VENUE REAL-TIME ODDS OF 600+ BET TYPES BASED ON STAKES AND LIABILITY BET SETTLEMENT & TICKET EVALUATION PAY-OUTS & MARKETING MEASURES LIVE DATA SERVICE LIVE DATA & LIVE ODDS SERVICE LIVE DATA, LIVE ODDS & BETPAL LIVE DATA, LIVE ODDS, BETPAL & MANAGED TRADING SERVICES Betradar Bookmaker 350+ operators are currently subscribed to our market-leading Live Odds Service 200,000+ sports events covered every year across 23 sports Unrivalled profit maximisation with the sharpest Live Odds service in the industry Live odds developed with leading edge mathematical models traded by in-house experts Access to exclusive, high quality and fast data as official betting partner of the NBA, ITF, World Snooker and the PDC 80+ operators are currently subscribed to our market-leading Live Data Service 23 sports and 200,000+ matches covered (including major and minor leagues, friendly matches and other tournaments) Underpinned by the largest network of data journalists in the world Proven to provide the fastest data, with the fewest errors Unrivalled data depth to support more betting markets than any competitor Most sophisticated security systems for betting live data production Setting industry standards for data journalist recruitment, training and integrity systems Betradar s sister brand, Real Time Sportscast (RTS), focuses on niche sports not covered by other industry operators 10 sports and 50,000+ matches covered by RTS Estimated 60% of RTS matches not covered by other leading data providers. More details about RTS at rtsportscast.com Betting Services 06 / 07

BETTING SERVICES Live Trading Tool (BetPal) Betradar Ctrl Improved efficiency for your live trading operations Total control of your bookmaking operation Betradar s sophisticated Live Trading Tool

The product can be used alongside our Live Odds Service to control your odds depending on liability and grants you the required flexibility to stake your position in the market.

This is why its modular design and slick user interface allows for fast and seamless integration of new services and features.

5 BETTING SERVICES Live Trading Tool (BetPal) Betradar Ctrl Improved efficiency for your live trading operations Total control of your bookmaking operation Betradar s sophisticated Live Trading Tool enables your traders to efficiently manage multiple matches with dozens of bet types per match, simultaneously. The product can be used alongside our Live Odds Service to control your odds depending on liability and grants you the required flexibility to stake your position in the market. Betradar Ctrl is an innovative bookmaker system full of the most wanted features, and zero that are non-essential. Two critical factors shaped its entire development: speed and control. This is why its modular design and slick user interface allows for fast and seamless integration of new services and features. Our new technology also enables you to display odds updates in real time and choose the bookmakers you want to compare them with. Its slick menus make navigation intuitive and simple, saving you time and letting you focus on areas that need it most. Simultaneous management of multiple matches, with option to fully automate your trading All pre-match odds service features, which are currently accessible via Betradar.com, are also available in Ctrl. Additional features, tools and functionalities currently not available on Betradar.com will be added to Ctrl+, giving you the ability for event and market publication control as well as pre-match odds control. Complete flexibility in trading your own events and markets even detached from Betradar s live coverage and odds Fast and efficient event and match configuration through pre-defined templates Live Monitoring Always at the hub of betting market activity Live Monitoring is an odds monitoring system that enables you to compare your position against the market in real time. Designed to house multiple sports and matches simultaneously, the interface relies on visualisation tools to help you focus where you need to most. A comprehensive and fully customisable alert system also enables you to identify high odds and sure-bet scenarios at a very early stage. Follow up to 25 matches across 8 sports simultaneously, with odds changes displayed in real time Live score tickers help you stay abreast of all live action, while the Trader Tracker gives a real-time reference of your position within the market Comprehensive alert system informs you when your odds have significantly deviated from your competitors Game changing trading tools enable you to control your odds within the platform and set up dynamic configurations down to a single event level Future-proof software architecture ensures that new features can easily be incorporated Accelerated data handling provides new, lightning-fast odds extraction techniques for real-time updates ideal for quick comparison and alerting Optimised data feed works in conjunction with Betradar s Unified Odds Feed, simplifying integration and maintenance Intuitive interface delivers simple and efficient navigation to save you time Single-sign-on access through our SSO login means you can use Betradar.com and Ctrl in parallel. As Ctrl is developed step by step, you can benefit from features in both systems until Betradar.com is retired Betting Services 08 / 09

BETTING SERVICES ADD-ONS Player Markets PRE-MATCH Betting on individual player s performance Premium Cricket Service Unlocking the potential of cricket betting PRE-MATCH L I V E Player Markets

The service includes the odds formats over/under as well as at least. All markets are based on statistics such as assists, shots on goal, passes or tackles.

created, managed and settled in-house Sharpest prices thanks to leading edge mathematical odds models Premium Cricket Service provides bookmakers with the most comprehensive and reliable pre-match

Enrich your sportsbook with over 1,000 live games per year and let your punters bet on 200+ pre-match and 250+ in-play markets available for each match.

