Scientifical and applied research Marketing Specialist developing institute marketing strategy

Transcription

1 Curriculum vitae Europass PERSONAL INFORMATION Name GEANGU IULIANA PETRONELA Address Fabricii nr. 46G street, district 6, Bucharest, ROMANIA Telephone +4/ Nationality Romanian Date of birth WORK EXPERIENCE present (Romania) Lecturer Teaching Marketing Policies, Introduction to Marketing, Marketing and market research Ecosistemi Srl, Largo de Ginassi 2, Roma Technical and technological consulting in managing ecosystems Type A expert trainer in the project POSDRU/40/3.2/G/37211 Develop course materials, teaching and training, evaluation questionnaires analysis, liaising with students to facilitate proper communication with the tutor in Italy - responsible for specific technical training courses, preparing activity reports present National Institute for Chemical Pharmaceutical Research and Development, Calea Vitan nr112, district 3, Bucharest, Romania Scientifical and applied research Marketing Specialist developing institute marketing strategy present The Executive Agency for Higher Education Research, Development and Innovation Technical research - scientific research in education assessment Economist expert marketing Carrying out implementation activities within the folowing projects financed from structural funds: Project Quality and Leadership for Romanian Higher Education ( ) Project Improving University Management, ( ) Project Doctoral Studies in Romania Organisation of the Doctoral Schools ( ) Project Prepared to innovate, ready to respond better to local needs. Quality and diversity of universities in Romania ( ) Project Quality assurance in higher education by developing and piloting methodologies and enabling auditing ( ) National Center For Management Programmes Technical research - scientific research Assessor/Financial Expert research projects Financial evaluation of achievement milestones related with financing contracts under the Programme CEEX / Program 4 "Partnerships in priority areas" - PN II

2 Assistant professor Teaching Introduction to Marketing, Marketing Policies, Marketing research, Marketing programs, Trade basis, Social political marketing present, Faculty of Marketing, 6 Piaţa Romană, Bucharest Associate Assistant professor Teaching Marketing basis, Direct marketing, Services marketing prezent Secretary in chief - Annals of Spiru Haret University economic series Coordination of the editorial process Junior Teaching assistant Teaching Introduction to Marketing, Marketing Policies EDUCATION AND TRAINING present Doctor's degree concerning: Dental healthcare marketing strategies in Romania Graduation course certificate European funds accesing management, part of the Strategic Project Integrated pilot center for businesses initiation and support in order to increase Romanian economy competitiveness in terms of European Union accession contract POSDRU /9/3.2/S/ Graduation course certificate Projects management, part of the Strategic Project Integrated pilot center for businesses initiation and support in order to increase Romanian economy competitiveness in terms of European Union accession contract POSDRU /9/3.2/S/ Executive Agency for Higher Education, Research, Development and Innovation Funding Graduation certificate for a university management training module - Social media Executive Agency for Higher Education, Research, Development and Innovation Funding Graduation certificate for a university management training module - Communication in university management Fundaţia România de Mâine Graduation certificate Trainer course University of Bucharest Graduation certificate Training department for didactic personnel, level I and II

