POWERED BY FOREVER COIN. BUYER S GUIDE: FOREVER COIN GAME TOKEN The power to control supply. The capability to supercharge demand.
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1 POWERED BY FOREVER COIN BUYER S GUIDE: FOREVER COIN GAME TOKEN The power to control supply. The capability to supercharge demand.
2 Terms and conditions for purchasing the Forever Coin game token It is important that you agree to these terms and conditions before making any consideration to purchase Forever Coin Game Tokens (FC). Hereby the Buyer accepts explicitly and agrees that it is the responsibility of solely the Buyer to determine if Buyer can legally purchase the Game Tokens in his/ her jurisdiction and whether Buyer can then resell the Game Tokens to another purchaser in any given jurisdiction. Ownership of the Game Tokens carries no rights, expressed or implied, other than the right to use the Game Tokens for the game, Forever Has Fallen and associated game economy. In particular, the Game Tokens do not provide Buyer with rights of any form with respect to any of Company Parties or its revenues or assets, including any voting, distribution, redemption, liquidation, proprietary (including all forms of Intellectual Property), or other financial or legal rights; do not represent a loan to any of the Company Parties; and do not provide Buyer with any ownership or other interest in any of Company Parties. Acquisition of the Game Tokens does not present an exchange of payment (Cryptocurrencies or Fiat Currencies) for any form of shares in any of Company Parties or the Intellectual Property. Although the Game Tokens may be tradable, they are not an investment, currency, security, commodity, a swap on a currency, security or commodity or any other kind of financial instrument. The Game Tokens are not intended to be marketed, offered for sale, purchased, sold, or traded in any jurisdiction where they are prohibited by applicable laws or require further registration with any applicable governmental authorities. The Game Tokens may be exchangeable on cryptographic token exchanges. However, none of Company Parties give warranties or representations that the Game Tokens will be exchangeable on such exchanges. This Document does not constitute a prospectus of any sort, is not a solicitation for investment and does not pertain in any way to an initial public offering or a share/equity offering and does not pertain in any way to an offering of securities in any jurisdiction. Before you purchase, it is your sole responsibility to research all the publicly available information on our website at and be familiar with our token sale agreement: 2 of 12
3 Open letter from the Founder and CEO Thank you for your interest in the Forever Has Fallen project, powered by Forever Coin. I am confident that you will be impressed by the business robustness of our presentation joining now is to join the journey of a company that wants to be highly successful and you can play a part. One way is to purchase our Forever Coin game tokens at a low introductory retail price; the funds will help to complete the game, launch and generate a market globally, with a model that is highly scalable. You will see from our concept, blockbuster story, team and partners, we have the demonstrated capabilities to create movements of fans, numbering into the millions. Forever Has Fallen provides a simple value proposition for why buy the Forever Coin game token now. 1. Purchase Forever Coin game tokens now for an ultra-low retail price (especially when ETH is still so cheap). 2. Our proven team will create an audience of millions of gamers for you to play with we have done this before. We also have a blockbuster story for an uncontested market space. 3. With Forever Coin, you ll be part of a mass global market, driven to make the community popular and enjoy benefits with the game economy (we will have an online/offline market for new experiences and digital goods). We have the desire, capabilities and model to make this a billion dollar company. This happens by controlling supply of our game tokens, while supercharging demand with our proven team. I welcome anyone who has the same ambition to work with our team, to achieve something astounding by creating a new innovation for the world of games and entertainment. On screen only, is just so, 2D Cheers, Our mission is to create a new type of global game, using blockchain capabilities and transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney, Warner Bros and LEGO; this time, we want to do it for ourselves, using the blockbuster story Forever Has Fallen. Kimon Lycos 3 of 12
4 In a couple of minutes, you ll see what a new billion dollar entertainment company will do to capture millions of fans. First watch our trailer to see the blockbuster story and examples of game play First, press play to see the Forever Has Fallen Official Trailer Now see examples of transmedia s power to create an immersive world for a blockbuster story. Produced by key partner 42 Entertainment: Why so serious? Produced for Warner Bros., Dark Knight: I love bees. Produced for Xbox, Halo2: ilovebees Mouth taped shut. Produced for Sony, The girl with the dragon tattoo: of 12
5 Overview of advantages for purchasing the Forever Coin game tokens at the introductory low retail price. Purchase Forever Coin game tokens now 1ETH = 10,000FC Low introductory retail price. Our way of saying - Thank you for being one of the first! Soft cap of 2,800ETH Your contribution gets to work Your early bird purchase generates funding to complete the Forever Has Fallen game. We will also create market demand, so you have other fans to play with. Our business plan is informed. We know how much we need for success. Hard cap of 35,000ETH Can we create the game & market demand? Yes, we can! 1. Proven team to deliver 2. Blockbuster story 3. Uncontested market space created 4. New and immersive gaming/ entertainment experience 5. Massive market opportunities Global scale You can validate all of this with our white paper and website! Game launch 12 months Millions of new players for you to play and trade with. We want to play Forever Has Fallen! 2 ways they can buy FC game tokens Strategic use of our 45% reserve to provide stability and fuel for the game economy. See details on next slide Hey look how we have grown! 10 million more new players. Fast forward 3 years into the future Here s how we plan to live happily ever-after. Supporting our community, online/offline economy and Forever Coin game token. OPTION 1 Distribution via Outlet X Price: Whatever other players will pay each other. A free market for players to buy and sell tokens for use in the game. OPTION 2 Retail via the game Price: Whatever pricing we set as a retailer. 5 of 12
