AIPC, Nantes, July The Evolution of Exhibitions

Transcription

1 AIPC, Nantes, July 2016 The Evolution of Exhibitions

2 UFI s 5 topics to watch in 2016 What s after and beyond globalisation? The state of the global economy Venue and event security O2O Online to offline (a.k.a. digitisation) Developments in China Venue Investments

3 The Global Economy What s after and beyond globalisation? The state of the global economy

4 The New Normal Health, Safety, and Security Venue and event security

5 The Digital Transformation Growth Driver of the Future, or else? O2O Online to offline (a.k.a. digitisation)

6 The rise of China. Venues, operational needs, and a Government Plan Developments in China

7 Venue Investments. New, bigger, better venues everywhere. Developments in China

8 The rise of China. Venues, operational needs, and a Government Plan Developments in China

9 Top issues: global results More, better venues - everywhere Growth 25% engine of the future, or else? 20% 19% 14% Venue Investments 9% 5% 4% 3% State of the economy in home market Global economic developments Competition from within the industry Internal challenges Impact of digitalisation Competition with other media Regulatory / Stakeholders issues Other 75% 30% 13% 80% 56% 45% 61% 39% 29% 8% 71% 29% 27% Human resources Finance Other Responding New digital to customer products digitalisation needs Internal processes Internet Social media Virtual trade shows Other Sustainability Health & safety Other (multiple answers possible) 9

10 20% 19% More, better venues 14% - everywhere Growth engine of the future, or else? 9% 5% 4% he in rket Venue Investments Global economic developments Competition from within the industry Internal challenges Impact of digitalisation Competition with other media Regulatory / Stakeholders issues 0% 13% 80% 56% 45% 61% 39% 29% 8% 71% nance Other Responding to customer digitalisation needs New digital products Internal processes Internet Social media Virtual trade shows Other Sustainability H

11 Digitisation Case Study Organiser 365 day business match making

12 Digitisation Case Study Venue Suntec, Singapore The 5 Principles of Digitisation 1. Enhance the Customer Experience - more control, more choice for our customers 2. Support the business model of multi-utilisation - space, resources, systems 3. Human Touch Points to stay - technology as an enabler, not a substitute 4. Create an Intuitive Interface for all - faster, clearer, and easier 5. Complement sustainability initiatives - minimize the environmental impact (No petrol vehicles, No cooking gas, Use LED lights)

13 The Trade Show Triangle the balance is shifting Trade Branding Content

14 The Trade Show Triangle the balance is shifting Trade Branding Content

15 The Trade Show Triangle the balance is shifting Trade Branding Content

16 Evolution of the show floor ConFex Model, Content on the rise Respondents considered nearly all of the Market scenarios presented in the survey to be opportunities Likelihood vs Threat/Opportunity matrix: Market Opportunity Africa will be the focus region of major international organizers The Confex event model (merge of trade fair and conference) will gain in importance Content providers will be more relevant as partners for our industry Likely Most likely More US organizers will be active abroad Private equity will expand their reach into our industry

17 Contact us Headquarters: 17, rue Louise Michel F Levallois-Perret France Tel: (33) Fax: (33) info@ufi.org Asia/Pacific Office: Suite 4114, Hong Kong Plaza 188 Connaught Road West Hong Kong, China Tel: (852) Fax: (852) asia@ufi.org Middle East/Africa Office: Expo Centre Sharjah, UAE Tel: (971) Fax: (971) mea@ufi.org

18 Suggestions by the Chinese State Council on promoting the exhibition industry The exhibition industry is playing an increasingly important role in social and economic development of our country Coordination and allocation of exhibition centers and expositions nationwide Reduction of obstacles that affect fair market competition Rationalization of the relationship between government and market Reduction of government exhibitions Establish standards of venue safety, management and services Support domestic organizers to go global and hold exhibitions overseas Protection of intellectual property rights Subsidies to SMEs for domestic and overseas exhibitions Optimize custom clearance for exhibition products Provide training and education for (future) employees in the exhibition industry 2015 jwc gmbh November