Developing your Nonprofit Voice on

Transcription

1 Developing your Nonprofit Voice on

2 About Me Principal, RDM Communications 12+ years of communications expertise Editor of Minnesota Public Relations Rlti Blog MBA Augsburg College BA Journalism University of Minnesota

3 What we will do today? Developing your Nonprofit Voice on Twitter What could Twitter do for your nonprofit? How do you build a voice on Twitter and find followers? Is it okay the get volunteers to Tweet or hire an intern? What is my organization ation risking by exploring eploringtwitter? Today you ll learn the answers to these questions as well as how to Tweet properly, how to use lists to find followers, and you ll learn the risks associated with using Twitter.

4 Some assumptions I have made You have set up a Twitter account You have partially explored Twitter You have sent at least one Tweet You want to learn more

5 Should my company be Tweeting? Time Technology Interest Commitment

6 What could Twitter do for your nonprofit? Create awareness Build community Generate revenue Breed new ideas Develop relationships

7 5 Things Everyone Should Know about Twitter You Don t Have To Follow Everyone Who Follows You. Be Selective. Never Read Home Feed. Make Your Own Lists. Don t Be Afraid To Jump Into A Conversation. Use Hashtags. A lot. You Can Get Quality Traffic From Twitter.

8 The 5 kinds of Tweets 1. The update I am eating What are you eating Is eating right now 4. The retweet (RT) RT@MNPR is eating and so am I 5. The direct message (DM) D@MNPR Where are you eating? I ll stop by.

9 How do I find people to follow? When you create an account, you can search for people by name or user name, import friends from other networks, or invite friends via . Once you've found your friends, follow them to start getting their updates.

10 Who should Tweet? Employees Do they have time? Volunteers Do they have knowledge? Anybody? Who can you trust?

11 What should you You need to create conversations to "get it", don't just be pushing out links. Ask questions and generate Create opportunities to show mission in action. Sharing pictures, stats, etc. Something FUNNY!

12 Seven tips for Tweeting 1. Give information about your cause. 2. Give shout outs to other non profit organizations, supporters and partners. 3. Re tweet often. 4. Build a network of key players. 5. Automatically follow new followers. 6. Create a separate account for your founder or director. 7. Important events deserve major

13 Twitter Milestones Top 5 1. Twitter and Space 2. Twitter and Obama 3. Twitter and Iran 4. Twitter and Japan 5. Twitter andegypt Hosni Mubarak

14 What Twitter can do for you! You get to meet people all over the world that might be interested in your cause. You get to hear what people are really thinking about a wide variety of issues. You can follow other fundraisers and get great real time advice. You can even promote traffic to your website or those of your friends. What are you risking?

15 Tools for Tweeting Publishing Tools Hootsuite Tweetdeck Link Management ttools Hootsuite / Ow.ly Bit.ly Tinyurl.com Tracking Tools Twilert Measurement Tools Twitter Grader Crowdbooster EdelmanTweet Level Klout

16 What about mobile tweeting? Hootsuite UberTwitter Twitter Other?

17 Fundraising Tools Widgets and logos for people's blogs Logo that's avatar sized dfor Twitter picmodification i Hashtags Reason for people to constantly tweet about it ChipIn widget Get commitments to blog or tweet

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19 How To Use Twitter Lists Twitter users can organize others into groups, or lists. When you click to view a list, you'll see a stream of Tweets from all the users included in that group. This article will help you get started with some lists basics. Note: you don't need to follow another user to add them to a list; if you want to read a user's Tweets but not see their messages in your main timeline every day, lists allow you to do that. Similarly, following someone else's list does not mean you follow all users in that list. Rather, you follow the list itself.

20 QUESTIONS?