Annual Report NameProtect IN THIS ISSUE: NAMEPROTECT TRADEMARK INSIDER. Comprehensive Guide: Trademark Industry. Top 200 Trademark Firms

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1 NAMEPROTECT TRADEMARK INSIDER Comprehensive Guide: Trademark Industry IN THIS ISSUE: Top 200 Trademark Firms Top 100 Company Trademark Filers Industry Summary Madrid Protocol Annual NameProtect Trademark Insider Awards TM Annual Report NameProtect digital brand protection

2 Methodology The NameProtect Trademark Insider is developed through analysis of public trademark filings data compiled by the United States Patent and Trademark Office (PTO) and maintained in NameProtect's global trademark data center. Data Integrity In order to ensure the integrity and accuracy of the law firm and company rankings presented herein, NameProtect employs the following data integrity practices: 1) Collection. As a trademark services provider, NameProtect collects and aggregates PTO and other trademark filing data from around the world, which is maintained in electronic form in the Company's trademark data center. 2) Normalization. In order to create this report, data from numerous fields within the PTO data set is normalized and parsed for detailed aggregation and analysis. 3) Scrubbing. Misspellings and other data errors are a common and significant problem throughout much of the PTO's data. This is particularly true within the highly relevant "Applicant" and "Correspondent" fields, in which the legal representative for each trademark filing is recorded (for example, it is not uncommon to find top law firm and company names spelled in many different variations). In order to ensure an accurate count of law firm and company filings for our rankings, NameProtect employs significant technological and human capital to "clean-up" misspellings, transpositions and other errors in these data fields. ings Process Law firms, attorneys and companies are ranked by the total number of new trademark applications submitted to the PTO during the applicable time period. Each application is counted as one filing, regardless of the type of application (i.e., single class versus multiple class). Law firms, companies and individual attorneys are given credit for the trademark filing if they are identified in the correspondent field of the initial application. Importantly, subsequent amendments to the correspondent data are not analyzed as part of NameProtect's standard analysis but may be considered on a case by case basis as part of our pre-publication review process. We feel this bright-line approach, which gives credit to the entity actually filing the trademark application, provides the most accurate measure of trademark application activity. In the case of company rankings, the applicant field is also evaluated. Applications submitted by related entities (for example, a parent company and subsidiary) are credited to the most identifiable corporate entity. Identification of related corporate entities is completed by cross referencing address information and performing general industry research. NameProtect believes that combining related corporation entities produces the most realistic and accurate company rankings possible. Pre-Publication Review Upon request, NameProtect is happy to offer any attorney, law firm or company the opportunity to review our rankings prior to publication. Interested parties may submit a request for pre-publication review to the Trademark Insider editors at tminsider@nameprotect.com. Disclaimer NameProtect makes every effort to ensure the accuracy of the data provided within this report. However, for various reasons including the potential for incomplete or inaccurate data supplied by the United States Patent and Trademark Office, we cannot warrant that this report or the information contained herein is error free. NameProtect will not be liable for any reliance upon the data, analysis, opinions or other information presented within this report. Contact Information NameProtect s Trademark Insider is a quarterly publication of: NameProtect Inc. 918 Deming Way Madison, WI All rights reserved Subscription information is available at: Comments or questions should be directed to: tminsider@nameprotect.com Editors Mark McGuire Data Compilation, Integrity & Analysis Darla Marshman Technology David Kurzynski Rob Benada Art & Design Michael Stanton Project/Print Coordinators Lisa Wells Jill Schultz NameProtect digital brand protection

3 NAMEPROTECT TRADEMARK INSIDER Table of Contents Annual Report Overview From the Editor Law Firm ings Top 100 Q Top 200 Year End Company ings Top 100 Q Top 100 Year End Market Movers Industry Summary Madrid Protocol Trademark Insider Awards NameProtect s Trademark Insider is a quarterly publication of NameProtect Inc. It may not be duplicated, reproduced, in whole or in part, or retransmitted without the express permission of NameProtect Inc., 918 Deming Way, Madison, WI NameProtect does not warrant the accuracy of any of the information presented herein. 1

