THE ROAD HAS BARELY CHANGED SINCE 350 A.D. THE TECHNOLOGY, HOWEVER, HAS ADVANCED A FEW MILLENNIA.

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1 THE WORLD S FINEST DRIVING SUNGLASS // 2013

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3 THE ROAD HAS BARELY CHANGED SINCE 350 A.D. THE TECHNOLOGY, HOWEVER, HAS ADVANCED A FEW MILLENNIA. Featuring the nunzio PHOTOCHROMIC 04 FRAME TECHNOLOGY 12 L IMITEd EdITION 42 MERCHANdISING 54 SPECTRAL CONTROL 06 FLEX SERIES 14 SERENGETI S P O R T 44 distrib UTION 55 POLARIZATION 08 LENS TECHNOLOGY 10 CLASSICS 22 COSMOPOLITAN 32 SERENGETI SUN RX PROGRAM 52 EUROPE Bushnell Outdoor Products 4, rue Diderot Suresnes France Tel: contact@bushnell-europe.com Fax: serengeti-eyewear.com

4 MANI PENINSULA, GREECE THE ALLURE OF THE ANCIENT ROAD, AS SEEN THROUGH THE WORLD S MOST ADVANCED TECHNOLOGY. MANI PENINSULA Lying in the far south of Greece, the Mani Peninsula is not an easy place to get to. Once there, however, the rewards are great, from historic wonders to stunning natural beauty. Traversing the road less traveled has always been part of the Serengeti experience. The same unrelenting spirit of discovery that drives our lens technology also extends to the locations where we test it. This year, we chose the Mani Peninsula in southern Greece, exploring the roadways that once served Ancient Sparta, as we made our way through a rugged and awe-inspiring landscape little changed since Thucydides first chronicled it in the 5th Century BC. From remote mountain passes to spectacular seaside highways, the peninsula s landscape is constantly changing, as is the sublime Mediterranean light. It s the ideal setting for experiencing advanced photochromic technology and the unparalleled versatility of the world s finest driving sunglass.

5 right (clockwise): empoli, Bella, DucciO, Bella, Bagheria // left: VOlterra 3

6 PHOTOCHROMIC ADAPT TO LIGHT LANGAd A GORGE On the road from Kalamata to Sparta you ll encounter Langada Gorge. Winding your way along the treacherous roads, you ll come to understand why Sparta was so hard for ancient invaders to conquer. We not only pioneered photochromic technology, we also engineer it into every lens we make. By constantly adjusting to changing light conditions, Serengeti photochromic lenses do the work for you, providing your eyes with the optimal amount of light at all times. Darkening in bright sunlight and lightening in overcast conditions, the lenses allow you to experience enhanced contrast and discern shapes and colors more quickly, eliminating both eyestrain and the loss of detail. And because photochromic technology is engineered into the lens at the molecular level, it never wears off or wears out, giving you the clearest, most high-definition view of everything around you. This incredible versatility is why Serengeti sunglasses are the preferred choice of drivers, as well as military and commercial pilots in fact, they re the ultimate for anyone who encounters a wide range of light conditions on a daily basis. In bright conditions, when UV radiation is more intense, the polarity of the lens molecules expands in size, darkening the lenses and allowing them to absorb more light. In darker conditions, when UV radiation is less intense, the molecules shrink and separate, letting additional light pass through.

7 LIGHT CONd ITIONS FULL SUN LENS TRANSMISSION 9-10% OF LIGHT PHOTOCHROMIC LENS LEVEL DARK LIGHT CONd ITIONS VARIABLE LENS TRANSMISSION 10-18% OF LIGHT PHOTOCHROMIC LENS LEVEL MEDIUM LIGHT CONd ITIONS OVERCAST LENS TRANSMISSION 15-24% OF LIGHT PHOTOCHROMIC LENS LEVEL LIGHT 5

8 SPECTRAL CONTROL MANAGE THE LIGHT RUINS OF VATHEIA The ancient ruins of Vatheia, standing guard 200 meters above the glistening Ionian Sea. Today, only a handful of residents live in the town center. Natural Light Organized Light Specifically designed to interact with the full spectrum of light, Serengeti s Spectral Control filters fine-tune your vision by selectively managing light wavelengths. Haze and glare are dramatically diminished, contrast is enhanced, and eye fatigue is reduced. As a result, objects appear sharper and more clearly defined regardless of the weather conditions. Blue Blur occurs when blue light, the shortest and harshest of light wavelengths, focuses in the front of the eye s retina instead of behind it, where other light waves tend to focus. This can cause eyestrain and fatigue, resulting in reduced sharpness. Serengeti photochromic lenses also pass the Traffic Signal Recognition Test, which gauges the amount of red light a lens actually blocks. If a red traffic light appears red through the lens, the sunglasses pass. If the red light appears blackish, as it does when viewed through most blue-blocking sunglasses, they fail. Fine-tuned vision, stunning colors and completely relaxed eyes. Serengeti Spectral Control expertly manages the light, creating beautifully enhanced vision. Serengeti photochromic lenses block this distracting blue light, letting just enough through to prevent color alteration. This allows for a richer and more balanced view that helps relax the eyes.

9 WITHOUT SPECTRAL CONTROL WITH SPECTRAL CONTROL 7

10 POLARIZATION CONTROL THE LIGHT IONIAN SEA Patrolled by the ancient Greeks, Persians and Romans, the Ionian Sea beckons all visitors with its beauty. Polarized Light A drive along the coast can be difficult to appreciate with light reflecting off of surrounding surfaces. Not only is glare annoying, but it also compromises clear vision and hinders your view. Enter Serengeti Photochromic Polarized lenses ideal for driving and high-glare activities such as skiing and sailing*. Our polarizing technology organizes light entering the lens, by acting as a microscopic venetian blind. Parallel light rays can enter, while distracting perpendicular rays are absorbed creating a more technically efficient viewing experience, with unsurpassed comfort and an optically correct view. Discomforting glare caused by everyday outdoor conditions Disabling glare caused by excessive intense light Reflected glare bouncing off of smooth, shiny surfaces such as water, pavement, sand and snow Our polarization technology is precisely engineered to help your eyes fully relax, so you can take in any sight, in any light condition. Serengeti Photochromic Polarized lenses eliminate all four types of glare, which cause eye fatigue and can impede vision: Distracting glare caused by car headlights or shiny reflections * Polar PhD lenses recommended for sport

11 WITHOUT POLARIZATION WITH POLARIZATION 9

12 LENS TECHNOLOGY SUPERIOR VISION DEMANDS SUPERIOR OPTICS grinding with diamond wheels. Microscopically infusing technology. if there s a way to make lenses more advanced, we find it. whether you re wearing ultra-light glass or award-winning Polar PhD lenses, in one of our five signature colors, you ll experience the stunning visual acuity and optical superiority that are the distinguishing hallmarks of serengeti. Featuring the MOnZa ULTRA-LIGHT GLASS LENS A full 20% thinner and lighter, our Ultra-Light glass lens is the most optically superior lens on the market. Serengeti glass lenses are made from only the finest materials providing unsurpassed visual acuity. The process begins with borosilicate optical glass from Corning, which can withstand extreme temperature changes. The lenses are chemically tempered to ensure scratch and impact resistance, then ground to perfection. The lenses then undergo Serengeti s patented Hydrogen Firing Process. Hydrogen-fueled Lehr furnaces activate each lens with our photochromic and Spectral Control technologies with varying high temperatures determining their proprietary lens color. After the lenses cool, they are treated with a unique coating that protects their edges, all while being closely monitored by a technician. Staying true to Serengeti s commitment to craftsmanship, we give unparalleled attention to detail throughout every phase of the lens-making process. POLAR PHd LENS It s not every day a sunglass manufacturer wins the coveted international Silmo d Or Award. Actually, it had never happened before, until the Serengeti Polar PhD lens took home the honor for innovation and performance. Built with NXT technology and made from Trivex material, which is 75% lighter than glass and 10% lighter than polycarbonate, our Polar PhD lens offers stunning visual acuity and the utmost UVA/UVB protection. The lens also provides an high impact resistance and is therefore suitable for sport. Every lens incorporates three technologies that control the way light interacts with it. Photochromic technology instantly adapts to changing light conditions. Spectral Control manages specific colors in the light spectrum for the utmost definition, contrast and color enhancement. And polarization minimizes distracting surface glare on the road and reduces eye fatigue. Additional advancements include our hydro and oleophobic coatings on the front and back of each lens, which help repel water, fingerprints, dirt and debris and a seven-layer optical anti-reflective coating absorbs glare to eliminate backside reflections. 10

