Company Overview. KSA Confiden+al

Transcription

1 Company Overview KSA Confiden+al

2 KSA Electronics Background Founded in 1989 Specializes in RF, Microwave, and Power components Covering Southern California, Arizona, and New Mexico with corporate headquarters in San Diego Long relationships and excellent reputation in the engineering community Well established account base in commercial, military, and space programs KSA Confiden+al 2

3 KSA Linecard KSA Confiden+al 3

4 Organized for Success Weekly sales meeting Sales progress overview Organize and plan principal visits Target account discussion Resolve problems Forecast Updates Shared Calendar Weekly team calls with Principles New products overview Success stories Coordinate sales strategies Set up new marketing and E-blasts Shared calendar and schedules Powerful CRM database Track leads, samples, quotes, and new programs Sample E- Blast KSA Confiden+al 4

5 Sales Review and Forecasting Our database automa+cally sorts and exports customizable reports / forecasts Bi Monthly Sales Reviews Each January, March, May, etc. Detailed review of recent account calls and new customers Review top 60 opportunities forecasted for the year Review new opportunities from last 60 days Regular forecasts for principals Forecasts are updates after review and sent to principals Principals are requested to grade KSA and give feedback on target opportunities Provides focus on the largest opportunities and new potential customers; improving communication KSA Confiden+al 5

6 KSA Marketing & Lead Generation Database with over 17,000 contacts Regularly scrubbed by inside sales personnel KSA sends weekly E-blasts to promote new and focus products E-Blasts target specific contacts based on account type, position, interests, and market segment Account Types 13% 7% 5% 41% Military Industrial 14% Telecommunica=ons Commercial 20% Other Medical KSA Confiden+al 6

7 In-House CRM System Used by all KSA staff Manage customer information account type, territory, program, part numbers, products of interest, etc. Archive notes, documents, and more Contacts Database Route customer inquiries to sales, principals, or inside support Track RFQ, PO, and Sample opportunities for each contact Accurate and in-depth forecasts Sample, Quote, Forecast Database Strategic mailing lists KSA Confiden+al 7

8 President: Ken Powers With KSA for 23 years, and President since 1999 Bachelor s Degree in Electrical Engineering from University of Texas Great relationships with high level engineers at many of our customers He oversees the sales team and looks ahead for upcoming programs and opportunities KSA Confiden+al 8

9 Partner: Peter Keller Co-Founder of KSA in 1989 Associates degree in Math and Physics, Bachelor s degree from the Federal Business School of Zurich Peter has long standing relation ships at key accounts, such as General Atomics, CareFusion, and Kontron Supports and manages our sales team and principal relations Manages our IT, databases, and accounting related issues KSA Confiden+al 9

10 Los Angeles Sales: Karl Simonsen Co-Founded KSA in 1989 BS Physics from Humboldt State, MS Systems Management from USC. Karl s career began in RF and microwave development on RADAR and communication systems. Karl has recently rejoined KSA after a successful career in high-tech as cofounder and business developer at venture funded start-ups in San Diego and the Silicon Valley. He has a proven track-record in identification of revenue opportunities, strategy, and leading sales/account teams. Karl is responsible for business development activities that include identification of new accounts, revenue growth opportunities with existing accounts, and covering central LA for KSA. KSA Confiden+al 10

11 North L.A. Sales: Tim King 16 years of engineering, 10 years of sales, and 7 years at KSA Bachelors Degree in Business Management from San Jose State University Tim has more than 2000 contacts from L.A. to San Luis Obispo Tim s primary customers: Aerovironment, ATK Missile Systems, Natel, CalAmp, DowKey, CTS Electronics, ITT Exelis, HRL Labs, Jet Propulsion Labs, Lockheed Martin, Northrop Grumman, MicroSemi, Raytheon Goleta, and Source Photonics KSA Confiden+al 11

12 Orange County Sales: Roya Naji With KSA for 8 years and has extensive experience in the tech industry. Bachelors Degree in Business Management from University of Phoenix Roya s primary customers include Alcon Labs, Beckman Coulter, Boeing, Broadcom, Edwards Lifescience, Kor Electronics, L-3, Raytheon, Masimo, Megitt, Panasonic, Parker Hannifin, Powerwave, Thales, and Rockwell Collins Thousands of additional contacts at engineering firms in Orange County KSA Confiden+al 12

13 San Diego Sales: Todd Nielsen Bachelor s Degree in Electrical Engineering, San Diego State University An electrical Engineer for 10 years, and extensive sales, business, and marketing experience Nearly 4,000 industry contacts in the San Diego area 13 years with KSA Firm relationships at Aethercomm, AMETEK, BAE, Cobham, Datron, Entropic, Hewlett Packard, Hughes, L-3, MaxLinear, Northrop Grumman, Remec, and SAIC KSA Confiden+al 13

14 San Diego, AZ, NM Sales: Erik Simonsen Associates Degree in Engineering Technology, El Camino College With KSA for 17 years Firm relationships in the Southwest s largest engineering firms: Sandia Labs, ViaSat, Qualcomm, Cubic, Motorola, Raytheon, General Dynamics, ACSS, Comtech, SPAWAR KSA Confiden+al 14

15 Inside Sales / Distribution: Thomas Frank Tom earned a Bachelor s Degree in Economics with Mechanical Engineering focus from University of California, San Diego 3 Years at KSA Tom manages distribution opportunities, customer requests, and scheduling visits for our Principals KSA Confiden+al 15