3 Permanent Technical Secretariat of the Regional Pact for Employment and Social Inclusion Bucharest-Ilfov Course participation Diploma Communication and partnership management ForTES Associazione culturale, Vicenza, ITC G. Piovene, Fondazione Giacomo Rumor-CPV di Vicenza Italy Degree of participation in the project Leonardo da Vinci, mobility, Competencies in the area of e-learning RO/2005/95018/EX, Preparing Trainers in the Spirit of a High Quality Educational System Master s degree Strategic marketing. Dissertation paper: A product launch strategy on a business to business type market Master s degree Diploma Spiru Haret University, Faculty of Marketing and International Business, University degree Dilpoma University degree paper Marketing program to launch a new product from SC Vrancart S.A. Adjud Mother tongue Other language reading speaking writing Other language reading speking writing ROMANIAN ENGLISH satisfactory FRENCH Very Very TECHNICAL SKILLS AND COMPETENCES OTHER SKILLS AND COMPETENCES MS OFFICE ( WORD PERFECT, EXCEL, POWER POINT),, SpSS, E-views Competences aquired during professional activity, collaborations, etc: Organizing and planifying the participation on Exhibitions and Fairs Organization and coordination of working groups in scientific research Developing qualitative and quantitative marketing research Developing marketing programs Coordination and implementation of a specialized editorial program Employment advisor and recruitment

4 ANEXES 1. SIGNIFICANT WORKS A. Books, monographs, treatises, summaries 1. Epure, M, Gârdan, DA, Geangu, IP & Gudei, SC 2006, Cercetări de marketing - Teorie, aplicaţii, probleme de rezolvat, întrebări de autoevaluare (Marketing research - Theory, applications, problems to solve, self-assessment questions), România de Mâine Foundation publishing house, Bucharest, ISBN: (10) , (13) Olaru,S, Gârdan, DA & Geangu, IP 2006, Marketing. Teorie şi Aplicaţii (Marketing.Theory and şi applications), Lumina Lex publishing house, Bucharest, ISBN Şerbulescu, L, Bondrea A., Gârdan, DA & Geangu, IP 2007, Managementul mărcii şi al imaginii de marcă (Brand and image brand management), România de Mâine Foundation publishing house, Bucharest, ISBN: Barna, C, Epure, M, Haiduc, L, Preda, B, Uță, C, Țoniș, R & Geangu, IP 2006, Elearning in Europe. Best Practice Guide, Fundația România de Mâine publishing house, Bucharest, Geangu, IP Cap. X. Analysis of the implementation of e- learning activities in higher education institutions in Italy, ISBN B. Published Papers 1. Gârdan, DA, Orzan, G & Geangu, IP 2012, Implication of employee s motivation and loyalty regarding customer loyalty in retail activity context, Proceedings of International Conference Marketing from information to decision 5th Edition, Universitatea Babeş-Bolyai, Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor, Cluj-Napoca, SC Roprint SRL Publishing House, 26-27th october, pp , ISSN-L: , indexat CEEOL, EBSCO, Cabell's Directories. 2. Cătoiu, I, Gârdan, DA & Geangu, IP 2012, Customer Loyalty - Specific Features Of Retail Activity In Bucharest, Annales Universitatis Apulensis, Series Oeconomica, vol. 14, issue 1, Editura Universității '1 Decembrie 1918 Alba Iulia', pp , ISSN: , Cotată CNCSIS B+, Indexată BDI - Research Papers in Economics (RePEc), ProQuest, EconLit, EBSCO, IndexCopernicus, Directory of Open Access Journals (DOAJ), Cabell's Directory of Publishing Opportunities, Ulrich's, Genamics JournalSeek, Open J-Gate. 3. Cătoiu, I, Geangu, IP & Gârdan, DA 2012, Particularities of the Romanian Consumers Regarding Buying Decision Process for Dental Care Services, Proceedings of International Conference on Contemporary Marketing Issues (ICCMI), Thessaloniki, Grecia, Organisers Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing and Bucks New University, June, pp , ISBN Sferle, S, Gârdan, DA, Gudei, SC & Geangu, IP 2012, Implementation of Marketing Principles A Necessity in Primary School Education, Proceedings of the 2-nd International Conference on Law and Social Order, Constanța 2-3 march 2012, Organisers Universitatea Spiru Haret, Michigan State University, Contemporary Science Association New York, Institute of Interdisciplinary Studies in Humanities and Social Sciences New York, Editura Addleton Academic Publishers, New York, SUA, vol.. 2, pp , ISBN , indexed in: Academic Search Complete, Cabell s Management Directory, CEEOL, EBSCOhost, EBSCO Discovery Service, Gale, Index Islamicus, International Bibliography of the Social Sciences, HeinOnline, Legal Collection, ProQuest, Ulrich s Periodicals Directory, Universe Digital Library, Contemporary Science Association Databases. 