13 SERENGETI LENSES Our five lens hues further enhance your driving experience, by providing you with a range of options designed to handle any light variation or weather condition. drivers - Cat. 2-3 The amber-colored Drivers lens is particularly well suited for driving. That s because it enhances colors and contrast, lightening and darkening for optimal light transmission in any condition. The lens is also engineered to reduce eyestrain and fatigue. Available in non-polarized and polarized lightweight glass and Polar PhD lenses. non-polarized and gradient glass Polarized glass Polar Phd 24% transmittance lightened lens 9% transmittance DarkeneD lens 84% Blue light BlOckeD lightened lens 95% Blue light BlOckeD DarkeneD lens (gradient) 89% Blue light BlOckeD lightened lens 95% Blue light BlOckeD DarkeneD lens (non-polarized) 18% transmittance lightened lens 10% transmittance DarkeneD lens 93% Blue light BlOckeD lightened lens 96% Blue light BlOckeD DarkeneD lens 21% transmittance lightened lens 9% transmittance DarkeneD lens 92% Blue light BlOckeD lightened lens 96% Blue light BlOckeD DarkeneD lens drivers GOLd - Cat. 3-3 This lens has all the benefits of our signature Drivers lens, along with a stylish gold-flash mirror that reflects visible and infrared wave-lengths, which can be damaging to the eye. Available in polarized lightweight glass and Polar PhD lenses. Polarized glass Polar Phd 16% transmittance lightened lens 11% transmittance DarkeneD lens 90% Blue light BlOckeD lightened lens 96% Blue light BlOckeD DarkeneD lens 21% transmittance lightened lens 9% transmittance DarkeneD lens 92% Blue light BlOckeD lightened lens 96% Blue light BlOckeD DarkeneD lens 555nm - Cat. 3-3 Ideal for bright light conditions, the photochromic 555nm lens manages yellow and green light transmission for cool and relax the eyes. The light silver mirror coating further reduces eyestrain by acting as a protective shield against glare. Available in non-polarized and polarized lightweight glass and Polar PhD lenses. non-polarized glass 15% transmittance lightened lens 9% transmittance DarkeneD lens 89% Blue light BlOckeD lightened lens 96% Blue light BlOckeD DarkeneD lens Polarized glass 15% transmittance lightened lens 8% transmittance DarkeneD lens 92% Blue light BlOckeD lightened lens 95% Blue light BlOckeD DarkeneD lens Polar Phd 20% transmittance lightened lens 9% transmittance DarkeneD lens 88% Blue light BlOckeD lightened lens 95% Blue light BlOckeD DarkeneD lens CPG - Cat. 2-3 Our CPG (cool photo gray) lens is designed to perform in all weather conditions, and is particularly well suited to handling the kind of harsh glare that can impede visibility. Its polarization properties offer your eyes further protection and comfort. Available in Polar PhD lenses. Polar Phd 21% transmittance lightened lens 9% transmittance DarkeneD lens 83% Blue light BlOckeD lightened lens 93% Blue light BlOckeD DarkeneD lens SEd ONA - Cat. 2-3 This unique, rose-colored lens provides a remarkable high-contrast view in the harshest light conditions, and it s ideal on water and snow or in any intense light condition. Available in Polar PhD lenses. Polar Phd 22% transmittance lightened lens 10% transmittance DarkeneD lens 83% Blue light BlOckeD lightened lens 94% Blue light BlOckeD DarkeneD lens 11

14 FRAME TECHNOLOGY FRAMES AS EXPERTLY ENGINEERED AND HAND CRAFTED AS OUR LENSES the world s finest driving sunglass deserves nothing less than the world s finest frame. serengeti frames utilize premium materials, including titanium, stainless steel, injected nylon and acetate, ensuring durability and a sophisticated aesthetic, while advanced engineering and superb hand craftsmanship guarantee lasting comfort and a superior fit. FRAME FEATURES WIRE-FLEX Designed to bend to the contours of your face, the Wire-Flex frames feature a highly flexible and strong blend of nickel, silver and stainless steel. The result is a fit that feels truly customized. Some Wire-Flex frames are available with velvet or leather-like tannery finishes. S-FLEX The revolutionary S-Flex design employs a mix of monel and beta titanium metals for a supremely durable, lightweight frame. It is also engineered with the S -shaped temple design, providing a snug fit and unparalleled comfort. Some S-Flex frames are available with leather-like tannery finishes. HINGES Premium, durable spring hinges allow temples to gently hug any face shape for a comfortable and customized fit. Internal Spring Hinge: World-class craftsmanship and careful attention to detail define our spring-hinge mechanism, carefully concealed inside the temple to create a broader fit range and a flawless aesthetic. Mono Block Spring Hinges: These spring hinges are crafted from a single component with no soldering of parts, allowing for superior durability. A d JUSTAbLE, OPTICAL NOSE PAd S ANd TEMPLE TIPS Nose pads can be adjusted to fit every nose bridge comfortably, and adjustable temple tips allow for a snug fit behind the ears to keep the frames perfectly in place. Megol: Hydrophilic properties allow Megol nose pads and temple tips to absorb moisture, keeping frames securely in place. Silicone: Adjustable and hypoallergenic nose pads create a superior and comfortable fit. Acetate Temple Tips: Acetate is pliable when warmed, allowing for a more customized fit. UNIVERSAL FIT These select styles are designed and adjusted to fit the widest variety of facial features. 12

15 FRAME MATERIALS TRIVEX A lightweight material that s loaded with technology, taking the Genus collection where no sunglass has gone before. H IGHLY A d APTAb LE Trivex is nitrogen-infused so it can bend, twist and comfortably conform to your head without degradation, while also accommodating a wide range of colors and styles. I NCREd I b LY LIGHTWEIGHT & STRONG At half the weight of other sunglasses, Trivex perfectly combines the performance demands of adventurous travelers with true all-day comfort. C HEMICALLY ETCHEd Employing the same process as the aerospace industry, our Trivex frames are chemically etched resulting in an incredibly detailed and refined finish that cannot be matched by traditional machine milling. NYLON Using only the highest-quality injected nylon for superior durability, these fashionable frames have the added benefit of being exceptionally light, chemically resistant, extremely flexible and comfortable. ACETATE All natural and produced from cotton, Cellulose Acetate is not only lightweight, but it can be made into beautiful patterns and brilliant hues. Pliable when heated, it is ideal for custom fitting. TITANIUM Lightweight, extremely strong and corrosion resistant, titanium is used in everything from sports equipment to space capsules. Beta titanium, a combination of vanadium and aluminum, is lightweight, strong and highly flexible, ideal for use in temples as it expands the fit range of the sunglass. Memory titanium is a combination alloy that is flexible and lightweight, with the ability to return to its original shape when bent or twisted. TITANIUM / ACETATE Titanium frames are 25% lighter than traditional alloys with unmatched durability. The technical benefits of titanium and rich sophisticated aesthetic of acetate make for a frame collection that is truly distinguished. INFINIFLEX Made from corrosion-resistant and hypoallergenic titanium alloy, the frames are 25% lighter than standard alloy. So you re not only assured a durable pair of glasses, but also a comfortable, secure and customized fit. 13

