FOR SELF-CARE Ju n e Hot e l Ro m e Ca v a l i e r i Rom e, It a l y. 47 th AESGP An n u a l Me e t i n g

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1 47 th AESGP An n u a l Me e t i n g A NEW TREATY FOR SELF-CARE 8-10 Ju n e 2011 Hot e l Ro m e Ca v a l i e r i Rom e, It a l y ASSOCIATION OF THE EUROPEAN SELF-MEDICATION INDUSTRY

2 Obj e c t i v e s o f th e Me e t i n g The 47 th AESGP Annual Meeting will take place in the wake of a global financial crisis which has forced many countries to reassess the allocation of public resources and implement a reduction or readjustment of healthcare expenditure. As the priorities in the healthcare sector are turning towards the provision of more effective and efficient services, it becomes clear that self-medication has a significant role to play. Self-medication reduces costs for healthcare systems as patients take care of minor ailments themselves, usually paying for products out of pocket. It also allows health professionals to focus on more severe illnesses. The more judicious use of healthcare resources should in turn result in improved quality of care. However, while the self-medication industry is meeting an increasingly receptive audience on account of the socio-economic benefits it generates, it is also faced with a dramatically changing market environment and a new type of consumer. The conference will open with a discussion on the characteristics of consumers in the digital era and the opportunities and risks of Web 2.0 for the industry. Experts from market leaders in the field of information and communication technology will provide their experience and present case studies. How new strategies are implemented and what is needed to stay competitive will be discussed by leaders of the self-care industry. Market researchers and strategic analysts will discuss the latest developments in the marketplace globally and in Europe and analyse particularly interesting national developments. This will be complemented by a stakeholder discussion on how best to empower consumers in the information age. The meeting will also cover the need for smarter regulation in order to ensure an open and free market for self-care products. Perspectives will be provided for the regulatory framework for non-prescription medicines, food supplements, cosmetics and self-care devices. Moreover, there will be a debate on corporate social responsibility in the healthcare industry. In short, participants will get a comprehensive overview of developments in the selfcare sector. The conference will also provide a forum for the exchange of experiences and ideas. In addition to the business programme, there will be ample opportunity for networking and informal exchanges with representatives from government authorities, health professions, academia and industry.

3 Wednesday, 8 June 2011 From Buffet lunch for all participants Welcome by Hans REGENAUER, AESGP President SHIFTING CONSUMER INFORMATION: CREATIVE SOLU- TIONS FOR THE SELF-CARE INDUSTRY Web 2.0 and the prominence of user-generated content in social media are creating an entirely new environment for consumer information. The ability to adjust is essential for success and survival in the digital world. This session will discuss the impact of trends in digital information and the importance of the social media for the self-care industry, the related opportunities and risks, and solutions for addressing the new challenges. Joost van NISPEN, Founder and President, Institute of Direct and Interactive Marketing, Spain Paolo TACCONI, Executive Producer, MSN Western Europe Stefano MARUZZI, Country Manager, Google Italy Louis RICHARDSON, IBM Worldwide Executive Social Solutions Marc MONSEAU, Director, Corporate Media Relations, Johnson & Johnson Flora GIORGIO, Directorate General Information Society and Media, European Commission Coffee/Tea Break SELF MEDICATION INDUSTRY QUO VADIS? Is the self-medication industry prepared to position itself to manage its responses to these new challenges successfully? The debate will focus on the overall orientation of the industry and address the possibilities of remaining competitive in a changing environment. With the participation of: Gary BALKEMA, President, Bayer Consumer Care Cavan REDMOND, President, Pfizer Diversified Businesses Emma WALMSLEY, President, GlaxoSmithKline Consumer Health Care Europe Reception and dinner at the Villa Miani (within walking distance from the conference hotel) Welcome by Gianni ALEMANNO, Mayor of Rome 47 th AESGP An n u a l Me e t i n g 3

