POV/PETITES. Brand Design Direction Summer (May/June/July)

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1 POV/PETITES Brand Design Direction Summer (May/June/July)

2 2016 Inspired by the melting pot of influences at the intersection of East and West, where old world traditions and new modern artistry collide. Istanbul provides the inspiration from arabesques and mosaics for multi veiled print and pattern stories in layered volumes. A new mood for the soft bohemian spirit of. LAYERED VOLUMES+ SOFT BOHEMIAN + EASTERN DECORATION = ROCK THE CASBAH 2

3 SUMMER ROCK THE CASBAH Key LOOKS Casual utility jackets & vests, textured linen tunics, relaxed shorts and soft pants, embroidered woven & knit tops are key. 3

4 ROCK THE CASBAH JACKETS & 3RD PIECE WOVENS Casual utility jackets, relaxed linen blazers and vests, easy pop over ponchos and casual denim jackets are key. RELAXED PONCHO WASHED LINEN/TENCEL BLAZER DRAPE FRONT VEST CASUAL UTILITY JACKET LINEN UTILITY VEST CASUAL DENIM JKT CASUAL LINEN MOTO 4

5 ROCK THE CASBAH WOVEN SHIRTS Easy tunics and pop over blouses in textured linen stripes and embroidered cottons. Pintucks and surplice details. EMBROIDERED COTTON CHAMBRAY LENO STRIPE LINEN TUNIC TICKING STRIPE SHIRT BLOCK PRINTED LINEN SHIRT WINDOWPANE SURPLICE CRINKLE GAUZE SHIRT PINTUCK TUNIC SHIRT 5

6 Summer WOVEN TOPS Embroidered tunics and tanks, pretty eyelet tops and easy printed styles are key. Textured fabrics and washed tencel. EMBROIDERED TUNIC CAP SLV PRINTED POPOVER TEXTURED TRAPEZE TOP EMBROIDERED VOILE TANK PRETTY EYELET TOP DOUBLE GAUZE TANK WASHED CHAMBRAY TANK 6

7 ROCK THE CASBAH KNIT TOPS Pretty embroidered and embellished styles are key. EMBROIDERED LINEN TEE EMBROIDERED TANK EMBROIDERED PEASANT TOP EMBELLISHED TEE EMBROIDERED PEASANT TOP COTTON CROCHET TANK LACE TRIM LINEN TEE

8 CASUAL KNITS Relaxed dolman and easy pop over styles in textured fabrics are key. Asymmetric, sharkbite and curved hi-lo hemline interest. TEXTURED KNIT RELAXED DOLMAN STRIPE TEE RELAXED V NECK KNIT POPCORN STRIPE KNIT SWING TEE TEXTURED RELAXED KNIT SLUB sharkbite HEM AsYMmETRIC HEM TOP 8

9 TEES & TANKS Scoop and V neck styles with side slit details, hi-lo and curved hemlines. Chevron and slub stripes. Trim details are key. DOUBLE V LINEN TEE SLUB STRIPE TRIM TEE CHEVRON STRIPE SLUB TANK HI LO HEM SLOUCHY POCKET TEE DROP SHOULDER V NECK SWINGY TANK SLUB STRIPE SIDE SLIT TANK 9

10 STRIPE TEES Play on stripe directions, engineered stripes, chevron stripes and printed burnout stripe tees. Curved and split hem line details. ENGINEERED STRIPE TEE SOLID/STRIPE TUNIC PRINTED BURNOUT STRIPE TEE LINEN CROSS STRIPE TEE DRAPE KIMONO STRIPE TEE SOLID/STRIPE SPLIT HEM TEE CHEVRON STRIPES 10

11 CASUAL 3RD PIECE KNITS Casual pop over and relaxed cardi styles in textured knit fabrications. Stripes and spacedyes are key. side zip pullover SHEER KNIT EASY CARDI DRAPE KNIT OPEN CARDI LONG DRAPE SHEER KNIT CARDI TEXTURED KNIT POPOVER STRIPE KNIT VEST cold shoulder trim poncho 11

12 Summer sweaters Relaxed dolman, drop shoulder, poncho, tunic and easy pullover shapes. Textured open stitches, stripes and spacedyes are key. STRIPE SWEATER PONCHO LONGER LENGTH TUNIC INDIGO MELANGE HOODIE drape pocket boat neck sweater OPEN STITCH FRINGE PONCHO boat neck open stitch COTTON SLUB TANK 12

13 Summer CARDIGANS Easy open and longer length cardigans continue. Textured yarns, open stitches and ottoman ribs are key. EASY DOLMAN CARDI OPEN STITCH CARDI OTTOMAN MESH CARDI COTTON BLEND EASY OPEN CARDI EASY COCOON CARDI SLOUCHY POCKET VEST DRAPE OPEN CARDI 13

14 Summer woven bottoms Relaxed tapered pants, culottes and cargo pant styles in linen, rayon & tencel are key. Gathered waists, rolled cuffs and utility pocket details. RELAXED TENCEL PANT TAPERED STRIPE LINEN PANT LINEN CULOTTE soft drape pant RELAXED CARGO PANT SOFT PRINTED PANT RELAXED PRINTED PANT 14

15 SHORTS Relaxed casual shorts & bermuda styles in washed tencel & linen. Stripes & pattern interest continue. RELAXED LINEN BERMUDA DITSY PRINT BERMUDA INDIGO STRIPE SHORT CASUAL TENCEL SHORT CASUAL TIE WAIST SHORT CASUAL CHAMBRAY SHORT linen stripe shorts 15

