From Cloud Computing To Online Gaming. Mark Sung General Manager zillians.com
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1 From Cloud Computing To Online Gaming Mark Sung General Manager zillians.com
2 Development Cost for Aion by NCSoft
3 Development Cost for Aion by NCSoft $18M USD for 4+ Years to Build
4 Development Budget for WoW by Blizzard
5 Development Cost for WoW by Blizzard $63M USD for 4.5 Years to Build
6 Development Cost for 中華英雄 by Chinesegamer
7 Development Cost for 中華英雄 by Chinesegamer $2.5M USD for 4.5 Years to Build
8 You Need A Lot of Money to Build and also to Operate an Online Game
9 Online Game Cost in China How much does it cost to build an online game from ground up in China? E ngineers E ngineers Development $10M 30M R MB Infrastructure P reparation $6M 20M R MB O perating $6M R MB /mo 2 4 Y ears 9 Months for C B /OB Y ears MMOG Product Development Cycle From Deutsche Bank Research in 2008
10 How to Reduce the Cost and Risk? Save The Cost to Save Your Job!
11 Development Strategy Concept Prototype Pre-Production 2 to 3+ Years Production Beta Launch Live Waterfall Strategy
12 Development Strategy Engine, Tools, Platform Improvements Engine-Tools-Platform Initial Level End-Game Additional Middle Levels Live Concept Early Live System Lockdown Launch 6 to 12 Months Customer Development Strategy
13 Development Strategy Comparison Engine, Tools, Platform Improvements Engine-Tools-Platform Initial Level End-Game Additional Middle Levels Concept Early Live 6 to 12 Months System Lockdown Concept Prototype Pre-Production Production 2 to 3+ Years Live Launch Beta Live Launch Controlled Investment, Less Risk, More Predictable ROI
14 Big Content Model
15 Big Content Model Provide Enough (Big) Content for Players
16 Big Content Model Require Tremendous Amount of Capital and Pre-Launch Investment
17 Icelandic Model - Eve Online by CCP
18 Icelandic Model - Eve Online by CCP Progressive Update for 10 Years and Still Alive!
19 Icelandic Model - Eve Online by CCP Unique, Engaging Environment Features Over Linear Content
20 Vertical Disintegration in MMO Production Big Game Companies In-house Game Engine Programmer Game Programmer Many Artists Operating Marketing Gamers
21 Vertical Disintegration in MMO Production Game Engine/ Middleware Provider Big Game Companies Game Programmer Many Artists Operating Marketing Gamers
22 Vertical Disintegration in MMO Production Game Engine/ Middleware Provider Big Game Companies Game Programmer Key Artists Operating Marketing Outsourcing Art Gamers
23 Vertical Disintegration in MMO Production Game Engine/ Middleware Provider Game Producer/Maker Game Programmer Key Artists Outsourcing Art Game Publisher Operating Marketing Gamers
24 Vertical Disintegration in MMO Production Game Engine/ Middleware Provider Game Producer/Maker Game Programmer Key Artists Outsourcing Art Data Center Solution Provider Game Publisher Marketing Gamers
25 Vertical Disintegration in MMO Production Game Engine/ Middleware Provider Game Producer/Maker Game Programmer Key Artists Outsourcing Art Data Center Solution Provider Game Publisher Marketing Partner Gamers
26 Vertical Disintegration in MMO Production Game Engine/ Middleware Provider Game Producer/Maker Game Programmer Key Artists Outsourcing Art Data Center Solution Provider Game Publisher Marketing Partner Gamers
27 Vertical Disintegration in MMO Production Game Engine/ Middleware Provider Game Producer/Maker Game Programmer Key Artists Outsourcing Art Data Center Solution Provider Game Publisher Marketing Partner Gamers
28 Vertical Disintegration in MMO Production Cloud Platform Provider for Online Game Game Producer/Maker Game Programmer Key Artists Game Publisher Outsourcing Art Marketing Partner Gamers
29 Cloud Solution for MMO MMO Server capacity is low (less than 2500 concurrent players per server) Current cloud solution is NOT designed for this (expensive!)
30 We Need a Solution We Need a Cost-Effective Cloud-based Solution for MMO
31 Current Online Game Server Architecture Game world is split into zones Zone Server Zone Server Gateway Zone Server Gateway Gateway
32 Current Online Game Server Architecture When all players get to same zone Zone Server Zone Server Gateway Zone Server Gateway Gateway
33 Current Online Game Server Architecture I/O can easily overloaded for crowded zone Gigabit Ethernet TCP/IP Zone Server Internet TCP/UDP/IP Gateway Zone Server Zone Server Gateway Gateway
34 Current Online Game Server Architecture Processing player commands takes forever Single/Multi-Thread Server Zone Server Zone Server Gateway Zone Server Gateway Gateway
35 Cloud Solution for MMO MMO Workload is both I/O and Computational Intensive Take advantage on state-of-art high performance network and many-core modern processor
36 High Performance Networking BASE-T 100BASE-T 1000BASE-T 10GBASE-T 40GBASE-T Infiniband Revealed IB 10Gbps IB 20Gbps IB 40Gbps TCP/IP is not designed for high performance interconnect RDMA is the Future
37 Many-core Acceleration Provide More then 20x Flops with Less Power
38 Next-Gen Online Game Server Architecture Proposed Next Generation Architecture Super Server Low-cost Gateways
39 Next-Gen Online Game Server Architecture Many-core Computing/ GPU Computing GPU Server Low-cost Gateways
40 Next-Gen Online Game Server Architecture InfiniBand RDMA GPU Server Low-cost Gateways
41 Next-Gen Online Game Server Architecture InfiniBand RDMA Many-core Computing/ GPU Computing GPU Server GPU-based Supercomputer Designed Specifically for Online Game Low-cost Gateways
42 Ultimate Performance Infiniband QDR Provides 30X Bandwidth over Gigabit Ethernet NVIDIA GPU Provides 20X Speed-up for MMO Workloads Our Platform Can Supports over 200K Concurrent Players in a Single World
43 Zillians MMO Cloud Solution Complete Server-side Game SDK Integrate with 3 rd party Client-side Engines Zillians Game SDK Game Kernel Game Script & API S cript & C ompiler F ramework Zillians Game Kernel Game S cript & API Game API Game Framework Framework MMOR P G MMOR TS MMOFP S MMO R acing Client Engine Integration Management & Deployment Tools C lient-s ide G ame E ngine (Integration) OGR E 3D Unreal 3D Unity 3D Management & Deployment Tools
44 Zillians MMO Cloud Solution Reduce Operating Cost and Save the Earth More Users, Less Power, Better Performance/Watt GO ZILLIANS. GO GREEN
45 Zillians MMO Cloud Solution Game Design Beyond Your Imagination More NPC with Smarter AI and Dynamic Physics in Real-time
46 Summary: What s Next GPU-Assisted, Cloud-based Online Game Research Ecosystem
47 Summary: What s Next HPC Technology (esp. GPU) Will be Applied to Every Industry, including Online Game
48 Summary: What s Next Online Game is Coming to the Cloud in 2011
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