INNOVATION November 2010 Barcelona, Spain 2 nd Annual Event. Including a Tour on Innovation Centers

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1 Enhance your Strategies, Processes and Technologies November 2010 Barcelona, Spain 2 nd Annual Event Including a Tour on Innovation Centers Barcelona Super Computing Center Scientific Park of Barcelona Short Term Profitability Long Term Sustainability Master your Cost While Maintaining Excellence in R&D You will learn: ROI and Open Innovation Gain competitive advantage through innovation Innovation Platforms to tackle important new areas for growth Strategic Innovation: Identifying and developing future value Excellence in R&D Innovation = creation of value Understanding the urgency for sustainable ideas/innovation in a current context Building new R&D structures for Innovation Excellence Building efficient collaboration & Co-Creation Innovations through technical techniques and costumers demand Investigating the future of new products development Impact of new technologies: Latest trends Innovation through Employee Culture: Most inventive are the most profitable Sponsors Key Speakers Vice President, Head of R&D, Business unit Multi Media Senior Vice President CEO Simon Dewulf Vice President of Knowlegde Networking Piet Vaneste Executive Vice President Ex Vice President R&D Execution Senior Director Research Innovation Director of R&D Purchase &Investment Partners Guido H. Petit Director of the Alcatel-Lucent Technical Academy Head R&D Center Formulation Technology Peter H.M.J. Malaise Worlwide Concept Manager Director Innovation Program Office

2 Day 1 Thursday November :45 Registration and Coffee 09:15 Opening Remarks from the Chairman Simon Dewulf, CEO CREAX NV Short term Profitability to long term sustainability: Mastering the challenges 09:30 Case Study Innovation Driving Change Examining management versus leadership Key drivers for innovation and engagement Braking through resistance and integrating the need of the business Measure value created Director Innovation Program Office DSM 10:15 Case Study Innovations through Key techniques and costumers profitable demand Detecting the right innovation steps Challenges for development of market specific Innovation Successful open innovation factor Piet Vaneste Executive Vice President Taminco 11:00 Coffee and Networking Time 11:30 Case study Balancing the innovation cycle Focused open creativity Credible, flexible well understood assessment Value driven development Communication and celebration of innovation Senior Vice President of Strategic Projects Lonza Life Science Ingredients 12:15 Case Study Corporate R&D as an Incubator for Technology Start Ups Technology transfer in an open innovation approach Fast innovation tracks via R&D start ups Set up of Alstom Inspection Robotics Ltd, a case study Incubator Function of a corporate R&D organization Ex Vice President R&D Execution Alstom Power 13:00 Lunch 14:00 Coffee and Networking Time 14:30 Case Study Innovation in an Enterprise 2.0 Improve innovation speed with the proper use of Web 2.0 Balanced (Bottom-up and Top-Down) Change Management for opening the innovation culture Killer-Application "Urgent Request" Vice President of Knowlegde Networking Siemens 15:15 Case Study A process and strategy for Open Innovation Knowledge resources beyond your domain A systematic process for innovation and problem solving Computer Aided Innovation Tools Solution Marketing: automated new application generation Simon Dewulf CEO CREAX NV 16:00 Coffee and Networking Time 16: 30 Case Study Innovation from the Future Why you cannot learn much from past success Unending repetition hampers the future Take your time to change a winning team Put future problems in the middle Sustainable values are higher values Peter H.M.J. Malaise, Worlwide Concept Manager ECOVER group 17:15 Case Study Innovation and the impact of the new technologies: Latest trends Develop and create solutions Use latest innovation technologies Adapt technologies to your business and create an added value Build tools for corporate insights Markus Schmitt-Fumian Director of Innovation and Design Gigaset 18:00 Chairman s Closing Remarks and End of Day 18:30 Exclusive Cocktail Thursday 18 th November Sponsored by: 18:30 Jordi William Carnes Deputy Mayor for the Treasury and Economic Promotion To get more information, please contact info@axiomgroupe.com