16 AN EXACT FIT. THE PERFECT COMPLEMENT TO A LOOSE AGENDA. Featuring the empoli

17 THE FLEX SERIES ULTRA-ELASTIC ALLOYS AND CUTTING EDGE FRAME TECHNOLOGY PROVIDE SHAPE MEMORY AND SPRING-LIKE FLEXIBILITY, FOR AN AMAZINGLY PRECISE FIT. Combining a nylon frame front with a wire-flex temple, the Empoli represents the very latest in our Flex Series. Strikingly stylish and incredibly comfortable, it s everything you d ever need for the journey ahead. 15

18 Empoli n E w Base Curve: 6 Rx Temple Length: 135mm Lens Size: 54 x 41 x 60mm, dbl 16mm Fit: Medium Universal Frame Features: Stainless Steel/Grilamid TR90, Wire-Flex Technology 7764 Satin Black Tortoise, Polarized 555nm 7763 Brown Frost Fade, Polarized Drivers 7762 shiny Black, Polarized 555nm 7761 shiny Dark tortoise, Polarized Drivers UdinE n E w Base Curve: 6 Rx Temple Length: 135mm Lens Size: 54 x 44 x 62mm, dbl 16mm Fit: Medium Frame Features: Stainless Steel/Grilamid TR90, Wire-Flex Technology 7760 shiny Marble cut Black, Polarized 555nm 7759 Brown Frost Fade, Polarized drivers 7758 shiny/satin Black, Polarized Drivers 7756 shiny Black, Polarized 555nm Rivoli n E w Base Curve: 6 Rx Temple Length: 135mm Lens Size: 60 x 37 x 65mm, dbl 14mm Fit: Medium/Large Frame Features: Stainless Steel/Grilamid TR90, Wire-Flex Technology 7768 satin Brown/Black tortoise, Polarized Drivers 7767 Shiny Black, Polarized 555nm 7766 satin Black tortoise, Polarized 555nm 7765 satin Black, Polarized Drivers 16

19 Featuring the udine & the MOnZa 17

20 Tosca n E w Temple Length: 125mm Lens Size: 57 x 34 x 61mm, dbl 19mm Fit: Medium Universal Frame Features: Titanium/Acetate, Adjustable Nose Pads, Spring Hinges 7798 satin Dark Brown/Black Brown laser tortoise, Polar PhD Drivers 7797 satin Black/Black tortoise laser, Polar PhD 555nm 7796 Shiny Gunmetal/Solid Black Laser, Polar Phd drivers 7795 shiny silver/deep red Brown laser, Polar PhD cpg monza n E w Temple Length: 125mm Lens Size: 62 x 37 x 65mm, dbl 17mm Fit: Medium/Large Universal Frame Features: Titanium/Acetate, Adjustable Nose Pads, Spring Hinges 7794 satin Dark Brown/Black Brown laser tortoise, Polar PhD Drivers 7793 satin Black/Black tortoise laser, Polar PhD 555nm 7792 shiny gunmetal/solid Black laser, Polar PhD Drivers 7791 Shiny Silver/deep Red Brown Laser, Polar Phd CPG d ante Temple Length: 130mm Lens Size: 63 x 38 x 64mm, dbl 15mm Fit: Medium/Large Universal Frame Features: Wire-Flex Technology, Adjustable Nose Pads 7506 Brown Tortoise, Polarized drivers 7267 Black Pearl, Polarized Drivers 7115 shiny gunmetal/black tannery, Polarized 555nm 7114 shiny espresso, Drivers 7113 shiny gunmetal, Polarized Drivers 18

21 l amone Temple Length: 130mm Lens Size: 60 x 34 x 62mm, dbl 17mm Fit: Medium Universal Frame Features: S-Flex Technology, Adjustable Nose Pads 7049 shiny gunmetal/black tannery, Polarized 555nm 6993 Shiny Gunmetal/Matte Gun, Polarized 555nm 6990 satin Black, Polarized Drivers 6989 espresso, Drivers B R ando Base Curve: 6 Rx Temple Length: 135mm Lens Size: 57 x 47 x 60mm, dbl 13mm Fit: Medium Universal Frame Features: Wire-Flex Technology, Adjustable Nose Pads 7700 Velvet Gold, Polarized drivers Gold 7543 Velvet espresso, Polarized Drivers 7541 Velvet gunmetal, Polarized 555nm aug U s T o Temple Length: 130mm Lens Size: 63 x 44 x 64mm, dbl 15mm Fit: Medium/Large Universal Frame Features: Wire-Flex Technology, Adjustable Nose Pads 7225 Shiny Gunmetal/Black Tannery, Polarized 555nm 7116 shiny gunmetal, Polarized Drivers 19

22 s assar i Temple Length: 130mm Lens Size: 64 x 44 x 67mm, dbl 14mm Fit: Large Universal Frame Features: Wire-Flex Technology, Adjustable Nose Pads 7669 satin gunmetal, 555nm 7666 shiny gunmetal, Drivers 7665 Shiny Gunmetal, Polarized drivers 7664 satin Black, Polarized 555nm T R i E s TE Temple Length: 130mm Lens Size: 64 x 40 x 65mm, dbl 18mm Fit: Large Universal Frame Features: Wire-Flex Technology, Adjustable Nose Pads 7673 espresso, Drivers 7672 satin Black, Polarized Drivers 7671 Gunmetal/Black Tannery, Polarized 555nm levant o Temple Length: 130mm Lens Size: 62 x 41 x 64mm, dbl 18mm Fit: Medium Universal Frame Features: S-Flex Technology, Adjustable Nose Pads 7588 shiny gunmetal, Polarized 555nm 7587 Satin dark Brown, Polarized drivers 7586 satin Black, Polarized 555nm 7585 satin Black, Polarized Drivers 20

23 Featuring the MOnZa & udine pa RETo Temple Length: 130mm Lens Size: 57 x 36 x 58mm, dbl 16mm Fit: Small/Medium Universal Frame Features: Infiniflex Technology, Adjustable Nose Pads 7575 shiny gunmetal, Polar PhD sedona 7574 Hematite, Polar Phd 555nm 7573 satin Black, Polar PhD 555nm 7572 shiny light Brown, Polar PhD Drivers Rimini Temple Length: 130mm Lens Size: 65 x 40 x 66mm, dbl 15mm Fit: Large Universal Frame Features: Infiniflex Technology, Adjustable Nose Pads 7679 shiny gunmetal, Polar PhD 555nm 7677 Espresso, Polar Phd drivers 7675 satin/matte Black, Polar PhD 555nm 21

24 TIMELESS STYLES CLASSIC LINES TECHNOLOGY THAT S DECADES AHEAD. Featuring the sortie

25 THE CLASSIC SERIES SERENGETI S WORLD-CLASS PHOTOCHROMIC LENS TECHNOLOGY MEETS CLASSIC STYLING AND PREMIUM FRAME MATERIALS. The Sortie evokes the timelessness of an aviator frame, along with technology that s decidedly ahead of its time. This new classic is available in a non-polarized option, specifically for pilots. 23

