AMERICA HAS AN OBSESSION WITH THE ROCK-AND-ROLL LIFESTYLE... WE RE HOW THEY CONNECT WITH IT.

Transcription

1 2012 MEDIA KIT

2 GUITAR WORLD MAGAZINE AMERICA HAS AN OBSESSION WITH THE ROCK-AND-ROLL LIFESTYLE... WE RE HOW THEY CONNECT WITH IT. Guitar World is the world s best-selling guitar magazine. Professionals and beginners alike turn to Guitar World for top-flight coverage of their favorite artists, from rock titans like Led Zeppelin's Jimmy Page and Metallica's Kirk Hammett to contemporary stars like the Foo Fighters' Dave Grohl and Tool's Adam Jones. Every issue of Guitar World magazine offers broad-ranging interviews that cover technique, instruments and lifestyles as well as Guitar World s famously thorough lessons and transcriptions.

3 SPECIAL ISSUES AND CUSTOM PUBLICATIONS Guitar World designers, writers, and editors produce unique special issues dedicated to select artists and specific genres plus authoritative buyer s and review guides. Created with the same standard of editorial and artistic excellence as our magazine, these ancillary products carry compelling content with the look, feel, and production values of newsstand publishing. Guitar World s brand strength ensures that these special publications provide the same breadth of quality our readers have come to expect when thumbing through anything with the Guitar World logo stamped on it.

4 GUITARWORLD.COM The Ultimate Online Community for Guitarists Daily News Updates Celebrity and Expert Lessons Most Trusted Gear Reviews with Video Demos Community Forums Exclusive Video Content The leading online destination for the world s most dedicated guitar players looking for what to buy, how to play, and the latest news Metrics 1 million monthly unique users 5 million monthly pageviews Projections Growth rate of 25% unique users month over month Growth rate of 50% pageviews month over month Statistics Repeat visitors: 44% of our visitors come to GuitarWorld.com 5 times per week Diverse Demographic: 65% of our visitors are between the ages of and 35% are ages 24 and up

5 GUITAR WORLD DIGITAL Guitar World Lick of the Day app for iphone, ipad, and ipod touch Guitar World magazine partnered with Agile Partners, the developers of 2010 Apple Design Award winning app TabToolkit, to create this must-have app for ipad, iphone and ipod touch, which delivers a new and challenging lick to subscribers every day, with a one-of-a-kind feature set that enables guitar players of all skill levels to learn licks in a variety of styles Over 1,000,000 downloads to date Lick of The Day update 2.0, released in January 2012, includes Lick Packs and "Pick Your Lick" a la carte lick shopping Selected by Apple as the "App of the Week" for two consecutive weeks and featured on Apple's "New and Noteworthy" list in the itunes Store Guitar World Magazine Digital Edition Guitar World magazine is available for download on the Amazon Kindle, the Barnes & Noble Nook, and as an app on the Apple Newsstand Nearing 500,000 downloads

6 GuitarWorld.com To view this as a web page, go here. Advertisement> &jb=ff971074&ju=fe d7b731777&r=0 9/22/11 2:03 PM Page 1 of 2 PREMIUM ONLINE ADVERTISING OPPORTUNITIES not displaying correctly? To view in your Web browser, click here. Product Drop A special ad unit created as a full screen to announce a new product entry. Home Page exposure. Newsletter Home Blogs Interviews Lessons Gear Girls Contests TOP STORIES Guitar Girl'd: How Does Dolly Parton Play Guitar with Those Long Fingernails? There's this nagging question I can't get out of my mind. How does Dolly Parton play guitar with those long...read more Winds of Plague Debut Music Video for "California" California's Winds of Plague have just released a new video for their song, "California." The track comes f...read more Trivium Streaming New Song, "Dusk Dismantled" Yesterday, we posted a t...read more Ed's Shed: Before Buying a Guitar, Check for Nut Damage Greetings, guitar tweakers. As promi...read more Carr Artemus 1x12 Combo The Carr Artemus sounds as classy as it looks, offering tone similar to an AC30 but with greater punch, det...read more Sweepstakes and Contests Online sweepstakes and creative contests give your product exposure and momentum as readers enter to win. Custom Micro Site Unique content hub that offers more robust advertising exposure using dynamic rich media. Homepage exposure.

