Technology valuation and innovation brokerage

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1 TEMP-0010-DOT-F - Verhaert Presentation Technology valuation and innovation brokerage Zane Smilga Coordinator Inno ab zane.smilga@verhaert.com Technology valuation and innovation brokerage 1

2 CONTENT 1 INTRO 2 VAUE OF TECHNOOGY BUSINESS SCENARIO 3 VAUATION TOOS: ENVISION, VAIDATE, DEMONSTRATE 4 VAUATION SPRINTS: RAPID WORKING METHOD 5 ROE OF A BROKER: WHEN CAN THEY HEP? Technology valuation and innovation brokerage 2

3 WHO WE ARE CONFIDENTIA 3 We are A EADING INTEGRATED PRODUCT INNOVATION GROUP We are ESA Technology Transfer Network Manager Technology valuation and innovation brokerage 3

4 ESA BROKER NETWORK ESA Technology Transfer Network Across 15 Countries Transfers 20 per year 320 Transfers Broker N Broker/NTTI BE PRIME Broker EGEND ESA Broker 14 ESA Brokers Prime Contractor Technology valuation and innovation brokerage 4

5 WIDE SCOPE OF ACTIVITIES ON-BOARD SENSORS SMART CITY & HOME MICROGRAVITY INSTRUMENTS SPACE EXPORATION SATEITE SENSORS WEARABES UAV PAYOADS NAVIGATION & GUIDANCE SMART FOOD SMART MOBIITY CASE CONNECTED CAR ROAD SIDE SENSORS SPACE DATA MOBIE HEATH Technology valuation and innovation brokerage 5

6 TECHNOOGY VAUE IN THE EYES OF A BROKER Technology valuation and innovation brokerage 6

7 BROKERS RECOGNIZE OPPORTUNITIES WHERE TECHNOOGY CAN ADD VAUE Brokers link technologies, ideas and people My technology has totally new performance levels! that can be interesting for some people in my network! T E C H N O O G Y O W N E R T E C H N O O G Y B U Y E R Technology valuation and innovation brokerage 7

8 VAUE OF TECHNOOGY IES IN THE FUTURE BUSINESS OPPORTUNITY Brokers help to explore multiple alternatives and define the value in the context of future business What does this technology mean for my business? My technology has totally new performance levels! I have ideas on it. How much money will I make? T E C H N O O G Y O W N E R T E C H N O O G Y B U Y E R Technology valuation and innovation brokerage 8

9 WHAT IS THE VAUE - WOUD YOU BUY IT? Hmm Bullet proof bed Technology valuation and innovation brokerage 9

10 ADDED VAUE OF TECHNOOGY IS IN THE SWEET SPOT OF INNOVATION we need a strong case to envision solution and demonstrate the potential of your technology for users/customers and business! Technology valuation and innovation brokerage 10

11 DOES IT MAKE A DIFFERENCE? VAUE OF TECHNOOGY AS A COMPETITIVE MOVE Can this technology help to differentiate the product from others? Will it be an added value in the eyes of customers? Will it offer a sustainable competitive advantage? Technology valuation and innovation brokerage 11

12 IT S NOT ABOUT TECHNOOGY, IT S ABOUT FINDING ADDED VAUE IN THE CONTEXT OF SOUTION Sustainable strategy Create new qualities For this application existing technology is good enough already. et`s search somewhere else Work on unwanted effects Disruptive strategy Technology valuation and innovation brokerage 12

13 VAUE DEPENDS ON BUSINESS SCENARIO, NOT TECHNOOGY AONE How much effort, risk and investment are you ready to take? How fast do you want to get money? What ROI, profitability do you want to reach? icensing scenario Start-up scenario Co-development scenario Contract-research scenario Technology valuation and innovation brokerage 13

14 TECHNOOGY VAUATION TOOS Technology valuation and innovation brokerage 14

15 CAN YOU SHOW THE VAUE? CONFICT OF EXPECTATIONS & REA POSSIBIITIES Conflict between what technology owners can demonstrate and prove versus what technology buyers require and are ready to pay Brokers work with a number of tools to envision, validate & prove potential value/ technology I have not researched your application specific performance of my technology I do not know at this point et`s find a way to envision the value How do I know that it will work? Does it really help my business? Prove it! T E C H N O O G Y O W N E R T E C H N O O G Y B U Y E R Technology valuation and innovation brokerage 15

