Your Book s Categories
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- Jacob West
- 5 years ago
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2 What to Expect How to find the best category for your book s listing. What price to set for your fiction book. What price to choose for your non-fiction book. What to expect with the Kindle Select program. When you should use Kindle Select and when you should steer clear. And more!
3 Your Book s Categories Do categories really matter? Readers can search by category like browsing bookstore or library shelves. Categories give you a better chance at best-seller status.
4 Your Book s Categories How to research your book s categories: 1. Browse to where you envision your book on the bookstore shelf. à KristenRecommends.com/amazonlist 2. Click on each of the top 10 titles in the Best-Sellers list. 3. Scroll down on each book s listing and note additional categories that book is listed in. 4. What placement is it in each category?
5 Your Book s Categories How to research your book s categories:
6 Your Book s Categories How to research your book s categories: 5. Look at the Customers who bought this also bought Probably going to be books in the same series. (HA!) Find the first one from a different author. 6. Is it ranking?
7 Your Book s Categories How to research your book s categories: 7. Make note of all the categories in the Top 10 and the first 2 3 books in Also Bought. 8. Click the category in a couple of the Also Bought books and repeat the entire process. 9. Look at your own book: What categories make sense to you? Walk into the virtual bookstore 10. Choose the two categories when you upload that fit your book best.
8 Your Book s Categories Keep this in mind Niched down categories mean your book can show in the Top 100 of every category above that niche. Literature & Fiction à Genre Fiction à Sea Stories Small categories may receive less reader traffic. Choose one more broad category and one niche/specific. Choose categories under two different broad topics. This process is going to take some research.
9 Pricing Your Book Pricing for fiction Word count (length) Genre Publisher Author with a following? Start with $2.99 $4.99 for full fiction books. Start with $0.99 or $2.99 for serialized fiction.
10 Pricing for fiction Pricing Your Book
11 Pricing for non-fiction Word count (length) Specialized niches Pricing Your Book Online Marketing vs. Marketing with Social Media Starting a Business vs. Starting a Publishing Company Return on Investment (ROI) Perceived value
12 Pricing for non-fiction Pricing Your Book
13 Pricing for non-fiction $0.99 (99 cents) Lead generation Pricing Your Book One question/one answer (short) Less benefits $2.99 Short strategy In-depth answer to one question
14 Pricing for non-fiction $3.49+ Deeper strategy Delivers results Step-by-step plan Out-of-the-box solutions Higher ROI Pricing Your Book
15 Pricing Your Book Pricing for fiction and non-fiction $4.99+ Showcase books Kindle series collections Larger books (higher word count) Mainstream publisher Well-known author
16 There is a magical range Pricing Your Book $2.99 $9.99
17 Kindle Select What is it? 90-Days at-a-time program for Kindle exclusivity. Earn higher royalties. 70% royalty for Japan, India, Brazil and Mexico Kindle Unlimited and Kindle Owners Lending Library pools Includes built-in promotional tools. Kindle Countdown Deals Free Book Promotion
18 Why use it? Kindle Select Great way to test the market. KDP is free! Promotional tools are worth it. Amazon Kindle owns 65% of the market share. Kindle apps are on every device.
19 Kindle Select Why not use it? Limited market (missing 35% of the market share). Stuck for 90 days at a time (and it auto-renews). If your audience are college-age kids ibooks is where it s at!
20 Week 2: Marketing Homework Do this! Use Checklists and Worksheets Set aside a couple hours to research your categories. Use the category research worksheets in your members area. Decide on a starter price for your book. This can always be changed later! Decide to use Kindle Select or not. Use the checklist in your members area to help you determine whether you should.
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