Transforming Industries with Enlighten
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1 Transforming Industries with Enlighten Alex Shang Senior Business Development Manager ARM Tech Forum 2016 Korea June 28, 2016
2 2
3 ARM: The Architecture for the Digital World ARM is about transforming markets and delivering efficiency Leading in mobile, home, enterprise and the internet of things Deploying energy efficient technology wherever computing happens ARM Mali is transforming mobile graphics #1 shipping GPU on the planet Enlighten is transforming computer graphics Advanced global illumination solution Acquired by ARM in 2013 Hardware and software synergies Cross-market applicability 3
4 Game software generates $72Bn revenue Majority of wealth consolidated in the Top 10 games companies Top 35 companies generate 70% Global market is split roughly equally between PC, mobile and console Korea is the fourth largest games market in the world Half of the population are gamers Highest smartphone penetration in the world Second largest annual spend per player Console Casual webgames Korean Games Market (2015) Mobile/tablet PC/MMO 4 Source: Global Games Market Report, Newzoo, June 2015
5 Mobile games market maturing fast Fastest growth to overtake PC revenues in % YoY Mobile development budgets increasing AAA developers re-aligning on mobile Consolidation with record mergers/acquisitions Challenge for low-budget mobile games 23% Global Games Market (2015) 13% 37% 27% Entertainment screen PC Mobile Handheld/tablet Source: Global Games Market Report, Newzoo, June 2015 What does this mean? The mobile gaming market is hungry for quality Crowded marketplace differentiation needed to succeed Lighting is key to realistic computer graphics 5
6 Enter Enlighten The de-facto standard for dynamic global illumination in games Adopted in Unity 5 by 1000s of small indies and mobile Used by AAA developers for Unreal Engine and internal engines Solving real problems for real developers Including the high frame-rate demands of VR Real-time global illumination is available today 6
7 Direct lighting only
8 Final image
9 Enlighten offers many benefits to developers High platform scalability Fast iteration time High quality results Dynamic lighting enables new gameplay Indoor and outdoor scenes This is gorgeous! I remember having dreams about this kind of dynamic indirect lighting back when I was 9 building the Unreal Engine 1 renderer! - Tim Sweeney, Epic Games
10 10
11 Enlighten precomputes the light transport Data geometry 11
12 This data is combined with colour/light information lights colours Enlighten output Data 12
13 The Enlighten output is fed back into the engine Engine final image 13
14 The Enlighten runtime works on the CPU Engine GPU CPU 14
15 A single artist using Enlighten can work without any disruption to the art pipeline, and can react to lighting and level changes faster than a team of 100 using a baking technology and even produce higher quality content! Simon Benge, Exient 15
16 2016 will be the year of virtual reality VR is not new but it never quite took off: Hardware was expensive and bulky Available technology offered limited graphics capabilities User experience was unpleasant and ineffective VR is now accessible: Emergence of low-cost hardware based on existing platforms Mobile platforms offering console-like performance and display resolution VR is now a huge industry movement: New applications, use-cases and content are emerging every day Rich ecosystem developing rapidly 16
17 The VR market is growing 17 Sources: Digi-Capital (Augmented / Virtual Reality Report), BDMI (VR Introduction & Market Overview).
18 VR places an increased load on the GPU Immersive and interactive graphics essential 90+fps minimum frame rate Higher than 960x1080 resolution Less than 20ms latency from sensors to display One view per eye More vertex processing More fragment processing Higher bandwidth consumption 18 GPU resources constrained for advanced graphics effects e.g. indirect lighting Left eye Right eye
19 "When you create a world you generally start with the terrain, then the foliage, then the lighting, but in VR it's the other way around - Cevat Yurli, CEO, Crytek 19
20 Lighting that gets faked for a screen experience doesn t necessarily work for VR. The eye will perceive the fakes that we didn t perceive in image based lighting - Cevat Yurli, CEO, Crytek 20
21 Enlighten enables immersive, high frame rate VR The only CPU-based global illumination solution Asynchronous technique does not affect frame rate Consistent results with no screen space artefacts Enlighten is a world space technique Global illumination computation only occurs once despite the two views Light Based Culling lighting can be tuned to rendering budget. 21
22 VR is disrupting more markets than just gaming Game Technologies VR/AR Content Creators Mobile Deployment 22
23 Client demands drive game engine adoption Legislation Other 4% 9% Unsure 1% No Plans 34% Unsure 5% Competition 54% Client Demand 54% Drivers of 3D modelling Plans to Use 37% Use of game engine Yes 24% 67% Type of game engine 27% Other 6% 23
24 Interactive lighting effects are in high demand High quality lighting is critical to digital visualizations Physical realism Mood and atmosphere Time is the biggest challenge for studios Traditional global illumination approaches are time-intensive Real-time, in-editor GI improves workflow Real time, in-application GI offers improved experiences to clients 24
25 Case study: off-the-plan property sales Challenges: Inability for buyers to walk through a property and imagine living there Traditional show home construction is costly, limited audience and difficult to change??? 25 Yugen (yugen.com.au) Dynamic digital service provider to the construction industry Focus on new build property Australia and Asia Extensive AEC ecosystem
26 Yugen: Made with Enlighten Interactive, customisable and photorealistic 3D visualization experiences Fully experience a property prior to purchase Major cost reductions in physical marketing e.g. show homes Unreal Engine 4 technology Major value add to developer, builder and project marketer Robust and highly efficient cross platform delivery More effective promotion channel for international customers 26
27 27
28 Summary Enlighten is well placed to support major industry changes happening now Asynchronous CPU/GPU rendering ideal for virtual reality Engagements in architectural visualization, broadcast, e-commerce, automotive 28
29 Thank you The trademarks featured in this presentation are registered and/or unregistered trademarks of ARM Limited (or its subsidiaries) in the EU and/or elsewhere. All rights reserved. All other marks featured may be trademarks of their respective owners. Copyright 2016 ARM Limited
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