ALTO MORE INFO INSIDE BY LARSON JUHL NZ. Larson-Juhl NZ Newsletter 5th EDITION May Auckland (09) Christchurch (03)

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1 Larson-Juhl NZ Newsletter 5th EDITION May 2018 MORE INFO INSIDE Auckland (09) Christchurch (03) ALTO BY LARSON JUHL NZ All prices in this publication are exclusive of GST All content is Copyright Larson-Juhl NZ

Moulding Collections We trust you are enjoying our latest moulding range Copenhagen. It has been very popular. The L shaped canvas tray selection are the most affordable on the market at $9.97 p/m.

Speaking of popular mouldings, if you have not already tried our ALTO black and white core box mouldings - you are missing out.

2 Moulding Collections We trust you are enjoying our latest moulding range Copenhagen. It has been very popular. The L shaped canvas tray selection are the most affordable on the market at $9.97 p/m. Our next collection, OLSO, will be available later this month. We are confident that you will be pleasantly surprised by the slick appearance and low prices points, so watch this space! Speaking of popular mouldings, if you have not already tried our ALTO black and white core box mouldings - you are missing out. The super thin and near flawless finish on stable timber is especially good for those framers who operate with a manual foot operated guillotine. Available by chop and length. Special bulk pricing and free samples on this range are available. Please enquire with our team. Kate Simpson, Sales Manager Apart from imported mouldings, we are proud that many of our top lines are still being run from our own manufacturing plant in Auckland. Our team are passionate about producing a high quality product. We extrude, paint, foil emboss and stain New Zealand pine. From the good old favourites profiles such as 1039 and 52 to new bronze, silver and gold 965 slips, we are producing great mouldings right here in New Zealand. We also offer custom runs at competitive prices. For example, perhaps you require the 52 profile finished with a particular Resene Paint colour, we can cater to any special requirements you may have. To make room for even more alluring mouldings, we have plenty of discontinued stock that we have need to move out, priced from $1.00 per metre. Enquire today. THE STRETCHER BAR PEOPLE! % OFF IMP30BAR Regular price per/m - $3.95/m Special price per/m - $2.96/m 30mm x 30mm Box Lots Only, Qty - 61m IMPSBAR Regular price per/m - $3.47/m Special price per/m - $2.60/m 18mm x 42mm Box Lots Only, Qty - 87m IMP38BAR Regular price per/m - $4.65/m Special price per/m - $3.49/m 38mm x 30mm Box Lots Only, Qty - 52m IMPLBAR Regular price per/m - $5.42/m Special price per/m - $4.07/m 64mm x 19mm Box Lots Only, Qty - 52m IMPXLBAR Regular price per/m - $5.95/m Special price per/m - $4.46/m 64mm x 28mm Box Lots Only, Qty - 35m Stretch 1 Regular price per/m - $3.91/m Special price per/m - $2.93/m 40mm x 20mm Stretch 2 Regular price per/m - $2.83/m Special price per/m - $2.12/m 30mm x 11mm Stretch 3 Regular price per/m - $5.84/m Special price per/m - $4.38/m 32mm x 42mm Stretch 4 Regular price per/m - $6.01/m Special price per/m - $4.51/m 36mm x 40mm 42mm x 32mm Stretch 5 Regular price per/m - $5.08/m Special price per/m - $3.81/m Great quality at a low price

Frame Design: Stacking: Adding a Custom Touch by Greg Perkins, CPF Do you offer stacked moulding designs in your frame shop?

Some framers prefer to call it layering, but the word stacking is regularly used in the building and woodworking fields where architectural mouldings are combined.

It may seem like you will be doubling your workload by having to make all of those extra frames. The reality is, most stacking is relatively easy.

The top two reasons to offer stacked moulding designs in your business are (1) higher average ticket and profitability and (2) increased customer satisfaction. Let s look at each of them.

