OV ERV I EW OF T H E PROGR A M
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1 E X C L U S I V E T E A C H I N G A N D C O A C H I N G W I T H M A S T E R C O A C H I N S T R UCT O R BRO O K E C A S T I L L O OV ERV I EW OF T H E PROGR A M Y O U G E T W A Y MOR E T H A N Y O U N E E D - J U S T I N C A S E 1
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3 OVERVIEW OF THE PROGRAM Introductory Training Package... 3 Monthly Podcast Study Guides... 8 Coaching Calls (Live Video) Q&A Calls and Study Hall Classes Private Tutoring Coaching Calls Behind the Scenes Overeating Training and Coaching Overdrinking Training and Coaching Money Training and Coaching Entrepreneur Training & Coaching Six Month VIP & One Year Sophomore Treatment Cost, Commitment, Compelling Reason... 23
4 Hi Friend! INTRODUCTION I m Brooke Castillo. I m a partner in The Life Coach School, the creator of The Life Coach School Podcast, an author of several books, and a Master Coach Weight and Life Instructor. I created Self Coaching Scholars as a gift to you. About one year ago, I had grown to the point where I couldn t accommodate new clients, even at a five figure price tag, to coach with me. I just had more people who wanted to work with me than I had time for. After hundreds of requests, I created a program where hard working, purpose seeking clients could learn and coach with me on a weekly and even daily basis. It has been a dream come true. I m so proud of what we are able to offer for such an affordable coaching fee. I love telling new clients about this program and seeing them create tremendous results. In a nutshell, this program helps people stop buffering, stop being stuck, stop being confused, and allows them to move rapidly towards the lives they most want to live. It s not about just talking, learning or even doing. It s about creating results that we can stand by and be proud of accomplishing. I would love to have you join me and the rest of my students in a program that will most definitely blow your mind. But, more importantly, if you do the work I assign, you will blow your own mind as well. 3
5 OVERVIEW OF THE PROGRAM YOU GET WAY MORE THAN YOU NEED - JUST IN CASE.
6 If you know me at all, you know I always over-deliver. I give you way more value than you pay for. This is my delight and makes my program so easy to sell. It s really a no-brainer when you understand what you get. But that being said, it s very important that you don t get overwhelmed with all the goodies and goodness. It s all there for you like a buffet. It s not meant for you to consume every bit, it s there for you to pick and choose and decide what you want to focus on and what you want to learn. NOTHING IS REQUIRED Each month you will have a workbook. This is really the main focus of the program and if nothing else, I recommend that you DO the workbook assignments daily. If you skip a day... no big deal. Just pick up where you are, don t go back and try to catch up. If you get started late... no big deal, just turn the page to the current day and get started. You can t fall behind in this program. It is there FOR you. The more you do - the better, but perfection is our enemy, so we don t want to aim for that. The workbook includes an instructional video and a homework video. I encourage you to watch both, but of course, you don t need to. The instructions are very clear in the workbook. The goal is not for you to sit and learn, but for you to activate your brain, fill in the workbook, and get the insight and action motivation by doing the work. The workbook is really the only thing I would say is imperative. It s really the whole point of the month. But just like everything else, you get to decide if that is your priority. It is designed to literally CHANGE YOU after 30 days. My students who do the work tell me how much their actions and results have changed completely in such a short amount of time. Everything else in there can be considered bonus and optional and awesome material. If, at any point, you find yourself feeling overwhelmed, then just jump back to the workbook. One final note. You might join this program because of the overeating or overdrinking or money aspect. You will, of course be extra interested in those trainings and want to consume them and do the work in those. Most of my clients binge watch and that is fine. But please don t think that the monthly work is irrelevant to you. Eating and drinking, under-earning and over-spending, are all symptoms. The cause of the problem is always your mind. The monthly work is where we work on the cause. 5
7 INTRODUCTORY TRAINING PACKAGE
