Transitions SOLFX Brand Overview

Transcription

1 Transitions SOLFX Brand Overview January 24, 2011 Paul Castner, Director of Transitions Championship and Transitions SOLFX Marketing

2 Static Sunwear vs. Adaptive Sunwear

3 Footnote style LIGHT CHANGES Title DAY TO NIGHT, NIGHT TO DAY, CLOUDY TO SUNNY- YOUR EYES ARE CONSTANTLY SQUINTING AND STRAINING TO OVERCOME CHANGING LIGHT.

4 TRANSITIONS TECHNOLOGY PIONEERS IN THE FIELD, TRANSITIONS OPTICAL INVESTED DECADES OF R&D TO DEVELOP ADVANCED PHOTOCHROMIC TECHNOLOGY FOR PRESCRIPTION EYEGLASSES.

5 TRANSITIONS TECHNOLOGY DESIGNED TO QUICKLY ADJUST AND ADAPT IN CHANGING LIGHT, THE LENSES DARKEN WHEN EXPOSED TO UV RAYS.

6 TRANSITIONS TECHNOLOGY THE LENSES HELP PROTECT THE EYES FROM THE SUN WHILE ENHANCING THE VISION OF EYEGLASS WEARERS- PROVIDING COMFORT AND REDUCED EYE STRAIN.

7 OUTDOOR PERFORMANCE VISION IS CRITICAL FOR EVERYTHING YOU DO. WHEN YOU ARE OUTDOORS DRIVING, RIDING, CYCLING, GOLFING, RUNNING OR JUST HANGING OUT, YOU YOUR EYES HAVE DIFFERENT NEEDS. PROVIDING THE RIGHT VISUAL ENHANCEMENTS CAN ENHANCE PERFORMANCE.

8 Transitions SOLFX Technology

9 TRANSITIONS SOLFX TECHNOLOGY PRODUCTS ARE DESIGNED AND OPTIMIZED FOR SPECIFIC ACTIVITIES USING COLOR, DARKNESS AND FEATURES LIKE POLARIZATION TO ENHANCE VISION.

10 COLOR 2,500 PHOTOCHROMIC DYES BLENDED: FOR COLOR FOR COLOR COLOR CHANGE EVALUATED ON: TECHNICAL STANDPOINT WHICH COLORS WORK BEST FOR THE CONDITIONS STYLE PERSPECTIVE PERSONAL PREFERENCE OF WEARERS

11 COLOR ALL COLORS FILTER LIGHT CAN ENHANCE CONTRAST DEPENDS ON LIGHTING CONDITIONS YELLOW/ORANGE GOOD IN LOW LIGHT; TOO HARSH IN BRIGHT LIGHT PROPER COLOR SELECTION FOR TASK IS KEY

12 LIGHT FILTRATION ORDINARY SUNWEAR BLOCKS ONE LIGHT LEVEL TOO DARK OR NOT DARK ENOUGH TRANSITIONS SOLFX SUN LENSES MAINTAIN OPTIMUM LIGHT INTENSITY REDUCE BRIGHT LIGHT DO NOT BLOCK TOO MUCH LIGHT IN LOW LIGHT WEARERS EXPERIENCE OPTIMAL PERFORMANCE

13 POLARIZATION HELPS TO BLOCK BLINDING (REFLECTED) GLARE ENABLE THE EYE TO VIEW OBJECTS OTHERWISE HIDDEN IMPROVES COMFORT MINIMIZES EYE FATIGUE IDEAL FOR SITUATIONS WHERE GLARE IS CAUSED BY LIGHT BEING REFLECTED OFF OF FLAT SURFACES FISHING, DRIVING

14 Transitions SOLFX Products

15 PRESCRIPTION NON-PRESCRIPTION SHIELDS

16 AUTUMN GOLD TRANSITIONS SOLFX DESIGNED FOR SHOOTING, OUTDOOR ENTHUSIASTS ENHANCES CONTRAST AND IMPROVES CLARITY OF IMAGES IN CLOUDY, FOGGY OR VERY BRIGHT OUTDOOR ENVIRONMENTS YELLOW TO AMBER/BROWN TINT

17 BELL TRANSITIONS SOLFX PHOTOCHROMIC FACE SHIELD ELIMINATED NEED FOR 2 SHIELDS WORN BY DAYTONA 200 WINNER JOSH HERRIN BLOCKS 100% UVA/ UVB RAYS SOLD OUT PRODUCT ON-SITE AT U.S. MOTO GP

18 TRANSITIONS SOLFX TESTIMONIALS FPO IMAGE COMING

19 JOSH HERRIN CURRENT AMA DAYTONA SPORTBIKE SERIES LEADER MY BELL STAR HELMET WITH A TRANSITION SOLFX SHIELD...GIVES ME AN EDGE OVER THE COMPETITION. IMAGINE IF YOU COULD HAVE TIRES THAT AUTOMATICALLY CHANGED COMPOUND THROUGHOUT A RACE TO PRECISELY MATCH TRACK CONDITIONS AND YOU CAN GET AN IDEA OF HOW GOOD TRANSITIONS TECHNOLOGY IS.

20 JOSH HERRIN CURRENT AMA DAYTONA SPORTBIKE SERIES LEADER MY BELL STAR HELMET WITH A TRANSITION SOLFX SHIELD...GIVES ME AN EDGE OVER THE COMPETITION. IMAGINE IF YOU COULD HAVE TIRES THAT AUTOMATICALLY CHANGED COMPOUND THROUGHOUT A RACE TO PRECISELY MATCH TRACK CONDITIONS AND YOU CAN GET AN IDEA OF HOW GOOD TRANSITIONS TECHNOLOGY IS.