7 INTEGRATED MEDIA SERVICES Talent relations and access Guitar World has backstage access to the biggest names in rock and metal and can directly connect them to your brand Full content and production services Guitar World can assist any advertiser or agency with the production of creative services Guitar World will create customized ad campaigns specially designed for our unique audience Integrated in-book and online campaigns Guitar World will create a custom experience for the reader and viewer, tapping into all available outlets to reach them including Guitar World magazine, GuitarWorld.com, Guitar World s iphone, ipad and ipod Touch app, Guitar World s extensive social network, and Guitar World s popular online store High-impact in-book units from advertorials to original inserts Advertisers can place their product samples directly into the magazine for a direct reader experience Marquee events and music festivals Guitar World can plan, host, and execute any scale event for your brand, integrating the audience, the product, and a great live music performance, reinforcing your brand s connection to the rock and roll lifestyle

8 OUR READERS Young AVERAGE AGE 35 OUR AUDIENCE DATA Guitar World s audience has the means and motivation to buy music gear that lets them live out their passions. Our readers are passionate about the brand and its mission. These loyal and involved cultural influencers spend over 5 hours with each issue, online or on our app, checking out our highquality features, reviews and guitar transcriptions that simply can t be found anywhere else. Nearly unanimously, they say that Guitar World is their favorite brand for guitar-related information. Moreover, our readers buy what they see in our network. 87% report that they took action as a result of reading Guitar World and 65% say that they were stimulated to make unplanned purchases after reading. Perhaps this is a sign of our trusted editorial: 71% say they trust Guitar World the most, ten times more than the nearest competitor % % Affluent AVERAGE HHI $76,000 HHI $50k+ 46% HHI $75k+ 30% Male 92% College Educated 72% Employed 72% YOUR BEST CUSTOMER Average guitars owned 5 Made an unplanned purchase after reading GW or visiting website 65.4% Plan to purchase a guitar in the near future (6-24 months) 66% Average price planning to pay for guitar purchase $1,050 Plan to purchase gear in the near future (6-12 months) 96% Average price planning to pay for gear purchase $825 LOYAL, INVOLVED, AND INFLUENTIAL Average time spent reading an issue 3.6 Hours Frequently visits GuitarWorld.com 84% Advises others on guitar and gear purchases 50% Believes Guitar World ads are interesting and compelling 90% Source: Guitar World Audience Survey performed by Accelara Research

