Product Innovation in Electronics Industry Applied Technologies & Opportunities 電子業的產品創新 科技的應用和機遇. (For Inno Design Tech Expo 2008 Seminar)

Transcription

1 Product Innovation in Electronics Industry Applied Technologies & Opportunities 電子業的產品創新 科技的應用和機遇 (For Inno Design Tech Expo 2008 Seminar) By : Victor Ng Micom Tech Limited Dec. 10, 2008

2 Presentation Flow 1. Product Innovation 2. Product Opportunities - Digital AV - Telecom Products - Toys & Games - Home Appliances 3. Good Products

3 Product Innovation (I) New category innovation It can be a completely new product e.g. Walkman Function innovation It can also be an enhancement over existing product e.g. ipod & itune Outlook innovation Actually good outlook design is a key word for success

4 Product Innovation (II) Back up by - Appropriate technology - Good understanding on the market need - Good understanding of user behavior - Professional design and R&D support - Cost awareness Good marketing is important Innovation & technology are key words

5 Product Opportunities To identify product opportunities of few sectors : - Digital AV - Telecom Products - Toys & Games - Home Appliances: To review on the market To review with potential technologies involved

6 Digital AV (I) Current Product: TV Opportunity: - DTTV (Digital Terrestrial TV) -IPTV -itv Market : TV will be found in almost every house-hold. Hugh market! Applied technologies : Digital Broadcasting & networking technologies bring us the opportunity. Challenge : How you can differentiate with you competitors? Must partnership with strong technology partner. Functional innovation will be key.

7 Digital AV (II) Current Product: VCR Opportunity: - Digital Video Recorder - STB with DVR function Market - WiFi Video Streaming Recorder : User wants to have their favorite program recorded. Applied technologies : Video codec and video streaming Challenge : Must be very innovative to package and position the product Also need strong technology partners

8 Digital AV (III) Current Product : Music Combo Opportunity: - Internet Music Centre - WiFi Audio Streaming Player Market : Product with local CD and Tuner as well as PC/Web access for virtual CD and Radio Applied technologies : audio streaming, internet technologies Challenge : Have to identify the winning features and must be very User Friendly

9 Digital AV (IV) Current Product : Not Available Opportunity : Newly innovated product Market : Your choice Applied technologies : Relevant good technologies Challenge : a. How to identify the market need? b. How to develop the needed technologies? c. How to properly implement the design? d. How to make it a big success?

10 Telecom Product (I) Current Product: Fixed-line Phone Opportunity: VoIP Phone Dual mode phone (Fixed-line + VoIP) Market :The cellular phone has a bigger market potential, however the fixed line market is still very big for consideration Applied technologies : VoIP and related technologies Challenge : How to make VoIP phone user friendly? And what other features can be included?

11 Telecom Product (II) Current Product: Mobile Phone Opportunit : a. Application Specific Mobile Phone b. WiFi/Mobile Dual Mode Phone Market : Mobile phone market is hugh? Maybe it s time for us to consider phones for specific applications instead of putting everything to-gether? Applied technologies : mobile phone technologies, WiFi Challenge : What is the actual market need?

12 Toys & Games (I) Current Product: Educational Toy/Kid Computer Opportunity: Internet-based Kid s Educatainment Centre Market : The educational toy market is not small. Yet the development is conservative. We see lots of potential for new products there. Applied technologies : Internet technology and creative application Challenge : Must have good supply of good content. Cost effective design is a must. Attractive outlook design.

13 Toys & Games (II) Current Product: TV Game Opportunity : 3D Virtual Reality TV Game Market 3D Virtual Reality TV Educatainment Centre : The technology is matured for 3D virtual reality TV gaming. Consumers like games. Applied technologies : 3D animation, virtual reality, AI Challenge : How to get good content and titles? Need creativity to define the product. Technology is also key here.

14 Home Appliances (I) Current Product : Vaccum Cleaner Opportunity : AI Robotic Vaccum Cleaner AI Robotic Home Helper Market : Other than for the vaccum cleaner function, may be we should consider variety of functions for Home Helper. May be even with Audio/Video entertainment features? Applied technologies : robotic, appliance control Challenge : With both technology & business challenge

15 Home Appliances (II) Current Product : Various Cookers Opportunity : Universal Cooker Market : There are many different cookers in the current market (Rice Cookers, Ovens, Toasters, Microwave Ovens etc). Can we have an universal one with different accessories? Applied technologies : appliance technology, heating technology Challenge : Market acceptance?

16 Good Products To make products for to-day & to-morrow Seek for a perfect match of the - Market needs - Technology - Innovation User friendly product for people Prepare for to-morrow - Market trend - Change of life-style and culture - Change of customer behavior Innovation & technology are key factors

17 End of Presentation Thank You!