FRONT END INNOVATION Multidisciplinary innovation process

Transcription

1 FRONT END INNOVATION Multidisciplinary innovation process

2 CONTENT Front end innovation process Multidisciplinary innovation

3 FRONT END AS A PART OF PRODUCT DEVELOPMENT PROCESS Business planning Production engineering Marketing plan Execution of marketing Costs Product development Product testing Production technologies Marketing material Concept design Product design Models, prototypes Distribution channels Logistics Business planning User needs Concept design Company commitment s, Networks Market testing Prising Market research New technologies Time to market

4 FRONT END AS A PART OF INNOVATION PROCESS

5 FRONT END INNOVATION PROCESS

6 FRONT END INNOVATION PROCESS Front end product development methods have been on focus because: The costs tend to accelerate when the process continues It would be best to make the mistakes and testing as early as possible Product and service combinations demand complex networks of stakeholders in the development processes

7 FRONT END INNOVATION PROCESS Complex, competitive, quickly changing world needs rich enough problem space Problematic with many of the process methods because they advice to set a clear definition of the problem But the problem might be what the question really is

8 FRONT END INNOVATION PROCESS Iterative process through Practical inquiry Exploration Experimentation Feedback Evaluation mental processes require externalisations

9 FRONT END INNOVATION PROCESS Communications are in a concrete form of visual presentations, drawings and prototypes that help to communicate holistically, in concrete way and for different disciplines to understand easily Even services need to be described and communicated in a rather tangible and for all understandable way, for example, by creating scenarios and social pictures

10 MULTIDISCIPLINARY INNOVATION Innovation is a problem solving process Multidisciplinarity leads into a bigger set of pathways to a problem?

11 MULTIDISCIPLINARY INNOVATION Cultural knowledge Production Possibilities DESIGN Semantics Technological Human factors Usability Factors Rapid prototyping Trend forecasting New materials, Concept design Technology User research And tools PRODUCTION MARKETING Design Management Corporate identity Business factors Brand Innovative product synthesis possibilities COMPANY STRATEGY Applied from: Nieminen Järvinen, Research for the industrial design funding programme

12 MULTIDISCIPLINARY INNOVATION The purpose of dialogue is to go beyond one individual s understanding Different views are presented as a means towards discovering a new view

13 MULTIDISCIPLINARY INNOVATION Multidisciplinary team creativity presents advantages: Efficiency in solving complex problems Risk toleration is better because the change to find a solution is bigger Provides the diversity needed for creative innovation Broadens the scope of perspectives and values It is a source of stimulation also for the individual creativity

14 MULTIDISCIPLINARY INNOVATION IDEO DESIGN CONSULTACY S INNOVATION PROCESS Evaluate/ Refine/ Realize Implement Supporting resolution of human issues in the final design Improving design ideas by testing them Visualize (visible and tangible experiences) Interpret Translating research insights into opportunities for design Understand Scoping the project from a human perpective, identifying the issues to explore Multidisciplinary information acquisition Observe Learning first hand about people and contexts of use

15 MULTIDISCIPLINARY INNOVATION In the field of innovation, ideas come both to the prepared and on the other hand open mind