The Alliance Code - Quick Start Steps DISCLAIMER AND TERMS OF USE AGREEMENT

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1 The Alliance Code - Quick Start Steps DISCLAIMER AND TERMS OF USE AGREEMENT The author and publisher have used their best efforts in preparing this report. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this report. The information contained in this report is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this report, you are taking full responsibility for your actions. EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND ITS POTENTIAL. HOWEVER, THERE IS NO GUARANTEE THAT YOU WILL IMPROVE IN ANY WAY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF ANYTHING. SELF-HELP AND IMPROVEMENT POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. YOUR LEVEL OF IMPROVEMENT IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR IMPROVEMENT LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSE'S, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL. The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided as is, and without warranties. Copyright Influence Mastery Inc.!1

2 The Alliance Code - Quick Start Steps Dear Reader, Thank you for downloading The Alliance Code - Quick Start Steps. In this training we care going to cover the steps you need to take to start building an alliance of supporters in the shortest time possible. If you d like more secrets like this then click the link below: Let s get started. TURNING CONNECTIONS INTO COMPATRIOTS A compatriot is someone that coexists with you in a specific type of community and in this case, that would be your alliance. There are a couple of different ways that we do this, but there are two main concepts that I want to drive home with this, and both of these are intertwined with one another. These two are the first two here. Organization of your Network - Create Categories What I first want to talk about is the organization of your network. This is another one of those things that's going to seem so simple and so easy to do, but yet the majority of people in the world don't do it which is part of the reason that you are going to separate yourself from them and gain the advantage in this area. Personal The first thing you want to do is create different categories in which to place people in your network. The first one would be personal. These are people you have personal relationships with friends, acquaintances, Copyright Influence Mastery Inc.!2

3 The Alliance Code - Quick Start Steps people that you spend time with and basically the reason why you spend time with them is because you enjoy their company and vice versa. There's no monetary element to the relationship. There's no business element to the relationship. The value is intangible. You just enjoy each other's company. Customers The second category is your customers. These are people that, if you are selling a product or a service, buy stuff from you. Prospects Copyright Influence Mastery Inc.!3

4 The next group is prospects. They fall into the same category as customers, only they haven't bought from you yet. They are potential customers. Key Players Key players are people that you do business with. They could be personal or they could be a business contact. In either case, they are people that help support your main product, service or business. Aspirational Players The final category are your aspirational players. These are people that you haven't formed any kind of connection with. Maybe you have a link with them, somehow, but you haven't gotten to the point where you're now connected to them and you're even in a position to make them a compatriot. They are somebody you are aspiring to build a strong connection with. Maslow's Hierarchy of Needs How do you do that? The first thing you do is tap into the basic hierarchy of needs. This was created by world-renowned psychologist Abraham Maslow. The hierarchy of needs tells us that each human being exists with different levels of needs. The first level is our physiological needs. These are things we need for survival air, water, food and things like that. The second level of need is for safety and security. This refers to our homes and monetary needs, so we can buy things and be able to provide for our families. Copyright Influence Mastery Inc!4

5 The third level refers to love and relationships, which range from friendship to sexual intimacy. The fourth level is esteem, which is a need we have in order to fulfill ourselves. To do things that make us feel like we are contributing to the world. The highest of all of these needs is self-actualization, which is when you realize who you are and the difference that you're making in the world. You achieve a level of higher consciousness and inner peace. The thing about self-actualization is that's usually a need that a person winds up fulfilling on their own. It's a self-fulfilling prophecy where the journey through life and experience takes them to this level where they're vibrating on a whole different consciousness. Where certain things that matter to most people don't even matter to them. They are completely self-actualized and they're completely happy. This is not so much something that you're going to focus on. What you're going to think about is when adding people to your alliance through the process of influencing and persuading them, how can you fulfill some of these other needs? Now, the most basic human need for survival, the physiological need you're probably not going to be providing that for people, either. I guess anything's possible, and you could eventually wind up in a position where you are influencing someone in exchange for basic human needs but it's highly unlikely. Most of the needs you're going to be providing will be fulfilling needs that fall into one or more of the three categories safety, love and esteem. What you want to start to think about is which categories these groups of people within your network are going to fall into. Personal Associations and Maslow's Hierarchy of Needs The first one is personal associations. Most of the people you associate with that are part of your personal alliance they're probably with you Copyright Influence Mastery Inc!5

