Seaml ess Val ue and I nt egr at i on: Sony Medi a Backbone Conduct or and Di gi t al Backbone. Apr i l 2011, v2

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1 Seaml ess Val ue and I nt egr at i on: Sony Medi a Backbone Conduct or and Di gi t al Backbone Apr i l 2011, v2

2 Backbone Value Proposition The technologies used to capture, process, distribute and display content have become digit al This evolution to digital processes has created digital islands connected by physically mo ving media and repetitive human effort The Digital Backbone is a series of strategic Sony initiatives to create seamless digital work flows and integrated services Content Creators have the opportunity to streamline operations, reduce costs and improve ef ficiency in the production as well as distribution of content

3 One Backbone: Two Sony Initiatives Solutions focused on delivering value to differing challenges Media Backbone Conductor (MBC) Professional Solutions Group (B2B) Sony Pictures Entertainment Digital Backbone (DBB) Sony DADC Sony Pictures Entertainment Content Capture Post-Production Editorial Digital Intermediates Digital Effects Etc. Master Generation Publish Master Ingest Digital Inventory Mgmt Ordering & Content Processing Fulfillment Archive Flexible Facility Software Platform Local, networked deployment User customizable workflows Integrates and leverages existing technology investment Business Process Outsourcing (BPO), Cloud-based Services Online, remote service utility Scalable, centralized infrastructure with economies of scale

4 High-level Integration Architecture Leveraging the messaging and interface capabilities for the two SOA systems, information and assets will be delivered. Cont ent Pr ocessi ng MBC Service Bus I nvent or y I nt er f ace Bill of Materials (XML - REST) Publish Component I nt er f ace I ngest Pr ocessi ng DBB Or chest r at i on Asset s Met adat a Fi l e Movement Content (WAN Acceleration) Fi l e Movement Asset s Met adat a Media Backbone Conductor (MBC) Digital Backbone (DBB)

5 Sample Workflow

6 Comparing Architecture and Tools (1/2) Similar high-level architecture including BPM, DAM, content processing, digital media ser vices. However MBC involves greater variability in processes, tools in order to adapt to constantly changing creative faciliti es environment DBB requires more structured, controlled and highly predictive supply-chain like environment Each designed to align with related business processes and demands Integrated to form a unified and tailored solution to the challenges in our industry

7 Comparing Architecture and Tools (2/2) I t e m/ c r i t e r i a MBC DBB Re s ul t i ng di f f e r e nc e Wor kf l ow var i abi l i t y Asset / f i l e management Met adat a Hi gh f l exi bi l i t y and var i abi l i t y, most of whi ch coul d change on a per pr oduct i on basi s. Ver y l ar ge number of smal l er f i l es ( i. e. f r ames t ypi cal l y l ess t han 100 MB). Up t o 1-2 PB aggr egat e st or age per 4K t i t l e. Fi l es managed acr oss many st or age pool s and l ocat i ons. Hi gher var i abi l i t y, l ess pr edi ct i ve, changes f r om one show t o t he next, vendor dependent. Wel l def i ned spec f or each cl i ent del i ver y speci f i cat i on. Fi ni shed asset s ( e. g. mast er / mezz J 2K, Pr ores). Smal l er number of ver y l ar ge f i l es. Most f i l es gr eat er t han 100 GB si ze r ange. Mor e pr edi ct i ve, based on def i ned specs. However, must suppor t mul t i pl e busi nesses at t he same t i me. MBC r equi r es mor e user edi t abl e BPM t o enabl e cont i nuous wor kf l ow changes. Di f f er ent asset management and f aci l i t y r equi r ement s. Di f f er ent met adat a management r equi r ement s. User i nt er act i on Mor e sel f - ser vi ce. Ant i ci pat i ng l ar ger number of pr oduct i on oper at or s i nt er act i ng wi t h syst em. Fewer, mor e speci al i zed user s. Di f f er ent UI f ocus. Busi ness of f er i ng Pr oduct desi gned f or on- pr emi se host i ng. Opt i onal pr of essi onal ser vi ces t o cust omi ze wor kf l ows. Cl oud- based ser vi ce of f er i ng. Di f f er ent host i ng and suppor t appr oach.

9 Appendix: DBB Inventory Model Click to edit Master text styles Second level Third level Fourth level Fifth level

Easy-to-read LEDs display current per phase to help prevent overloads and simplify three-phase load balancing in highdensity cabinets.

Easy-to-read LEDs display current per phase to help prevent overloads and simplify three-phase load balancing in highdensity cabinets. ST V-2001C The Server Technology Metered PDU provides reliable power distribution with local LED input current monitoring, allowing IT personnel to determine safe levels of loading on a per-phase basis