& Saturday! Plus, the first 50 people before 10am Friday. It s such a big event that we re opening early, at 8:30am Friday.

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SaveThe DATE www.archiversonline.com Postmaster: Please deliver by April 21-22.

com May 2nd, 3rd, & 4th: The early bird catches the worm!

Plus, the first 50 people before 10am Friday and Saturday, and noon on Sunday will receive a

2 SaveThe DATE Postmaster: Please deliver by April stores nationwide! May 2nd, 3rd, & 4th: The early bird catches the worm! It s such a big event that we re opening early, at 8:30am Friday & Saturday! Plus, the first 50 people before 10am Friday and Saturday, and noon on Sunday will receive a $10 savings certificate for their next purchase of $50*! Get there early and save big! *Customer will receive $10 off a $50 purchase, valid Monday, May 12th, through Sunday, May 18th, only. save the date

abundance of fresh new products and ideas!

die-cuts, punches, and embellishments, we have the supplies to

12x12 page overlays Your Graduation Headquarters!

need to celebrate and honor the graduate in your life!

The pages are done for you all you need to do is add photos!

There s still plenty of time to create graduation announcements,

We have lots of smart products to help you, including our Yours

Create a special card, page, or keepsake to honor Mom and all she

Join us on May 9th-10th to make a free Mother s Day card, plus

As you celebrate these special days and milestones this spring,

Moments like these are ones you ll treasure always.

albums in upcoming events and workshops!

3 Archiver s is the place to fill your creative basket with an abundance of fresh new products and ideas! From new acrylic albums and transparencies to the latest die-cuts, punches, and embellishments, we have the supplies to add extra flavor to your pages, cards, and projects. Clearly a Trend... Clear is in! Two of the hottest products in scrapbooking right now are transparencies and acrylic albums. Clear products give your project an extra bit of flair, plus they re fun and easy to work with. These are some of our favorites, now available at Archiver s! 12x12 page overlays Your Graduation Headquarters! It s almost graduation time, and Archiver s has everything you need to celebrate and honor the graduate in your life! If you re short on time, new albums from Tapestry are the answer! The pages are done for you all you need to do is add photos! Spring also means graduation is just around the corner! There s still plenty of time to create graduation announcements, cards, and school albums to display at open houses. We have lots of smart products to help you, including our Yours Truly line of cards and envelopes, and photo cards that can be printed right in our store, in minutes. Plus, don t forget Mom Mother s Day is coming up fast! Create a special card, page, or keepsake to honor Mom and all she s done for you. Join us on May 9th-10th to make a free Mother s Day card, plus get ideas for handmade gifts she ll adore. As you celebrate these special days and milestones this spring, make sure to snap lots of photos for your scrapbook. Moments like these are ones you ll treasure always. And remember, no matter what time of year, preserving your memories is always in season! Fancy Pants Scrapworks clear albums available in nine styles! Autumn Leaves They re totally clear! Keep reading to see how we re using transparencies and acrylic albums in upcoming events and workshops! Print announcements and invitations in just minutes using our in-store Digital Print Station. Simply upload your photos into the design of your choice, add text, and print, right inside the store. Make one-of-a-kind announcements and open house invitations with Yours Truly by Archiver s, our line of coordinating cards and envelopes. Fun new albums from EK Success make great gifts for graduates. The brightly-colored pages include spots for favorite photos and fill-in-the-blank journaling. Plus, the album includes a built-in easel for displaying it once it s finished. Create a special album to display at an open house, using new graduation scrapbooks from MCS and Tapestry!

www.archiversonline.com What sin STORE If you ve never been to one of our workshops or events, now s the perfect time to try one.

Save the Date! Stamp, scrap, craft, and create at the nation s premier scrapbooking and paper-crafting event!

This year s event is a week later than our normal event weekend, giving you more time to get ready and get excited!

$15 Celebrate life with this clearly cool acrylic album, perfect for photos of friends, family, or life in general!

Create cards and matching tags using Stampendous stamps and stickers that are exclusive to Archiver s!

National Scrapbook Day is coming see what we have in store on the back page!

See lots of ideas for fast, meaningful gifts they ll love. Plus, create this cute card, FREE!

and six whole hours of scrapbooking. Get a FREE Scrap Pack that includes a 12x12 Fancy Pants transparency!

12-Hour Crop Saturday, June 7th 11am-11pm $50 Archiver s exclusive! Make a FREE Card!

Plus, receive a FREE gift a green Archiver s-exclusive tote that s perfect for carrying your small supplies! It s a $14.99 value!