26 p i ERo Base Curve: 6 Rx Temple Length: 135mm Lens Size: 54 x 40 x 56mm, dbl 20mm Fit: Small/Medium Universal Frame Features: Adjustable Optical Nose Pads, Spring Hinges and Adjustable Temple Tips 7640 satin Black/shiny tortoise, Polarized 555nm 7636 satin Dark gray/shiny crystal Medium gray, 555nm 7635 Shiny Bubble Tortoise, Polarized drivers 7634 shiny Black, Polarized Drivers n ico Base Curve: 6 Rx Temple Length: 135mm Lens Size: 57 x 42 x 61mm, dbl 17mm Fit: Medium Universal Frame Features: Adjustable Optical Nose Pads, Spring Hinges and Adjustable Temple Tips 7647 Shiny Gray Marble, Polarized 555nm 7646 satin Black/shiny Dark tortoise, Drivers 7644 Dark tortoise, Polarized Drivers 7643 satin Dark Brown/shiny cognac, Polarized Drivers gold 7642 Dark tortoise, Polarized 555nm m ilano Base Curve: 6 Rx Temple Length: 135mm Lens Size: 52 x 43 x 57mm, dbl 19mm Fit: Medium Universal Frame Features: Adjustable Optical Nose Pads, Spring Hinges and Adjustable Temple Tips 7662 Satin dark Brown/Shiny Cognac, Polarized drivers Gold 7661 Dark tortoise, Polarized 555nm 7660 Metallic stripe, Polarized 555nm 7656 shiny Bubble tortoise, Polarized Drivers 24

27 Featuring the sortie l o REnzo Base Curve: 6 Rx Temple Length: 135mm Lens Size: 59 x 42 x 62mm, dbl 17mm Fit: Medium/Large Universal Frame Features: Adjustable Optical Nose Pads, Spring Hinges and Adjustable Temple Tips 7650 satin Dark Brown/shiny cognac, Polarized Drivers gold 7649 shiny gray Marble, Polarized 555nm 7648 Shiny Black, Polarized 555nm 25

28 s o RTi E n E w Base Curve: 6 Rx Temple Length: 138mm Lens Size: 52 x 44 x 56mm, dbl 18mm Fit: Small/Medium Frame Features: Titanium 7844 Shiny Silver, 555nm l a R g E aviat o R Base Curve: 6 Rx Temple Length: 139mm Lens Size: 65 x 55 x 68mm, dbl 12mm Fit: Large Universal Frame Features: Adjustable Nose Pads 7509 Shiny Gunmetal, Polarized 555nm 7508 shiny gunmetal, Polarized Drivers 5222 Matte Black, Drivers gradient velocit y Temple Length: 130mm Lens Size: 60 x 38 x 62mm, dbl 16mm Fit: Medium/Large Universal Frame Features: Adjustable Nose Pads, Spring Hinges 7494 shiny gunmetal, Polarized 555nm 7289 shiny gold, Polarized 555nm 7273 Espresso, Polarized drivers 6935 espresso, Drivers gradient 6692 gunmetal, Drivers gradient 26

29 Featuring the sortie 27

30 merano Base Curve: 6 Rx Temple Length: 135mm Lens Size: 57 x 36 x 59mm, dbl 15mm Fit: Medium Frame Features: Spring Hinges 7422 shiny Dark Demi tortoise, Polarized 555nm 7333 Dark tortoise, Polarized Drivers 7240 Dark tortoise, Polarized Drivers gradient 7239 shiny Black, Polarized 555nm 7238 Shiny Black, Polarized drivers vasio Base Curve: 6 Rx Temple Length: 130mm Lens Size: 57 x 36 x 61mm, dbl 16mm Fit: Medium Frame Features: Spring Hinges 7722 shiny Black, Polarized Drivers gold 7500 Dark tortoise, Polarized Drivers 7376 Dark tortoise, Polarized 555nm 7374 shiny Black, Polarized Drivers 7373 Shiny Black, Polarized 555nm 28

31 pisa Temple Length: 125mm Lens Size: 60 x 33 x 63mm, dbl 14mm Fit: Medium/Large Frame Features: Spring Hinges 7525 Dark tortoise, Polarized 555nm 6948 Shiny Black, Polarized 555nm 6823 shiny Black, Polarized Drivers m a RTino Base Curve: 6 Rx Temple Length: 130mm Lens Size: 60 x 39 x 64mm, dbl 15mm Fit: Medium Universal Frame Features: Spring Hinges 7716 satin Dark Brown/shiny cognac, Polarized Drivers gold 7511 Dark tortoise, Polarized Drivers 7492 shiny Black, Polarized 555nm 7491 dark Tortoise, drivers Gradient 7489 shiny Black, Polarized Drivers c o RTino Base Curve: 6 Rx Temple Length: 135mm Lens Size: 56 x 41 x 60mm, dbl 18mm Fit: Medium Universal Frame Features: Keyhole Bridge, Spring Hinges 7498 shiny Black, Polarized 555nm 7497 Dark tortoise, Polarized Drivers 7457 dark Tortoise, Polarized 555nm 29

32 Featuring the nico velino Temple Length: 130mm Lens Size: 62 x 39 x 65mm, dbl 16mm Fit: Medium/Large Frame Features: Spring Hinges 7529 Dark tortoise, Polarized 555nm 7470 dark Tortoise, 555nm 7468 satin Black, Polarized 555nm 7467 two tone Black, Polarized Drivers l ivor no Temple Length: 130mm Lens Size: 60 x 43 x 63mm, dbl 15mm Fit: Medium/Large Frame Features: Spring Hinges 7499 Dark tortoise, Polarized 555nm 7456 Dark tortoise, Polarized Drivers 7454 satin Black, Polarized 555nm 7453 Satin Black, Polarized drivers 30

33 ven T o Temple Length: 125mm Lens Size: 60 x 35 x 63mm, dbl 16mm Fit: Medium Universal Frame Features: Adjustable Nose Pads, Spring Hinges 7299 espresso, Polarized Drivers 7298 Satin Black, Polarized 555nm 7297 satin Black, Polarized Drivers granada Temple Length: 125mm Lens Size: 61 x 37 x 65mm, dbl 14mm Fit: Medium Frame Features: Adjustable Nose Pads, Spring Hinges 7303 Metallic Gunmetal, Polarized drivers 7301 satin Black, Polarized 555nm 7300 espresso, Polarized Drivers firenze Temple Length: 130mm Lens Size: 63 x 38 x 64mm, dbl 15mm Fit: Medium/large Frame Features: Adjustable Nose Pads, Spring Hinges 7112 Shiny Gunmetal, Polarized 555nm 7110 espresso, Polarized Drivers 7108 espresso, Drivers 31

34 ELEGANCE AND SOPHISTICATION, MEET SCIENCE AND TECHNOLOGY. Featuring the Bella

35 COSMOPOLITAN S TYLE MEETS SUBSTANCE, ALONG WITH THE INTANGIBLE ALLURE OF ENVY. I T S ALL THERE IN THE COSMOPOLITAN COLLECTION. The very essence of what it means to be cosmopolitan, the Bella s refined looks will complement any style while captivating those who catch a glimpse of it. 33