8 OK, SO THIS IS THE FUN PART! I send you a package in the mail. It s better than a box from Amazon. I send you five books and a USB with videos of me summarizing and teaching the books, if you like that better. (We also have audios of the videos online in case you prefer to listen on your ipod.) This introductory training is designed to get you started while you wait for your first coaching call. I have summarized the most important parts of my teachings so you can get a quick start on the results you want to accomplish. I start with the most important part, Self Coaching. I send you two books on the subject to get you going. The first is my bestselling Self Coaching 101 book and then I give you a summarized version in How to Coach Yourself. This will teach you the model I use in all of my coaching. It will change your life forever. Trust me. The third book is How to Feel Better. This is also the title of my most downloaded podcast. I think this is telling. So many of us feel terrible and stuck. We want to make a change in how we feel on a regular basis. This book summarizes how. It s a game changer. The fourth book is How to Start Taking Action. One of the biggest complaints I get from my students is that they aren t performing at the level they want to and they aren t creating enough. This book takes you through the reasons why and how to start changing now. Finally, I include How to Stop Buffering. Buffering is the term I use to describe anything we do to escape. This includes overeating, overdrinking, Facebooking, overworking, etc. I tell you how to stop doing this and free up your time and emotions to become a better version of yourself. Whew! And that is just the introductory box you get in the mail. Many of my students inhale this material right away. Others take their time and read just a bit from day to day as they go through the course. Even others use this for reference material when I mention something they can t remember on the life coaching call. They are all there FOR you to use at your pleasure. 7
9 PODCAST STUDY GUIDES
10 As many of you may already know, I have a popular podcast called The Life C oach School Podcast. IT IS A GEM, IF I DO SAY SO MYSELF. I put my heart and soul into it and my listeners consistently let me know how much they love it. If you haven t heard it, please make sure you check it out by going to thelifecoachschool.com/category/podcasts. As a member of Self Coaching Scholars you get a monthly Podcast Study Guide. You get all the notes and questions I created so you can apply the podcast episode to your life and make desired changes. This takes listening to the podcast on a whole new level. Application is everything. Here is a sampling of the podcasts we have studied in SCS Compelling Reason - thelifecoachschool.com/146 How Quitting Slows you Down - thelifecoachschool.com/147 Mind Over Matter - thelifecoachschool.com/148 Confidence as a Byproduct - thelifecoachschool.com/149 The Proposal - thelifecoachschool.com/150 Self-Pity - thelifecoachschool.com/151 Fear - thelifecoachschool.com/152 Hope Is a Problem - thelifecoachschool.com/153 Apathy - thelifecoachschool.com/154 Negativity - thelifecoachschool.com/155 Blame - thelifecoachschool.com/156 Thought Creation - thelifecoachschool.com/157 9
11 COACHING CALLS
12 Ok, now we get to the most valuable part. Live coaching. Once a week, you get a live call or what we refer to as a Zoom call. We do the coaching on a live video conference platform (Zoom) so you can see me live and I can see you live, if you want to volunteer to be coached. You also have the option of remaining anonymous or even calling in on your phone. We send you a link to click at the time of the call. The Zoom app will easily download on your computer or on your phone. On the call you will have the option to ask questions live. If you want to be coached live, you simply send us an before the call requesting coaching and we get you on live for a session one on one with me. These calls are reserved for coaching, but you can pick any topic you want to be coached on. Remember that the topic doesn t matter. All problems are thought problems and we use the model to solve everything. So even if someone is being coached on something you don t struggle with, you will learn so much by watching their brain on the call. In fact, many people learn much more hearing someone else being coached than they do when they are being coached directly. These calls last one hour and are on different days and times during the week to accommodate different schedules. If you can t attend the call live it s not a problem, we record all the calls and upload them to the site in both video and audio format. We use Soundcloud for the audios that easily download to the Soundcloud app (free) on your phone or you can stream them and listen to them on both computer and phone. The calls of me coaching demonstrate the power of all the tools being used and applied in real time. You will soon understand the power of this work as you watch people get coached, week after week. And hopefully you will volunteer to be coached live at least once! Coaching is my passion, so these calls are truly an honor for me. Q&A CALLS AND STUDY HALL CLASSES And if that isn t enough, we have Q&A calls almost every day (M-F), on different topics that we are working on in Scholars, taught by me or my Certified Master Coaches, if you need more information or have more questions on a certain topic. We often have Overeating Calls, Overdrinking Calls, Model Calls, and Money Calls. All the calls are recorded and posted on the monthly classes page and reminders are sent out the day before. Want more? We also have Study Hall sessions where you get to ask for help with any aspect of the monthly homework. We are here to make sure you achieve your highest level of work with us. 11