6 BETTING SERVICES ADD-ONS Player Markets PRE-MATCH Betting on individual player s performance Premium Cricket Service Unlocking the potential of cricket betting PRE-MATCH L I V E Player Markets enables your punters to bet on an extensive range of performance-related markets for the most enthralling leagues and sports in the world. The service includes the odds formats over/under as well as at least. All markets are based on statistics such as assists, shots on goal, passes or tackles. Up to 600+ bets per match covering top European soccer leagues and international tournaments (UEFA Champions League, World Cup), NFL, NBA, MLB and AFL No workload for bookmakers, as markets are created, managed and settled in-house Sharpest prices thanks to leading edge mathematical odds models Premium Cricket Service provides bookmakers with the most comprehensive and reliable pre-match and in-play betting service available for this global sport. Enrich your sportsbook with over 1,000 live games per year and let your punters bet on 200+ pre-match and 250+ in-play markets available for each match. Betradar s dedicated trader team not only manages the entire match, including bet-settlement, but guarantees an exceptional pricing quality with odds updates delivered in real-time. Exceptional pricing quality and liability management Real-time in-venue pricing updates Full event creation Mythical Match-Ups PRE-MATCH Offer blockbuster fixtures every single day Enhance your sportsbook with fictitious matches for the most interesting global soccer teams. Betradar takes two teams from different leagues that are playing at a comparable performance level with the fictitious fixture based on the team s actual games within their own leagues. Once both teams have completed their games, the fictional match is evaluated based on goals scored respectively. Provide an extra interest for punters as the best teams compete virtually with other international teams 30+ fictitious matches each week with over 50 special side bets per match Weekly format allows flexibility to consider the most thrilling fixtures imaginable Numbers Betting PRE-MATCH Pre-match betting on the largest pool of real-world lottery draws Numbers Betting offers punters the ability to bet on the outcome of over 20,000 real lottery draws each month. The service provides visualisation of real lottery draws from 160+ different global lotteries; including over 100 drum-based lotteries and more than 60 RNG lotteries, conveniently delivered through our live streaming and Numbers Betting XML data feed. Goal Flash Rapid 2-click betting on the go Betradar s Goal Flash series of widgets offers 2 click in-play betting so punters are now able to bet during any game-changing moment in the game, choose how long their bet will last and have the bet placed before the action has moved on. Shorter the time, greater the risk, higher the return. This is how punters want to bet. L I V E Rapid two-click betting via a mobile solution; compatible with all device types Thousands of matches each month covered by Betradar are available in the widget Customisable to suit the needs of any client 160+ lotteries from 33 countries offering 4,600+ draws per week with highest speed, accuracy and reliability Up to 15 markets to bet on for each draw including a variety of special bets, such as sum of balls range betting Draw visualisation via live streaming, which can be easily launched within a web browser Betting Services 10 / 11

BETTING SERVICES Esports Betting Service Reach the next generation of customers with the #1 esports betting provider Esports betting presents a unique opportunity for bookmakers to tap into a

To transform these esports enthusiasts into loyal punters, bookmakers must offer a truly immersive entertainment package that s 100 percent tailored to their needs.

Provide your customers with the broadest and most credible range of pre-match and live betting markets available.

covering the most followed games globally Maximised profit margins thanks to highest market uptime Betting Services Increase your sportsbook with 3,500+ in-play events for the biggest three games in

Our numerous partnerships with leading tournament organisers enable us to cover more matches with official live data than any other supplier.

Together with DOJO Madness, we have developed specialist esports algorithms, traded by our in-house esports experts, to provide you with the sharpest odds helping to maximise your profit margins.