36 Featuring the DucciO FrOM the new genus collection g i U s T ina n E w Base Curve: 6 Rx Temple Length: 130mm Lens Size: 58 x 42 x 60mm, dbl 16mm Fit: Medium Universal Frame Features: Genus Collection Stainless Steel/Trivex, Adjustable Nose Pads 7829 Shiny dark Tortoise, Polar Phd drivers 7828 crystal Dark gray, Polar PhD cpg 7827 satin Black, Polar PhD 555nm 7826 crystal Dark Brown, Polar PhD cpg s a R a n E w Base Curve: 6 Rx Temple Length: 130mm Lens Size: 62 x 44 x 63mm, dbl 16mm Fit: Medium Frame Features: Genus Collection Stainless Steel/Trivex, Adjustable Nose Pads 7833 shiny Dark tortoise, Polar PhD Drivers 7832 crystal Dark gray, Polar PhD cpg 7831 Satin Black, Polar Phd 555nm 7830 satin Dark Brown, Polar PhD cpg 34

37 a lice n E w Base Curve: 6 Rx Temple Length: 130mm Lens Size: 60 x 47 x 67mm, dbl 13mm Fit: Medium Frame Features: Genus Collection Stainless Steel/Trivex, Adjustable Nose Pads 7822 shiny Dark tortoise, Polar PhD Drivers 7820 Crystal dark Gray, Polar Phd CPG 7819 satin Black, Polar PhD 555nm 7818 crystal Dark Brown, Polar PhD cpg duccio n E w Base Curve: 6 Rx Temple Length: 130mm Lens Size: 60 x 38 x 65mm, dbl 16mm Fit: Medium Universal Frame Features: Genus Collection Stainless Steel/Trivex, Adjustable Nose Pads 7817 Satin Black, Polar Phd 555nm 7816 crystal Dark gray, Polar PhD cpg 7812 satin Black, Polar PhD Drivers 7811 crystal Dark Brown, Polar PhD cpg nunzio n E w Base Curve: 6 Rx Temple Length: 130mm Lens Size: 58 x 42 x 64mm, dbl 18mm Fit: Medium/Large Universal Frame Features: Genus Collection Stainless Steel/Trivex, Adjustable Nose Pads 7837 satin Black, Polar PhD 555nm 7836 crystal Dark gray, Polar PhD cpg 7835 satin Black, Polar PhD Drivers 7834 Crystal dark Brown, Polar Phd CPG 35

38 l ivigno n E w Temple Length: 135mm Lens Size: 60 x 38 x 39mm, dbl 17mm Fit: Medium/Large Universal Frame Features: Titanium/Acetate, Adjustable Nose Pads, Spring Hinges 7772 shiny silver/smoke stripe, Polarized 555nm 7771 satin Dark Brown/Black Brown tortoise, Polarized Drivers 7770 shiny gunmetal/gray stripe, Polarized 555nm 7769 Satin Black/Gray Stripe, Polarized drivers m o n d E llo n E w Base Curve: 6 Rx Temple Length: 140mm Lens Size: 50 x 43 x 55mm, dbl 17mm Fit: Medium Universal Frame Features: Titanium/Acetate, Adjustable Nose Pads, Spring Hinges 7776 Shiny Silver/Black Ivory, Polarized 555nm 7775 satin Black/Black Brown tortoise, Polarized Drivers gold 7774 satin gold/black Brown tortoise, Drivers 7773 shiny copper stripe, Polarized Drivers v olterra Base Curve: 6 Rx Temple Length: 140mm Lens Size: 56 x 41 x 61mm, dbl 17mm Fit: Medium Universal Frame Features: Titanium/Acetate, Adjustable Nose Pads, Spring Hinges 7595 shiny silver/black ivory, Polarized 555nm 7594 satin Black/gray stripe, Polarized Drivers 7593 satin Black/gray stripe, Polarized 555nm 7592 Satin Gold/dark Tortoise, Polarized drivers Gold 7590 shiny copper stripe, Polarized Drivers 36

39 Featuring the Bella & livigno s an RE mo Temple Length: 135mm Lens Size: 63 x 38 x 67mm, dbl 17mm Fit: Medium/Large Universal Frame Features: Titanium/Acetate, Adjustable Nose Pads, Spring Hinges 7609 Satin dark Brown/Black Tortoise, Polarized drivers 7608 shiny gunmetal/gray stripe, Drivers 7607 shiny gunmetal/gray stripe, Polarized Drivers 7605 satin Black/gray stripe, Polarized Drivers 7604 satin Black/gray stripe, Polarized 555nm T R apani Temple Length: 135mm Lens Size: 60 x 39 x 66mm, dbl 17mm Fit: Medium/Large Universal Frame Features: Titanium/Acetate, Adjustable Nose Pads, Spring Hinges 7602 Shiny Silver/Smoke Stripe, Polarized 555nm 7600 satin Dark Brown tortoise, Polarized Drivers gold 7598 shiny gunmetal/gray stripe, Polarized Drivers 7597 satin Black/gray stripe, Polarized 555nm 37

40 Featuring the DucciO & Bella serena n E w Base Curve: 6 Rx Temple Length: 138mm Lens Size: 48 x 35 x 52mm, dbl 21mm Fit: Small Universal Frame Features: Spring Hinges 7782 Burnt almond, Drivers 7780 Burnt almond, Polarized Drivers 7779 Dark tortoise honey, Polarized Drivers 7778 Crème Stripe Black, Polarized 555nm 7777 Black gray tortoise, Polarized 555nm BaghERia n E w Base Curve: 6 Rx Temple Length: 138mm Lens Size: 54 x 37 x 57mm, dbl 18mm Fit: Medium Universal Frame Features: Spring Hinges 7790 Wine, Polarized drivers 7789 Black tortoise honey, Polarized Drivers 7788 crème stripe Black, Polarized 555nm 7787 Black gray tortoise, Polarized 555nm 38

41 i mperia n E w Base Curve: 6 Rx Temple Length: 138mm Lens Size: 57 x 39 x 62mm, dbl 16mm Fit: Medium/Large Frame Features: Spring Hinges 7786 Black gray tortoise, 555nm 7785 wine, Polarized Drivers 7784 Black tortoise honey, Polarized Drivers 7783 Black Gray Tortoise, Polarized 555nm c hloe Temple Length: 130mm Lens Size: 58 x 38 x 60mm, dbl 17mm Fit: Medium Frame Features: Spring Hinges 7749 shiny Brown cork to Black, Polarized Drivers gold NEW 7748 tortoise, Polarized Drivers NEW 7625 Shiny Bubble Tortoise, Polarized drivers 7624 Bronze Zebra, Polarized Drivers gold 7623 shiny Black Zebra, Polarized Drivers gold 7622 shiny Black Zebra, Polarized 555nm B E lla Base Curve: 6 Rx Temple Length: 130mm Lens Size: 58 x 36 x 61mm, dbl 16mm Fit: Medium Frame Features: Spring Hinges 7747 shiny Black cork, Polarized Drivers NEW 7746 Oyster Pearl, Polarized Drivers NEW 7745 silver Pearl, Polarized 555nm NEW 7744 tortoise, Polarized Drivers NEW 7632 shiny Bubble tortoise, Drivers 7630 Bronze Zebra, Polarized Drivers gold 7629 Shiny Black Zebra, Polarized 555nm 7627 shiny Bubble tortoise, Polarized Drivers 39

42 Bianca Base Curve: 6 Rx Temple Length: 130mm Lens Size: 56 x 36 x 59mm, dbl 15mm Fit: Medium Universal Frame Features: Spring Hinges 7526 Dark stripe tort, Polarized Drivers 7367 glitter tortoise, Polarized Drivers 7366 dark Stripe Tortoise, Polarized 555nm 7365 Dark stripe tortoise, Drivers 7364 shiny Black, Polarized 555nm g i U liana Base Curve: 6 Rx Temple Length: 130mm Lens Size: 57 x 38 x 70mm, dbl 17mm Fit: Medium Universal Frame Features: Spring Hinges 7512 Dark tortoise, Polarized Drivers 7503 shiny Black, Polarized 555nm 7463 Dark tortoise, Polarized 555nm 7462 Black Abstract, Polarized drivers 40