13 PRIVATE TUTORING COACHING CALLS From time to time during the year you might need a bit of extra help. You can always ask for help on a coaching call, but if you need even more, I ve got you covered with tutoring from Master Coaches. Once a month, you can schedule a call with a Certified Coach to get extra help. This session is absolutely free and included in your enrollment. You will be amazed at how much clarity, insight and help you can get with one of our coaches helping you one-onone. You might have a question about a food protocol, what to eat, how to help yourself with buffering, or even a complicated model. WE VE GOT YOU. You sign up for a call by clicking on an available slot on their scheduler. If you want more time or more consistent calls, then you simply need to sign up for a discounted coaching package and get top of the line coaching within our program. I stand by each and every coach I ve trained and have handpicked the ones who are available to you through Self Coaching Scholars. If you ve never had one-on-one coaching, it s an unbelievable treat! 12
14 BEHIND THE SCENES VIDEO Each month, I will also send you a Behind the Scenes video of my own life and work. I get so many questions about how I run my life, keep my weight down, manage my emotions, and my business. So each month I take you into my world for a bit of a peek. I will show you what I eat and how I shop, I will show you the books I m reading, the tools I use, my business, my clothes philosophy, I ll take you on a walk with me, you ll meet my family and much more. I also share what my own struggles are currently and how I am working to overcome them. There s a fallacy that once you do this work you don t have to keep doing it. I do it every damn day, and I love sharing how my own brain tries to go into survival mode and shut me down regularly. And then I show you how I overcome it each and every time. 13
15 OVEREATING TRAINING & COACHING
16 I N C A S E YO U D O N T K N OW T H I S A B O U T M E, I M A W EIGHT LOSS N I NJA I honestly believe I can help make anyone thin. For the past two years I have run small groups of clients through a program I created called STOP OVEREATING MASTERCLASS. It has been magic. One of my favorite clients lost over two hundred pounds from her heaviest weight, I had another one lose 100 and I lost 70. Most of my clients lose pounds. Results are typical. And if you realize that most people on most programs never lose weight and those that do gain it back, I m thrilled to tell you that most of my clients lose weight and keep it off. A while back, I decided to teach all my concepts of weight loss in a two day workshop. This was a very high-end workshop that cost $2,000 to attend. I invited a video crew to film the whole event, and edited down the video to create a comprehensive video to consume. I have had dozens of clients listen to the workshop and lose upwards of forty pounds without ever asking me one question. (Don t worry though; you have full access to me.) There are several hours of video from the two days, but I had my editor break it up into smaller chunks by topic (about minutes each) so you can consume easily. We also included the audio in case you want to download to your phone or computer. I cover the most recent research in this training. We review hormones, neurotransmitters, fat adaptation, intermittent fasting, and emotional eating. It s the latest and greatest EFFECTIVE information on weight loss. I challenge you to find anything more effective. AND it s not a specific diet or food plan you have to follow. It s something you design that works with your life and it s long-term. If you signed up for this program, applied it for the year, and asked me questions, you would have received more than triple the value for what you would have paid. The workbook is an amazing asset. It includes all my notes on the workshop and suggestions for foods to eat and not eat. I highly recommend you print it out and do the exercises or you can request a hard copy from us when you are a member. I have several students who have done the overeating workshop, lost weight, and are now using the coaching calls with me and their tutors to get to their goal weight. All for a fraction of the cost it was to work with me on these weight loss tools just a few months ago! 15
17 OVERDRINKING TRAINING & COACHING