7 BETTING SERVICES Esports Betting Service Reach the next generation of customers with the #1 esports betting provider Esports betting presents a unique opportunity for bookmakers to tap into a massively growing spectator sport that boasts massive engagement rates. Esports is not only played by an increasing number of people, but is followed by an even larger audience. To transform these esports enthusiasts into loyal punters, bookmakers must offer a truly immersive entertainment package that s 100 percent tailored to their needs. With Betradar s market-leading esports betting service, you ll get everything you need to create your own exciting esports offer. Provide your customers with the broadest and most credible range of pre-match and live betting markets available. Cater to their needs for match information with our comprehensive Live Scores and Statistics solutions and complement your sportsbook with the fastest live match streams available anywhere and on each device. 40+ operators are currently subscribed to our market leading esports service 3,500+ live odds events covering the world s three biggest games (CS:GO, LoL, Dota 2) 11,000+ pre-match events per year, covering the most followed games globally Maximised profit margins thanks to highest market uptime Betting Services Increase your sportsbook with 3,500+ in-play events for the biggest three games in esports (CS:GO, LoL, Dota 2) and with over 11,000 pre-match events for the most followed titles in the world. Our numerous partnerships with leading tournament organisers enable us to cover more matches with official live data than any other supplier. This guarantees you will receive 100 percent reliable match data, the fastest odds updates and the highest uptime of markets. Together with DOJO Madness, we have developed specialist esports algorithms, traded by our in-house esports experts, to provide you with the sharpest odds helping to maximise your profit margins. Live Streaming Cater your esports customers passion for premium digital content with our Live Channel for esports. Our media rights portfolio comprises streams from over 2,000 live events, including all major ESL events. Thanks to exclusive streaming rights partnerships with tournament organisers, we deliver a signal that is proven to be faster than any other streaming source. Sharpest odds compiled by specialist esports algorithms and specialised esports traders Largest number of exclusive partnerships with the world s greatest tournament organisers (e.g. ESL, Fortuna Esports, PvPro, BTS and UCC) Betting Stimulation More live streaming of esports events than any other supplier in the world provided with the market s fastest signal Enrich your customers betting experience with the fastest Live Score solution available for esports, delivering reliable and accurate in-play data as the game unfolds. Additionally, our Statistics Centre fulfils each customer s demand for upcoming and historical match information, providing comprehensive match and player statistics. More matches covered with official live data than any other supplier, including fastest odds updates Market-leading bet stimulation tools covering Statistics and Live Scores Consultant Services Unlike traditional sports betting, esports wagering is relatively new and is still looking for broad acceptance within the esports community. To tap into this rapidly growing market, it is essential to entice them to your sportsbook by providing the right offers, bonuses and betting options within a secure betting environment that gives esports punters peace of mind. Betradar s esports experts can advise and assist you in your measurements; providing you with deep insights into the esports environment and point out any stumbling blocks and challenges you might face. Contact us for more information. OUR PARTNERSHIPS GUARANTEE YOUR SUCCESS OUR SERVICE HAS BEEN REWARDED Betting Services 12 / 13

Contacts Our Clients Do you require further information? Then please let us know. We are more than happy to address your enquiries. Contact us at sales@betradar.

com Offices Sales Representations Austria Linz, Vienna Singapore Singapore Brazil Sao Paulo Australia Sydney Slovenia Ljubljana China Beijing Estonia Tallinn South Africa Durban Czech Republic Zlin

8 Contacts Our Clients Do you require further information? Then please let us know. We are more than happy to address your enquiries. Contact us at Headquarters Sportradar AG Feldlistrasse 2 CH-9000 St. Gallen, Switzerland Office: Fax: Customer Support support@betradar.com Offices Sales Representations Austria Linz, Vienna Singapore Singapore Brazil Sao Paulo Australia Sydney Slovenia Ljubljana China Beijing Estonia Tallinn South Africa Durban Czech Republic Zlin Germany Bremen, Gera, Munich Sweden Stockholm Greece Athens Our gold-certified partner network: Gibraltar Gibraltar United Kingdom London, Usk Italy Rome Norway Oslo, Trondheim Uruguay Montevideo Serbia Belgrade If you want to set up a sportsbook, we can recommend various software providers, with whom we have close partnerships. USA MenloPark, Minneapolis, New York, San Francisco Turkey Istanbul Philippines Manila Poland Warsaw Russia Moscow For more details, please download our Certified Partner Network brochure. Contacts 14 / 15

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Esports Betting Service Reach the next generation of customers with the #1 esports betting provider

Esports Betting Service Reach the next generation of customers with the #1 esports betting provider Take advantage of the world s quickest growing spectator sport with Betradar Esports Betting Esports