Analyzing and Comparing Servicescapes. Hope Gozo. New York City College of Technology

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Joseph Arthur Patrick
5 years ago
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1 Analyzing and Comparing Servicescapes Hope Gozo New York City College of Technology

2 I have chosen to analyze the bakery Chanson Patisserie in the Flatiron District. This is a new patisserie that first opened its doors on March 20th 2017 by the executive Chef Rory Macdonald. The restaurant has a newly revised website that highlights the key items that the Patisserie is known for, as well as some of the structural design of the bakery. The website also highlights the menu and could be used to create reservations, get direction, and learn more about the Executive Chef Rory Macdonald. The website can also be used to give potential customers that option to order their meals directly through Chanson s website, as well as request information about catering orders. Based on the photos that I have seen on Chansons official website the space has a sleek and cool layout. The photos do not show much natural light, which leaves me to believe that the patisserie itself is brisk. There are two textures that are consistently being displayed in the photos and as the backdrop for the pastries. One is a smooth and cool white and grey marble countertop along with a calm gray background. The other texture is a solid, caramel colored brown wood that shows up as the base under many of the baked goods. When it comes to the pictures of the products, the majority of the items have crisp lines and uniform shapes that are consistent with the background of the products. There is only one picture that shows the equipment that is used in the patisserie. The picture shows a stack of cups, one of which is blue and has the Chanson

3 Logo on the font, with a blurry picture of a barista in the background. I find this picture to be inconsistent with the sleek and clean images that the other photos portrey. The image blurs out everything but the cup with the Chanson Logo on it. This makes that particular workspace appear to be massy and over crowded. Very few items of furniture are shown in the photos aside from the tables and countertops. Some of the chairs are barely visible in the background of some of the photos. The restaurant appears to have two seperate seating areas because in some of the photos the chairs are oval shaped, while in others they are square. The shape of the chairs appear to be consistent with the tables. If the table is round, then the chair in the background would also be round and if the table is square the chair in the background would be square or have sharp lines as well. The space appears to be functional for the type of business that it is and the kind of products that they sell. The desserts that are pictured in the photos are not your grandmother's apple pie, or your mother's banana bread and the space reflects that. It does not have a home-style feel, the layout of the store has a upscale and fresh appearance that reflects the macarons and bon bons that are displayed it the photos. One symbol that can be seen in the majority of the photos on the patisseries website is a waves - like symbol. In the majority of the pictures, where it is seen with that logo the wave is blue. There is no consistent pattern to the

waves but it does show up in many forms in the photos. The wave can be seen on the boxes that are piled up behind the products, as well as on the wall behind the baked goods.

4 waves but it does show up in many forms in the photos. The wave can be seen on the boxes that are piled up behind the products, as well as on the wall behind the baked goods. There are always five consecutive lines when this wave symbol appears in a picture. The only other consistent sign that is seen in the photos displayed on Chansons website is the Chanson Logo. The patisseries logos can be seen in almost every photo on the patisseries website. The logo is usually printed in all capital letters and in a simple fout. The logo is sometimes written in gold, or in a simple, yet noticeable navy blue color.

GENERAL IMAGE REQUIREMENTS

GENERAL IMAGE REQUIREMENTS portrait layout with plain background Light Grey (apparel), White (product) in JPEG format minimum 762pixel x 1100pixel and 300dpi in image size and resolution original image