18 I used to LOVE Chardonnay. I wasn t an alcoholic. I didn t drink and get drunk and stupid. But I couldn t stop. I was desperate to not WANT it anymore. But I did want it. Every night. I loved sitting down with a glass or two of wine. It interfered with my sleep, my hormones, my mornings, and my focus. So I went on a mission to learn how to cut back on drinking, without using the traditional programs of rehab, or AA. And I did! I LEARNED HOW TO NOT WANT IT ANYMORE, and therefore quit drinking altogether. I simply don t drink and don t want to drink at all anymore. I wish I could tell you what a miracle that is. I never thought a day would go by that I wouldn t want to enjoy a glass of wine. But I simply don t. I applied the study I did on food and how it affects the brain, then applied it towards alcohol and found a process to eliminate the desire. I have offered this same program to hundreds of people with the same result. The s I get from those students are the most heartfelt. They are so thankful to be free from the struggle that is being someone who drinks too much but is not an alcoholic. This program is exactly for you. And I promise you it works. This program is extensive and has many videos, audios, and supplements. But it also has a quick start guide that is four easy to follow videos. These videos alone have given my students the opportunity to change their legacy and the trajectory of their drinking forever. This program is designed for those of you who want to cut back from drinking or completely stop. It gives the control back to you to decide one way or the other. There is no reason you have to struggle with this for the rest of your life. Even if you aren t a drinker, I recommend you poke around in this section of the site. There is so much great information and many recorded calls that demonstrate me coaching live. Again, everything is available for immediate download. 17
19 MONEY TRAINING & COACHING
20 Per the request from some of my Self Coaching Scholars students, I taught a Money Course as a bonus. This has been one of my most popular trainings to date. Everyone seems to want to learn more about a better relationship with money. This course is broken into four lessons all designed to increase abundance in your mind and money in your bank account. We don t just talk about ideas, we talk about processes to produce, earn, and create money. Lesson One is about belief systems around money. We talk about how you grew up believing a certain way around money and how that is currently influencing the amount of money you have. We do two main exercises on this that are simply LIFE CHANGING. Lesson Two is about earning money and how to earn more money. We talk a lot about how most of us think money is an exchange for time and how we believe that to make more money we have to work harder. Both of these beliefs are fallacies. They are the very things preventing us from making more. Lesson Three is about spending money. We study our spending habits and how most of us have it backward. We spend money to feel good instead of spending money when we already feel good. We talk about how our feelings when we spend should always be aligned with our ultimate decision making. We break down how many people shop as a way of buffering and end up worsening their relationship with themselves and money in the process. And finally, Lesson Four is about having money. Most of us don t know how to have money. We don t appreciate money for what it is, and instead we only appreciate it for what it can buy. When we change our paradigm around this we start having more money in a way that provides us with a healthy way of relating to spending, earning, and having more money. Each lesson has its own bonus call included and recorded. You also get access to recordings of bonus coaching calls on money, and occasional live bonus money coaching calls. If you are dialed in with money, you might not be interested in the bonus calls, but I highly recommend you take the video training to get a new perspective on your relationship with money. So good. 19
21 ENTREPRENEUR TRAINING & COACHNG
22 I get so many questions from my listeners and students about building a successful business and being a very successful entrepreneur, so I created a course where I share it all with you. It s an unconventional approach where I teach you the correct mental formula to get it done properly, and I don t teach you business plans. The course contains 10 modules over several months, with videos and audios, as well as 2 live classes each month where I answer your specific questions and help you get it done. In Module 1, I teach you how to overcome your doubt and worry and generate Commitment, Courage, Capability and Confidence. In Module 2, I explain the reason so many people quit and fail in their business - it s not what you think. I teach you about what s going on in your brain, and how to Overcome your Brain s Defense Mechanisms. In Module 3, you learn how and why to create a Ten Year Plan for your business, to get you through that first year. Most people quit in that first year, and I teach you a formula to accommodate this and turn it around so you focus on the long term vision. In Module 4, I give you my proven Formula for Value Creation so you can duplicate it exactly. I teach you to put yourself in a position where people want to pay you for the value you offer because you know exactly what problem you are solving for them and who those people are. In Module 5, I show you how to consistently Give Results Ahead of Time - this is the exact process and formula I use to create loyal clients before they pay me. Module 6 covers how to Make Offers to Help and Get Paid. We re afraid of making offers and asking for business because our brain thinks rejection is the worst thing that can happen to us. I teach you how to get over yourself so you offer help to people that need it. In Module 7 - I teach you how to switch roles effortlessly between being the Entrepreneur and Technician in your business, so you are effectively your own boss and your own employee, as I am. In Module 8, I teach you about my personal business system - the Narrative System, which creates a self-managing company where everyone knows what they need to do, what they re going to be measured on, and they have the freedom to do it in their way. 21