3 Day 2 Friday 19 November 2010 Contact: Veronique Calas Tel: +34/ Fax: +34/ :45 Registration and Coffee 09:15 Opening Remarks from the Chairman Master your cost and ROI while developing Excellence R&D 09:30 Case Study Innovation through Employee Culture: Most inventive are the most profitable Culture transformation of people and organisation to improve innovation Creating a road Map Linking marketing, R&D and product development Karen A. Morris Chief Innovation Officer Chartis Insurance 10:15 Case Study Generating Sustainable ideas in the current context Connecting with your consumer Injecting discipline in the process of innovation Co-innovating with consumers The power of localized innovations Generating ideas to be profitable Guido H. Petit Director of the Alcatel-Lucent Technical Academy Alcatel-Lucent 11:00 Coffee and Networking Time 11:30 Case study Excellence in R&D Process and Implementation Proven concepts during restructuring Motivation and collaboration Creativity and KPI's - how to balance and why How to develop fresh ideas for user friendly products Offering uniqueness and usefulness to the market Vice President, Head of Research and Development, Business unit Multi Media Ericsson AB 12:15 Case Study Building efficient collaboration & Co-Creation: Profitability development by high open innovation level New platform of collaboration through the company key elements to choose the right partner Attaining R&D advantage by working in efficient partnership Director of R&D Purchase & Investment Faurecia automotive seats 13:00 Lunch 14:00 Coffee and Networking Time 14:30 Case Study Strategic Innovation: Identifying and developing future value spaces Anticipating future value spaces for innovation Balancing brand-directed and consumer driven innovation Key dimensions of successful innovation Senior Director Research, Innovation and Development Philips 15:15 Case study Building new R&D structures for Innovation Excellence Drivers for change Central/decentral or hybrid model? Selection and change process Innovation Excellence and Lean Six Sigma Examples! Potential frictions? Head Research and Development Center Formulation Technology Alfa Laval 16:00 Coffee and Networking Time 16:30 Closing Remarks from the chair and End of Conference 16:30 Including a Tour on Innovation Centers All the speakers and delegates are invited to visit: Barcelona Super computing center El Mare Nostrum: The most performing computer in Europe Scientific Park of Barcelona 30 companies and research centers in the areas of investigations, pharmaceutical and biotechnology..

4 INNOVATION FOR BUSINESS Biographies EXCELLENCE Day 1 then, since 1997 with Faurecia Group. Director Innovation Program Office DSM joined DSM in Since than he has worked in both the Life Science and Material S cience businesses of DSM. He Resarch and Development, New Business Development, Marketing and Sales, and Demand Supply Chain Management. In his current role Herman is responsible for the Innovation Excellence Program of DSM; benchmarking DSM's innovation efforts with colleagues in the industry and stimulating and facilitating the innovation community withi DSM. Pete Vaneste Executive Vice President Taminco Piet Vanneste (48) Executive Vice President Global Manufacturing R&T&D and M&A. Piet Vanneste holds a Master Degree in Chemical Engineering. He started his career at BASF as process engineer and production engineer in the Nitric Acid Production Unites. In 1990, he joined UCB as project and process engineer for several projects. In 1996 he became marketing development manager for the methylamines and derivatives business unit before becoming in 2002 Director R&T and Business Development. Since 2004 he has been leading the Global Manufacturing, R&D&T and M&A at Taminco. Senior Vice President Lonza Life Science Ingredients Felix is Senior Vice President of Strategic Projects of the Life Science Ingredients Division at Lonza AG. his responsibilities include integration projects, development of strategies for the different businesses and other strategic projects like investments and acquisitions. Before he took over this responsibility in 2007, I was head of R&D and New Business Development of the division. He has a Master in Organic Chemistry and Physical Chemistry and a PhD in Chemical Engineering from the Swiss Federal Institute of Technology in Zurich. I spent my professional career in the chemical industry with various assignments in manufacturing, marketing, R&D and New Business development. After working three years in R&D functions in the USA I established and headed R&D teams in the USA, in China. Director of R&D purchase &Investment Faurecia automotive seats International industrial Purchasing specialist and more particularly since 2004 in Investments R&D/Innovation purchasing. has developed a new process in this field, in cooperation with Marketing, R&D and Legal Department. Swiss Polytechnic School, EPFL graduated Engineer. Since 1992 in Purchasing (as consultant and Ex Vice President R&D Execution Alstom Power was Vice President R&D Execution responsible for an international R&D organization of 1700 people in about 30 locations of ALSTOM Power and is now on a sabbatical leave with Alstom and ETH Zuerich researching on Corporate R&D as an Incubator Function in the Power Industry. In 20 years of R&D Stephan has gained vast experience in many R&D positions in the Power Business. He is Chairman and member of Power Gen Senior Advisory Board, Member of the Foundation Board of Technology Park Aargau, Member of the ALSTOM Inspection Technology Board, a spin off between ETH Zürich and ALSTOM Power and founder & board member of the Water-Jet Technology Ltd. a Start Up with FH Nord West Schweiz. Vice President of Knowlegde Networking Siemens (conf) Since 1996 he is with Siemens AG Austria where he started at the R&D division and became Vice President in He is responsible for knowledge networking, innovation management and technology management.from he served additionally as global Vice President for Knowledge, Innovation and Technology at Siemens IT Solutions and Services. Since 2009 he is additionally responsible to build up the knowledge networking for whole Siemens globally, leveraging the innovation potential of Siemens as an Enterprise 2.0. Dr. Heiss received the Eugen-Hartmann-Award 1992 (VDI/VDE), a prize for the best Ph.D. thesis in 1990, and an Austrian Innovation Award for young people in Since 2007 Michael Heiss is Vice-Chair of the IEEE Technology Management Council Chapter Central Europe. Peter H.M.J. Malaise, Worlwide Concept Manager ECOVER group Peter first joined ECOVER in 1991 as an external consultant. In 1992, he was appointed R&D Manager and, in 1995, appointed Concept Manager, the position in which he currently serves the company. Since 2000, Peter has also been responsible for the development and expansion of ECOVER's concept in the area of professional cleaning for organic farming/processing and the food industry, with the ECOVER PROFESSIONAL range. In 2008, Peter was appointed as ECOVER s representative at The Round Table on Sustainable Palm Oil (RSPO, to help clarify and improve the situation of palm oil production in the world.