4 Thursday, 9 June How is the marketplace doing? This session will address the impact of the financial crisis on the self-care industry and highlight major developments in the marketplace. An overall assessment of the European environment will be followed by a case study from Portugal which will provide an insight into the implications for non-prescription medicines of changes to a country s distribution policy. Global economic and business trends in the post-crisis world and the impact on consumers Nenad PACEK, Founder and President, Global Success Advisors How is self-care in Europe doing? Andy TISMAN, Senior Principal, Consumer Health, IMS Management Consulting Changes in the distribution structure: The case of Portugal Mafalda PESSOA DE ARAÚJO, Vice President CEMVL- Apifarma, Portugal Coffee/Tea Break All roads lead to Rome: The future of self-medication in Italy The conference s host country represents one of the biggest markets in Europe. This session brings together key stakeholders to discuss the characteristics of the self-medication market in Italy and to explore the market s future potential. Sergio DANIOTTI, President, ANIFA Claudio CRICELLI, President, Italian Society of General Practitioners (SIMG) Andrea MANDELLI, President, Italian Pharmacists Federation (FOFI) Teresa PETRANGOLINI, General Secretary, CittadinanzAttiva Guido RASI, Director General, Agenzia Italiana del Farmaco (AIFA) Lunch

5 Thursday, 9 June THE ECONOMIC AND SOCIAL BENEFITS OF SELF-MEDICATION A combination of decreasing resources being allocated to healthcare and an increasing demand for high-quality products and services translates into a need for innovative and more efficient patient services. Self-medication has a valuable role to play in saving human and financial resources for the healthcare system. In this way headroom is created for innovation in the treatment of severe illnesses. The socio-economic benefits of self-medication are the main focus of this session. Key note presentation: John DALLI, Member of the European Commission responsible for Health and Consumer Policy Followed by a Panel discussion including: Ferruccio FAZIO, Minister of Health, Italy Andrea BIANCHI, Undersecretary for Economic Development, Italy Jürgen WASEM, Professor of Medical Economics, University of Duisburg-Essen, Germany Gabriel FERRAGUT, Professor of Economics and Business, University Pompeu Fabra of Barcelona, Spain Coffee/Tea Break HOW TO ENSURE THE BEST CONSUMER EMPOWERMENT Educated and well-informed consumers are in a position to take better care of themselves. It is therefore in the best interest of society to ensure that consumers are empowered. This session will discuss how this can be best achieved. Heinz-Günter WOLF, President, Pharmaceutical Group of the European Union (PGEU) Anders OLAUSON, President, European Patients Forum (EPF) Ilaria PASSARANI, Health Senior Policy Officer, European Consumers Organisation (BEUC) Sheila KELLY, Executive Director, Proprietary Association of Great Britain (PAGB) 47 th AESGP An n u a l Me e t i n g 5

6 Friday, 10 June CORPORATE SOCIAL RESPONSIBILITY AND THE SELF-CARE INDUSTRY The pharmaceutical sector is heavily regulated. Compliance of the self-care industry with regulatory requirements, protecting consumers and creating a stable and sustainable business environment through self-regulation will be discussed in this session as the basis for wider support. This should facilitate the acceptance of and access to non-prescription medicines all over Europe. Key note presentation: Antonio TAJANI, Vice President of the European Commission responsible for Industry and Entrepreneurship Discussion with participation of: Patrizia TOIA, Member of the European Parliament June RAINE, Medicines and Healthcare products Regulatory Agency (MHRA), United Kingdom Hans REGENAUER, AESGP President Coffee/Tea Break CREATING SMART REGULATION FOR SELF-CARE PRODUCTS Changes in the legislation for pharmaceuticals have a significant impact on the self-care industry. Smart regulation for self-care products is essential to ensuring a free and open internal market. It determines whether products can be launched without untimely delays and unnecessary restrictions in the communication of product information. This session covers recent regulatory developments and examines the potential for taking positive future steps. Dagmar ROTH-BEHRENDT, Vice-President of the European Parliament Jytte LYNGVIG, Chief Executive Officer, Danish Medicines Agency Andreas POTT, Acting Executive Director, European Medicines Agency Paolo SIVIERO, Head of the AIFA Research Centre Hubertus CRANZ, Director General, AESGP Lunch