A scrapbooker s creative workbench isn t complete without tools, but sometimes, the advantages and creative possibilities of a

This class covers the tools of the trade trimmers, punches, diecutting machines, stamps, and more.

Fresh Ideas, Full of Flavor At Archiver s, fresh ideas are always in season!

Idea #1: Acrylic albums First there was chipboard, now there s acrylic.

4 What sin STORE If you ve never been to one of our workshops or events, now s the perfect time to try one. There s something for everyone, from page, card, and album workshops to crop time and fun Make & Takes. Sign up today! Save the Date! Stamp, scrap, craft, and create at the nation s premier scrapbooking and paper-crafting event! is September 12th-14th, 2008, at the Mall of American in Bloomington, MN. This year s event is a week later than our normal event weekend, giving you more time to get ready and get excited! More details coming soon, but for now, mark your calendars we hope to see you there! Going on now! $15 Celebrate life with this clearly cool acrylic album, perfect for photos of friends, family, or life in general! Bind together clear album covers, shaped pages, envelopes, acetate pages, and pockets, all embellished with fun extras. If you ve always wanted to try an acrylic album, this one is truly oneof-a-kind! Sign up today! $15 Never be stuck without a birthday card when you need one ever again! Create cards and matching tags using Stampendous stamps and stickers that are exclusive to Archiver s! Plus, learn how to add extra dazzle with flocking, glitter, and more! National Scrapbook Day is coming see what we have in store on the back page! May 9th & 10th Until 4pm Show the moms and grandmas in your life how much you care with handmade gifts from the heart! See lots of ideas for fast, meaningful gifts they ll love. Plus, create this cute card, FREE! Fridays and Saturdays in May 5-11pm $15 Archiver s is the place to be on Friday and Saturday nights, with food, friends, fun, and six whole hours of scrapbooking. Get a FREE Scrap Pack that includes a 12x12 Fancy Pants transparency! Create a simple page using your Scrap Pack, and then lay the transparency over the top for an instantly embellished layout. 12-Hour Crop Saturday, June 7th 11am-11pm $50 Archiver s exclusive! Make a FREE Card! Get caught up on your scrapbooking with 12 whole hours of crop time, plus food, prizes, product demonstrations, and more. Plus, receive a FREE gift a green Archiver s-exclusive tote that s perfect for carrying your small supplies! It s a $14.99 value! Don t miss the fun reserve your seat today! A scrapbooker s creative workbench isn t complete without tools, but sometimes, the advantages and creative possibilities of a tool aren t obvious just by looking at it. That s where Tool Time comes in! This class covers the tools of the trade trimmers, punches, diecutting machines, stamps, and more. Learn the various types, features, and benefits of each tool, plus get time to try them out! Fresh Ideas, Full of Flavor At Archiver s, fresh ideas are always in season! We ve gathered three of our latest favorites try one or try them all! Idea #1: Acrylic albums First there was chipboard, now there s acrylic. Acrylic albums are popping up everywhere, and for good reason they re clearly cool! These albums provide a fresh new way to display photos and memories. Place a photo on the page directly for a floating effect, or layer with patterned paper, cardstock, rub-ons, stamps, and more! Idea #3: save your scraps! When you re done creating a layout, instead of tossing out your scraps and leftover supplies, use them to create a card! Everything is already at your fingertips, so putting together a quick card is a breeze. Imagine doing this every time you create a page you ll have a box full of cards, ready to send, in no time! Idea #2: Transparencies Take your pages from simple to sensational with a transparency! Full-size 12x12 transparencies are terrific for fast, easy pages simply place your photos on cardstock, then lay the transparency over the top. The transparency takes care of the embellishing for you. Place them together in a page protector, and into your album they go!

www.archiversonline.com A B price reduced!

E I J F GetThe GOODS Check out the latest

12 dies and extended platform for the Revolution

Extended platform available in stores in May.

New and improved Jolee s Boutique embellishments.