21 JOHN JOHN HENSLEY ACTOR, NIP/TUCK THE PHOTOCHROMIC QUALITIES OF THE TRANSITIONS SOLFX SHIELD ON MY BELL STAR HELMET...HAVE LITERALLY CHANGED AND OPENED UP MY RIDING LIFE. I FIND IT HARD TO BELIEVE THAT I D WILLINGLY TAKE A STEP BACKWARDS TO A TWO SHIELD WORLD.

22 ADAM WAHEED ADAM WAHEED MOTORCYCLEUSA.COM I HIGHLY RECOMMEND TRYING THIS SHIELD, YOU WON T BE DISAPPOINTED.

23 DEFINITY FAIRWAY TRANSITIONS SOLFX PROGRESSIVE SUNWEAR PRODUCT FOR GOLFERS CHANGES FROM AMBER TO A DARKER BROWN IMPROVES CONTRAST AND DEPTH PERCEPTION HELP GOLFERS SEE THE CONTOUR OF THE GREENS AND BETTER SEE THE BALL ADJUSTS TO PROVIDE THE RIGHT LEVEL OF DARKNESS AND COLOR THROUGHOUT COURSE OF PLAY

24 irx XPERIO TRANSITIONS SOLFX POLARIZED PHOTOCHROMIC LENSES ENHANCES VISUAL COMFORT IMPROVES CONTRAST REDUCES BLINDING GLARE FROM REFLECTED SUNLIGHT ASH GRAY TO DARKER GRAY TRANSMITS COLORS EVENLY, TRUE COLOR RECOGNITION RECOMMENDED FOR FISHING / BOATING, RUNNING CARAMEL BROWN TO DARKER BROWN IMPROVES CONTRAST AND DEPTH PERCEPTION RECOMMENDED FOR WATER, GOLF, HIKING AND MOUNTAIN BIKING

25 DRIVEWEAR TRANSITIONS SOLFX POLARIZED PHOTOCHROMIC DESIGNED TO OPTIMIZE THE DRIVING EXPERIENCE USES VISIBLE LIGHT AND UV LIGHT TO DARKEN BEHIND THE WINDSHIELD OF A CAR GREEN/YELLOW HIGH CONTRAST, MINIMIZES GLARE AND MAXIMIZES USEFUL LIGHT COPPER/SERENGETI REDUCES GLARE AND EXCESS LIGHT, GOOD TRAFFIC SIGNAL RECOGNITION DARK REDDISH-BROWN PROVIDES COMFORT IN BRIGHT LIGHT, FILTERS EXCESS LIGHT

26 TESTIMONIALS Text I AM A BUS DRIVER FOR GREATER CLEVELAND REGIONAL TRANSIT AUTHORITY. I LOVE THESE GLASSES! CALVIN SCAFF OUR PATIENTS LOVE IT! I BRING MY GLASSES WITH DRIVEWEAR LENSES TO THE OFFICE EVERY DAY. I JUST LEAVE THEM ON MY DISPENSING TABLE. OVER HALF OUR PATIENTS WILL ASK ABOUT THEM JUST BY SEEING THE LENS SITTING THERE, PAUL KING. AS AN EYECARE PROFESSIONAL, I HAVEN T BEEN THIS EXCITED ABOUT A NEW PRODUCT IN YEARS, AND I TELL MY PATIENTS ABOUT THEM! NATALIE EDDY

27 OAKLEY TRANSITIONS SOLFX PRESCRIPTION AND NON-PRESCRIPTION OPTIONS DESIGNED FOR GOLF, CYCLING, RUNNING/HIKING BLACK PERSIMMON TRANSITIONS SOLFX LENS VR50 TRANSITIONS SOLFX LENS LIGHT GRAY TRANSITIONS SOLFX LENS G40 TRANSITIONS SOLFX LENS CLEAR BLACK IRIDIUM

28 NEOX TRANSITIONS SOLFX DESIGNED FOR GOLF -RX AND PLANO EXCLUSIVE LENS OF CALLAWAY EYEWEAR -INCREASED DEPTH PERCEPTION -SUPERIOR CLARITY -BETTER DISTANCE VISION

29 PGA PROFESSIONAL TREVOR IMMELMAN

30 PGA PROFESSIONAL TREVOR IMMELMAN

31 Leveraging Transitions SOLFX Sun Lenses

32 DIGITAL PRESENCE

33 TRANSITIONS CHAMPIONSHIP OFFICIAL EYEWEAR OF PGA TOUR, CHAMPIONS TOUR AND NATIONWIDE TOUR PGA TOUR PLAYER TREVOR IMMELMAN WEARING TRANSITIONS SOLFX PRODUCTS TRY IT AND BUY IT EXPERIENCE EXPOSURE TO THOUSANDS OF SPECTATORS AND MILLIONS OF TELEVISION

34 TEAM GARMIN-CERVELO TRANSITIONS SPONSORS TEAM GARMIN-CERVELO TEAM MEMBERS FITTED WITH TRANSITIONS LENSES AND TRANSITIONS SOLFX SUN LENSES

35 TRANSITIONS SOLFX BUZZ

36 QUESTIONS?