Pride in our history. We believe his conviction is equally valid today.

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1 Laerdal values Pride in our history A clear vision A sound company culture A willingness to learn A passion for continuous improvement A commitment to sustainable development A dedication to help improve global health

2 A meaningful purpose Our daily work may be centred around materials or software and their application for medical therapy or training. But the real purpose of all we do is to make a significant contribution to improved survival: to helping save lives. Tor-Morten Osmundsen Tore Lærdal Cover: Resusci Anne has so far helped train more than 250 million people all over the world in CPR. Her face is inspired by a death mask of a young girl who was found drowned in the river Seine over 100 years ago.

3 Pride in our history Our founder, Åsmund S. Lærdal, gave rise to a company culture based on his rare ability to understand both the patient s and the caregiver s needs. He was convinced that lasting success in business can only be created on the basis of - an ability to listen - endless curiosity - practical problem solving - respect for the customer - hard work and a passion for continuous improvement We believe his conviction is equally valid today.

4 A clear vision Our vision is that no-one should die or be disabled unnecessarily during birth or from sudden illness or trauma. Our mission is Helping Save Lives. We believe we can help come closer to this vision by combining existing and new abilities of our own, remaining loyal to our culture, and working closely and reliably with the emergency care community.

5 A sound company culture Adopting the Laerdal values in our daily work will lead to higher job motivation improved products even more satisfied customers enhanced trust in the Laerdal brand increased sales better economic basis for further development

6 A willingness to learn We believe we add value when we - demonstrate a willingness and desire to learn - from our customers - address real needs - view possibilities in a long term perspective - collaborate with opinion leaders and product users

7 A passion for continuous improvement Being proud of our history should not make us complacent. We need to improve continuously in order to remain a respected partner in our field. We will improve if we all - share the challenge of our mission of helping save lives - work together to realize agreed objectives - build trust daily through mutual respect and honesty - find opportunities and thrive on challenges - take and give responsibility - seek and share relevant information - set good examples daily

8 A commitment to sustainable development Laerdal has an impact on a number of local communities, contributing to economic and social development, and we have a responsibility to manage our business in a socially and environmentally sound manner. In this respect we will be focusing on - developing an effective and global organization with high ethical standards - working with suppliers to shared values and ethical standards. - minimizing our environmental impact through sound business decisions.

9 A dedication to help improve global health The majority of the deaths that could be prevented by modern lifesaving techniques occur in developing countries especially those of the mother and the baby during birth. We wish to provide effective, culturally adapted, and affordable product solutions to meet the needs in low resource settings as well as in developed countries. Mira (20) and Shifa survived a severe birth complication thanks to the presence of a well-trained birth attendant

10 Living daily by the values set out in this presentation should help us to fulfil our mission In November 1990 both Louise Owen (26 week pregnant) and her baby survived after she has been clinical dead thanks to CPR and defibrillation. Pictures Louise Owen with her daughter Katy.

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