9 2012 PRINT PUBLISHING SCHEDULE Ad Rates BUNDLE RATE 10% discount applies to 13x issue commitments in Guitar World. SHORT RATE Ad frequency commitments not met in contract period will be short rated 2012 Gross Rates 1X 3X 6X 13X 18X 26X 30X 36X 48X 60X 72X* Full Page 4 Color $12,060 $11,450 $10,855 $10,250 $9,645 $9,045 $8,445 $7,840 $7,235 $6,630 $6,030 2/3 $10,125 $9,615 $9,115 $8,605 $8,110 $7,600 $7,090 $6,590 $6,080 $5,570 $5,070 1/2 $8,925 $8,475 $8,030 $7,585 $7,140 $6,690 $6,240 $5,805 $5,355 $4,905 $4,465 1/3 $7,235 $6,875 $6,510 $6,150 $5,785 $5425 $5,065 $4,705 $4,345 $3,975 $3,620 1/4 $6,030 $5,730 $5,425 $5,125 $4,820 $4,520 $4,225 $3,920 $3,620 $3,320 $3,015 1/6 $3,015 $2,865 $2,715 $2,565 2,405 $2,265 $2,110 $1,965 $1,815 $1,650 $1, Cover Rates 13X 4th $14,110 3rd $12,480 2nd $13, Marketplace Display Ads: 1X 3X 6X 13X 1/6 $1,600 $1,295 $1,130 $1,105 1/12 $870 $795 $745 $385 1 inch $465 $425 $385 $ Text Rates $5.00 per word. $30.00 minimum. No frequency discounts on classified ads. Schedule TITLE ISSUE DATE ON-SALE SPACE ART DUE Guitar World January '12 12/13/11 11/2/11 11/9/11 Guitar World February 1/10 11/30 12/7 Guitar World March 2/7 12/28 1/4 Guitar World April 3/6 1/25 2/1 Guitar World May 4/3 2/22 2/29 Guitar World June 5/1 3/21 3/28 Guitar World July 5/29 4/18 4/25 Guitar World August 6/26 5/16 5/23 Guitar World September 7/24 6/13 6/20 Guitar World October 8/21 7/11 7/18 Guitar World November 9/18 8/8 8/15 Guitar World December 10/16 9/5 9/12 Guitar World Holiday 11/13 10/3 10/10 COMBINATION RATES Ads may be combined in other Future US Music publications for maximum frequency. Owned divisions of the same company may combine ads for maximum frequency. Includes Guitar World, Guitar Legends, and Guitar Buyers Guide. *Maximum discount available including combination rate structure. Same rates apply to Guitar World Buyers Guides (Summer and Holiday '12)

10 SPECIAL ISSUES AD RATES 2012 Gross Rates 1X 3X 6X 12X 24X* Full Page 4 Color $6,475 $6,145 $5,825 $5,505 $5,180 2/3 $5,435 $5,160 $4,895 $4,620 $4,350 1/2 $4,790 $4,555 $4,310 $4,070 $3,825 1/3 $3,885 $3,685 $3,500 $3,300 $3,110 1/4 $3,235 $3,080 $2,915 $2,745 $2,590 1/6 $1,620 $1,535 $1,460 $1,375 $1, Cover Rates 6X 4th $7,705 3rd $6,665 2nd $6,995 SPECIAL ISSUES SCHEDULE COMBINATION RATES Ads may be combined in other Future US Music publications for maximum frequency. TITLE ISSUE DATE ON-SALE SPACE RESERVATIONS ART DUE GW Buyers Guide Summer '12 7/10 5/30 6/6 GW Buyers Guide Holiday '12 11/6 9/26 10/3 Owned divisions of the same company may combine ads for maximum frequency. Includes Guitar World, Guitar Legends, and Guitar Buyers Guide. *Maximum discount available including combination rate structure TITLE ON-SALE SPACE RESERVATIONS ART DUE Legends /3 2/22 2/29 Legends /14 11/21 11/28 SHORT RATE Ad frequency commitments not met in contract period will be short rated & SPECIALS TITLE ON-SALE SPACE RESERVATIONS ART DUE Special #1 4/17 3/7 3/14

11 SPREAD AD Live/Safety W x H Trim x Bleed 17 x FULL PAGE Live x Trim x Bleed x /3 Page Vertical x Half Page Vertical x Half Page Horizontal 7.25 x /3 Page Vertical 2.25 x /3 Page Square x /4 Page x /6 Page 2.25 x FTP HOST: ftp.nbmedia.com USERNAME: guitarworld PASSWORD: guitar If you have any materials related questions, please call Nicole Schilling (646) nschilling@nbmedia.com PLEASE COMPRESS/ STUFF ALL FILES! Files Accepted: Hi-Res pdf or tiff (no eps please) nschilling@nbmedia.com WHEN FILES ARE UPLOADED Please send ad materials to: NewBay Media please reference magazine/issue ATTN: PRODUCTION 149 5th Ave, 9th Floor NYC, NY 10010

