Is work an activity of location for you? Is your workforce ready for activity based IT solutions?

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1 Is work an activity of location for you? Is your workforce ready for activity based IT solutions?

2 We believe we re at a turning point. Wave 1 Wave 2 Wave 3 Destination Portable Immersive VR & AR are part of a story of changing usage patterns to increase productivity

3 Dell, Nike, Meta and Ultrahaptics Vision for Future of Design

4

5 Dell Canvas enables Editors to be in the Zone Work at the speed of thought an entirely new method of creating designs and interacting with data.

6 $80 billion by 2025 *GoldmanSachs, 2016 Source : Goldman Sachs 2016

7 Industry breakdown *ABI, 2015

8 Commercial VR Powered by Precision Commercial VR the new frontier Entertainment, Games, Media and Content Development Entertainment Engineering, Design, Manufacturing, Architectural Visualization Design Simulation and Military Applications Medical research and diagnosis Medical Research, Diagnosis, Physical and Psychology Therapy Journalism Crime reconstruction Journalism and Communication Legal and Historical (crime) Reconstruction Energy and science Scientific Visualization Education Virtual Workspaces and Collaboration Virtual Travel Education and Virtual Travel

9 VR use cases across industries Oil and Gas Media and entertainment Engineering and manufacturing Healthcare Training Simulation 3D presentation Mapping and interpretation Safety Advertising PR Purchased media Free media In game content On-premise experience Product design Visualizations Collaboration Training Interactive education Therapy and treatment Surgery planning Training

10 Oil & Gas

11 Huge savings in health and safety operations Helicopter transport Drilling emergencies Low visibility Reported savings of $2m+ using VR vs Traditional VR has 70% retention rate compared to listening (10%) and reading (20%)

12 Media & Entertainment

13 We need artists to work at the same speed they can think, and that s exactly what we get with our Dell workstations -Ross Moshell, Director of Business Technology, Reel FX Reel FX, is a leading animation studio, delivering Partnered with studios to create premium AAA VR experiences with both Chrstopher Nolan s Dunkirk and Sony/Marvel Studio s Spider-Man high-profile movie projects

14 Engineering & Manufacturing

15 We need artists to work The at I-PACE the same Concept speed represents they the can next think, and generation that s exactly of electric what we vehicle get with design," our Dell -Ian Callum, director of design, Jaguar workstations -Ross Moshell, Director of Business Technology, Reel FX Dell Precision workstations powered the design and development of the Jaguar I-PACE Concept and the VR reveal experience. Reel FX, is a leading animation studio, delivering high-profile movie projects

16 Healthcare & Life Sciences

17 Dell Precision powers Project Bravemind at high-profile movie projects the University of Southern California Reel FX, is a leading animation studio, delivering

18 Gamification for Commercial

19 Why VR with Dell?

20 Dell Ready for VR approach Our goals for VR: Enable mainstream VR solutions Support Workstations with futureproof customer purchases Be a trusted advisor for professional content creation customers Strategy: Build on a history of delivering VR, Projection Caves and Display Walls Leverage established partnerships with AMD, NVIDIA, Intel, and ISVs Maintain a neutral POV not tied to any one solution provider How do we achieve it: Create Ready for VR offer(s) for customer clarity and to mitigate risk aversion Focus on specific needs of media and entertainment, engineering, architecture, science, medical, energy, and other technical vertical markets Result is a workstation that is Ready for VR rather than a gaming system that is running workstation apps Partner with ISVs for application certification and SW extensions Provide technical sales enablement and support Promote the preferred VR content creation solutions through aligned GTM activities and ecosystem offers

21 Dell Precision Portfolio Dell Canvas: The do surface to compliment your view surface 3000 Series Mobile and Towers Workstation performance made affordable 5000 Series Mobile The world s thinnest, lightest workstation 5000 Series All-in-One* Immersive, powerful performance in a stunning design 5000 Series Tower* Big power in a compact, innovative design 7000 Series Mobile Most powerful 15 & 17 * mobile workstations 7000 Series Tower* Most powerful and scalable workstations 7000 Series Rack Ultimate performance and security for 1:1 and 1:many Entry Dell Precision Optimizer Premium Intel Design CAS-W Reliable Memory Technology (RMT) Pro World s most powerful workstations powerful performance innovative design ISV certified backed by Dell ProSupport Plus *VR-enabled

22 Dell Technology Partner Program

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