Being Successful at Applied Research. Dr. Mark Southern. Enterprise Research Centre University of Limerick

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1 Being Successful at Applied Research Dr. Mark Southern. Enterprise Research Centre University of Limerick

2 Background Enterprise Research Centre Research Engineering Knowledge NPD / Innovation Enterprise Engineering Industry Collaboration Engineering Knowledge 4 Principal Investigator 24 Postgraduates 13 Innovation Partnerships, 3 EU Projects > 5million in research funding / > 750k in industrial funding 5 Patents, > 100k in Intellectual Property Licenses 2 Books, Numerous Papers

3 Clients Perspective

4 Researcher Perspective Publications Postgraduates Equipment

5 Key Components Deal with the Boss Make Sure there s a budget Ensure Competencies

6 Benefits to UL Improved Track Record in Collaborative Research Building Links with Industry Building R&D Capability for Irish Industry Transforming Irish SMEs into Global Knowledge Experts Supporting Job Creation in Ireland Delivering to Irish Industry Creating industry focused researchers. Improve Access to further funding. Spin Out opportunity for technology developed IP Licensing Opportunities

7 Engineering Knowledge Group Shortlisted 2012 Collaborative Impact Award With "Durham Model" Durham University Fuel efficient, low carbon cars University of Bath and Ford Motor Company

8 Engineering Knowledge Group UL Innovation Award Winners EI Manufacturing Engineering Energy Commercialisation Award Winner KTI Research2Business Award Winner

9 ERC Research Focus Focus on Problem Current R&D / NPD Approach Scientific Approach to R&D / NPD Human Nature Knowledge Management Case Studies

10 The Problem

11 Current R&D / NPD Approach Problem/Product Focus Experimentation (OFAT) Knowledge in Individuals Departmental Approach Resource Scarcity Lack of Scientific Expertise

12 Scientific Approach VMEA DoE FEA

13 VMEA - State of Knowledge Capture Knowledge of Variation Rank Importance

14 DoE - Experimentation Significant Inputs Critical Responses

15 FEA - Modelling FEA Validated DoE Constructed FEA - NPD Model

16 Human Nature - VMEA We knew this This is just common sense Most Important

17 Knowledge Management VMEA Knowledge DoE FEA

18 Case Studies

19 Shannon Coiled Springs - Limerick Construction Industry 2004 Medical Devices 2007

20 Shannon Coiled Springs - Benefits 7 New High Skilled Sustainable Jobs m in sales 50% Export

21 Aerogen Aerosol Drug Delivery

22 Problem Definition Having the Right Tools FIB XRD Oscillator Washer Vibrational Element Aperture Plate SEM

23 Aerogen Core element of the aerosol generator Electroformed metal sheet with built-in tapered holes Individual aperture plates are formed from wafers Each plate contains over 1000 tapered holes Aperture Plate Oscillator Washer Vibrational Element Aperture Plate Medication Cross Section of Aperture Plate Aerosol Aper ture Plate Droplets

24 Aerogen New NPD FEA Modelling

25 Research Outputs Eradication of Fractures across the Aerogen Range 82% Reduction in Internal Scrap >130% increase in Process yields (at supplier) 65% reduction in piece part cost to Aerogen Local world class R&D expertise Sales Increased 40 Fold since 2007

26 Ceramicx Ireland Ceramic Elements, Quartz Elements Quartz Tungsten Elements Panel Heaters

27 Ceramicx Ireland West Cork Semi Automatic Validation Tool Tighter Control of Nominal Wattage Tolerance Closed Market Perception of Ceramicx and Elstein

28 Ceramicx - Benefits 72 % Increase in Piece Part Output 60% Increase in Labour Utilisation 23% Unit Cost Reduction 55% Reduction in Internal Scrap Eradication of Thermal Cracking Admittance of Elements Brought to Acceptable Levels

29 Oglesby & Butler - Carlow Next Generation Vaporiser

30 Oglesby & Butler - Carlow 30 New Jobs m increase in sales >95% Export Tank Life Doubled Temperature Cycle Reduced by 30% Temp Tgt Achieved by Modelling

31 Benefits to UL Research Research Funding Research Reliability & Validity Internal Academic Relevance Research Media Promotion Research Novelty Building Long Term Relationships

32 Benefits to Company Access to Expertise Access to World Class Equipment Increased R & D Capability High Calibre Employees Increased Exports Increased Employment

33 ERC Research Potential No sector limitations Not limited to scale of company Applicable any sector & scale Proven ability to increase Manufacturing Competiveness

34 Questions & Answers

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