Driving the Future or Product Development

Transcription

1 Driving the Future or Product Development

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3 Image courtesy of Tesla Motors, Inc. Image courtesy of Gensler. The Martian 2015 Twentieth Century Fox. All rights reserved.

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5 Means of Production

6 Hyper- Connectivity

7 Changing Nature of Work

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9 OF JOBS WILL BE AUTOMATED

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12 THE FUTURE OF MAKING IS HERE, BRINGING WITH IT RADICAL CHANGES IN THE WAY THINGS ARE DESIGNED, MADE, AND USED.

13 EXISTING BARRIERS TO INNOVATION, PRODUCTIVITY & PROCESS 1. Limited time to ideate/conceptualize 2. Teams are constrained by engineering expertise 3. Downstream processes not considered during design 4. Late-stage changes are cost prohibitive

14 CURRENT DESIGN PROCESS RESULTS IN SIGNIFICANT BUSINESS CHALLENGES Decreased Revenue Delayed product time to market Slow RFP responses Lacking agility to react to competition Increased Costs Late-stage design changes are common Siloed workflows lead to internal friction and rework Increasingly complex designs without advancement in process

15 HOW DOES AUTODESK GENERATIVE DESIGN HELP THE PRODUCT DEVELOPMENT PROCESS

16 AUTODESK GENERATIVE DESIGN Autodesk generative design is a design exploration technology. Simultaneously generate multiple CAD-ready solutions based on real-world manufacturing constraints and product performance requirements.

17 HOW DOES AUTODESK GENERATIVE DESIGN HELP THE PRODUCT DEVELOPMENT PROCESS

18 EXPONENTIALLY EXPAND YOUR TEAM S PRODUCTIVITY AND ABILITY TO INNOVATE

19 HOW IS AUTODESK GENERATIVE DESIGN DIFFERENT?

20 THERE ARE MULTIPLE PRACTICAL OUTCOMES FOR A DESIGN PROBLEM

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22 General Motors Next Generation Vehicle Light image courtesy of General Motors

23 Penumbra Engineering Generative Design allows for unprecedented design freedom, improving product performance Challenge Penumbra needed to develop an ultrasonic device that could withstand extreme environmental conditions and be both lightweight and balanced to ensure proper stability and ease of use for technicians in the field. Solution Generative design technology gave Penumbra the ability to quickly explore multiple design solutions to solve this complex challenge. The team ran several studies to arrive at a solution that could be produced with additive manufacturing, minimized and equally balanced the weight of the device for ease of use and ergonomic benefit all while maximizing stiffness to ensure durability.

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25 STRATEGIC ADVANTAGE OPPORTUNITIES New Product Innovation / Product Strategy Convergence of Design and Manufacturing Next-generation Manufacturing Processes A completely new Design and Make paradigm creates radical innovation, drives competitive advantage, and impacts productivity/business

26 Autodesk and the Autodesk logo are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document Autodesk. All rights reserved.