5 A B price reduced! now $ G H Archiver s Exclusive! only $99.99 each C Archiver s Exclusive! D all new designs! E I J F GetThe GOODS Check out the latest products to hit our store shelves! New From QuicKutz! A. Limited edition gift sets Chopsticks, Exotic Island, Fiesta, and Mademoiselle. While supplies last! B. 12 dies and extended platform for the Revolution machine. Die-cut borders for 12x12 pages! Extended platform available in stores in May. Plus, now the Revolution is only $119.99! C. Animal dies, an Archiver s exclusive! Available in chick, giraffe, hippo, and monkey shapes. Hurry in while supplies last! EK Success D. New and improved Jolee s Boutique embellishments. Over 90 styles available, including travel, wedding, baby, sports, and more! E. Licensed Disney embellishments only $1.99 in our Hot Spot! McGill F. Flower stacking punches. Seven styles available. Pioneer G. 12x12 binder boxes. Available in a variety of colors. Creative Options H. 12x12 and 14x14 file tubs in Archiver s-exclusive colors pink, blue, and purple! All My Memories I. New Tote-ally Cool Tote 3 totes! Choose from pink or blue in five different styles and sizes. Bo-Bunny Press J. Stamp & Store clear stamps packaged in CD cases for easy storage! The Paper Company K. Patterned paper, brads, epoxy embellishments, ribbon, tags, and rub-ons. K

7 I m not creative, so I can t scrapbook. Everyone is creative in their own way! Besides, you don t need to be super creative to scrapbook.

Years down the road, your family isn t going to care if your pages follow the trends and are overly creative what they will care about is that you took the time to get the memories down on paper.

A scrapbook page is a place for you to express your personality, along with your thoughts, feelings, and memories. There is no right or wrong way to do that!

K&Company just-add-photos albums arriving in May 8 Scrapbooking seems overwhelming, and I don t think I can do it. Anyone can scrapbook!

All you need to do is put them together. It doesn t need to be complicated or hard.

We offer free basic classes, plus you can pick up a copy of our free Getting Started Guide.

6 7 I m not creative, so I can t scrapbook. Everyone is creative in their own way! Besides, you don t need to be super creative to scrapbook. Simple pages don t take a lot of creativity to pull together, but yet, they still tell the stories and preserve the memories. Years down the road, your family isn t going to care if your pages follow the trends and are overly creative what they will care about is that you took the time to get the memories down on paper. Also, for many people, the process of scrapbooking itself can be just as rewarding as the end product. It s time that you spend doing something just for you and your family. A scrapbook page is a place for you to express your personality, along with your thoughts, feelings, and memories. There is no right or wrong way to do that! If you re still feeling unsure, remember, Archiver s is always here to help, with hundreds of ideas around every corner in our store! K&Company just-add-photos albums arriving in May 8 Scrapbooking seems overwhelming, and I don t think I can do it. Anyone can scrapbook! It doesn t matter what your age, background, ability, or creativity level. You already have the two most important things, right at your disposal your photos and your memories. All you need to do is put them together. It doesn t need to be complicated or hard. If you do need a little help getting started, come into Archiver s and let our knowledgeable store associates help and answer any questions you have. We offer free basic classes, plus you can pick up a copy of our free Getting Started Guide. If you need a little creative inspiration, you ll find hundreds of ideas around every corner in our store, or get inspired from the comfort of your own home on our website ( What s stopping you? Visit our stores to get started now or get started again! Have you ever stumbled upon a photo and wondered about the story behind it and why it was taken? Photographs are great for capturing the physical image of an event or moment, but they alone can t relay the important story or meaning within. It s like a puzzle that is missing one piece in order to make the image complete. Scrapbooking combines visual photographs with emotional stories. It allows you to fill in the missing piece of the puzzle, by preserving the details and stories behind the images. We all have our own unique experiences and stories to tell in life ensure that yours never fade away by preserving them in a scrapbook. Photographs are important, but the stories and memories behind them are what you ll really want to remember! Come to our store and our knowledgeable store associates will help you get started! Whether you need help picking out the right album, need some creative ideas, or just want someone to answer your questions, they re here to help! Pick up our FREE 16-page Getting Started Guide. It s full of helpful advice and tips about scrapbooking great for beginners, or those who just need a refresher! Sign up for our FREE Scrapbook Basics class, and learn everything you need to know about this exciting craft. Plus, make your own scrapbook page, FREE!

There s no reason not to... Memories, and the stories behind them, are priceless that s why it s so important to preserve yours. If you haven t tried scrapbooking, what s stopping you?

1 My photos aren t perfect, so they don t deserve to go into a scrapbook. Sometimes the most cherished photos aren t perfect photos.

What if you only have one photo from your daughter s first day of school and her eyes are closed, or it is out of focus a little? Does that mean that moment doesn t deserve to be remembered?

Try cropping it or adjusting the colors (changing to black and white or sepia, for example) with Archiver s color copier. But even if that doesn t work, scrapbook the memory anyway!

This photo was taken the day Abby, Archiver s copywriter, took her 84-year-old grandfather, a lifelong sports fan, to his first-ever Major League baseball game.

