1. Were you able to try and review GO Veggie! Lactose Free Slices?

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1 Thank you for agreeing to review GO Veggie! Lactose Free Slices and providing your feedback. Please take a few minutes to answer our questions. 1. Were you able to try and review GO Veggie! Lactose Free Slices? Yes No 2. How familiar was most of your group with GO Veggie! Lactose Free Slices before your group meeting? Very familiar Somewhat familiar Not familiar at all 3. Among those who were familiar, where did most of them first hear of GO Veggie! Lactose Free Slices? Friend Family member Magazine or newspaper KIWI magazine Moms Meet Retail store Social network (Facebook, Twitter, etc.) Online (Blogs, forums, websites, etc.) Television Radio Doctor, nutritionist, or dietician Other, please specify to continue 4. How many of your group members, if any, currently buy any brand of cheese alternative? None of them Some of them Most of them Page 1

2 5. Which of the following brands of cheese alternative do most of your group members currently buy, if any? Daiya Tofutti Teese WayFare Lisanatti Soy Kaas Treeline Field Roast Follow Your Heart GO Veggie! Lactose Free Slices Store Brand None on this list 6. Please rate these attributes in terms of their importance to most of your group members when considering buying a cheese alternative. Very Important Somewhat Important Not very important Not at all important More calcium More protein Less calories/less fat No cholesterol Plant based Non GMO Stretch/meltability Lactose free Available where I shop Brand I can trust Taste Price Page 2

3 7. Now, we'll ask you to give us feedback on GO Veggie! Lactose Free Slices that your group reviewed. Using the scale below, how would most of your group members rate the product your group reviewed? Excellent Good Fair Poor 8. Using the scale below, please tell us how most of your group members would rate GO Veggie! Lactose Free Slices on each of the following attributes. Agree strongly Agree somewhat Disagree somewhat Disagree strongly I like that it has more calcium I like that it has more protein I like that it has less calories/less fat I like that it has no cholesterol I like that it's plant based I like that it's non GMO I like the stretch/meltability I like that it's lactose free I like that it's available where I shop I like that it's a brand I can trust I like the taste I like the price 9. How likely would most of your group members be to purchase GO Veggie! Lactose Free Slices, if at all? Definitely would buy Probably would buy Probably would not buy Definitely would not buy Page 3

4 10. Which of the following reasons, if any, best characterizes why any of your group members would not buy GO Veggie! Lactose Free Slices? They don t like the texture They don t like the smell They don t use cheese alternatives The product is too expensive They are happy with the cheese alternative they currently buy It is not available where they shop They don t like the taste It is not available in the varieties they like They don t like the packaging Other, please specify 11. What do you and most of your group members believe to be the most compelling reason to purchase GO Veggie! over other cheese alternatives next time you are in the grocery store? Stronger nutrition More stretch/meltability Taste Texture Brand Price I would not purchase this product 12. What new products would you and most of your group members like to see from GO Veggie! in the future? (check all that apply) Deli Style Slices Snack bars Dips Spreads Wedge Page 4

5 13. How likely are you and most of your group members to continue to engage with the brand having learned more about it through Moms Meet (e.g. visit the GO Veggie! website, follow on Facebook, Twitter, Pinterest or other social media)? Very likely Somewhat likely Not likely 14. Where would you and most of your group members purchase GO Veggie! products, if available? Walmart Whole Foods Kroger Target Trader Joe's Local farmer's market Costco Sam's Club K Mart Publix Safeway Albertsons Amazon.com Local health/natural food store BJ's Wegmans 15. How likely would you and your group members be to recommend GO Veggie! Lactose Free Slices to their friends? Definitely would recommend Probably would recommend Probably would not recommend Definitely would not recommend Page 5

6 16. How many friends or family members would you or each of your group members recommend this product to? Less than 5 5 to less than to less than or more None 17. If you or most of your group members reported that they will recommend GO Veggie! Lactose Free Slices to 21 or more people, can you tell us exactly how many? 18. Would any of your members like to provide their addresses so that we can send them a brief follow up survey about their experience with GO Veggie! Lactose Free Slices? If so, please provide their below Just for Mom Ambassadors: Please answer the following questions yourself. 19. Using the scale below, please tell us how you would rate the overall GO Veggie! Lactose Free Slices sampling kit, including the gift, literature, education, etc? Excellent Good Fair Poor Page 6

7 20. Please let us know if there's anything else you'd like to share about your sample experience or GO Veggie! Lactose Free Slices. 21. Finally, we have a few more questions for classification purposes. What was the date of the meeting where your group first sampled GO Veggie! Lactose Free Slices? MM DD YYYY HH MM AM/PM Date/Time / / : What is the total number of people who attended that group meeting? 23. How old are most of the children in your group? 5 6 Most of my group members are currently pregnant. 0 to under 2 years 2 years to under 5 years 5 years to under 13 years 13 years and over 24. If group members could not attend your meeting, did you pass the samples out and collect their feedback at a later time? Yes No 25. If you handed out samples to those who could not attend your meeting, how many did you hand out? 26. How many of your group members say that they will use the coupon that they received? Most of them Some of them None of them Page 7

8 27. Please let us know why you weren't able to try and review GO Veggie! Lactose Free Slices I never received the sampling kit I couldn't find the product at my retailer The samples were damaged and we couldn't try the product Personal reasons There was a problem with the samples 28. Finally, please provide your contact information below should we need to get in touch with you. We do not share your information with any third party. Name Address 1 Address 2 City State Zip Address Page 8