FOUR SEASONS RESORT DALLAS AT LAS COLINAS

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PASSING THE TORCH FOUR SEASONS RESORT DALLAS AT LAS COLINAS Among today s challenges, building a strong, enduring culture, developing talent and planning for the transition to new leadership are at

The 2016 Gathering of Eagles addresses all three with Q&A sessions with Dave Ridley, former CMO of Southwest Airlines on culture Jeff Colvin, senior managing editor of Fortune magazine, on the search

Add a full afternoon where we talk about where technology is taking us and an industry update from REAL Trends President Steve Murray, and you have a tightly packed, information-intensive, two-day

Conference Hotel: Four Seasons Resort Dallas at Las Colinas 4150 N. MacArthur Blvd., Irving, TX 75038, 972.717.

2 PASSING THE TORCH FOUR SEASONS RESORT DALLAS AT LAS COLINAS Among today s challenges, building a strong, enduring culture, developing talent and planning for the transition to new leadership are at the top of every broker s list. The 2016 Gathering of Eagles addresses all three with Q&A sessions with Dave Ridley, former CMO of Southwest Airlines on culture Jeff Colvin, senior managing editor of Fortune magazine, on the search for talent and two great panels on those successfully transitioning to new leadership. Bonus: Don t miss the presentation from Berkshire Hathaway HomeServices CEO Gino Blefari on powerful cultures. Add a full afternoon where we talk about where technology is taking us and an industry update from REAL Trends President Steve Murray, and you have a tightly packed, information-intensive, two-day program. Don t miss it! Attire: Business dress for Wednesday evening and business/ business casual for the remainder of the conference. Conference Hotel: Four Seasons Resort Dallas at Las Colinas 4150 N. MacArthur Blvd., Irving, TX 75038, Our hotel room block (rooms at the discounted rate) at the Four Seasons Las Colinas has been fulfilled. Below is a list of near-by hotels. We do not have any room-blocks at these locations and do not have any negotiated rates. La Quinta -.2 miles away - (972) Aloft Las Colinas -.9 miles away (972) Dallas Marriott miles away (972) Omni Mandalay miles away (972) Registration: Begins at 12:30 p.m. on Wednesday, April 20 at the Four Seasons Resort Dallas at Las Colinas Dietary Request: Should you have any special dietary request, please call or dstufft@realtrends.com

Airline and Ground Transportation: All primary carriers fly into Dallas/Fort Worth International Airport, only 15 minutes from the Resort. Dallas Love Field is just 20 minutes away.

Las Colinas is located in Irving between the Dallas/Fort Worth International Airport and downtown Dallas and is easily accessible to Interstate 35, Interstate 45, Interstate 635, Interstate 20 and

3 Airline and Ground Transportation: All primary carriers fly into Dallas/Fort Worth International Airport, only 15 minutes from the Resort. Dallas Love Field is just 20 minutes away. Driving: The Resort is convenient to all major highways intersecting the Dallas/Fort Worth Metroplex. Las Colinas is located in Irving between the Dallas/Fort Worth International Airport and downtown Dallas and is easily accessible to Interstate 35, Interstate 45, Interstate 635, Interstate 20 and Interstate 30. Services Provided by the Hotel: The Resort s Town Car is available to transport guests to local businesses within a five-mile radius of the Resort, on a first-come, first-served basis. Travel Time: 15 minutes to Four Seasons, 7 miles. Directions: Take the north exit from the airport to Highway 114 heading east, exit and turn right onto MacArthur Boulevard. The Resort is about two miles from this intersection on the left. The industry s most informative gathering for operating executives, this unique conference is by invitation only and limited to CEOs, presidents, COOs and senior management of the nation s Top 500 residential real estate firms and the up-and-comers, as identified in the 2015 REAL Trends 500. In addition, REAL Trends encourages attendance by Realtor association executives and senior management from national franchises, relocation firms and referral networks.

