Welcome! Making the Ask
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- Felix Preston Lambert
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1 Welcome! Making the Ask We will begin at 3:02 p.m. PT You Can Download a Copy of the Slides Here: Communications Training Brought to You by The Voices You re Hearing Kivi Leroux Miller President Nonprofit Marketing Guide.com Barbara Barker Director, LWVC Communications Who Else is Here Today You ll see a map here... Nonprofit Marketing Guide.com 1
2 GoToWebinar Attendee View You will see the slides here. How to Participate Today You can open and close your control panel. View, change and test your audio. Submit text questions anytime and respond to questions I pose. (No one else can see your chat.) More Goodies Kivilm.com/lwvc Recording from today in 48 Hours Four-part series is available online Flickr: clevercupcakes Nonprofit Marketing Guide.com 2
3 Today s Agenda Why we don t like asking people to do things for us. A new way to think about asking that makes it much easier. Sharing ideas on better ways to ask people to help and support the League. Live radio practice How comfortable are you asking someone you just met at a League event to join the League? If you ask ten people who are League members but not currently that active to volunteer for a committee, how many will say Yes? Nonprofit Marketing Guide.com 3
4 It s Embarrassing I feel like a beggar. flickr.com/photos/proimos/ They ll Say No It s like they are rejecting me personally. flickr.com/photos/jinx1380/ I ll Owe Them flickr.com/photos/macinate/ They ll expect a quid pro quo. Nonprofit Marketing Guide.com 4
5 They ll See I m Not Qualified I really don t know what I m doing. They ll Think Less of Me Asking undermines our credibility. It s Obnoxious Ihate asking my friends over and over for the same things. Nonprofit Marketing Guide.com 5
6 More Reasons You Hate Asking? Here s the Reality Asking Is Not About Taking It s about giving peoplethe powerto make a difference. Nonprofit Marketing Guide.com 6
7 Asking Extends Education; It Doesn t Undermine It Include an ask or a next step with every articleand in every presentation. It s the green light to do more. People Can t Read Your Mind They won t do anything unless we ask. They can t get there without a map. flickr.com/photos/liaw/ Let s Get More Comfortable Nonprofit Marketing Guide.com 7
8 Your Biggest Donation: Why and How Did It Make You Feel? What Do You Get Out of Your League Involvement? Can We Give Others the Opportunity to Feel the Same? Nonprofit Marketing Guide.com 8
9 Steps in the Process Identify who s interested Starta conversation, educate them. Ask for support Follow up with thanks and results 1. Get your call to action right. 2. Focus on the impact. 3. Ask, and expect a Yes. Steps in Asking 1. Get Your Call to Action Right It s a Huge Job! Are You Telling People How They Can Help and Letting Them? flickr.com/photos/fusen/ flickr.com/photos/chrstphre/ Nonprofit Marketing Guide.com 9
10 Typical (Ineffective) Calls to Action Participate Engage Believe Understand Learn more Help Support Be proactive Work with us Collaborate Buy in Promote Share Educate Network Connect Partner Why are these ineffective? Solution 1: Think Visually Can you take a photo or video of someone doing it? Solution 2: Step 1, Step 2... Can you break it down into simple, ordered steps? flickr.com/photos/atoach/ Nonprofit Marketing Guide.com 10
11 Solution 3: Create a Checklist Can you create a short checklist? Better Ways to Ask? You re invited! We hope to see you there. Get educated about the issues. Stay informed about League activities. Help us improve our community. How can you apply these solutions to these common (weak) League asks? More Direct Asks Invite a friend Come to the event Join the League Volunteer today Sign up Register RSVP Donate now Vote for/against Learn how Share a story Download the... Call me if... What else? Nonprofit Marketing Guide.com 11
12 2. Focus on the Impact CombineTheir Interests with Your Mission It s not about what LWV needs. Avoid starting with We need... It s about helping busy people do what s important to BOTH of you. Don t Assume Problems and Solutions Are Obvious Most of the people you are talking to don t have the same perspective that you do. flickr.com/photos/stuseeger/ Nonprofit Marketing Guide.com 12
13 We Like to Work Toward Something Goals, and progress toward them, are very powerful motivators. What goals could you ask your VOTER subscribers to work toward this/next month? We Like Social Proof Tell us your personal experience. Tell us who else has done it. 3. Ask, and Expect a... YES! Nonprofit Marketing Guide.com 13
14 We Mirror Social Cues If you are embarrassed to ask, I m embarrassed to do it. If you present it as an obligation or afterthought, I ll disregard it. If you are confident and genuinely excited, I will be too. flickr.com/photos/table4five/ Warm Up with Questions Do you get the VOTER newsletter? What do you think of this position? Why is this issue important to you? These conversations are natural lead-ins to your ask! Have Your Come-Back Lines Ready Acknowledge objections, and offer remedies, quickly getting back to impact of following through flickr.com/photos/anniferrr/ Nonprofit Marketing Guide.com 14
15 Remember to Ask! At the beginning and at the end (and sometimes in the middle, too) If they say No now, their situation might be different in a week or month. Keep asking! Your Assignment: Build Confidence with Early and Easy Wins Start with people who you are already comfortable with and who will say Yes. Other League Leaders Best friend not currently active in League Let s Share Some Ideas Nonprofit Marketing Guide.com 15
16 How to Ask Someone You Meet... at a pro-con forum to subscribe to your LWV newsletter Let s Practice Asking People to Attend an Event with a Live Radio Interview How to Ask Someone You Meet... at an advocacy forum to join the League. Nonprofit Marketing Guide.com 16
17 Let s practice asking listeners to join the League during a Live radio interview How to Ask Someone... To make a donation to support the work of your local league. How to Ask Someone... To vote with the League in an advocacy setting. You have the official reasons why... How can you personalize this ask? Nonprofit Marketing Guide.com 17
18 How did this webinar measure up? flickr.com/photos/wwarby/ Let s keep in touch! Blog: NonprofitMarketingGuide.com/blog E-News: NonprofitMarketingGuide.com Twitter: kivilm Facebook.com/nonprofitmarketingguide and /kivilm LinkedIn: Kivi Leroux Miller Slideshare: kivilm kivi@ecoscribe.com Office: (336) Nonprofit Marketing Guide.com 18
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My Earnings from PeoplePerHour:
Hey students and everyone reading this post, since most of the readers of this blog are students, that s why I may call students throughout this post. Hope you re doing well with your educational activities,