12 WEBSITE SPECS 2012 AD UNITS PIXEL SIZE (W X H) MAX. SIZE (KB) EXPAND FILE FORMATS NOTES FOR FLASH CREATIVE ADDITIONAL NOTES OPA Pushdown Leaderboard 970 X K 970X418 Custom Flash or 3rd Party Rich Media. Flash requires customization. Please contact for details. A Pushdown ad appears on screen as a narrow strip (970 wide by 66 tall), expands for 7 seconds to 970 wide by 418 tall and automatically closes for a 1/24x frequency. Leaderboard 728 X K Down, Out / 970X418 Image, Flash, 3rd Party RM Please use a clicktag instead of hardcoding the URL. Max animation time: 30 sec. Max frame rate: 24 FPS. Please include back up GIF/JPG. Audio or expanding must be user initiated, on-click. A stop/close button is required. No Pop-Up ads. Tower 300 X K Left / 600X600 Image, Flash, 3rd Party RM Please use a clicktag instead of hardcoding the URL. Max animation time: 30 sec. Max frame rate: 24 FPS. Please include back up GIF/JPG. Audio or expanding must be user initiated, on-click. A stop/close button is required. No Pop-Up ads. MPU 300 X K Left / 600X600 Image, Flash, 3rd Party RM Please use a clicktag instead of hardcoding the URL. Max animation time: 30 sec. Max frame rate: 24 FPS. Please include back up GIF/JPG. Audio or expanding must be user initiated, on-click. A stop/close button is required. No Pop-Up ads. Sponsored Post 580 X 200 (IMAGE SIZE) 150K None Image, Text No Flash Headline: 50 Characters Max Body: 370 characters max. Must be site served. 1x1 tracking ok. In-Content Unit 600 X K None Image, Flash, 3rd Party RM Please use a clicktag instead of hard-coding the URL. Max animation time: 30 sec. Max frame rate: 24 FPS. Please include back up GIF/JPG. Audio or expanding must be user initiated, on-click. A stop/close button is required. No Pop-Up ads. Interstitial 600 X K N/A Image, Flash, 3rd Party RM Please use a clicktag instead of hard-coding the URL. Max animation time: 15 sec. Max frame rate: 24 FPS. Please include back up GIF/JPG. Interstitial is on screen for 15 seconds. Clickable Page Skins 1920 X K N/A Image No Flash Editorial area is 970 px wide. Must be site served. 1x1 tracking ok. Video Pre-roll 320 X 240 FULLSCREEN N/A N/A Uncompressed video files or.flv tags ONLY All files will be re-encoded to streaming.flv format 4:3 aspect ratio. 15 or 30 seconds. Must be site served. 1x1 tracking ok. Blast 590 X K N/A HTML, Image N/A N/A

13 ADVERTISER TESTIMONIALS Seymour Duncan was the first major gear manufacturer to get on board with Guitar World On-Line. We ve used a variety of vehicles including video pre-rolls, Flash banners, contests, sponsorships, and Comcast commercials. The CPM is right. The ROI is solid. And their customer service can t be beat. EVAN SKOPP SEYMOUR DUNCAN "We have advertised in Guitar World for over 20 years. Being a mail order company, we find that the target demographic, distribution and detailed reviews greatly influence our customers' buying decisions. Since we are based in Southern California with 3 factory stores, the fact that Guitar World is always available on grocery store newsstands in our area is another great advantage." RICHARD CRUZ JR. Advertising, Media, and Artist Relations CARVIN CORP "Samson has been advertising in Guitar World since the magazine's inception. They have always offered the best feature stories, reviews and extra curricular activities for their readers and advertisers alike. It's an amazing magazine with killer content that's run by musicians who recognize the artists as the lifeblood of the music industry. As Samson views its artists in the same way, it's been easy to develop such a longtime, successful partnership with Guitar World." MARK MENGHI Director of Marketing SAMSON TECHNOLOGIES (SAMSON, HARTKE AND ZOOM)

14 CONTACTS ADVERTISING Greg Di Benedetto Publisher Jason Perl Advertising Sales Director Scott Sciacca Advertising Sales Anna Blumenthal Advertising Sales

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