6 because you make them feel good or you're in a relationship with them or you share some sort of intimacy with them. Your customers are probably going to fall into either the categories of esteem or safety. What do I mean by that? Well, customers are usually buying your product or service for one of two reason. It's to either experience pleasure or to avoid pain. Those are the two main driving forces that govern pretty much every reason why someone buys something. Now, there could be a million reasons that fall underneath those umbrellas, but when you narrow it down, it's one of those two things. The desire to experience pleasure falls into the esteem category of confidence, feeling good about yourself, providing some sort of benefits, providing some sort of an advantage, providing some sort of a value to these people. The need to avoid pain is a fear-driven thing where people might buy your product or service because it's going to provide some sort of safety for them. Maybe it's going to make them more money and in turn, that additional money will provide financial security. Maybe it will provide something that enables them to have an advantage to become successful in life. Again, that leads to safety. Prospects and Maslow's Hierarchy of Needs Your prospects are going to fall into the same two categories. Again, the only difference between customers and prospects is that the prospects haven't actually bought anything from you yet. Key Players and Maslow's Hierarchy of Needs Your key players are going to be the people that are going to help your business thrive. Those people are usually going to fall into these categories as well safety and esteem. Now, I could tell you that I have many business associates that are part of my alliance that are one of the main reasons why I am where I am today. They make up probably percent Copyright Influence Mastery Inc!6

7 of my business. In other words, if my business was functioning on its own, without the help of any alliances, I would probably be making percent less money. So, the business alliances help support percent of the revenue that my businesses drive. Why do these people support me? Why do they help me? Why do they want to be part of my alliance? Well, one of the main reasons has to do with safety. It has to do with money. Obviously, if we are in a business relationship businesses are in business to make money unless they're nonprofit organizations, and none of my alliances own nonprofit organizations so the main goal there is safety. I know that when I'm going to present something to a key player in my alliance, I know that it has to tie directly to some sort of money, some sort of business opportunity, some way that the venture is going to provide safety for them in one form or another. Your aspirations can fall into any one of these categories. The people that you want to become close with and you want to form a powerful connection with they can fall into any one of those categories. The reason I like to narrow it down this way is basically I believe very much in simplicity. I think less is always more. I think the more you simplify things, the easier they are to understand. Things don't get confusing or overwhelming, and that's why I try to simplify all this stuff. If I was to tell you to think of every person that you would want to form an alliance with, it could get very overwhelming and very confusing very quickly. But if we break it down like this, it becomes a lot easier. How do you do that? We already went through the process of establishing a link. Once you've got these people into categories, how do you create the connection which then turns them into a compatriot? Become Indispensable The first thing I believe is a very powerful thing that will work tremendously in your favor is the ability to become indispensable. If you Copyright Influence Mastery Inc!7

8 focus on being a person that is always providing contacts, good will, information and value to other people, then you position yourself as what we call a knowledge broker. Be a Knowledge Broker When you become a knowledge broker, two things happen. Number one, the Law of Reciprocity sets in. The Law of Reciprocity in the game of influence and persuasion tells us that when you do something good for somebody, they naturally feel obliged to want to reciprocate and do something good back for you. Now is this the case with everyone? No. There are vampires out there that will take as much as they possibly can get and never give anything in return. But the only way you figure out who those people are, anyway, is to give to them and see what happens. Sooner or later you're going to realize that they're not the people you want to be dealing with and hopefully it won't take you years to figure that out. On the contrary, the majority of people will feel obliged to return the favor, so you're instantly creating good will. Become a Go-To Contact The second thing you're doing when you become indispensable is you become a go-to contact. You're becoming that person that other people think is the person to call on first if an opportunity comes up. They know you know certain people. They know you have access to certain people. When you become indispensable, you automatically become that point of contact, that go-to person that everyone wants to deal with and everyone wants to call upon when an opportunity presents itself. Constant Contact This is another thing that seems so simple and so obvious that most people completely miss the mark on it. Eighty percent of relationships are simply based on staying in touch. They establish the link, they establish the Copyright Influence Mastery Inc!8