5. Gârdan, DA, Geangu, IP & Roșu, AM 2011 Marketing research regarding mobile marketing implications for romanian services consumers, Proceedings of the 6th Internatonal Conference on Business Excellence, Brașov, October, vol. 1, Editura Universtatii Transilvania, pp , ISBN , included in ISI Web of Knowledge (cited in Stoica, AM & Creţoiu, RI 2012, Tourism marketing key concept of tourism in a world of globalization, 19th International Economic Conference IECS The persistance of the global economic crisis:causes, implications, solutions, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, june, pp. 565, ISBN: , included in ISI Web of Knowledge Available at and cited in Uță, C. 2011, Reform in the dental services area in Romania objective necessity or second option, Annals of Spiru Haret, Economic Series, vol 2(11), issue 3, Editura Fundației România de Mâine, Bucharest, pp. 106, Quote CNCSIS B+, indexed Repec). 6. Geangu, IP, Crețoiu, R & Gârdan, DA 2011, Particularities of dental medical services and consumers in the context of globalization, Annals of Spiru Haret, Economic Series, vol. 2(11), issue 4, Editura Fundației România de Mâine, Bucharest, pp , ISSN: , Quote CNCSIS B+, indexed Repec (cited in Stoica, AM & Creţoiu, RI 2012, Tourism marketing key concept of tourism in a world of globalization, 19th International Economic Conference IECS The persistance of the global economic crisis:causes, implications, solutions, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, june, ISBN: , pp. 564, included in ISI Web of Knowledge Available at 7. Cetină, I, Gârdan, DA & Geangu, IP 2011, Romanian consumers habits regarding dental hygyene, Ovidius University Annals, Economic Sciences Series, Constanța, vol. 11, issue 2, pp , ISSN: , Quote CNCSIS B+, indexed BDI - RePEc, DOAJ, EBSCO. 8. Orzan, G, Gârdan, DA, Geangu, IP & Bumbaş, F 2010, The impact of textile products customer retention on the buying decision process, Industria textilă, vol. 61, no. 5, Editura CERTEX - Institutul Național de Cercetare Dezvoltare pentru Textile și Pielărie, pp , ISSN , Quote CNCSIS A, Indexed BDI - ISI-Thompson (impact factor ), Science Citation Index Expanded (SciSearch); Materials Science Citation Index; Journal Ciation Reports/Science Edition; World Textile Abstracts; Chemical Abstracts; VINITI. 9. Geangu, IP, Orzan, G & Gârdan, DA 2010, Relationship marketing applied to romanian dental offices, Valahian Journal of Economic Studies, vol. 1(15), issue 4, Valahia University Press, Târgoviște, pp , ISSN: , Quote CNCSIS - B+, Indexed BDI Copernicus. 10. Geangu, IP, Gârdan, DA, Cetină, I & Gurgu, E 2010, How the marketing research affects the improvement in the dental doctor-patient relation, Annals of Spiru Haret University, Economic Series, vol. 1(10), issue 3, Editura Fundației România de Mâine, Bucharest, pp , ISSN: , Quote CNCSIS - B+, Indexed BDI - RePeC. 11. Bondrea, A., Gârdan, DA & Geangu, IP 2010, The role of strategic planning in relationship marketing, Annals of Spiru Haret University, Economic Series, vol. 1(10), issue 4, Editura Fundației România de Mâine, Bucharest, pp , ISSN: , Quote CNCSIS - B+, Indexed BDI - RePEc. 12. Gârdan, DA, Geangu, IP, Orzan, G & Geangu, MR 2010, Dentists and romanian consumers perception regarding marketing activity for dental healthcare services, Proceedings of International Conference Marketing from information to decision 3rd Edition, Universitatea Babeş-Bolyai, Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor, Cluj-Napoca, 29 october, Editura SC Roprint SRL, Cluj-Napoca, pp , ISSN: , indexed BDI CEEOL, EBSCO, Cabell's Directories (article cited in Uță, C 2011, Reform in the dental services area in Romania objective necessity or second option, Annals of Spiru Haret, Economic Series, vol. 2(11), issue 3, Editura Fundației România de Mâine, Bucharest, pp. 106, Cotată CNCSIS B+, indexed Repec). 13. Gârdan, DA, Geangu, IP & Gurgu, E 2009, Defining loyalty a complex task for the modern organization, Proceedings of The 33rd Annual Congress of the American Romanian Academy of Arts and Sciences, Universitatea Alma Mater, Sibiu, 2-7 june, Vol. I, Editura Polytechnic International Press, Montreal, Quebec, Canada, pp , ISBN

