Gender & Innovation -

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1 Gender & Innovation - New approaches to realize potential benefits Fraunhofer Center for Responsible Research and Innovation (CeRRI) Dresden, October 7th 2015 Prof. Dr. Martina Schraudner 1

2 Fraunhofer-Society Germany 67 institutes and independent research units more than 23,000 staff 7 Alliances: ICT Group Group for Life Sciences Group for Light & Surfaces Group for Microelectronics Group for Production Group for Materials and Components MATERIALS Group for Defense and Security VVS main location other location 2

3 Fraunhofer CeRRI Center for Responsible Research and Innovation NEED-ORIENTED RESEARCH PLANNING PROCESS DESIGN AND TRANSFORMATIVE METHODS DIVERSITY AND CHANGE TECHNOLOGY TRANSFER RESEARCH Input from different perspectives drives innovation in a knowledge based society. 3

4 Studies show that women are less represented in the innovation system and less technophile than men I II Women researchers are particularly under-represented in engineering, technology and natural sciences. In 2014, women s participation in early stage entrepreneurial activity lay at 35%. In Hightech, only 8% of new businesses are founded by women. III Men are more likely to be interested in and feel informed about developments in science and technology than women are (64% vs. 44%). European Commission (2015): She Figures; Gender in Research and Innovation European Commission (2013): Responsible Research and Innovation (RRI), Science and Technology; Special Eurobarometer 401 Global Entrepreneurship Monitor 2015; Metzger et al

5 The technology sector, however, is increasingly turning into a women's market Canon Ixus SUV Renault Sandero 5

6 Still, women are less represented in brilliance-required fields than men in STEM A larger circle indicates a higher percentage of U.S. Ph.D. s who are female Source: Leslie, S. J., *Cimpian, A., Meyer, M., & Freeland, E. (2015). Expectations of brilliance underlie gender distributions across academic disciplines. Science, 347(6219), Visualization 2015 Survey: Faculty, postdoctoral fellows, and graduate students (N = 1.820) from 30 disciplines (12 STEM, 18 SocSci / Hum) at geographically diverse high-profile public and private research universities across the United States 6

7 Even in Social Science and Humanities women are less represented in brilliance- required fields than men A larger circle indicates a higher percentage of U.S. Ph.D. s who are female Source: Leslie, S. J., *Cimpian, A., Meyer, M., & Freeland, E. (2015). Expectations of brilliance underlie gender distributions across academic disciplines. Science, 347(6219), Visualization 2015 Survey: Faculty, postdoctoral fellows, and graduate students (N = 1.820) from 30 disciplines (12 STEM, 18 SocSci / Hum) at geographically diverse high-profile public and private research universities across the United States 7

8 How and why should the gender dimension be considered in innovation and technology? Gender is more than pink it & shrink it! I II Quality of research gender mixed teams can lead to greater team performance Market potential women address different markets and targets than men III Pool of talents in Science, Industry, and Entrepreneurship 8

9 The CeRRI-concept unites multiple perspectives and (gender-) diversity aspects at early stages of innovation and business modelling early stages of innovation process research and development users different perspectives 9

10 Design-based methodologies are crucial for enabling diverse users to articulate theirs needs and foster participative exchange Enabling Spaces Fictionalized Scenarios Narrative Objects 10

11 Impact of Discover Markets a project that units perspectives from diverse users, engineers, and other relevant stakeholders Four start-ups Integration of gender aspects in innovation processes Integration of the gender dimension in research agendas Additional R&D projects with industry Akrobatik@home Fitness / Prävention Wissenspool Morethan shelters World Café Biokunststoffe SIRIA Care Jack I Pharma Discover Markets Reha-Interact Care Jack II Zellfreie Bioproduktion Innovations- Akademie Pharma MyRehab Medizinprodukt Forschungsblog Transferplattform UBERBLIK GmbH Shaping Future Sondierung Shaping Future Hauptphase

12 Case Study I: MyRehab a personal trainer to encourage exercise and to prevent health-related problems CENTER FOR RESPONSIBLE RESEARCH AND INNOVATION TESTING THE PROTOTYPE BY RE-INTEGRATING POTENTIAL END-USERS END-USERS DESIGNER STAKEHOLDERS IDEATION- WORKSHOPS INTEGRATION OF VARIOUS STAKEHOLDERS AND SPECIALISTS TO DEVELOP A TECHNICAL SOLUTION BASED ON THE WORKSHOP-RESULTS 12

13 Case Study II: CareJack seeks to explore user-needs to provide caregivers an intelligent exosceleton CareJack: Initial estimates Purpose: Provide both physical support and ergonomic training on the job Participants: Engineers, scientists, designers, end-users male and female professional caregivers Methodology: Storytelling, design prototyping, identifying needs Results: Possible technological solutions and identified required further research & development 13

14 Thank you very much for your attention! Prof. Dr. Martina Schraudner Fraunhofer Center for Responsible Research and Innovation Hardenbergstraße Berlin Tel.: +49 (0)30 / martina.schraudner@iao.fraunhofer.de 14