Parents might especially feel the pressure to scrapbook every single photo ever taken of a child, beginning at birth. That s a lot of photos!

If you have more time later, you can always go back and try to catch up on old photos. There s no pressure to get everything done all at once.

7 There s no reason not to... Memories, and the stories behind them, are priceless that s why it s so important to preserve yours. If you haven t tried scrapbooking, what s stopping you? Think it s hard, overwhelming, or expensive? It doesn t have to be, and we ll tell you why, as we uncover the truths behind common scrapbooking myths! 1 My photos aren t perfect, so they don t deserve to go into a scrapbook. Sometimes the most cherished photos aren t perfect photos. It s not about the technical merits of the photo it s about the memory that was captured. What if you only have one photo from your daughter s first day of school and her eyes are closed, or it is out of focus a little? Does that mean that moment doesn t deserve to be remembered? Absolutely not! If you re really unhappy with a photo, remember, there are a few things you can try to improve it a little, too. Try cropping it or adjusting the colors (changing to black and white or sepia, for example) with Archiver s color copier. But even if that doesn t work, scrapbook the memory anyway! 2 I need to scrapbook every photo I have. A photo doesn t have to be perfect to be cherished. This photo was taken the day Abby, Archiver s copywriter, took her 84-year-old grandfather, a lifelong sports fan, to his first-ever Major League baseball game. It was a special day, and this photo will always remind her of that, even if her eyes are closed and the photo is imperfect. Parents might especially feel the pressure to scrapbook every single photo ever taken of a child, beginning at birth. That s a lot of photos! Forget about starting at the beginning instead, just start today. Start with your most current photos and get those memories into an album first. If you have more time later, you can always go back and try to catch up on old photos. There s no pressure to get everything done all at once. Give yourself a break adjust your expectations and just start today! 4 Scrapbooking takes a lot of time, which I don t have. Scrapbooking does not have to take a large amount of time. Simple pages don t take a lot of time, but they still convey the important stuff the stories, photos, and memories. If you don t have a lot of spare time, break the process into small chunks take minutes to jot down some journaling and then pick out your supplies at another time. A great time-saver is using a collection of coordinating products, where everything is designed to match perfectly. Archiver s has dozens of collections to choose from! Assemble your layout while your child is napping or in the evening when you have a few spare moments. Work one page at a time, and don t stress about getting everything done all at once. There s no rush you ll get there, slowly but surely! All the products of a collection (this one is Melissa Frances Thankful collection) are designed to coordinate, from the patterned paper down to the embellishments. You don t have to worry about matching products! 5 I don t have a lot of money to spend, so I shouldn t start scrapbooking. You re investing in your memories what could be more important? When you think about all the money, time, and effort you put into planning that special vacation or hosting that special event, the few dollars you ll spend to preserve the memories are worth every penny. Your photos and memories are often the only thing you have left at the end of the day, so make the effort to ensure they last a lifetime. Scrapbooking doesn t have to cost a lot invest first in quality albums, tools, and supplies that will help you preserve the memories. You can always add in more fun products later, if you re able. If not, at least your photos and memories will be preserved. That s what matters first and foremost! 6 I don t have kids, so therefore, I have nothing to scrapbook. 3 My scrapbook pages look nothing like those I see in a magazine, so they must not be any good. Scrapbooking isn t about comparing your pages to someone else s. It s about preserving your memories for you and your family. Years down the road, no one is going to notice if your pages follow a certain trend or style that is popular now. Find your own style and your own way. It doesn t matter if your albums are classic and simple or more detailed. That s the beauty of scrapbooking there is no right or wrong way to do it. Do what makes you happy! Pocket page albums, or mixing pocket pages with traditional layouts, is a fast and easy way to include multiple photos! This couldn t be further from the truth! Think about all the things in your own life that you ll want to remember someday the fun times you had with your friends and family, the vacations you took, your pets, your hobbies, and more. Or, make a time capsule of sorts and scrapbook the things that you like right now, such as popular music, movies, television shows, fashion, or the type of car you own. It will be fun to look back on your albums one day and reminisce. Plus, if you do have children one day, they ll enjoy seeing the things mom or dad was into when they were younger! Just because you don t have kids, it doesn t mean you don t have plenty to scrapbook!

November Marketing Tips

November Marketing Tips New Gift Box Bundles These special album bundles arrive in an elegant gift box ready to use with printed photos. o Baby Girl o Baby Boy o Wedding o Christmas These are perfectly