3 Frame Design: Stacking: Adding a Custom Touch by Greg Perkins, CPF Do you offer stacked moulding designs in your frame shop? If you are not familiar with this term, stacking is the technique of combining two or more mouldings to make one frame. Some framers prefer to call it layering, but the word stacking is regularly used in the building and woodworking fields where architectural mouldings are combined. If you ve been able to survive in business without showing and selling stacked moulding designs to your customers, you may wonder why you would ever want to start. It may seem like you will be doubling your workload by having to make all of those extra frames. The reality is, most stacking is relatively easy. And, while it does involve more work, it is work you are paid for. The top two reasons to offer stacked moulding designs in your business are (1) higher average ticket and profitability and (2) increased customer satisfaction. Let s look at each of them. When you offer stacked moulding designs, you can increase your profit Stacking adds an individual flair to many frame designs; increasing customer satisfaction and improving your bottom line picture in more ways than one. First, you won t have to turn away projects when you don t have individual mouldings capable of fulfilling the project requirements. For example, if a customer brings in an object that s 5 deep and your deepest shadowbox is 4, stacking one frame over another enables you to satisfy that need. Without the stacking option, a customer will go to your competitor to find a solution. It is also far more lucrative to be able to sell The combined width of these two mouldings is 5-5/8. If a print of this same image was being framed, the mat and moulding combination would possibly be even wider. This is an original painting and scale adds to the sense of importance. more to a customer you are working with already than to find another customer and go through the process all over again to sell that extra frame. It makes great financial sense. There s also higher customer satisfaction. Part of this comes from satisfying clients who no longer need to be turned away because you could not offer them a design solution. Another side of customer satisfaction comes when consumers embrace custom framing and your ability to help them with one-of-a-kind frame designs that enhance their art as well as their sense of style. Some framers shy away from stacking, thinking it must be difficult. It can be if you get into turning mouldings sideways or backwards, but the typical way the mouldings fit together is not difficult at all. In fact, most combinations are quite logical in the way they fit together. Generally, the assembly involves glue and either screws, brads, or offsets. Stacking can create an optimal solution for many everyday framing projects. Some of the most common reasons for stacking include: Add Width Add Depth Mix Finish Colors

60 Box Qty List $/Sht $/Sht $7.86 $7.86 $12.54 $12.54 30 30 $5.50 $5.50 $8.78 $8.

40 x 60 Special applies to box lots and for this month only Box Qty List $/Sht

07 All prices in this publication are exclusive of GST TAPE SPECIAL ONLY Tan $10

4 STOCK UP & SAVE on Foamboard! Acid-Free Foamboard Code Thickness Size LJF1 LJF2 LJF3 LJF4 3mm 3mm 40 x x 60 Box Qty List $/Sht $/Sht $7.86 $7.86 $12.54 $ $5.50 $5.50 $8.78 $8.78 Self Adhesive Foamboard 30% OFF Code LJF1SA LJF2SA LJF4SA Thickness Size 3mm 40 x 60 Special applies to box lots and for this month only Box Qty List $/Sht $/Sht $13.48 $13.48 $ $9.44 $9.44 $16.07 All prices in this publication are exclusive of GST TAPE SPECIAL ONLY Tan $10 /ROLL Flatback paper tape For picture framing and parcels Can be written on Discontinued by supplier Sellotape Brown Paper Tape 72mm x 55 mm Get in FAST Only while stocks last!

Mix Styles Add Strength Let s take a look at stacking combinations that fit each of these categories.