43 Featuring the sortie & sara 41

44 THE ALL-NEW LIMITEd E dition COLLECTION Introducing Two Very distinctive Ways To Set Yourself Apart Our new le collection features stunning, hand-finished crystals in the temples of the Bella and chloe, while the Volterra and san remo offer the brilliance of 22k gold-plated frames. limited EdiT ion c hloe n E w Temple Length: 130mm Lens Size: 58 x 38 x 60mm, dbl 17mm Fit: Medium Frame Features: Spring Hinges 7847 Shiny dark Tortoise, Polarized drivers limited EdiT ion BE lla n E w Base Curve: 6 Rx Temple Length: 130mm Lens Size: 58 x 36 x 61mm, dbl 16mm Fit: Medium Frame Features: Spring Hinges 7845 Shiny Black, Polarized 555nm 42

45 Featuring the san remo limited EdiT ion v olterra n E w Base Curve: 6 Rx Temple Length: 140mm Lens Size: 56 x 41 x 61mm, dbl 17mm Fit: Medium Universal Frame Features: Titanium/Acetate, Adjustable Nose Pads, Spring Hinges K Luster Gold Plating/Brown Marble, Polarized drivers limited EdiT ion s an RE mo n E w Temple Length: 135mm Lens Size: 63 x 38 x 67mm, dbl 17mm Fit: Medium/Large Universal Frame Features: Titanium/Acetate, Adjustable Nose Pads, Spring Hinges K Luster Gold Plating/Brown Marble, Polarized drivers 43

46 DESIGNED TO ENHANCE YOUR JOURNEY, ON THE ROAD AND OFF. Featuring the lipari

47 SERENGETI SPORT ENHANCE YOUR OUTDOOR EXPERIENCE WITH ADVANCED PHOTOCHROMIC LENS TECHNOLOGY, STREAMLINED STYLING AND DURABLE FRAME MATERIALS. The all-new Lipari exhibits a strong sense of style wherever you go and whatever you re up to. The Megol nose pad and temple tips, along with the lightweight rimless design, ensure you ll be as comfortable as you are confident. 45

48 l U ca n E w Temple Length: 132mm Lens Size: 63 x 34 x 65mm, dbl 14mm Fit: Medium Universal Frame Features: Megol Temple Tips and Nose Pads 7803 shiny Brown, Polar PhD Drivers 7802 Shiny Black, Polar Phd CPG 7801 shiny Black, Polar PhD sedona 7800 shiny hematite, Polar PhD 555nm 7799 shiny Black/Black satin, Polar PhD Drivers l ipar i n E w Temple Length: 132mm Lens Size: 63 x 36 x 66mm, dbl 15mm Fit: Medium Universal Frame Features: Megol Temple Tips and Nose Pads 7807 shiny Brown, Polar PhD Drivers 7806 shiny Black, Polar PhD sedona 7805 Shiny Hematite, Polar Phd 555nm 7804 shiny Black/Black satin, Polar PhD Drivers 46

49 Featuring the luca 47

50 n U vino Temple Length: 132mm Lens Size: 65 x 39 x 68mm, dbl 15mm Fit: Medium Frame Features: Megol Temple Tips and Nose Pads 7319 hematite, Polar PhD cpg 7318 shiny Black, Polar PhD cpg 7317 shiny Black, Polar PhD Drivers 7316 Shiny Brown, Polar Phd drivers n U vola Temple Length: 132mm Lens Size: 61 x 37 x 63mm, dbl 15mm Fit: Medium Frame Features: Megol Temple Tips and Nose Pads 7721 carbon Fiber, Polar PhD cpg 7720 Shiny Black, Polar Phd Sedona 7718 shiny Black, Polar PhD 555nm 7360 shiny Brown, Polar PhD Drivers 7359 shiny Black, Polar PhD cpg 7358 hematite, Polar PhD Drivers R o T olare Temple Length: 132mm Lens Size: 63 x 40 x 64mm, dbl 16mm Fit: Medium/Large Universal Frame Features: Megol Temple Tips, Adjustable Nose Pads 7479 Dark tortoise, Polar PhD Drivers 7477 Shiny Black, Polar Phd CPG 7476 shiny Black, Polar PhD Drivers 48

51 fasano Temple Length: 130mm Lens Size: 61 x 36 x 65mm, dbl 14mm Fit: Medium Universal Frame Features: Megol Temple Tips and Nose Pads 7751 shiny Black gray, Polar PhD cpg NEW 7750 Shiny Satin Black, Polar Phd 555nm NEW 7705 Dark tortoise, Polar PhD sedona 7704 shiny Black, Polar PhD 555nm 7396 Dark tortoise, Polar PhD Drivers 7395 shiny Black, Polar PhD Drivers 7394 shiny Black, Polar PhD cpg assisi Temple Length: 130mm Lens Size: 62 x 36 x 66mm, dbl 16mm Fit: Medium Frame Features: Megol Temple Tips, Adjustable Nose Pads 7753 shiny satin Black, Polar PhD Drivers NEW 7752 Black tortoise, Polar PhD 555nm NEW 7615 shiny Black, Polar PhD 555nm 7614 satin crystal tortoise, Polar PhD Drivers 7612 Satin Crystal Smoke Fade, Polar Phd drivers 7611 silver Pearl Black, Polar PhD sedona orvieto Temple Length: 130mm Lens Size: 62 x 39 x 66mm, dbl 16mm Fit: Medium/Large Frame Features: Megol TempleTips, Adjustable Nose Pads 7755 shiny satin Black, Polar PhD 555nm NEW 7754 Black Tortoise, Polar Phd 555nm NEW 7621 shiny Black, Polar PhD 555nm 7620 satin crystal tortoise, Polar PhD Drivers 7618 satin crystal smoke Fade, Polar PhD Drivers 7617 silver Pearl Black, Polar PhD sedona 49

52 m a E s TRalE Temple Length: 132mm Lens Size: 67 x 40 x 70mm, dbl 14mm Fit: Medium/Large Frame Features: Megol Temple Tips and Nose Pads 7713 shiny Black, Polar PhD sedona 7712 shiny Black, Polar PhD 555nm 7711 satin Dark Brown/shiny cognac, Polar PhD Drivers gold 7356 satin Black, Polar PhD Drivers 7355 satin Black, Polar PhD cpg 7354 shiny Black/Orange, Polar PhD Drivers 7353 Black/Taupe, Polar Phd CPG strat o Temple Length: 125mm Lens Size: 64 x 37 x 69mm, dbl 16mm Fit: Medium/Large Universal Frame Features: Adjustable Nose Pads, Stainless Steel 7684 satin silver, Polar PhD 555nm 7683 satin Brown, Polar PhD Drivers gold 7682 shiny Dark gunmetal, Polar PhD Drivers 7681 Satin Black, Polar Phd Sedona 7680 satin Black, Polar PhD 555nm des Ta RE Temple Length: 125mm Lens Size: 68 x 39 x 73mm, dbl 16mm Fit: Medium/Large Universal Frame Features: Adjustable Nose Pads, Stainless Steel 7689 satin silver, Polar PhD 555nm 7688 Satin Brown, Polar Phd drivers Gold 7687 shiny Dark gunmetal, Polar PhD Drivers 7686 satin Black, Polar PhD sedona 7685 satin Black, Polar PhD 555nm 50

