For Talent. How to write a Great 'Retail Talent' About me Bio

Transcription

1 For Talent How to write a Great 'Retail Talent' About me Bio

2 Spruikers, In Store Demonstrators, Visual Merchandisers, Cooking Demonstrators, Costumed Characters You ve just joined Australia s premier online directory for short term retail industry talent. If you want to be engaged as a spruiker you need to be registered with Spruiker Hire. Congratulations for taking the first step! You will: earn between $45 & $80 per hour in your spare time improve your confidence, expand your vocabulary and improve your sales, communication and negotiation skills learn a wealth of new skills that will help you in any role you choose in the future. 01

3 Great Part time income Through your Spruiker Hire listing you ll be up and running in your own business for less than $1000! What you get: Spruiker Hire markets directly to Shopping Centre Managers, Marketing Managers and retailers for you "How to Spruike" Information Kit Access to free training, webinars, focus groups It s not all a one way street though. Being registered on the Spruiker Hire site is a bit like being a tenant in a shopping centre. You can t just fill your shop up with stock, open the doors and wait for the customers to come. Sure you ll gain some customers that way but you also need to do a little bit of the work yourself. How to write a Great 'Retail Talent' About me Bio 02

4 The first step is to make sure you complete all fields on your profile: 1 Your Address The Spruiker Hire search tool is very powerful and as long as you put the correct information into each field, retailers in your area will be able to find you. Be sure to include your town/ city, state and postcode. 2 Your Social Media Profile Linked In It s essential to have a Linked In Profile. Your clients will want to see you on a range of different social media options. To learn more about how to create an awesome Linked In profile, check out and sign up for her FREE 30 day Make your Linked In Profile stand out in the crowd challenge. Facebook If you don t want to mix your personal and professional life, then create a Facebook Page rather than a personal profile and direct your professional contacts to that. It s easy to do. You ll find an option to create page in the drop down arrow on the top right of your facebook page. From there Facebook makes it very easy for you to set up and manage it from your personal profile. 03

5 3 Your Website You don t have to be a genius to create a basic website for free. Just start, it will develop from there. Go to to get started The Spruiker Hire website has had 3 rebuilds in it s time. My first website was built for me in wordpress by my awesome nephew. It s still built in wordpress to this day. Twitter Once you set up your twitter account, link it to your page and you can choose to automatically tweet your facebook posts and linked in blogs straight to twitter. It doesn t have to be an all consuming job. 4 Experience and Qualifications If you are new to the industry be honest. In this field you can include any amateur public speaking or drama skills you have participated in. Even high school or university presentations to prove that you are confident enough to put yourself out there in public. The free Spruiking Foundations Skills course you received as part of your subscription includes an exercise for you to go to your local shopping centre and volunteer to spruike for free to gain experience. You can include this here too! It s not necessary for you to say you did it for free. Simply add it Joes Fruit Shop or Janes Jewellery and if your practice client thought you were pretty good ask them for a testimonial. How to write a Great 'Retail Talent' About me Bio 04

6 About me 5 Write about yourself in the third person. For example here is what I have written on my Spruiker Hire profile: Desley has over 26 years experience in shopping centre marketing and management. During that time she has been responsible for the successful delivery of hundreds of events in Queensland, NSW and the NT. Desley is available and will travel to any location for event coordination, team coordination, individual spruiker assignments and key note speaker. As owner of Spruiker Hire, Desley is particularly interested in developing promotional events that are designed to create a sense of community within a venue, that ultimately leads to long term customer loyalty, exponentially increasing the benefits of the investment. Call or for an obligation free discussion. Community Engagement to increase sales? Find out more about Spruiker Hire s exciting new 6 week promotional event that will tick all the boxes at your shopping centre: Community Engagement, Retailer Engagement, Customer Engagement! Start with your experience, your enthusiasm, a little bit of information about your successes and what you are interested in... and if you have other business interests you can include that at the bottom like I have. 05

7 How far will you travel from work? 6 It s important to choose an option here. If you choose the maximum distance from your home, your listing will show on every search. If you are only willing to travel within a 100km radius of your location then please ensure you choose that option. This way your listing will show up where you want to receive enquiries from. 7 What are the 3 nearest major retail shopping precincts in your area? Take a moment to do a search if you don t know and identify the 3 places you most likely want to work, because we ll add them to our database and ensure we market specifically to them. 8 Services Offered Tick all types of work you are looking for and not ones you aren t willing to do. This will ensure that enquiries you receive are genuine. It s not a problem if you don t have experience in those areas as long as you are willing, enthusiastic and honest with your client. Your performance and the outcomes you deliver will be what will have them choosing you again the next time. How to write a Great 'Retail Talent' About me Bio 06

8 About Desley Cowley #eclecticdabbler Desley Cowley from Spruiker Hire is an independent licensed shopping centre manager, speaker, trainer, facilitator. Desley specializes in building vital, profitable shopping centre communities. Desley Cowley She works with owners and developers to turn underperforming retail assets into vital and profitable community hubs. She also helps shopping centres and retailers source and train quality talent that makes retail more profitable and fun. Desley has developed a national online talent directory and training course to help retailers better compete with online marketers and also understand why it s even more important in this technological age for them to create an awesome experience for their shoppers and community. It s her vision to be the catalyst for change in the way we do retail... one shopping centre community at a time. 07

9 Contact Desley on: for an obligation free 15 minute discussion to find out how she can help you. How to write a Great 'Retail Talent' About me Bio 08

10 Contact Details Desley Cowley E: P: PO Box 8169, Allenstown. Q