Brainport Development, Ageing & ehealth Event. Med-e-tel. April 6th, Marcel de Pender. Brainport Health & Technology

Transcription

1 1 Med-e-tel April 6th, 2011 Marcel de Pender Brainport Health & Technology

2 2 SEAPORT AIRPORT BRAINPORT The three pillars of the Dutch economy

3 3 BRAINPORT: A TOP TECHNOLOGY REGION Share of Dutch innovation capacity Netherlands Brainport (Eindhoven region) Source: CBS/LISA/ETIN 2008, Figures Noord-Brabant

4 4 RIS: BRAINPORT A HIGH INNOVATOR REGION IN AN INNOVATION FOLLOWER COUNTRY

5 5 AN OPEN AND INNOVATIVE ECOSYSTEM continued today High-tech Systems and Materials Food & Nutrition Automotive Life Tech Design

6 6 Health in Brainport 2020 Brainport: the Lifesciences & Homecare region in Europe!

7 7 Demographic changes; Threat or Opportunity

8 8 An opportunity! A number of large multinationals 825 SME companies employees 25% in R&D

9 9 Brainport Health & Technology Strenghten innovation climate in Healthcare Simulate community & network building Aggregate projects & build critical mass Stimulate development & adaption of standards Drive valorisation of new technologies in Healthcare

10 10 Barriers to implementation of ehealth User centric innovation (Technical) Standardization Financing Lack of collaboration

11 11 User centric innovation User centered design for technology & services Demand driven Easy-to-use Socially acceptable Incorporate new media Build on communities

12 12 Standardization Remote Services & Care Circles Freedom of devices Vendor interoperability Quality of service via standardisation Economy of scale Unified user interface

13 13 Recent Projects Remote services Living Lab Care circles Early detection dementia RECAP AAL Program Interreg IVx 7 th Framework Euris

14 14 TECHNOLOGY A chain of campuses High Med Campus open innovation High Tech Campus TU/e Campus High Tech Automotive Design Eindhoven Campus Helmond Campus

15 15 Living Lab; Instrument for User centered innovation Goal Create an open fieldlab type environment for research & industry to design, develop, test, implement & operate demand driven innovations in reallife conditions Allow realtimte testing of combined virtual & physical services in healthcare & wellbeing Test & challenge barrieres: Di Drive develoment of sustainable commercial business models

16 16 Effects Living Lab (1) 70% participants show bodyweight reduction with approx.2,3 kg; 30,00% 25,00% 20,00% 15,00% 10,00% 5,00% Toename gemiddeld calorieverbruik p/dag 0,00% ,00% Deelnemer Gemiddeld calorieverbruik per dag Start 3mnd toename in % cal. 583 cal. 8,36% cal. 427 cal. 19,94% cal. 488 cal. 13,75% cal. 746 cal. 19,17% cal. 662 cal. 6,60% cal. 855 cal. 12,35% cal. 638 cal. 21,06% cal. 857 cal. 23,31% cal. 820 cal. 3,80% cal. 707 cal. 3,97% cal. 579 cal. -2,85% 285% cal. 729 cal. 27,45% cal. 599 cal. -3,85% cal. 358 cal. -8,21% -10,00%

17 17 Effects Living Lab (2) 3 months of active coaching, support t& monitoring i lead to weightloss & improved bloodpressure in more then 60% This leads directly to a significant reduced risc of cardiovasculair conditions The guided application of technology supporting healthy living programs pays of

18 18 Effects Living Lab (3) General: Internetservice for approx citizens in Eindhoven to be extended with FREE videocommunity communication and service in Q2 2011; Improved Social interaction in high risc groups Digital inclusion of various cultural groups Significant improvement in language scills with 1st generation allochtone groups Consumer readiness for paid service

19 19 THE POWER OF COOPERATION Thank you for your attention