53 Featuring the OrVietO 51

54 SERENGETI SUN RX PROGRAM VARIO d RIVE THIN d ESIGN The ultimate in lightweight lens technology, Serengeti s VARIO Drive Thin Design represents the culmination of the most cutting-edge advancements available in the optical industry. Built with NXT technology and Trivex material, VARIO Drive lenses combine a polarized filter and photochromic technology to offer unsurpassed visual acuity in a customized lens. They are also up to 72% thinner and 45% lighter than traditional prescription lenses. HOW d OES VARIO d RIVE THIN d ESIGN TECHNOLOGY WORK An axial compensation of the prescription is calculated with the frame dimensions and wearer s facial anatomy measurements. et lens cut The calculation determines the precise optical zone to create the most exacting prescription possible and should be as close as possible to the wearer s eyes. PeriPheral ZOne transition ZOne OPtical ZOne toz transition ZOne PeriPheral ZOne et RECOMMENd ATION FOR OPTIMAL CUSTOMIZATION For optimal comfort, the frame must perfectly fit the anatomy of the wearer. estimation of optical zone size by lens Power The accompanying graph estimates the size of the optical zone PLANO AN UNPARALLELEd RANGE OF PRESCRIPTION POWERS to 8.00 for the Serengeti sunglasses range, 99% of prescriptions in SV and Progressive lenses. With the VARIO Drive Thin Design technology, lenses are up to 72% thinner and 45% lighter than traditional prescription lenses. Digital surfacing technology combines advanced customization with a patented wrap optics experience, excellent for competitive sport. as indicated, lens dimension is calculated according to prescription strength and frame size. Projection of Vario drive thin design technology geometric center Optical center geometric center Optical center Abbe value equal to 45, as opposed to 32 for polycarbonate. 10% lighter than polycarbonate. 15% lighter than CR-39 and 75% lighter than glass. Ultra-flexible material, allowing for a wide range of frame designs (base 6 and 8). geometric center Optical center PRESCRIPTION RANGES et et The prescription range varies from to 8.00 (Cyl 4.00). Please use the calculator located in our online store to determine the feasibility of your equipment. Feasibility may vary depending on pupilary distance. 52

55 GLASS LENSES Stunning visual acuity. Unsurpassed comfort. Flawless quality. Serengeti glass lenses represent the ideal balance of technology and craftsmanship. Our exacting standards and unparalleled attention to detail have culminated in a lens that s optically superior to any other glass lens on the market. The technical features of Serengeti sunglasses are supplemented by the following special features for mineral glass lenses: HOW TO ORd ER Our online store makes it easy to place prescription sunglass orders and track production status in the Serengeti laboratory. By customizing your on-screen display, you can use either the wholesale price or the recommended retail price when viewing the site with a customer. The site also allows you to view each Serengeti lens in three dimensions to preview thickness across the entire finished lens. Exceptional optical quality Base 6 and 8 corrective technology, accommodating a wide range of prescriptions Polarized, anti-glare lens finish option NOTE VARIO Drive Thin Design technology does not apply to our glass lens program, as no digital surfacing technology exists for glass lenses. Therefore, we use conventional surfacing on all Serengeti glass lenses. POLAR PHd LENSES AVAILAbLE MINERAL GLASS LENSES AVAILAbLE d RIVERS CAT. 2-3 LT* 21%/9% High contrast color enhancing photochromic lens ideal for driving in all weather conditions. d RIVERS CAT. 2-3 LT* 24%/9% High contrast color enhancing photochromic lens ideal for driving in all weather conditions. POLARIZEd d RIVERS GOLd CAT. 3-3 LT* 21%/9% This lens has all the benefits of our signature Drivers lens, along with a stylish gold-flash mirror that reflects visible and infrared wavelengths, which can be damaging to the eye. d RIVERS GRAd IENT CAT. 2-3 LT* 24%/9% Drivers lens with a gradient finish that provides a clear view when looking down at instrument panels. Ideal for driving and flying in all weather conditions. POLARIZEd d RIVERS CAT. 3-3 LT* 16%/11% A polarized version of the Drivers lens which removes glare. POLARIZEd d RIVERS CAT. 3-3 LT* 16%/11% A polarized version of the Drivers lens which removes glare. CPG CAT. 2-3 LT* 21%/9% Our CPG (Cool Photo Gray) lens is designed to perform in all weather conditions, and is potentially well suited for handling harsh glare. 555nm CAT. 3-3 LT* 15%/9% Ideal for very bright conditions, the 555nm lens maximizes greens and yellows for greater contrast and clarity. 555nm CAT. 3-3 LT* 22%/9% Ideal for very bright conditions, the 555nm lens maximizes greens and yellows for greater contrast and clarity. POLARIZEd 555nm CAT. 3-3 LT* 15%/8% A polarized version of the 555nm lens which removes glare. Ideal for very bright light conditions. POLARIZEd 555nm CAT. 3-3 LT* 15%/8% A polarized version of the 555nm lens which removes glare. Ideal for very bright light conditions. SEdONA CAT. 2-3 LT* 22%/10% High contrast rose colored lens that provides clarity in harsh light conditions. Ideal for skiing and use in intense light conditions. SEdONA CAT. 2-3 LT* 22%/10% High contrast rose colored lens that provides clarity and high contrast in harsh light conditions. Ideal for skiing and use in intense light conditions. POLARIZEd SEd ONA CAT. 3-3 LT* 15%/9% A polarized version of the Sedona lens that removes the glare and the stress it places on your eyes. POLARIZEd SEd ONA CAT. 3-3 LT* 15%/9% A polarized version of the Sedona lens that removes the glare and the stress it places on your eyes. 53

56 THE WORLD S FINEST DRIVING SUNGLASS MERCHANdISING POLARIZEd demonstrator SER105 THE WORLD S FINEST DRIVING SUNGLASS SUMMER PACK 2013 Kakemono + A3 showcard + A4 showcard SERSUM13 OPHTHALMOLOGIST LEAFLET Pack of 50 CLE20 : French CLE21 : German CLE22 : English (EUROPE) CLE23 : Italian CLE24 : Spanish CLE25: English (FOR UK ONLY) UV LAMP SER087 VARIO drive Rx display PR664 PRESCRIPTION PROGRAM SALES MATERIAL SER108 LOGO PLAqUE SER080 CRySTAL display CASE PR667 GOLd display CASE PR PCS FLOOR display (190 x 60 x 35 cm) PR PCS FLOOR display (190 x 60 x 35 cm) PR531 6-PCS COUNTER display PR568 6-PIECE GENUS display PR663 54