5 14. Gârdan, DA & Geangu, IP 2009, The impact of promotion techniques on buying and consuming behaviour of pharmaceutical products, The International Scientific Session Challenges of the Knowledge Society, Universitatea Nicolae Titulscu and Universitatea din București, Facultatea de Administrare și Afaceri, 4-5 june, Proceedings Editura ProUniversitaria, pp , indexed EBSCO Gârdan, DA & Geangu, IP 2009, Ways to increase fidelity of textile products consumers, The annual scientific conference of the academic staff with international attendance, Spiru Haret University - The role of the university in the analysis of current economic crisis, 28 may, Proceedings Editura Fundației România de Mâine, indexed SSRN Orzan, G, Gârdan, DA & Geangu, IP 2009, Marketing research about customer retention for dental services, International Conference Marketing from information to decision 2nd Edition, Universitatea Babeş-Bolyai, Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor, Cluj-Napoca, october, Proceedings Editura SC Roprint SRL, pp , ISSN: , indexed CEEOL, EBSCO, Cabell's Directories. 17. Gârdan, DA, Geangu, IP, Andriesei, I & Gică, E 2009, Role of marketing in improving didactic activity quality in higher education, Analele Universităţii Spiru Haret, Seria Economie, Editura Fundației România de Mâine, Bucharest, vol. 9, pp , ISSN: , indexed BDI REPEC (cited in Chirimbu, S, Barbu -Chirimbu, A & Rașcu-Pistol, S 2011, Remarks on the marketing of educational nowadays, Annals of Spiru Haret University, Economic Series, Vol 2(11), issue 3, pp. 102, ISSN: , Quote CNCSIS - B+, indexed BDI REPEC). 18. Dumitru, I, Gârdan, DA & Geangu, IP 2009, Brand notoriety among Romanian urban population, in Ștefura A.G. & Chirleșan, D (coordinaters), Întreprinzătorul, firma şi pieţele în spaţiul naţional, european şi global, Colecţia FIBAS, Editura Universităţii Alexandru Ioan Cuza din Iaşi, pp , ISBN: Pistol, G, Gârdan DA & Geangu, IP 2009, The importance of managerial communication in to the founding the company marketing communication, The International Conference on Administration and Business ICEA FAA, november, Editura Cartea Studenţească, Bucharest, pp , ISBN: , indexed EBSCO. 20. Gârdan, DA & Geangu, IP 2009, The key factors in customer retention for dental medical services requirement for the sustainable development of the medical sector, Conference with international participation Dezvoltare durabilă și energii regenerabile, Editura Fundației România de Mâine, 27 november, pp , indexed BDI - RePeChttp://econpapers.repec.org/paper/rissphedp/2009_5f170.html (article cited by U ță, C 2011, Reform in the dental services area in Romania objective necessity or second option, Annals of Spiru Haret, Economic Series, vol 2(11), issue 3, Editura Fundației România de Mâine, Bucharest, pp. 106, Quote CNCSIS B+, indexed Repec). 21. Geangu, IP & Gică 2008, Intelectual property and its implication in fundamenting the marketing strategy, Analele Universității Spiru Haret, Seria Economie, vol. 8, issue 4, Editura Fundatiei România de Mâine, Bucharest, pp , ISSN: Gârdan, DA & Geangu, IP 2008, Modalităţi de creştere a competitivităţii în marketingul sanitar stomatologic (Ways of increasing competitivity in dental healthcare marketing), Analele Universităţii Spiru Haret, Seria Economie, vol. 8, issue 1, Editura Fundaţiei România de Mâine, Bucharest, pp , ISSN: , Quote CNCSIS C. 23. Geangu, PI & Gică, E 2008, The role of marketing in the development of educational financing projects, International Conference on Business and Economy ICBE Constanța, Spiru Haret University Constanța, november. 