16 MUTIPE ATERNATIVES: SPOT THE HIGHEST VAUE POTENTIA It is about exploring value potential of the same technology in different applications, solutions and business scenarios What do you need to know to envision solution & future business value? - Concept of integrated solution - potential proposition (visualization) & added value - Market insights (size, growth, drivers, limiters) - Competitive positioning - First rough estimation of business potential - Risks and difficulties Do it on high level for multiple applications. We will select the cases with the highest potential value to explore further. Technology valuation and innovation brokerage 16 QUICK-TO-EVAUATE BUSINESS OPPORTUNITY SHEETS METH0DOOGY OF VERHAERT

17 TECHNOOGY VAUATION: PITCHING BUSINESS CONCEPTS HOW TO PITCH A VAUE? We need to pitch our proposition to potential technology buyers I opportunity space 1. Trends/evolution in materials, technologies, business models,, users. 2. Value drivers 3. Competitive patterns (emerging concepts, impacting forces): potential market drivers & disrupters 4. Strategic opportunity platform(s) II envisioning future product concept 5. Value proposition 6. Visualized product concept (sketches/ 3 D renderings) 7. Currently available material (proof of concept at this stage) III envisioning business case Business model Revenue formula Business value simulation Technology valuation and innovation brokerage 17

18 INCREASING VAUE WITH FEASIBIITY STUDIES & DEMONSTRATORS How to kill resistance, raise interest? PERSONA FYING ROBOT How can we increase our power in technology valuation (de-risking)? Feasibility of technology and business concepts to bridge the gap between technology owner and buyer Technology valuation and innovation brokerage 18

19 SPRINT PHIOSOPHY TO DISCOVER VAUE IN A RAPID WAY Technology valuation and innovation brokerage 19

20 SPRINTS: CREATING INTEGRATED TECHNOOGY & BUSINESS CONCEPTS Insights and inspiration are collected before the sprint. Sprint is about integrating insights and using inspiration to create solution. Visual and tangible concepts are created. Future trends Competitive solutions Market patterns Customer & user insights Available technologies Technology valuation and innovation brokerage 20 Pressure cooker weeks at Verhaert together with customers

21 ROE OF A TECHNOOGY BROKER Technology valuation and innovation brokerage 21

22 HOW TO WORK WITH BROKERS AND INTERMEDIARIES? Broker: connecting ideas, technologies and players to discover technology value in multiple alternative scenarios no network in business world not a business thinker no time for tech valuation need for fresh look on what else is possible I am constantly looking for new opportunities, new ways to do innovation Contact me if you have anything for me! T E C H N O O G Y O W N E R T E C H N O O G Y B U Y E R Technology valuation and innovation brokerage 22

23 OPEN THE SCOPE OF VAUE EXPORATION WITH NETWORK, TOOS, SUPPORT & IDEAS T E C H N O O G Y O W N E R T E C H N O O G Y B U Y E R Technology valuation and innovation brokerage 23

24 Verhaert is a leading integrated product innovation center, helping companies to innovate. We design products, systems and strategies for organizations looking for new ways to provide added value for their customers. Kruibeke Belgium Gentbrugge Belgium Nivelles Belgium Noordwijk Netherlands Aveiro Portugal Hogenakkerhoekstraat 21 B-9150 Kruibeke T E info@verhaert.com Bruiloftstraat B-9050 Gentbrugge T E info@moebiusdesign.be Av. Robert Schuman 102 B-1400 Nivelles T E info@lambda-x.com Kapteynstraat BB Noordwijk T E info@verhaert.com connect.verhaert.com Av. Dr. ourenço Peixinho 96D 4o Aveiro T E info@load-interactive.com CONNECT FMCG ON SITE CONSUTANCY AEROSPACE CONNECT FMCG CONNECT INDUSTRY MEDICA MEDICA TECHXFER TECHXFER TECHXFER Technology valuation and innovation brokerage 24

25 TECHXFER TOOS & METHODS Technology Scouting Exploration Patent Analysis Discovery Workshop based SpaceTech Co-creation Workshop Sweet Spot Assessment Opp. Recogn. WS Opp. Creat. WS Feasibility Study Demonstrator MARKET Need Evaluation PU Need determination Trend mapping Requir. Definition Product Design System engineering Prototyping / Fablab services Product Testing Demonstrator Value Proposition Development Application Scouting Diversification Studies Differentiation Studies Value Add Concepting NABC Concept Design Strategic Innovation Services FEI New Product Development Services NPD Pre-launch services NPI IP STRATEGY IP TRANSFER Tech. Roadmaps Tech. Valuation Tech. Positioning Feasibility Study Demonstrator Tech. Clustering Promotion Solution Patent Analysis Discovery Workshop based SpaceTech Co-creation Workshop Evaluation Discovery & Disclosure TECHNOOG Y PUSH Industrialization Advanced Automation Go-to-market concepts & modelling Business Rationale /RTB ROI + target costing/pricing Technology valuation and innovation brokerage 25

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