Facebook Research Project: User Guide

Transcription

1 Facebook Research Project: User Guide

2 Facebook Live LuLaRoe is a woman s clothing company that creates one of a kind pieces. LuLaRoe exists to provide an opportunity for people to create freedom by selling comfortable, affordable, stylish clothing, and offering its Retailers the independence to set their own pace and schedule (LuLaRoe, 2017). Because each retailer is independent, LuLaRoe uses a multi-level marketing strategy to sell its product. One tactic that fashion consultants use is Facebook Live. Consultants reach out to their followers to inform them of a Facebook Live Sale. Standing in front of their webcam or ipad camera lens, consultants hold up each new item one-by-one and describe the adorable print, soft texture and cute style. Each product has its own unique number for reference. When customers see something they want, they type Sold and the item number (pictured right) in the comments to claim it. After each live-stream

3 sale, consultants take note of who ordered what and invoice them (Turner). Consultant Lauren Romero shares her success story She began using Facebook Live in October 2016 to save time when taking and uploading photos to albums on her page. She has noted that her sales have more than doubled - from $20,000 per month to $50,000 per month (Saunders, 2017). Romero states, there s something about the impulsivity and not knowing what s coming next that s made people jump on this type of sale platform (Saunders, 2017). How to Use Facebook Live (Bernazzani, 2017): 1. Go to the News Feed, and tap the "Live" option denoted by the camcorder icon. 2. Give Facebook access to your camera and microphone when prompted.

4 3. Choose your privacy setting. 4. Write a compelling description. 5. Tag friends, choose your location, or add an activity.

5 6. Set up your camera view. 7. Add lenses, filters, or writing and drawing to your video. 8. Click the blue "Go Live" button to start broadcasting. 9. Interact with viewers and commenters. 10. Click "Finish" to end the broadcast.

6 11. Post your reply and save the video to your camera roll. 12. You re done! Tips and Tricks for Using Facebook Live (Facebook, 2016): 1. Tell fans when you're broadcasting ahead of time. Build anticipation by letting your audience know when you'll be going live with a written post. We've found one day's notice gives people the right amount of time to tune in.

7 2. Go live when you have a strong internet connection. This is to make sure you have a strong signal and your video won't buffer or loose connection. This will ensure that you are able to see viewers comments in real time. 3. Write a catchy description before going live. A great description will capture people s attention and it will help them understand what your broadcast is about. 4. Ask viewers to subscribe to Live notifications. Remind your watchers that they can tap on the Follow button on live videos and videos that were previously live so that they can get notification the next time you go live on Facebook.

8 5. Respond to comments in real time. Your viewers will be thrilled to hear you mention their name and answer their questions when you are live. This really helps keep the watchers invested in your live video.

9 Different Types of Facebook Live Videos (Facebook, 2016):

10 References Bernazzani, S. (2017, November 2). How to Use Facebook Live: The Ultimate Guide. Retrieved April 05, 2018, from Facebook. (2016, January 1). Tips Tricks. Retrieved April 05, 2018, from LuLaRoe. (2017, January 1). Our Story. Retrieved April 05, 2018, from Saunders, A. (2017, February 27). 4 Examples of Small Businesses Dominating on Facebook Live. Retrieved April 05, 2018, from Turner, M. L. (2016, October 31). LuLaRoe's Secret To Becoming A Direct Sales Powerhouse? Facebook Live. Retrieved April 05, 2018, from