57 distribution america (U.s.a.) 9200 cody Overland Park, ks tel: Fax: andorra Bushnell Outdoor Products spain c/ alava, Barcelona tel: Fax: bushnellspain@bushnell-europe.com argentina casa Para ti ciudad de la Paz 1808, 3 a c1428cpd Buenos aires, argentina tel: Fax: info@casaparati.com.ar asia Bushnell Performance Optics asia ltd. room 2113, hong kong Plaza 188 connaught road west hong kong tel: Fax: Bushnell@bushnell.com.hk australia Bollé australia Pty. ltd. abn Fairchild street heatherton 3202 Victoria P.O. Box 579 Moorabbin 3189 Victoria tel: bolle@bolle.com.au austria Bushnell Performance Optics gmbh an Der alten spinnerei kolbermoor B. rosenheim germany tel: Fax: info@bushnell.de BahRain Pasteur Medical instruments P.O. Box Dubai u.a.e. tel: Fax: pmidubai@pmidubai.com BElgiUm technop nv Dendermondesteenweg 335 B-9070 Destlebergen tel: Fax: nv.technop@technop.be Bosnia & herzegovina rodeo team d.o.o. koroska cesta kranj tel: Fax: info@rodeoteam.si BUlgaRia talant sport ltd 32 roza st sofia s. Bistritza tel: Fax: talant.sport@gmail.com canada Bushnell Outdoor Products 25a e. Pearce st. richmond hill, On l4b 2M9 tel: Fax: caribbean goris group co nw 21 terrace Miami, Fl tel: Fax: viviana@gorisgroup.com web: chile sport Optic ltda avda. Del Valle 787, of. 602 ciudad empresarial huechuraba, santiago tel: daniel@sportoptic.cl contact: Daniel abran china koollook international ltd. no Fortunepark, lane 1277 Zhuanxing east road, Minhang District , shanghai, china tel: Fax: costa Rica Opticas Vision ltda. calle 4, ave. 3 y 5 san Jose, costa rica tel: croatia rodea team d.o.o. koroska cesta kranj tel: Fax: info@rodeoteam.si cyprus eyeland ltd 5 ez themistocles Dervis street P.O. Box nicosia tel: Fax: eyeland@pilides.com czech REpUBlic strabilia s.r.o. na Mokline 539/ Prague 6 tel: Fax: strabilia@strabilia.cz denmark Frands Jensen as teknikvej 69 Dk-5260 Odense s tel: Fax: info@frandsjensen.dk EcUadoR eurosport del ecuador alemania 616 y Mariana de Jesus edificio Morales of. 1B Quito tel/fax: eurosp@ecua.net.ec Optica sanchez cuenca centro comercial Mall del rio, local cuenca tel: Fax: sanchezo@cue.satnet.net contact: enrique sanchez El salvador consulta el salvador, s.a. de c.v. avenida las Bugambilias residenciales Florencia, apto. 16 residenciales Florencia san salvador, el salvador, c.a. tel: info@consultacorp.com EURopE Bushnell Outdoor Products 4, rue Diderot suresnes, France tel: Fax: contact@bushnell-europe.com finland neonsun Oy turuntie 10 Fin hameen linna tel: Fax: neonsun@neonsun.fi france Bushnell Outdoor Products 4, rue Diderot suresnes tel: Fax: contact@bushnell-europe.com germany Bushnell Performance Optics gmbh an Der alten spinnerei kolbermoor B. rosenheim tel: Fax: infogermany@bushnell-europe.com greece Minas kokkoris s.a. 111 gounari street glyfada tel: Fax: info@fashioncode.gr guatemala consulta guatemala 19 avenida 2-29, Zona 14 ciudad de guatemala guatemala, c.a. tel: Fax: info@consultacorp.com holland Bobo s eyewear hambakenwetering Dc s-hertogenbosch netherlands tel: Fax: info@bobos.nl honduras consulta investments, s.a. altos de la granja, casa no. 227 Frente a Oficinas hondutel comayaguela, Francisco Morazán tegucigalpa, honduras tel: hong kong & macau Bushnell Performance Optics asia ltd. room 2113, hong kong Plaza 188 connaught road west hong kong tel: Fax: bushnell@bushnell.com.hk india gkb rx lens PVt ltd P4- kasba industrial estate, Phase 1, kolkata india tel: Fax: ireland Bushnell Performance Optics uk ltd. unit c83 Barwell Business Park leatherhead road chessington, surrey kt9 2nY united kingdom tel: Fax: sales@bushnell-uk.co.uk israel luxvision ltd. 15 Beit-Oved street P.O. 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De México, c.p tel: morocco keratoptique 303, boulevard Ziraoui casablanca tel: Fax: kerato@menara.ma new zealand Bollé new Zealand unit 5, 114 sawyers arms road Papanui, christchurch 8052 P O Box 5037, christchurch 8052 tel: (0800 Bolle nz) bolle@bolle.co.nz nicaragua consulta nicaragua, s.a. edificio lafise 3c. norte media al este Managua, nicaragua, c.a. tel: info@consultacorp.com norway sport agile Postboks Väle tel: Fax: arne@sportagile.no panama Motta internacional apartado Postal 417 Zona libre de colon republica de Panama tel: Fax: g.maduro@motta-int.com contact: gabriel Maduro philippines Branded lifestyle inc Mirax Building Don chino roces avenue, Makati city, Philippines tel: Fax: RUssia avvita krasnobogatirskaya st., 2, str Moscow tel: Fax: saudi arabia Pasteur Medical instruments P.O. Box Dubai u.a.e. tel: Fax: pmidubai@pmidubai.com serbia & montenegro rodea team d.o.o. koroska cesta kranj tel: Fax: info@rodeoteam.si singapore webster resources Pte ltd. 605a Macpherson road #03-03 citimac industrial complex singapore tel: Fax: slovakia regina import s.r.o. Podluzany Podluzany 1 tel: Fax: info@reginaimport.sk slovenia rodeo team d.o.o. koroska cesta kranj tel: Fax: info@rodeoteam.si south africa Bushnell Performance Optics south africa t/a ultimo Marlin house norbuy Office Park 372 rivonia Boulevard rivonia 2128 Johannesburg tel: Fax: info@ultimo.co.za spain Bushnell Outdoor Products spain c/ alava, Barcelona tel: Fax: bushnellspain@bushnell-europe.com switzerland kairos/ Optisport sa route de chalais chippis tel: Fax: info@k-optisports.ch TURkEy ant OPtik Dis tic. Ve san. ltd. sti. Yildiz Posta cad. Vefabey sok. no: 9a/ gayrettepe-istanbul tel: Fax: info@antoptik.com UniTEd arab EmiRaTEs Pasteur Medical instruments P.O. Box Dubai u.a.e. tel: Fax: pmidubai@pmidubai.com UniTEd kingdom Bushnell Performance Optics uk ltd. unit c83 Barwell Business Park leatherhead road chessington, surrey kt9 2nY united kingdom tel: Fax: sales@bushnell-uk.co.uk URUgUay leopoldo goldemberg cerro largo 1225 Montevideo, uruguay tel: Fax: legol@netgate.com.uy contact: gustavo goldenberg venezuela 800 Vision 2da. av. sta. eduvigis, Qta. avila, no. 23, Ph urb. santa eduvigis caracas Venezuela tel:

58 P ROdUCTS INdEX Alice p.35 Assisi p.49 Augusto p.19 Bagheria p.38 Bella p.39 Bianca p.40 Brando p.19 Chloé p.39 Cortino p.29 Dante p.18 Destare p.50 Duccio p.35 Empoli p.16 Fasano p.49 Firenze p.31 Giuliana p.40 Giustina p.34 Granada p.31 Imperia p.39 Lamone p.19 Large Aviator p.26 Levanto p.20 Limited Edition Bella p.42 Limited Edition Chloe p.43 Limited Edition Volterra p.43 Limited Edition San Remo p.43 Lipari p.46 Livigno p.36 Livorno p.30 Lorenzo p.25 Luca p.46 Maestrale p.50 Martino p.29 Merano p.28 Milano p.24 Mondello p.36 Monza p.18 Nico p.24 Nunzio p.35 Nuvino p.48 Nuvola p.48 Orvieto p.49 Pareto p.21 Piero p.24 Pisa p.29 Rimini p.21 Rivoli p.16 Rotolare p.48 San Remo p.37 Sara p.34 Sassari p.20 Serena p.38 Sortie p.26 Strato p.50 Tosca p.18 Trapani p.37 Trieste p.20 Udine p.16 Vasio p.28 Velino p.30 Velocity p.26 Vento p.31 Volterra p.36 Featuring the DucciO Back: Featuring the tosca & sara // FrOnt: san remo & VOlterra

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60 serengeti-eyewear.com