Why Offset? A case to change your packaging printing process. Bernhard Brandstätter Müller Martini GmbH

Transcription

1 Why Offset? A case to change your packaging printing process Bernhard Brandstätter Müller Martini GmbH

2 Changes

3 Printing trends Aesthetics More colors Higher line screens More photos More versions Costs Shorter runs Smaller sizes New products Maintain low costs Response Speed to market New products Competition Environmental responsibility

4 Explosion of SKU s

5 Yesterday Today

6 What is the result Shorter Runs Higher Quality Faster Logistic

7 What is Driving Change?

8 Past Runs Print Processes Roto Flexo 0 OTHER

9 NOW AND BEYOND? Roto Flexo VSOP 5 0 Digital Intro/Develop Event Low SKU Main Brand End Decline

10 Summary of Print Processes Gravure printing produces high definition images traditionally used for high quality photographic reproduction. The image is engraved into a copper coated steel cylinder and chromium plated and are expensive.. Flexo the image is created in relief onto a photopolymer cylinder. Because it is relief and a polymer plate there is movement and a minimum dot size.the printed image is coarser but the cylinders are less costly. Offset combines the best of both with the image carried on a 30micron metal plate that is mounted onto a cylinder. The printed image is high resolution with no constraint on the dot size and without the expensive tooling of gravure or the movement on press with Flexo polymer plates

11 Flexo Summary Ink View ADVANTAGES Long life plates Handles lightweight substrates well Print quality gap is much closer LIMITATIONS High cost image carrier Complex prepress Limited color correction on press

12 Gravure Summary Ink View ADVANTAGES Long runs, durable cylinders Heavy ink and coating s laydown Ease of consistent running LIMITATIONS Highest cost image carrier Longest lead time to image High costs due to ink and cylinder systems

13

14 WEB OFFSET Summary Ink View

15 WEB OFFSET Summary LIMITATIONS ADVANTAGES Maintaining ink and water balance Relatively complicated to run Will not lay down a heavy heavy white Some highly extensible films are difficult to run Low cost and fast plate production Excellent proof matching Lowest dot gain Superior register Best for fine line screens Most control for on-press color adjustment

16 Plate designs used for package printing

17 Flexo balance for short runs

18 Gravure balance for short runs

19 Web Offset balance for short runs

20 Offset Inherent Values

21 Presence of Offset in today s market 8% Labels Flexible Packaging 90% Carton

22 Percent

23 Barriers to entry Substrates Offset Formats Experience Infrastructure Flexible Packaging Flexible Packaging

24 Substrates Offset Substrates Formats Experience Infrastructure Servo motors Stretch correct Automation controls Improved inks and coatings Flexible Packaging Flexible Packaging

25 Formats Substrates Offset Formats Experience Infrastructure Sleeves Flexible Packaging Light weight cylinders Staggered plates

26 Experience Substrates Offset Formats Experience Infrastructure Flexible Packaging 44 Alprinta V s > 100 VSOP s Demonstration and testing 10+ years Expert technicians

27 Experience Substrates Offset Formats Experience Infrastructure Flexible Packaging Food safety compliant plant Prepress Offset expertise Converting facilities

28 Offset is past the barriers Offset Flexible Packaging Flexible Packaging

29 Change your thinking The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking. Albert Einstein

30 Why Offset Highest overall print quality

31 Details matter

32 Extraordinary color manipulation

33

34 ECG (Expanded Color Gamut)

35 Comparison of line art images

36 Lines per cm Resolution Range Upper Limit Operating Range 50 0 Flexo Roto Offset

37 VSOP WHY OFFSET EXCELS EXPLOSIVE GRAPHICS 0 to 100% dot range Uniform dots Standardized prepress Dot on file is the same as dot on plate

38 Versioning

39 VSOP WHY OFFSET EXCELS COLOR control ECG in high use Manipulation of color on press Often fewer colors need per job Create a wider spectrum of the color

40 VSOP WHY OFFSET EXCELS Screen resolution FM or stochastic Clean highlights Widest resolution range up to 200 line/cm

41 The bottom line Results off the shelf suggest that high-end print quality is intrinsically linked to greater sales, and therefore, to greater value.

42 Unrivaled speed to market

43 For example 8,000 rm 5,000 m 2 ~ 100,000 Pouches 125 x 200 mm

44 Time Line Prepress Set up Run 2-3 Weeks GRAVURE FLEXO 2 Days 1 Day 2 Hrs VSOP DIGITAL

45 Time Line Prepress Set up Run 2 hrs GRAVURE 1 hr FLEXO VSOP 0 hr DIGITAL

46 Time Line Prepress Set up Run 2 hrs DIGITAL 1 hr FLEXO GRAVURE VSOP 0 hr

47 Time Line TOTAL TIME 12 days GRAVURE 6 days FLEXO 0 hr VSOP DIGITAL

48 Minutes

49 Change a Plate Back

50 Minutes

51 Sleeve Change in Print unit

52 Hybrid Print Versatility Offset Flexo Gravure Digital Screen

53 Printing Unit Offset Options OFFSET - FILM OFFSET BOARD FLEXO

54 Additional Decoration Units 1 2 Gravure Silk Screen

55 Dedicated Flexo 1 2 Flexo Verticle Path Flexo Horizontal Path

56 In line Lamination 1 In line lamination

57 Flexible Hybrid Press Configurations

58 EB curing High production speeds Scratch resistant Constant drying constant quality Wet trap multiple inks/coatings

59 EB curing No odor, no photoinitiators No solvents, No VOC s FDA/BGA compliant Low operating costs

60

61 OFFSET

62 FLEXO

63 GRAVURE

64 For example 8,000 rm 5,000 m 2 ~ 100,000 Pouches 125 x 200 mm

65 Job Cost Prepress Press Consumables GRAVURE FLEXO Note: Based on 8K rm includes prepress, plates & cylinders for formats, inks & coatings 0,-- VSOP OFFSET DIGITAL?

66 Job Cost Prepress Press Consumables GRAVURE DIGITAL VSOP OFFSET FLEXO Note: All Inclusive Press Costs 0,--

67 Job Cost Prepress Press Consumables DIGITAL GRAVURE FLEXO VSOP Note: Includes all substrates, inks and coating s 0,--

68 Job Cost TOTAL COST DIGITAL GRAVURE FLEXO VSOP 0,--

69 Web Offset Sweet Spot Gravure Web Offset CI Flexo < 5,000 85% 15% 5,000 10,000 75% 20% 10,000 20,000 15% 65% 25% 20,000 25,000 20% 45% 35% * Linear meter x 750 mm wide

70 Printing trends Aesthetics More colors Higher line screens More photos More versions Costs Shorter runs Smaller sizes New products Maintain low costs Response Speed to market New products Competition Environmental responsibility

71 VSOP Web OFFSET Higher Quality Low Image Cost Very Fast

72 Muller Martini Your strong partner Presented by: Mark Rauth Muller Martini Corp. Regional Sales Manager