24. Gârdan, DA & Geangu, IP 2007, Importanţa imaginii magazinului în procesul de fundamentare a fidelizării clienţilor (Importance of store image from the perspective of customer loyalty substantiation), Analele Universităţii Libere Internaţionale din Moldova, Seria Economie, Vol. 6, Chişinău, Republica Moldova, pp , ISBN ; ISSN Gudei, CS & Geangu, IP 2005, Învățământul superior românesc pe drumul spre spațiul european (The romanian higher education on the road to the European space), Analele Universitatii Spiru Haret, Seria Economie, no 5, Editura Fundatiei România de Mâine, Bucharest, ISSN PROJECTS AND RESEARCH CONTRACTS 1. Cătoiu Iacob (project manager), Orzan Gheorghe (scientific manager), Geangu Iuliana Petronela project team member, Bucharest Academy of Economic Studies (coordinating institution), partners: UBB Cluj Napoca, Universitatea de Vest Timişoara, Universitatea Lucian Blaga Sibiu, IPA, Research on the realization of a complex integrated system for dissemination of scientific research results at national level to promote and support education on respect for intellectual property, contract CNMP, din National Plan for Research and Development, PNCDI 2, Exploratory research programmes, Grant CNMP, Program 4, Parteneriate, contract nr / , duration: 3 years 2. Orzan Gheorghe (project manager), Geangu Iuliana Petronela project team member,, (coordinating institution), partners: Universitatea Valahia din Târgovişte, Universitatea din Bacău, UBB Cluj Napoca, Universitatea Româno Americană, IPA, ITC, Research and development of an interactive multidisciplinary and complex platform for educational marketing system improvment throughout linking academic environment with labor market in Romania in the context of sustainable development contract CNMP, National Plan for Research, Innovation and Development, PNCDI 2, Exploratory research programmes, Grant CNMP, Program 4, Parteneriate, contract nr / , duration: 3 years 3. Geangu Iuliana Petronela, Gârdan Daniel Adrian, Uţă Cristian, Gurgu Elena - Medical dental healthcare services in Romania, Research contract nr. 402/ , beneficiar: SC ROMEXPO SA, executant: Facultatea de Marketing şi Afaceri Economice Internaţionale, Spiru Haret University Bucharest; sponsorship agreement 4. Gârdan Daniel Adrian, Uţă Cristian, Craciunaş Diana, Geangu Iuliana Petronela, Andriesei Ioana, Gudei Corina Simona - Dental equipment and medical supplies market, Research contract nr. 470/ , beneficiar: SC ROMEXPO SA, executant: Facultatea de Marketing si Afaceri Economice Internaţionale, Spiru Haret University Bucharest; value 1,284 EURO + TVA 5. Gârdan Daniel Adrian, Geangu Iuliana Petronela, Andriesei Ioana, Braicu Cezar, Vârga Anca Study regarding consultancy requirments at the level of the Romanina SME s, research contract Nr. 6544/ , beneficiar: SC ROMEXPO SA, executant: Facultatea de Marketing şi Afaceri Economice Internaţionale, Spiru Haret Univeristy Bucharest; value 1,619 EURO + TVA 6. Baicu Claudia, Braicu Cezar, Gârdan Daniel Adrian, Geangu Iuliana Petronela Economics Publishing houses national market, research contract Nr. 562/ , beneficiar: SC ROMEXPO SA, executant: Facultatea de Marketing şi Afaceri Economice Internaţionale, Spiru Haret University Bucharest; value 1,180 EUR + TVA 7. Şerbulescu Luminiţa, Baicu Claudia, Gârdan Daniel Adrian, Geangu Iuliana Petronela Luxury products market, research contract Nr. 81/ , beneficiar: SC ROMEXPO SA, value 1,540 EURO + TVA, executant: Facultatea de Marketing şi Comerţ Exterior, Spiru Haret University Bucharest 8. Şerbulescu Luminiţa, Pistol Luminiţa, Gârdan Daniel Adrian, Geangu Iuliana Petronela, Gudei Corina Simona - "Alcoholic beverage market", research contract Nr. 145/ , beneficiar: SC ROMEXPO SA, executant: Facultatea de Marketing şi Comerţ Exterior, Spiru Haret Bucharest, value 1,920 EURO + TVA 9. Olaru Silvia, Geangu Iuliana Petronela, Uţă Cristian, Gudei Corina Simona - Market study of tourism in mountain areas, research contract nr 544/ , beneficiar: SC ROMEXPO SA, executant: Facultatea de Marketing şi Afaceri Economice Internaţionale, Spiru Haret University Bucharest; value EURO + TVA 10. Baicu Claudia, Olaru Silvia, Braicu Cezar, Geangu Iuliana Petronela Furniture accessories and raw materials market, research contract Nr. 562/ , beneficiar: SC ROMEXPO SA, executant: Facultatea de Marketing şi Afaceri Economice Internaţionale, Spiru Haret University Bucharest; value EUR +TVA Date: Signature Geangu Iuliana Petronela