CS/INFO 4154: Analytics-driven Game Design

Transcription

1 CS/INFO 4154: Analytics-driven Game Design Class 31: Revenue, Part 2

2 Mon Wed Fri 11/7 Revenue, Part 2 11/9 Newgrounds Release 1 by 10:10am: Upload Game to CMS 11/12 Newgrounds Release 2 11/14 Newgrounds Release 3 11/16 Newgrounds Release 4 by 2pm: Newgrounds Release Report

3 Review: Freemium

4 Review: Freemium Emily Greer, Don t Call them Whales: F2P Spenders and Virtual Value, GDC 2015

5 Review: The Biggest Whale $6700 Emily Greer, Core Games, Real Numbers, GDC 2011

6 More Important Questions Can microtransactions have negative repercussions?

7 Star Wars Battlefront II

8 Most downvoted Reddit comment

9 Response

10 Example: Clicker Heroes

11 Clicker Heroes Monetization

12 Clicker Heroes ARPPU Anthony Pecorella, Idle Games: The Mechanics and Monetization of Self-Playing Games, GDC 2015

13 Clicker Heroes 2

14 Games are inherently addictive. That alone is not a bad thing, until it gets abused. In Clicker Heroes 1, we never tried to abuse players with our real-money shop, and for the most part we designed it without the shop in mind so that you never have to purchase rubies to progress. Despite this, we found that some number of players spent many thousands of dollars on rubies. I can only hope that these people could afford it, and that they were doing it to support us, and not to feed an addiction. But I strongly suspect that this is not the case. - Fragsworth

15 This is why we can t have nice things I do think the $30 price is just too high. I absolutely respect the decision to take out microtransactions, as it removes the temptation for addictive personalities (like myself) to pay for shortcuts, and yet $30 still feels too high for this game. Paul Tassi, Forbes

16 More Important Questions Can microtransactions have negative repercussions? How do you actually pay $6K for a game?

17 Today Emily Greer, Don t Call them Whales: F2P Spenders and Virtual Value, GDC 2015

18 Emily Greer, Don t Call them Whales: F2P Spenders and Virtual Value, GDC 2015

19 Emily Greer, Don t Call them Whales: F2P Spenders and Virtual Value, GDC 2015

20 Emily Greer, Don t Call them Whales: F2P Spenders and Virtual Value, GDC 2015

21 Emily Greer, Don t Call them Whales: F2P Spenders and Virtual Value, GDC 2015

22 Emily Greer, Don t Call them Whales: F2P Spenders and Virtual Value, GDC 2015

23 Emily Greer, Don t Call them Whales: F2P Spenders and Virtual Value, GDC 2015

24 More Important Questions Can microtransactions have negative repercussions? How do you actually pay $6K for a game? Are free-to-play spending habits unique?

25 Other industries Source: Consumer Federation of America Emily Greer, Don t Call them Whales: F2P Spenders and Virtual Value, GDC 2015

26 Steam Sales Source: Dorkly Emily Greer, Don t Call them Whales: F2P Spenders and Virtual Value, GDC 2015

27 Emily Greer, Don t Call them Whales: F2P Spenders and Virtual Value, GDC 2015

28 GameStop Rewards Distribution Revenue 20% 71% Emily Greer, Don t Call them Whales: F2P Spenders and Virtual Value, GDC 2015

29 What s going on? 1. Spending was lopsided before but less public data 2. Spending is more lopsided now 3. We don t value digital games 4. We don t value virtual goods 5. We don t value games equally with other hobbies Emily Greer, Don t Call them Whales: F2P Spenders and Virtual Value, GDC 2015

30 Price and value Emily Greer, Don t Call them Whales: F2P Spenders and Virtual Value, GDC 2015

31 Ryan Rigney, These Guys $5K spending sprees keep your games free to play, Wired, 2012

32 Ryan Rigney, These Guys $5K spending sprees keep your games free to play, Wired, 2012