9 connection and they might even do one or two profitable ventures with someone and then they completely lose contact with them. Instead, you should always focus on staying in touch with these people and doing it through a multitude of avenues. Obviously, the top three are , phone and face-to-face. Now, each one of those presents a different level of connection. I would say the one with the least amount of connection, obviously, is connecting through . is a safe way for people to communicate. Most people don't mind giving out their addresses. If someone gives you their phone number, then the level of trust and connection is a little bit higher because they're willing to exchange text messages with you. They're willing to allow themselves to be accessible more than they would through . Then the third level, which is the most powerful, is the face-to-face interaction. I tell people all the time that if you can, somehow, manufacture a face-to-face meeting with someone that you want to add to your alliance by all means do it because the level of rapport and connection that you establish with someone, when you're face-to-face with them, supersedes every other avenue. That's not to say that the other two avenues should be avoided or forgotten about. Sometimes people need a multitude of communication follow-ups. Sometimes you've got to send someone an . Then a couple of days later, you've got to send them a text message to remind them that they got the . Once they respond to the , you set up a face-to-face interaction. Control Anchors After that, you want to utilize what I call control anchors. Control anchors are basically bridges between you, your inner circle and other groups of alliances. Again, this is really all about optimization and I tell people all the time. When people ask me how you grow a business or how to make a Copyright Influence Mastery Inc!9

10 business more profitable, the thing I always circle back to is something I learned from the marketing guru Jay Abraham years ago and that is there are only three ways to grow any business enterprise or service either get more customers, increase the frequency by which those customers buy or increase the amount of times they make a purchase, or increase the average transaction size (the amount of money each customer spends when they're making a transaction). If you do one of those things in your business your business will instantly grow. If you do all three of those things together, your business will grow exponentially. This, again, is another way I simplify things for people because a lot of times when people think about how they can grow something, make something better, increase revenue streams they get overwhelmed. Do they focus on customer acquisition? On creating new products? On traffic? When you break it up into those three categories get more customers, increase the amount of times each customer makes a purchase, and increase the amount of money that each person spends when they make a purchase things become a lot easier. The same rules apply to your connections and your alliance. I want you to constantly be thinking about how you can optimize the circle that you're creating. I want you to think about how anybody in your alliance can serve as a control anchor and bridge you off to another group of people. Once you do that, your alliance will become instantly more powerful, you become more influential, and you get access to more opportunities and resources. Becoming Someone's Secret Weapon Tied into that is becoming someone's secret weapon. This is a really powerful tool. We talked in an earlier module about the one thing you believe you do better than most people or the value that you provide. I want you to start thinking about how you can choose one person that you are really comfortable with and really trust and how you can utilize those talents, abilities and experience that you have and turn it into brand content. Copyright Influence Mastery Inc!10

11 What is brand content? Think of what you know that's unique to you, that you do better than everyone else. Again, I tell people all the time. When people ask me what I do for a living (or what's my claim to fame) I tell them that I teach people about influence, persuasion, psychology and the psychology of human communication. I tell people right away that I did not write the book on this stuff. I didn't invent any of this stuff. All of this was discovered many years ago. All I'm doing is connecting the dots and delivering the information in a way that's easy to understand and easy to apply. That's my claim to fame because when I was studying this stuff in the beginning, I found a lot of it to be boring. I found a lot of it to be overwhelming. I found a lot of it to be far too difficult to comprehend and I wished that there was somebody out there like me that's doing what I'm doing right now. I wished somebody was getting in front of a camera, using a white board and just breaking down the entire process for me in layman's terms and visually showing me what to do. Then there were times when I didn't want to watch the person do it. Maybe I wanted to just lay down in bed and just listen to them teach it. Maybe there were times where I just felt more comfortable reading it. So, I decided I was going to start creating programs like this where I'm teaching it on camera, providing an audio version of it and also providing a written text version of it. So, my unique talent is to be able to research all of the material, put it together, deliver it in layman's terms and deliver it in a bunch of different formats so people have various ways to absorb it. That's how I've built my brand content. How do you do it? Think about your personal experience. Analyze trends. Ask questions that lead to innovation even if the questions might be what you consider to be stupid that's how I did all of this. I began to ask myself how I could make this experience better how I could provide some sort of value that I don't see being provided by anyone else. Once you start to build that brand (circling back to what I was saying before) then Copyright Influence Mastery Inc!11