CONFERENCE AGENDA Wednesday, April 20, 2016 12:30PM - 2:30PM Registration 3:00PM - 3:15PM Welcome and Opening by Steve Murray 3:15PM - 3:30PM Latest Technology Trends in Real Estate REAL Trends

4 CONFERENCE AGENDA Wednesday, April 20, :30PM - 2:30PM Registration 3:00PM - 3:15PM Welcome and Opening by Steve Murray 3:15PM - 3:30PM Latest Technology Trends in Real Estate REAL Trends Technology Consulting Team 3:30PM - 4:00PM A Smart Home vs. A House Filled with Gadgets REAL Trends Technology Consulting Team & Sean Blankenship, Coldwell Banker Real Estate 4:00PM - 4:25PM The Lifetime Value of a Lead Jed Carlson, AdWerx 4:25PM - 4:30PM Tools & Solutions REAL Trends Technology Consulting Team 4:30PM - 4:45PM BREAK 4:45PM - 5:30PM A Team s Take on Technology Matt Curtis, Matt Curtis Real Estate Sally Forster Jones, John Aaroe Group Kris Lindahl and Sarah Pickens, RE/MAX Results 5:30PM - 5:45PM Q&A REAL Trends Technology Consulting Team 6:00PM - 7:00PM Cocktail Reception 7:00PM - 8:30PM Networking Dinner 8:30PM - 9:30PM Dessert Reception

Thursday, April 21, 2016 7:30AM - 8:30AM Breakfast 7:30AM - 8:30AM 8:30AM - 9:30AM Registration for Late Arrivals Passing the Torch to Family Jack Fry, RE/MAX Reading Caroline Ruhl, Ruhl&Ruhl

5 Thursday, April 21, :30AM - 8:30AM Breakfast 7:30AM - 8:30AM 8:30AM - 9:30AM Registration for Late Arrivals Passing the Torch to Family Jack Fry, RE/MAX Reading Caroline Ruhl, Ruhl&Ruhl Realtors Michael Saunders, Michael Saunders & Co. Patty Scarafile, Caroline One Real Estate For many owners, succession or transition planning is among the toughest challenges they face. It is not just letting go-it is developing people to lead their firms in a manner that will preserve the culture and the performance of their firms. Hear from a panel of owners about how they ve managed and are managing their way through this difficult process. 9:30AM - 10:45AM Humans are Underrated The Value of Relationships Geoff Colvin Sponsored by: Geoff Colvin is among the most astute observers of the business world in his position as Senior Managing Editor of Fortune Magazine. He will share his thoughts on the issue of talent-the pursuit of it, its importance to the success of an organization and many other related issues. His two books, Humans Are Underrated and Talent is Overrated became business best sellers. 10:45AM - 11:15AM 11:15AM - 12:15PM BREAK Beyond the Founder David Boehmig, Atlanta Fine Homes Sotheby s Int l Realty Melody Bohrer, ERA Franchise Systems Fran Broude, Coldwell Banker Residential Brokerage Susie Ewing, The Group, Inc. Real Estate There are some special challenges for newly minted CEOs when they re succeeding an iconic founder. Hear from those who have to deal with these issues and what steps they took to make the transition work for the founders, the management team and the sales associates.

truly binds people to a realty organization. Hear from one of the pre-eminent leaders and builders of culture and about how he s applied those lessons at the national level.

6 CONFERENCE AGENDA Thursday, April 21, 2016 cont... 12:15PM - 1:30PM Lunch 1:45PM - 3:00PM 3:00PM - 3:30PM 3:30PM - 5:00PM The Character of Organizations Gino Blefari, Berkshire Hathaway HomeServices Everyone talks about culture being the glue that truly binds people to a realty organization. Hear from one of the pre-eminent leaders and builders of culture and about how he s applied those lessons at the national level. Break A LUV Lesson Dave Ridley, Southwest Airlines Sponsored By: LUV is the NYSE symbol for Southwest Airlines. There are few large organizations that have spent as much time and effort on differentiating their company than Southwest Airlines. To them, the culture and core values are what separate them from competitors. Hear from Ridley how Southwest built this culture and the steps they take to keep it. 7:30PM - 10:00PM Casino Night