4 OVERVIEW From the Editor Welcome to the year-end edition of NameProtect s Trademark Insider, a quarterly report on the market leaders and key trends at work in the trademark industry today. This year-end issue includes our standard industry coverage and rankings, as well as the announcement of NameProtect s 2nd annual Trademark Insider Awards, given to the top U.S. trademark law firms and individual attorneys. TRADEMARK INSIDER AWARDS We are extremely pleased to announce the recipients of the Trademark Insider Awards, beginning on page 11. Although there are a number of repeat award winners in the list, there are also several first time award winners for, including eight new law firms in our regional award list. We salute each award recipient for their significant accomplishments in and look forward to presenting them with their physical awards in the upcoming months. INDUSTRY RANKINGS In stark contrast to many of the tragic events unfolding in Iraq and elsewhere In addition to the Trademark Insider Awards, this edition also includes around the globe, these are good times NameProtect s standard law firm and company rankings, beginning on for the trademark industry. page 3. Mattel held onto the number one company spot in for the second year running. The rest of the Top 10 company filers remained remarkably stable, with only one new entrant into the top 10 for (Deutsche Telekom AG at #9). The law firm marketplace leaders also stayed consistent from to, with only two new entrants into the Top 10 (Greenberg Traurig and Alston & Bird). LET THE GOOD TIMES ROLL In stark contrast to many of the tragic events unfolding in Iraq and elsewhere around the globe, these are good times for the trademark industry. As we predicted early last year, the second half of saw continued year-over-year gains in trademark application volume. The surging U.S. economy is setting the stage for another growth year for trademarks in 2004, which is welcome news for everyone in the trademark industry. For a more detailed look at trademark filings for the last seven years, as well as some initial analysis of the Madrid Protocol s effect on U.S. filings, please turn to our Industry Summary beginning on page 9. All of us at NameProtect wish you continued success in 2004 and beyond. As always, we welcome feedback and suggestions at: tminsider@nameprotect.com Mark McGuire, Esq. Executive Editor, Trademark Insider Founder and President NameProtect Inc. mjm@nameprotect.com 2

5 LAW FIRM RANKINGS Top 100 Trademark Law Firms Q4 The Top 100 Trademark Firm rankings are determined by the number of USPTO applications submitted during the fourth quarter of in which the firm is listed as the legal representative (correspondent). Each application is counted as one filing regardless of the application type. Q4 TOP 100 TRADEMARK LAW FIRMS Q4 Law Firm Q4-03 Q4 Law Firm 1 Greenberg Traurig Allmark Trademark Service Fross Zelnick Lehrman & Zissu Owen Wickersham & Erickson Akin Gump Strauss Hauer & Feld Duane Morris Abelman Frayne & Schwab Winthrop & Weinstine 93 N/A 5 Blakely Sokoloff Taylor & Zafman Seyfarth Shaw Knobbe Martens Olson & Bear Hovey Williams Finnegan Henderson Farabow Garrett & Dunner Harness Dickey & Pierce Sughrue Mion Edell Shapiro & Finnan 92 N/A 9 Merchant & Gould Wood Herron & Evans Venable Womble Carlyle Sandridge & Rice Holland & Knight Richard L. Morris, Jr., Esq Fulbright & Jaworski Nixon Peabody Quirk & Tratos Paul Hastings Janofsky & Walker Fish & Richardson Jenkens & Gilchrist Cowan Liebowitz & Latman Heller Ehrman White & McAuliffe Barnes & Thornburg Burns Doane Swecker & Mathis Arent Fox Kintner Plotkin & Kahn McCarter & English Mayer Brown Rowe & Maw 148 N/A 69 Gray Cary Ware & Freidenrich Alston & Bird Fitzpatrick Cella Harper & Scinto Jacobson Holman Woodard Emhardt Moriarty McNett & Henry 85 N/A 21 Pillsbury Winthrop Morgan Lewis & Bockius Piper Rudnick Kirschstein Ottinger Israel & Schiffmiller Ladas & Parry Holland & Hart Foley & Lardner Pryor Cashman Sherman & Flynn Baker Botts McGuireWoods Townsend and Townsend and Crew Young & Thompson Drinker Biddle & Reath Sheppard Mullin Richter & Hampton Dorsey & Whitney Brinks Hofer Gilson & Lione Kilpatrick Stockton Connolly Bove Lodge & Hutz Reed Smith Winstead Sechrest & Minick 80 N/A 30 Oblon Spivak McClelland Maier & Neustadt McDermott Will & Emery Trademark and Patent Counselors of America Quarles & Brady Perkins Coie Baker & Hostetler Michael Best & Friedrich Brooks & Kushman Ostrolenk Faber Gerb & Soffen Baker & McKenzie Rader Fishman & Grauer Jackson Walker Leydig Voit & Mayer Lewis & Roca 77 N/A 38 Nixon & Vanderhye Ballard Spahr Andrews & Ingersoll Birch Stewart Kolasch & Birch Collen IP Bell Boyd & Lloyd Lerner David Littenberg Krumholz & Mentlik Welsh & Katz Collard & Roe Fulwider Patton Lee & Utecht Law Offices of Bin Li 73 N/A 43 Blank Rome Fitch Even Tabin & Flannery Cooley Godward Fay Sharpe Fagan Minnich & McKee Katten Muchin Zavis Rosenman 104 N/A 94 Dinsomore & Shohl Testa Hurwitz & Thibeault Darby & Darby Christie Parker & Hale Greenebaum Doll & McDonald Thelen Reid & Priest Frankfurt Kurnit Klein & Selz, PC Gottlieb Rackman & Reisman Davis Wright Tremaine Wolf Greenfield & Sacks Christensen O'Connor Johnson & Kindness James M. Deimen 97 N/A 99 Bracewell & Patterson Seed IP Law Group Q4-03 3

