Rebranding Magdeburg the road from industry to science city

Transcription

1 Magdeburg Vielen Dank für die Aufmerksamkeit

2 3h Geographical location and traffic links Cross of motorway A2 and A14 3 international airports within a radius of 1.5 h (Berlin, Leipzig, Hanover) One of the biggest inland ports Waterway crossover (Canal bridge) 48h 24h 2h 12h 1h 5h 10h 24h Facts about the city Capital of Saxony-Anhalt (one of the 16 federal states in Germany) inhabitants 2 universities, students History founded 805 first gothic cathedral north of the alps (1209) Otto von Guericke ( )

3 Magdeburg a city in structural change - until 1989 City of heavy mechanical engineering with approx. 45,000 employees in this branche - only 3,000 employees remaining in 1995

4 Change of the economic structure - today in addition to the traditional economic sectors: - services (trade, banks, public administration) - scientific institutions - Unemployment rate January 2013: 11,4% Mechanical and plant engineering Recycling industry and environmental technologies Healthcare Medical engineering Logistics Science Services

5 2007 analysis of city image 2008 marketing conferences Success factors: 1. participation of all relevant actors - economy - culture - science - city council - tourism 2. external moderation 3. extreme patience

6 2007 analysis of city image 2008 marketing conferences Search USPs of the site Emperor Otto the Great Magdeburg unique place with a great past and important testimonies of German and European history under Otto the Great, particularly the Magdeburg cathedral can know make Magdeburg - vibrant city with many opportunities for the future. Here is the triad "know - can - do" for a diverse education landscape with major research institutions, a modern industry and a gripping population with its own character

7 2009 development of an umbrella brand All is Otto. know can make Otto the Great Otto von Guericke Economy Tourism Science Otto wants to know Otto researches worldwide Otto builds machines Otto plays handball Otto shows Magdeburg Otto needs a synagogue Otto loves Richard Wagner

8 Magdeburg an academic location most important scientific institution: Otto von Guericke University University of Applied Sciences Magdeburg others: Scientific institutes Leibniz and Helmholtz Association, Fraunhofer and Max Planck Association

9 Change the awareness of citizenship Since 2006 Long Night of Science - Saturday night, 18:00 to 01:00-4 bus tours connect all institutions - Big Magdeburg hemisphere experiment - about 20,000 visitors - more than 300 offers

10 Change the awareness of citizenship Event series "Science in the City Hall" - Target: Magdeburg scientists present their work and share their current research projects - Event on the last Monday of the month at City Hall, about 8 times a year - Series of events together with the community college - since September Program until December 2016 is available

11 Change the awareness of citizenship Event series "Science and Society "Alternative and lateral thinking - the recipe for success of the Nobel Prizes of the future?" Prof. Walter Greiner and Ole von Uexküll (Right Livelihood Award Foundation) "Fascination of Astronautics" Thomas Reiter and Prof. Oliver Ullrich (OVGU) with accompanying exhibition "If the world be saved?" Climate change, population growth, lack of energy " Prof. Klaus Töpfer and Prof. Hans Jürgens (UFZ) "Are we running out of power?" Hans-Peter Villis (EnBW) and Prof. Styczynski (OVGU) "The diversity of life" Nobel Prize winner Prof. Christiane Nuesslein-Volhard

12 Introduce children to science Interactive exhibition Technique Thrilled" - Information event on perspectives in Natural Sciences and Technology - for pupils to 11. Class - Workshops and presentations - carrier guidance - 23 exhibitors (e.g. Uni, 4 universities. Chamber of Commerce, Employers Association) Children's University - Lectures on scientific issue - from the fields of physics, mathematics, medicine or language - four times a year, every Saturday - Children from 8 to 12 years - Lecture hall with 500 seats - Lecture time: 2 hours

13 Make science location nationally known Magdeburg to host - RoboCup German Open (German Championsship) since Science Summer, June 2010 (Event of German Ministry of Science) - Congress WISSENSWERTE, November 2014 (Event for German science journalist

14 Make science location known internationally 1st European Congress of Science Cities 7 to 9 November 2006 at the Millennium Tower 200 representatives of European cities Result: Magdeburg Declaration Places Platform of Local Authorities and Communicators Engaged in Science Lead partner URBACT project REDIS Final conference "Cities and Science - New Challenges" Partner URBACT project EUniverCities 2012

15 Organisation of science communication Steering Group ("Elephant Round") mayor rectors of two universities institute director of extramural research institutions Working Group ("G8 - meeting") spokesman of universities public workers of other research institutions project groups e.g. Preparation Group Long Night of Science ("G20") all participants event agency coordination team science City of Magdeburg

16 Now we ask for your support Criticism your impressions What do you like about our work? Where do you see deficits? Ideas What are your experiences, from which we can learn? What projects can you propose to develop the science investment?