7 Friday, April 22, :00AM - 8:00AM Breakfast 8:00AM - 9:00AM 9:00AM - 9:30AM Valuations, Mergers and Acquisitions Workshop Scott Wright, REAL Trends Alex Seavall, HomeServices of America Steve Murray, REAL Trends This panel will delve into the methods and approaches to valuing residential brokerage firms as well as where valuations are today and where they are likely heading. Also covered will be ways brokerage firms can improve the value of their firms. Better Homes and Gardens Real Estate Gen Z Think Tank Sherry Chris CEO Better Homes and Gardens Real Estate LLC There is a new generation blazing through the generational ranks with an innovative set of resources that will make their influence outweigh their size. At nearly 21 million strong, Generation Z doesn t just represent the future, they are creating it. They are the first generation in America who are mobile, digital and social natives from their earliest childhood. So, how will this generation affect the future of real estate and your current business model? Join Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC, and a dynamic Gen Z panel to get their eye-opening, honest perspectives on the sentiment of home, perception of the real estate transaction and path to purchase along with advice to give you a glimpse into your future clients. 9:30AM - 10:30AM Looking Ahead: Trends in the Realty Services Industry Steve Murray, REAL Trends Murray will report on the key issues and trends that REAL Trends thinks will define 2016 and beyond. 10:30AM Adjourn

8 THANK YOU TO OUR SPONSORS

9 REGISTRATION IS EASY! REGISTER ONLINE BIT.LY/GOE2016 MAIL OR DANIELE STUFFT REAL Trends 7501 Village Square Drive, Ste. 200 Castle Rock, CO /FAX Conference Hotel Four Seasons Dallas at Las Colinas 4150 N. MacArthur Blvd. Irving, TX Hotel Phone: Please reserve early bird registrations at $1,200 per person. (Payment confirms registration.) Registrations received after January 1, 2016 are $1,400. Please make your check payable to REAL Trends. PLEASE PRINT OR TYPE (Do you have a special dietary request? If so, please call ) Name Title Company Address City State Zip Address Phone Fax ADDITIONAL MEETING REGISTRANTS: at $1,200 ($1,400 after January 1) Name Title Address Phone Fax GUEST 2 Name Title Address Phone Fax SPOUSE/GUEST SOCIAL REGISTRATION ($400) Attending registered spouses/guests will be included for the Wednesday dinner and Thursday evening cocktail reception. (Spouses who are business partners and will be attending the conference sessions must register at the regular registration rate listed above.) Name Total $ ($400 each) AIRLINE RESERVATIONS REAL Trends has chosen not to affiliate with any particular airline for this meeting and encourages registrants to shop early for the best airfare that will fit his or her needs. For the best deal, check with your travel agent, shop online and/or call the airlines directly. Refer to additional information regarding flight schedules on page 3 and also below. REGISTRATION IS EASY! (Mail, or go online) Conference registrations at $1,200 ($1,400 after Jan. 1) $ Spouse/guest social registration at $400 Total $ IMPORTANT DETAILS Full payment confirms registration. Registration will be accepted on a first-come, first-served basis. Reservations are limited to: CEOs, presidents, senior management and COOs of the nations top 500 residential real estate firms and the Up-and-Comers identified in the 2015 REAL Trends 500, association executives of the REALTOR associations, senior management of national franchise companies, relocation firms and referral networks. Cancellations: Substitutions may be sent at any time. All cancellations must be received in writing at least 10 days prior to the event in order to receive a refund. All refunds are subject to a $100 administration fee. No refunds are available later than 10 days prior to the event. Please contact the Four Seasons Resort Dallas at Las Colinas directly at and ask for the REAL Trends room block to receive the discounted negotiated rate of $295 per night. The room block deadline is Friday, March 18, 2016, unless we fulfill the room commitments prior. Flight Schedule: Please plan your flights to arrive in Dallas no later than 1:30 p.m. on Wednesday, April 20 and depart no earlier than 12:30 p.m. on Friday, April 22. Questions? Call REAL Trends at / dstufft@realtrends.com, Visit us online at

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10:15 am 11:15 am The Role of the Investment Portfolio in Managing Interest Rate Risk You are invited to the 2015 NDBA Bank Management & Legislative Dinner. We expect over 100 bankers to attend this important event and I sincerely hope to see you there. This year s conference will address