5 Biographies Day 2 Vice President & Head of R&D Business Unit Multimedia, Ericsson AB is leading Research & Development at Business Unit Multimedia within Ericsson. His primary objectives are to optimize the performance of product development throughout the 5 solution areas within the unit and to fully transform it to an outside in operation starting with close cooperation and innovation together with leading customers. Gunnar has 25+ years of experience from software product development and before his current role he was 9 years in Ericsson Montreal heading different product development organizations both in core networks and service layer. Guido H Petit Director of the Alcatel-Lucent Technical Academy Alcatel-Lucent Guido is the Senior Director of the Alcatel-Lucent Technical Academy,a corporate program to recognize individuals who have made outstanding contributions to Alcatel-Lucent s technological leadership.as part of the mission of the Academy, he stimulates innovative climates and leadership roles in the innovation process by promoting and sharing best practices across the boundaries of Alcatel-Lucent s organization. He is a member of the Alcatel-Lucent Bell Innovation Board and facilitates the launch and management of Entrepreneurial Boot Camps (EBC) in various Alcatel-Lucent R&D locations. He regularly acts as a coach for EBC teams.guido is passionate about innovation and a true advocate of new business opportunity identification and venture initiatives in Alcatel-Lucent. Senior Director: Research, Innovation and Development Philips is Senior Director of Company Innovation at Philips Design. His primary role is to work with multiple Philips stakeholders to explore future directions for the Philips Strategic Company Innovation program. In his previous role in Philips design as global director of Foresight, Trends and people research, he played a key role in developing the Philips Design Foresight, Trends and people research capabilities and services he studied economics at the University of Frankfurt, Germany. Jordi William Carnes Deputy Mayor of Barcelona Jordi William Carnes is the Deputy Mayor of Barcelona and Town Councillor in-charge of Treasury and Economic Promotion since He is the President of Barcelona Activa, 22@ and Mercabarna - all of which are municipal companies cater to developing projects and programmes to support entrepreneurship, professional improvement and creation of employment; pioneering a project in transforming 200 hectares of industrial land into an innovative district for intensive knowledge-base activities and; managing the logistics of the city s wholesale market respectively. Mr. Carnes also oversees the Barcelona Municipal Financial Institution, Barcelona Tourism Board and Barcelona Municipal Services which manages city services and infrastructures related with mobility and leisure. info@axiomgroupe.com We would like to thank everyone who has helped with the research and the organisation of Axiom Events International Sl. Conference; particularly the speakers for their continued support and commitment. Head R&D Center Formulation Technology Alfa Laval He is located at Alfa Laval Group Headquarters in Lund, Sweden. Mats holds a Master of Science in Engineering Physics at Institute of Technology Lund Sweden. His main focus is Laser Physics, especially CO2 lasers, he is a development engineer of laser welded plate type heat exchangers. He was now in charge of developing new heat exchanger technologies/concepts, facilitating brainstorming sessions internally and with customers/subsuppliers. Mats is also the chairman of Innovation Pioneers, an innovation network, promoting implementation of innovation leadership/processes Upcoming Conferences Shared Services September 2010 Controlling & Reporting Management November 2010 Business Continuity February