For your final project, you will be making a poster for an upcoming B-movie.

Transcription

1 For your final project, you will be making a poster for an upcoming B-movie. For next three weeks you will be planning, creating fully realizing concepts to towards designing a visually appealing movie poster for movie title you are assigned in class. Your first step: Study vintage movie posters. Think about, positive/negative space, typography focal point. Use photo manipulation techniques include people, creatures, s vehicles, as needed. Remember, your poster will be ONLY thing people see before y decide to watch movie. Your poster should evoke a genre. should fit title also add additional context to movie. Think about title you are assigned begin to let your mind wer. Write down some ideas. Brainstorm. Use mind maps. Be creative! Collect references photos for elements you are considering within your. References can also be excellent for design elements, such as, typography or After collecting references, work up a few sketches to plan your poster layout. Your poster may be lscape or portrait mode. final poster design specifications will be 11 x 17 (300 PPI, CMYK). If you are targeting lscape mode, make sure you adjust your Photoshop file with correct dimensions. re will be three deliverables for this project: 1) a printed 11 x 17 poster (framed) 2) digital versions of your 11 x 17 poster, in both PSD layer JPG formats. Name m: (Lastname_poster.psd Lastname_poster.jpg) 3) a process presentation documenting your development process This project will be worth 240 points.

2 Research Focal Point () Contrast Thorough choices, mood, style. Images are carefully selected, all of which ly are used to inform character, vehicle has a visual rhythm that leads viewer to an within. is enhanced by this. re is excellent between text, images background elements, enhanced by color type. supports enhances context of Thorough choices, mood, style.images are shown, some of which ly are used to inform character,veh icle, leads viewer to an within. Area of focus er. re is good between text, images background elements, supported by color type. supports context of re is evidence of a few of key choices, mood, /or style. Images shown, but only a few are used to inform character, vehicle implies a focal poin through its arrangement, but re is nothing significant present at that particular point. Contrast is implied: supported by color OR type. re are issues that need to be addressed. neir supports nor detracts from but it doesn t add additional context of re is little evidence of key areas of history, color choices, mood, /or style. Images shown, but re may or may not be any evidence of connecting research as it pertains to character concepts that result. has two or more areas that compete for focal point. Insufficient between images, text background - making packaging difficult to read. Too boring or too chaotic. detracts from. Not turned in. re is no within, or area of focus leads OUTSIDE of.

3 Hierarchy () evident enhances design. evident supports design. evident - re is more right than wrong with approach. poster design s visual hierarchy contradicts work being shown. poster design shows no evidence of visual hierarchy. Narrative () Originality Process re is a narrative in renderings. original creative thought in use of layout, language color Three designs shown. Each have strong focal points. Three colors are effectively used to convey poster. Shades of colors are utilized to convey depth important elements. re is a narrative in renderings. thought in use of layout, language Three designs shown. Each have focal points (but furr refined). Three colors are used to convey poster but re may be one or two minor issues. Shades of colors are utilized to convey depth important elements. A narrative may or may not be ly present. some thought in use of layout, language Three concepts shown - but re isn t a focal point. colors detract from readability focal point. Color shades are utilized but y tend to muddy or confuse work. A narrative isn t present or is orwise confusing or un. little thought in use of layout, language Process work is minimal or not included in

4 Cohesiveness All of art images are used in an exceptionally creative manner. Art images serve to reinforce movie. All of art images are used in an manner. Art images supports movie. Some of art images are used in an manner. Art images have several minor issues that need to be addressed. art images detract from message that movie is trying to convey. Presentation Print All work is neat,, customized properly organized in a Powerpoint presentation slides fit me of re is a showing how reference informs designs. exudes in both type art. Colors are vibrant work to enhance layout. All work is properly organized in a Powerpoint Presentation slides customized to match me of re is a showing how reference informs designs. exudes in both type art. Printed colors support layout. Work is somewhat organized - haphazard in one or two places. Items are included in a PowerPoint Progression of design elaborated upon. but areas of (both in type or color) pushed furr. Work is not organized or confusing. No from reference to final but re is not enough making layout difficult to see. not made or printed at wrong size.

5 Technical Specifications All directions stated in creative brief were followed. All files named as specified in creative brief. Most of directions stated in creative brief were followed. Missing one of deliverable items. (print or final JPG) Did not follow directions.