6 LAW FIRM RANKINGS Top 200 Trademark Law Firms Year End The Annual Top 200 Trademark Firm rankings are determined by the number of USPTO applications submitted in calendar year in which the firm is listed as the legal representative (correspondent). Each application is counted as one filing, regardless of the application type. TOP 200 TRADEMARK LAW FIRMS YEAR END Law Firm Law Firm 1 Abelman Frayne & Schwab Heller Ehrman White & McAuliffe Merchant & Gould Hovey Williams Fross Zelnick Lehrman & Zissu Baker & Hostetler Greenberg Traurig Wolf Greenfield & Sacks Knobbe Martens Olson & Bear Fitzpatrick Cella Harper & Scinto Akin Gump Strauss Hauer & Feld Nixon Peabody Sughrue Mion Darby & Darby Blakely Sokoloff Taylor & Zafman Paul Hastings Janofsky & Walker Holland & Knight Welsh & Katz Alston & Bird Burns Doane Swecker & Mathis Venable Wood Herron & Evans Dorsey & Whitney Kenyon & Kenyon Arent Fox Kintner Plotkin & Kahn Jenkens & Gilchrist Fulbright & Jaworski Hale and Dorr Piper Rudnick Christensen O'Connor Johnson & Kindness Jacobson Holman Bell Boyd & Lloyd Finnegan Henderson Farabow Garrett & Dunner Womble Carlyle Sandridge & Rice Oblon Spivak McClelland Maier & Neustadt Woodard Emhardt Moriarty McNett & Henry Ladas & Parry Ballard Spahr Andrews & Ingersoll Perkins Coie Harness Dickey & Pierce Cowan Liebowitz & Latman Fulwider Patton Lee & Utecht Pillsbury Winthrop Fay Sharpe Fagan Minnich & McKee Townsend and Townsend and Crew Quirk & Tratos Foley & Lardner McDermott Will & Emery Duane Morris Holland & Hart Fish & Richardson Webb Ziesenheim Logsdon Orkin & Hanson Kilpatrick Stockton Baker & McKenzie Trademark and Patent Counselors of America Seed IP Law Group Birch Stewart Kolasch & Birch Quarles & Brady Ostrolenk Faber Gerb & Soffen Lerner David Littenberg Krumholz & Mentlik Michael Best & Friedrich Pennie & Edmonds Reed Smith Jackson Walker Leydig Voit & Mayer Bracewell & Patterson Barnes & Thornburg Amster Rothstein & Ebenstein Rader Fishman & Grauer Thompson & Knight Baker Botts Young & Thompson Gray Cary Ware & Freidenrich Sheridan Ross Pryor Cashman Sherman & Flynn Faegre & Benson Brinks Hofer Gilson & Lione Thelen Reid & Priest Gottlieb Rackman & Reisman Morgan Lewis & Bockius Christie Parker & Hale Jones Day Reavis & Pogue Katten Muchin Zavis Rosenman Fitch Even Tabin & Flannery Cooley Godward Collen IP Mayer Brown Rowe & Maw 403 N/A 94 Seyfarth Shaw Allmark Trademark Service Blackwell Sanders Peper Martin Nixon & Vanderhye St. Onge Steward Johnston & Reens Drinker Biddle & Reath Caesar Rivise Bernstein Cohen & Pokotilow Blank Rome Frankfurt Kurnit Klein & Selz, PC Owen Wickersham & Erickson Kirschstein Ottinger Israel & Schiffmiller Richard L. Morris, Jr., Esq Cooper & Dunham