6 Stability and support with 45% reserve We have a complete online/offline game economy to use the game token and give us global scale. See details on next slide. 6 of 12
7 An online/offline game economy Key: Recruit players Promote FHF on social media Find clues & solve puzzles Participate in the community Rate community generated content Contribute to community generated content Player Actions Forever Coin utility tokens Unity (in-game achievement points) Achievement badges Unique digital collectables Player Assets Discounted store prices with Forever Coin use FIAT Player Options Forever Has Fallen Store Player Purchases Purchase Forever Coin packs from FHF Branded digital assets Tickets to FHF live events and experiences FHF merchandise Purchases from partnered vendors Player-to-player trading and purchases People get paid to play and contribute. This proven model (see example: provides incredible global scale for content creation and marketing. Our advantage is that we don t require high level skills. Players get rewards for simple things, such as liking on FB. Players can create events and experiences, or build entire new immersive worlds. We have a massive reserve of 45% of tokens, or 450,000,000 to support the game economy. The community is already building: True game token utility and purpose. Players get rewarded in different ways. When it comes to Forever Coin, they not only earn, but also use to buy things from the in-game market. We can also accept FIAT from anyone who wants the freemium model. Multiple sources of revenues (including FIAT). We will keep a tight control on the equilibrium of game tokens in circulation. Here we can collect Forever Coins from purchases, and gain margins for reselling partner products/services. 7 of 12
8 A business model to make us a unicorn Total Available Market: 293 million people. Product to meet demand: Immersive global community-based game/entertainment, a blockbuster story, earn a currency for playing and supporting. Strategy: Uncontested market space, leveraging three global markets - new type of global game/ entertainment experience (using proven formulas see further slides). Multiple revenue sources (inc. FIAT): Advertising/marketing partners, reselling, in game purchases, offline purchases (events/experiences). Multiple ways to build the franchise. Multiple ways to monetise the audience. Scalable: Proven team, network, technologies, distribution and players-as-a-workforce model. Realistic target: 10 million players in 3 years (based on historical evidence). 8 of 12
9 Game token sale and business plan Hard cap: 35,000ETH Soft cap: 2,800ETH (MVP) 1 ETH = 10,000FC Business requirement: 1 ETH = AUD$275 for funding of $9,600,000 Impact of ETH value to AUD: $275 (Budgeted): All systems go! Game released in 12 months. < $275: Less percentage to marketing, more to game/production/ platform development, and/or HODL until the market recovers. > $275: More equals faster TTM, more production options, more aggressive marketing, new and different strategies for technologies, partnerships and the business. Soft cap of 2,800ETH will provide for a MVP. Our reserve of tokens can be used to sell directly to gamers, which can slow the project s TTM, but not cause the project to fail. TAM Target market Costs Profitability 9 of 12
10 Our game token is used to play and participate in our game. Earn tokens for participation, promotion and creation. Total Available Market: 293 million people Modest 3 year target: 10 million players 10 of 12
11 Market opportunities to create our own uncontested space Market 1: Minimum total potential market for gaming model as of 2017 is 2.2 billion gamers 1. Studies indicate they purchase US$94.4 billion of digital goods annually. Blockchain is taking the digital goods market to a whole new level. Blockchain provides immutable verification over ownership of digital goods and status, for trust to exist in a trustless environment. Market 2: Minimum total potential market for transmedia model as of 2019 is 3 billion users. We have a range of established media choices including, but not limited to, websites, Twitter, Facebook, and SMS. Our customers have a low barrier to entry and gain high value experiences. Transmedia takes fan interaction with characters to a new level. Fans have an entire world to explore and gain a deeper understanding of their favourite characters. Market 3: Minimum total potential market for SVOD (Streaming Video On Demand) model by 2022 forecast: 280 million subscribers across all platforms 2. We are leveraging the entertainment value derived from following a compelling story. Our target market watches Game of Thrones, Billions and House of Cards. High-concept stories with complex characters and multiple story lines have proven to be a winning combination of 12
12 The proven capabilities: transmedia, games, blockchain, marketing, corporate strategy, commercialisation Transmedia storytelling/campaigns, games development/economics, global marketing and advertising Globalisation of technology, corporate strategy and economics Blockchain enterprise solutions, technology development and global communication systems Partners 12 of 12
13 TOKEN SALE STARTS: MAY , 11:00 GMT WHITELIST NOW FOREVERHASFALLEN.COM/WHITELIST
14 FOREVERHASFALLEN.COM twitter.com/fhfcommunity t.me/foreverhasfallen facebook.com/foreverhasfallen Mihell & Lycos 2018 All rights are reserved by Mihell & Lycos for all materials produced for Forever Has Fallen and The Forever Social.
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