7 Friday, 10 June GETTING THE RULES RIGHT FOR FOOD SUPPLEMENTS, MEDICAL DEVICES AND COSMETICS Self-care products are available in different product categories. This session will cover developments since the adoption of the 2006 health claims legislation and their significance for manufacturers of food supplements. New trends in the rules for cosmetics and the assessment of self-care medical devices will also be discussed through an update on the current situation and a discussion on future perspectives. Cristian Silviu BUŞOI, Member of the European Parliament Catherine GESLAIN-LANÉELE, Executive Director, European Food Safety Authority (EFSA) Basil MATHIOUDAKIS, Head of the Unit Food Law, Nutrition and Labelling, European Commission Vittorio silano, Chair of the Scientific Committee, EFSA Discussion Invitation to the 48 th AESGP Annual Meeting in France Vincent COTARD, President, AFIPA Daphné LECOMTE-SOMAGGIO, Director General, AFIPA Coffee/Tea and end of the business programme Reception and dinner near the Swimming Pool area of the Rome Cavalieri Hotel 47 th AESGP An n u a l Me e t i n g 7

8 Ve n u e of th e me e t i n g a n d r o o m bo o k i n g venue The 47th AESGP Annual Meeting will take place at the: Rome Cavalieri Hotel, the Waldorf Astoria Collection Via Alberto Cadlolo, 101 I Rome Italy Tel: (general) Fax: (general) events.rome@hilton.com Website: Room booking and rates Block reservations have been made at the Rome Cavalieri Hotel and at the Grand Hotel Tiberio from Sunday 5 June 2011 until Monday 13 June The Cavalieri is a five-star deluxe hotel situated in a private 15-acre Mediterranean garden with a magnificent view over Vatican City and the historic centre of Rome. The hotel, previously called and still often referred to as the Cavalieri Hilton, is now part of the exclusive Waldorf Astoria Collection, an art collection that outshines that of many museums. It takes 45 minutes by taxi to get to the hotel from Leonardo da Vinci International Airport. Rates: Single use: Deluxe Monte Mario: e 297 Deluxe Rome: e 352 Double use: Deluxe Monte Mario: e 352 Deluxe Rome: e 407 The Monte Mario rooms face the hill on which the hotel is located. The Rome rooms have a view over the Vatican and other parts of the centre of Rome. Prices are quoted per room, per night and are inclusive of breakfast and of 10% national and local taxes. Reservations should be made by using the online booking system at GAESB /index.jhtml. Prices are valid for reservations made until 31 March After this date the rates are no longer guaranteed and rooms are attributed upon request and availability.

9 The Grand Hotel Tiberio Via Lattanzio, 51 I Rome Italy Tel: Fax: Website: The Grand Hotel Tiberio, a four star hotel, is located in the exclusive residential area of Balduina, at around 15 minutes from Vatican City and one kilometre from the Cavalieri Hotel. It takes about 40 minutes by taxi to get to the hotel from Leonardo da Vinci International Airport. Rates: Single room: e 180 Double room: e 220 The rates are quoted per room, per night, and are inclusive of breakfast and of 10% national and local taxes. Reservations should be made by using the hotel reservation form posted on the AESGP website at Rome2011TiberioAccommodationForm.doc. This form should be sent directly by or fax to the Grand Hotel Tiberio. The prices are valid for reservations made until 15 April After this date the rates are no longer guaranteed and rooms are attributed upon request and availability. Bus Transfers: Buses will be provided on Thursday 9 June 2011 and on Friday 10 June 2011 at hours to transfer participants and accompanying persons from the Grand Hotel Tiberio to the Cavalieri Hotel. There will be a bus transfer on Wednesday 8 June 2011 at hours from the Grand Hotel Tiberio to the Villa Miani. Return after dinner at around hours. In addition, buses will leave from the Grand Hotel Tiberio on Friday 10 June 2011 at hours for the Reception and dinner at the Rome Cavalieri Hotel. There will be no return transfer as taxis are easily available at the Rome Cavalieri Hotel to return to the Grand Hotel Tiberio. 47 th AESGP An n u a l Me e t i n g 9