5 This combination uses a blue frame inside an off-white moulding. Mixing finish colours can also be much more subtle. There are many cap moulding profiles of varying depths that have flat tops and work perfectly to extend the depth of shallow mouldings like this one so they can be used for shadowbox framing. Mix Styles Add Strength Let s take a look at stacking combinations that fit each of these categories. Add Width When you place one moulding around another, you increase the overall dimensions of the frame. This can provide the perfect design solutions in several cases. 1. When your customer s art is smaller than what would be ideal for their space, you can combine mouldings to increase it to the desired size. 2. Small pieces of art may go unnoticed if they are framed in narrow mouldings. Creating oversized designs by stacking mouldings can provide a grander scale that is sure to command attention. 3. When framing period artwork, your goal may be to recreate the look that was appropriate at a specific time. When the period of the art justifies a big, bold frame, you can combine mouldings to achieve that scale. Add Depth The main frame used for the violin would not have been deep enough to frame had it not been for stacking. In addition to using a wider, dark furniture finish moulding and a narrow, reddish moulding inside of it, there is a deep frame placed behind them to serve as an extender. That moulding increases the rabbet depth of the frame to provide the depth needed for the violin along with the glass in front of it and backings behind it. Mix Finish Colours When you mix moulding colours to create one frame, it allows you to relate to more than one colour in the items you are framing so you can create a highly customized design that is well-suited to the project. Mixing colours is a great solution when framing sports memorabilia or school mementoes. If mixing finishes sounds a bit more dramatic (or gaudy) than the look you want, realize that the mix may be light silver and dark silver or two different wood tones, not just bold colours. Depending on which finishes you mix, the results can be subtle and sophisticated or bright and playful. The colours you can put together are as diverse as the art you will be framing and the customers who bring it to you. Mix Styles The eclectic style of decorating is extremely popular today. Eclecticism simply means mixing and matching different styles of furniture. The same people who live with an eclectic decor may enjoy mixing moulding styles when framing for their homes. Mixing moulding styles in stacked combinations is also a good solution when customers bring in something to be framed that is not the style of their home and furnishings. In this case, a frame can serve as a bridge uniting diverse

You can choose a combination that relates to both the new and the old. Add Strength Have you ever had a customer who was insistent on using a narrow moulding for a large piece of art?

For them, the narrow moulding provides a clean look that suits their style.

6 The inside frame here is a sleek contemporary profile with a watergilded finish. The outer frame is a more traditional profile with an intricate scribed pattern on its front surface. Mixing the styles can add character to your frame designs, making them one-of-a-kind. styles. The same is true when framing a group of photos or objects from different eras all in one frame. You can choose a combination that relates to both the new and the old. Add Strength Have you ever had a customer who was insistent on using a narrow moulding for a large piece of art? There are those who make that decision to save money; there are also people who are not as concerned with the price but love minimalism and want a frame that is totally unobtrusive. For them, the narrow moulding provides a clean look that suits their style. Rather than telling them that a frame choice will not work because you fear it can t support the size or weight of the glass and other contents in the frame, you can tell them it will work perfectly if you place a narrow metal frame inside it for support. The metal can be a contrasting colour, such as the blue inside frame shown, but it can also blend with the desired frame. There are even some narrow profile metal frames that may not even show under the lip of the wood frame. Your willingness to show stacked moulding combinations to your customers could be the difference between writing up an order or your competitor getting the business. Show some examples of stacking on your framed display pieces. When selling, stacking shouldn t look like an afterthought if it is what you feel is best for the item you are The concept here was to use a metal frame inside a narrow wood frame to create a stable structure capable of supporting the glass and other contents in the frame. It can blend in or stand out. It is there for strength but can also add colour when desired. framing. Integrate the concept seamlessly into your presentation so it doesn t appear to be an unnecessary add-on. Once you start selling stacked combinations more often, you will gain confidence and soon it will become second nature. Greg Perkins, CPF, has celebrated over 45 years working in the framing industry. Starting out as a retailer, he worked at Larson-Juhl for 24 years and is now happily retired, focusing on his skills as an artist. In addition to teaching at many international tradeshows and events, Greg was recently awarded the PPFA s Lifetime Achievement Award for his significant contributions to our industry and is also an author of the popular book Guidelines for Great Frame Design. This article has been reproduced with permission of Picture Framing Magazine.

437500 30 x 30 244500 20 x 20 459500 45 x 18

affordable 5 profiles 435500 32 x 15 Made in

traditional & contemporary framing projects

7 x x x x 30 Super fine coat Super affordable 5 profiles x 15 Made in Italy Ayous timber - less hassle when cutting with a guillotine The Alto box moulding range is perfect for both traditional & contemporary framing projects Auckland (09) Christchurch (03) ALTO BY LARSON JUHL NZ

FRAME CATALOGUE 100% RENEWABLE PLANTATION GROWN TIMBER NZ MADE

FRAME CATALOGUE 100% RENEWABLE PLANTATION GROWN TIMBER NZ MADE FRAME CATALOGUE NZ MADE Please note: Colours may vary from photograhs, Profiles not to scale. 1028 Price code A This is the first style we ever produced - very traditional and classic. Best suited to smaller