WORKING WITH INTERNATIONAL BUYERS, SELLERS, AND PROPERTIES AT THE TOP OF THE MARKET

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1 WORKING WITH INTERNATIONAL BUYERS, SELLERS, AND PROPERTIES AT THE TOP OF THE MARKET Maria Babaev, MBA, CLHMS, CBR, SFR Managing Director Luxury Portfolio October 22, 2010 Austin, Texas

2 Maria Babaev Managing Director Luxury Portfolio/Laffey Fine Homes CLHMS - Certified Luxury Homes Marketing Specialist CBR - Certified Buyer Representative Gold Circle Member cell: (516) maria@luxurylongisland.com Languages spoken: Russian Maria Babaev, Managing Director Luxury Portfolio, brings a refreshing perspective to the business of Residential Real Estate. The many years she worked in the Financial Markets and on Wall Street groomed her for the varied responsibilities of managing the Luxury Portfolio Division. Maria is adept at strategizing the most complex negotiations, maintains a strong work ethic and possesses a compassionate nature. Since charting her new course almost a decade ago, Ms. Babaev has become a highly sought after authority on residential real estate, especially on the Gold Coast. The impressive network of referrals she has cultivated, both locally and abroad, have generated enormous growth for the Division and an ever increasing opportunity to bring buyers and sellers of fine homes and luxury properties together. Speaking fluent Russian, Maria has served as an ambassador to Russian Broker Owners and in short order has developed a highly respected pipeline of foreign investors, buyers of luxury residences for vacation homes and real estate investment purposes. Given her widespread knowledge of the subtleties of the North Shore's most prominent villages, towns and enclaves, she delivers invaluable guidance to this exclusive network of clients and customers. Well-known throughout the NY Metro Russian community, Maria is actively involved in NY based business and cultural councils such as Russian Nobility Association, American-Russian Childrens Welfare Society, New York Russian Club, and Russian Gift of Life. She has leveraged both her personal and business relationships in these councils and other associations to create a broad business based network of professionals, community leaders and respected residents throughout the North Shore. Maria has a Bachelor's Degree in Industrial Management and MBA in International Business/Finance. Maria has an outstanding professional record having worked on Wall Street as a Client Account Manager at Citigroup/Emerging Markets Division, successfully managing the portfolio of 130 banks located in Central and Eastern Europe. Maria is a married, mother of two young children and resides in Roslyn with her husband, David. She remains committed to building relationships based on trust and integrity, delivering exceptional results.

3 5 Key Points of a Successful International Broker Know your niche Educate yourself Build your team Develop your universe Be the source

4 KNOW YOUR NICHE Identify client based on your background, local demographics and infrastructure. Learn what is attracting your international buyers. Be a leader in your market place. Know local area from a cultural perspective o Local businesses o Schools, Community & Recreation centers o Civic & charity organizations o Local dining establishments o Nuclear and extended family relations

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10 EDUCATE YOURSELF Certifications: CLHMS, CIPS, GRI, CBR Affiliations: LRE/Luxury Portfolio, Luxury Council Memberships: NAR, FIABCI Be informed about the events and issues that impact your community on local, national and international level

11 BUILD YOUR TEAM Legal professional - Build a strong, mutually beneficial business relationship with knowledgeable and experienced immigration attorneys Financial advisor Well versed in domestic and international tax issues - CPA, International Tax adviser International referral network- establish a rapport with international broker community to generate a pipeline of qualified referral sources. Cultural advocate- Become active and involved with specific civic organizations. Learn to network and share common bonds. Social Networking- Develop strong ties to community leaders such as restaurants, art galleries and specialty boutiques.

12 DEVELOP YOUR UNIVERSE Be multi-dimensional in your marketing strategies Personal community, family and socially focused Professional commit to being a trustworthy resource of information (know everything from the best immigration attorney to the best restaurant, SHARE that information freely with your network. Develop an INLINE comprehensive personally branded platform that serves multiple purposes both online and offline.

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16 BE THE SOURCE Establish your online visibility: Maximize your social media presence Maintain an informative, interactive website. Post Blogs to communicate timely and timeless relevant information Send targeted newsletters about your business Create, develop and maintain your personal brand Sync your tools: website, blogs, Facebook fanpage, newsletters, etc. online and in print to communicate effectively. Networking theseprograms maximizes exposure and saves you TIME. IT IS ALL ABOUT CULTIVATING STRONG RELATIONSHIPS AND QUALIFIED REFERRALS

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21 NEWSLETTER

22 THANK YOU!