10 Reg i s t r a t i o n registration fee: Congress participant: e 1,350 Accompanying family member: e 300 The fee includes participation in the conference, lunches, the opening reception and dinner on Wednesday 8 June 2011 at the Villa Miani and the reception and dinner at the Rome Cavalieri Hotel on Friday 10 June For accompanying family members the fee also includes participation in the tour on Thursday 9 June Comprehensive conference materials will be provided. Registrations should be made by using the enclosed Conference Registration Form. Please note that AESGP is unable to accept credit card payment at this point in time. We advise registration before 12 May Cancellations: Cancellations received before 12 May 2011 will be refunded less a handling charge of e 50. For cancellations received after 12 May 2011, 50% of the fee is withheld. For cancellations received after 23 May 2011, the whole fee is withheld. PLANNING YOUR PARTICIPATION The 47th AESGP Annual Meeting will open on Wednesday 8 June 2011 at hours with a buffet lunch at the Belle Arti room of the Rome Cavalieri Hotel and will end on Friday 10 June 2011 with a reception and dinner near the swimming pool area of that hotel. The welcome desk is open on: Wednesday 8 June 2011 from till hours Thursday 9 June 2011 from till hours Friday 10 June 2011 from till hours. CONFERENCE LANGUAGES Simultaneous translation into English and Italian will be provided during the conference sessions on 8, 9 and 10 June ATTIRE Business attire is recommended for the opening reception and dinner at the Villa Miani on Wednesday 8 June Smart business or casual dress are recommended for the reception and dinner near the swimming pool area of the Rome Cavalieri Hotel on Friday 10 June 2011.

11 47 th AESGP An n u a l Me e t i n g Soc i a l pr o g r a m m e All participants and accompanying persons are invited to attend the opening evening at the Villa Miani on Wednesday 8 June 2011 and the reception and dinner near the swimming pool area of the Rome Cavalieri Hotel on Friday 10 June Accompanying family members not attending the conference are invited to take part in a private view of Italy to experience a lesser known part of Italy s artistic heritage on Thursday 9 June The tour will include visits of the Palazzo Sacchetti which is among Via Giulia s most remarkable buildings and is still inhabited by the family of the Marchesi Sacchetti; the Oratorio del Gonfalone (Oratory of the Banner) which once housed a Catholic fraternity; the Palazzo Farnese which currently houses the French Embassy; and the nearby Galleria Spada presenting the private art collection of Cardinal Bernardino Spada ( ). Please indicate on the registration form whether you intend to participate in any of these social events. WHO SHOULD ATTEND The programme is designed for executives and professionals from the pharmaceutical industry, the health professions, government and universities seeking information on market and regulatory trends on non-prescription medicines and food supplements. The social programme will allow networking with representatives from national and international authorities and organisations, the health professions, academia and industry. 47 th AESGP An n u a l Me e t i n g 11

12 47 th AESGP An n u a l Me e t i n g 8-10 Ju n e 2011 Hot e l Ro m e Ca v a l i e r i Rom e, It a l y Conference Secretariat AESGP 7, Avenue de Tervuren B-1040 Brussels / Belgium Tel.: Fax: L.Gits@aesgp.be Updated information on the conference programme will be provided on the AESGP website ASSOCIATION OF THE EUROPEAN SELF-MEDICATION INDUSTRY Self - care : the first choice in health care