16 WOVEN DRESSES Relaxed tunic and shirtdresses. Pattern and embroidery details are key. PRINTED SHIRTDRESS RELAXED TUNIC DRESS SLEEVELESS SHIRT DRESS EASY PRINTED DRESS EMBROIDERED CHAMBRAY DRESS 16

17 KNIT DRESSES Easy tee, midi and maxi length knit dresses continue. Mixed media and stripe interest. EASY STRIPE TEE DRESS WOVEN/KNIT MIX DRESS EASY KNIT CAFTAN SIDE SLITS EASY TANK DRESS EASY LINEN TANK DRESS 17

18 JUMPSUITS/ROMPERS Relaxed jumpsuits and rompers in double gauze and rayon. Print & pattern interest is key. PRINTED ROMPER KNIT TANK ROMPER SOFT PRINTED JUMPSUIT DOUBLE GAUZE JUMPSUIT PRINTED JUMPSUIT 18

19 SKIRTS Casual tencel & linen skirts with drawstring waist details. Easy pull on knits skirts in pencil and maxi lengths. LINEN UTILITY SKIRT DOUBLE GAUZE SMOCKED WAIST DOUBLE LAYER PENCIL EASY PRINTED MAXI RELAXED TENCEL SKIRT EASY KNIT MAXI SIDE RUCHED PENCIL 19

20 ROCK THE CASBAH materials + details washed chambray rayon twill indigo linen washed tencel textured stripes double gauze stripe linen ticking stripe linen textured linen stripes cotton slub knits spacedye knits textured stripe knit pointelle knits engineered stripes textured slub knits slub stripe knits lace/crochet delicate embroidery linen /spandex nubby cotton yarns space dye/marls linen slub yarns crochet/open stitches indigo slub stripes 20

21 ROCK THE CASBAH print & PATTERN - MAY Pretty floral prints, block prints, mosaic tile and geo prints, patchwork and eastern embroideries are key pretty florals 2. patchwork tiles 3. eastern embroidery 4. mosaic tiles 5. geo tiles 6. block prints 7. geometric

22 Summer ROCK THE CASBAH print & PATTERN - JUNE Block prints, mosaic tile and geo prints, patchwork and eastern embroideries are key block prints 2. patchwork prints 3. border prints 4. embroidered stripes 5. mosaic tiles 6. geo florals 7. tile repeats 8. eastern embroidery

23 ROCK THE CASBAH print & PATTERN - JULY Delicate and ditsy floral prints, geometric, mosaic tiles and block prints are key delicate florals 2. geo tiles 3. eastern patterns 4. block tiles 5. patchwork tiles 6. tiles repeats 7. pretty florals 8. paisley & geo motifs

24 ROCK THE CASBAH MAY COLOR A pretty palette of Coral pale, Green Ambrosia and Purple Feminine are accented by pops of Orange Celosia and Pink Cyclamen TCX White TCX Beige-Rainy Day TCX Coral-Pale TCX Green- Ambrosia TCX Purple- Feminine TCX Burgundy- London TCX Navy- Sapphire TCX Olive-Italy TCX Red Sauce TCX Orange- Celosia TCX Pink- Cyclamen TCX Tan-Mustard TCX Purple-Haze TCX Purple-Sage 24

25 Summer ROCK THE CASBAH JUNE COLOR Rich jewel tones of Blue Amparo, Purple Vine and Purple Fushsia are accented by Green Golf and Red Barberry TCX White TCX Beige-Humus TCX Blue-Amparo TCX Purple- Vine TCX Purple- Fuchsia TCX Green-Golf TCX Green- Zen TCX Grey-Sedona TCX Red- Barberry TCX Blue-Orion TCX Teal-Fair 25

26 Summer ROCK THE CASBAH JULY COLOR White, Blue Hydrangea and Navy Sapphire are accented by bright pops of Blue Mazarine, Yellow Blaze and Red Fiery TCX White TCX Beige-Rainy Day TCX Navy- Sapphire TCX Blue-Xenon TCX Blue- Hydrangea TCX Yellow-Blaze TCX Red-Fiery TCX Green-Willow TCX Blue- Mazarine TCX Purple- Clover 26

27 Spring Neutrals + Core SEASONAL NEUTRAL TCX White TCX Ivory-Cloud TCX Beige-Rainy Day TCX Beige-Beach TCX Beige-Cement TCX Tan-Oxford TCX Beige-Humus TCX Tan- Cobblestone Morel TCX Tan-Fossil TCX Brown-Falcon TCX Brown-Bean TCX Olive-Tarmac C Olive-Tuscan TCX Navy-Indigo TCX Navy-Peacoat TCX Grey-Micro TCX Grey-Sconce TCX Grey-Opal TCX Grey-Cloudburst TCX Grey-Castlerock TCX Grey-Ebony CW-27 Black SEASONAL CORE TCX Coral-Sugar TCX TCX Pink-Paradise Pink-Cyclamen TCX Purple- Dewberry TCX Purple-Clover TCX Purple-Italian TCX Red-Bloom TCX Red-Grenadine TCX Coral-Spice TCX TCX Lilac-Jacaranda Teal-Plumage TCX Teal-Pacific TCX Green-Golf TCX Blue-Aster TCX Blue-Mazarine TCX Olive-Paradise TCX Yellow-Zest 27