12 you want to become someone's secret weapon. That ties into the control anchor and the optimization. What do I mean by this? Before I was doing this, I was a professional copywriter. I was writing copy for some of the biggest names in the Internet's self-improvement niche. For those of you who don't know what sales copy is sales copy is basically the text that you read on a page which convinces you to buy a product. You probably read some sales copy before you purchased this product. I was doing that for a while, and then I decided that I was going to become one particular marketer's secret weapon because I believed in their products, I believed in the value that they provided. I knew that they had their mind made up to really create a lot of products and I knew I could trust them. In order to become this person's secret weapon, I set up a special relationship with this person where I dedicated 80 percent of my time to writing their sales copy. What happened was because they decided to create so many different products, they set up joint ventures with other people in the similar space that were promoting their products and these people were making money from this person's product. Eventually, the question came, "Who writes all your sales copy? Your product did really well for me. My customers really loved it. I got a lot of sales. I made a lot of money. Who's writing your sales copy?" Well, that person shared with their alliances Remember. When you have an alliance, you're not going to share your secrets with everybody, but you will exchange that information and you will become indispensable with people that are really close to you. One of the secrets that my contact shared was who their secret weapon was which was me. And this led me instantly into being connected with a whole new group of contacts for whom I started writing sales copy. Then I took those relationships that I forged through becoming a secret weapon and built my own personal alliance to help me build my Internet business. The way I did it was really simple. In the Internet business, the majority of your business comes from your mailing list. If you don't have a Copyright Influence Mastery Inc!12

13 mailing list, it's very hard to make money and to utilize people that are interested in your products. Even companies that get tons of organic search traffic that you would think don't need an list still use them. Companies like Facebook and Amazon use mailing lists. So, I knew coming into this that having a mailing list was going to be one of the most important if not the most important elements of the business. Once I had proven myself and written some successful copy for all of these people, I decided I would barter with them. Instead of charging them $5,000 or $10,000 to write sales copy for them, I would write the sales copy for them and in turn, they would send an about one of my promotions to their list of subscribers which would then lead these people to become my subscribers. That's slowly how I started to build my business. Then I started creating more products and that led to more money and more credibility and more influence. People recognized me more. All of that started when I decided to become one person's secret weapon to take one connection, turn that connection into a compatriot and then optimize that connection. That's really what all of this is about. It all starts with developing your brand content and developing your level of expertise. I want you to think about what's the one thing that you can do the one area of value that you can provide better than most of the other people that you know. You don't have to get overwhelmed, and you don't have to think that you need to reinvent the wheel or you need to come up with something groundbreaking. Many of the things in life that we see now are not something that was invented out of thin air. They are something that was reinvented to provide a different type of value at a different point in time. Again. Think about brand content. Think about building your level of expertise. Think about how you can turn connections into compatriots by filling these human needs based on what category these people fall into in terms of your network organization and then I want you to think about how you can optimize them to form a greater alliance. Copyright Influence Mastery Inc!13

14 Would You Like To Learn The Secrets That High Powered People Of Influence Use To Get Key Players To Give Them What They Want? Congratulations you finished the Alliance Code - Quick Start Steps. Now I de like to show you my complete training on building a Powerful Alliance of people that will trust, follow, support and comply with you. I call it The Alliance Code. This is where the rubber meets the road and you attain mastery level training on how to multiply your alliances so you can multiply your success. Click Here To Learn More Talk soon, Paul Mascetta President & Founder of The Influential Mind TheInfluentialMind.com Copyright Influence Mastery Inc!14