23 In Module 9, we cover Cash Flow and Money. I teach you about revenue, profit and expenses, and also the difference between investing your money and spending your money. You must willing to invest in yourself, and make good on that investment so that you become profitable so fast that then you re able to scale from that. Finally in Module 10, I teach you my process for Hiring and Managing a Team. I have the secret to hiring the best people quickly, and managing them so they are independent and also serving your business and loving working for you. So many of my students are or want to become entrepreneurs, and if that s you, this alone will be worth your membership. SIX MONTH VIP & ONE YEAR SOPHOMORE TREATMENT When you sign up for the training, we highly recommend that you commit for one year. The daily assignments are cumulative, so you will get the full effect of the offering if you show up consistently and do the work for a year. At six months, you will achieve VIP seniority. This is a very BIG DEAL in our world. At this point you will receive an additional bonus package of surprise content, in addition to your monthly workbooks. An achievement gem is just one part of it. You will also get one exclusive call with me and the other senior members for a more advanced experience ongoing and monthly. You will get access to two full trainings I don t offer anywhere else, that sold for thousands of dollars. After a full year of Self Coaching Scholars, as a Sophomore Scholar, my students are rewarded with special recognition and opportunities to work with me in ways not available to any other students. We have amazing things planned and adventures booked! 22
24 COST, COMMITMENT, COMPELLING REASON GET YOUR ASS IN HERE ASAP! Those three videos you posted last are magnificent and if there was a page for newcomers who consider joining the SCS I would have there quoted testimonials and I would be the first to write a testimonial as a scholar who shouts to the ponderer HERE S THE BEST PART. You get ALL of this, and I mean all of it, immediately for $297. WHAT? You sign up for the first month and get access to everything except your monthly content. You will get that on the first of the next month and commit to be charged automatically and monthly. 23
25 You will also immediately get your bonus box of introductory materials in the mail. Soon after, you will receive your first month workbook so we can get started with the live calls. All the directions for access are very clear and sent to you in the mail. Everything is also available online for immediate access. You will be ed your login as soon as you enroll, and you simply click on the link to see everything we have described in this packet waiting for you. Don t get overwhelmed! ;-). And don t be like me and try to consume it all in one sitting. You know what I mean? Information binging. Been there. Upon enrolling, you have signed up for a membership. This means we will keep sending you materials, offering you coaching, and training, every month. You can cancel any time. No problem. No hassle. If you submit your cancellation request by the 15th of the month, your cancellation will be effective the last day of this month. If you are canceling on the 16th or after, your cancellation will be effective the end of next month. If you do decide to cancel, you will not be able to sign up for one year after canceling. We do not offer refunds for the first month because we give you everything right away, and we want to keep out people who aren t fully in. I personally want to recommend that you give us your full commitment for the year. I know it can be tempting to sign up for something just to check it out and I understand that, I ve done it before myself. But this program is LIFE CHANGING only when you are willing to commit to it and do the work. Checking it out will not change anything in your life. You need to be all in and show up and truly apply yourself. This can really be the thing that changes your life in the exact way you want to change it. I don t say that lightly. I have used these exact tools to lose 70 pounds, stop drinking, and build a business that blows my own mind. This is my contribution to my industry and also to you, my client. It s my honor to offer it to you now. You can sign up immediately by going to thelifecoachschool.com/enroll and filling in your details. You will be ed your login within a few minutes. If you still have questions, don t hesitate to call or Kim at , kim@thelifecoachschool.com to ask her anything you want to know. See you soon. 24
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27 SELF COACHING SCHOLARS by The Life Coach School
Copyright 2018 Christian Mickelsen and Future Force, Inc. All rights reserved.
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