7 LAW FIRM RANKINGS Top 200 Trademark Law Firms Year End Continued from Page 4 TOP 200 TRADEMARK LAW FIRMS YEAR END Law Firm Law Firm 101 Troutman Sanders Godfrey & Kahn Marshall Gerstein & Borun White & Case Brooks & Kushman Vorys Sater Seymour & Pease Allen Dyer Doppelt Milbrath & Gilchrist Thorpe North & Western 196 N/A 104 Frommer Lawrence & Haug Shaw Pittman Fredrikson & Byron Lewis & Roca 195 N/A 107 Stoel Rives McCormick Paulding & Huber Locke Liddell & Sapp Hogan & Hartson Pattishall McAuliffe Newbury Hilliard & Geraldson Larson & Taylor Stetina Brunda Garred & Brucker Cislo & Thomas Collard & Roe Loeb & Loeb Hughes Hubbard & Reed Bryan Cave The Trademark Group 251 N/A 163 Sidley Austin Brown & Wood McCarter & English Polster Lieder Woodruff & Lucchesi 188 N/A 115 Samuels Gauthier & Stevens Greenberg Glusker Fields Claman 187 N/A 116 Sheppard Mullin Richter & Hampton Erik M Pelton Attorney At Law 187 N/A 117 Howrey Simon Arnold & White Oppenheimer Wolff & Donnelly Davis Wright Tremaine Millen White Zelano & Branigan Morgan & Finnegan Edell Shapiro & Finnan 185 N/A 120 Schweitzer Cornman Gross & Bondell Orrick Herrington & Sutcliffe McGuireWoods Thomas Kayden Horstemeyer & Risley Gifford Krass Groh Sprinkle Anderson & Citkowski Salter & Michaelson 181 N/A 123 Mintz Levin Cohn Ferris Glovsky and Popeo Foley Hoag & Eliot Smith Gambrell & Russell Webster Chamberlain & Bean 179 N/A 124 Banner Witcoff Edwards & Angell 179 N/A 126 Greenebaum Doll & McDonald Dechert Dinsomore & Shohl Shulman Rogers Gandal Pordy & Ecker 178 N/A 128 Lackenbach Siegel Law Office of Christopher Day Malloy & Malloy Eckert Seamans Cherin & Mellott Snell & Wilmer Colucci & Umans Shook Hardy & Bacon 220 N/A 181 Young & Basile Hoffman Wasson & Gitler Vedder Price Kaufman & Kammholz Kelly Bauersfeld Lowry & Kelley Price Heneveld Cooper DeWitt & Litton 176 N/A 133 Akerman Senterfitt & Eidson Gardere Wynne Sewell Connolly Bove Lodge & Hutz Cozen O'Connor 176 N/A 136 Squire Sanders & Dempsey Roylance Abrams Berdo & Goodman Rosenberg Klein & Lee Hunton & Williams Harrison & Egbert Corporate Creations 173 N/A 139 Buchanan Ingersoll Arnstein & Lehr Testa Hurwitz & Thibeault Klarquist Sparkman Manatt Phelps & Phillips Stites & Harbison 170 N/A 142 Workman Nydegger & Seeley Frost Brown Todd 170 N/A 143 Sonnenschein Nath & Rosenthal Law Offices of Alex D. Patel 169 N/A 144 Baker Donelson Bearman Caldwell & Berkowitz Von Maltitz Derenberg Kunin Janssen & Giordano Dow Lohnes & Albertson McKee Voorhees & Sease Latham & Watkins Kirkpatrick & Lockhart 167 N/A 146 Dykema Gossett Baker & Rannells Thompson Coburn Thompson Hine 165 N/A 148 Davis & Gilbert Sand & Sebolt 165 N/A 150 Stinson Morrison Hecker 199 N/A 200 Baker & Daniels 164 N/A 5

8 COMPANY RANKINGS Top 100 Companies Q4 The Top 100 Companies are determined by number of USPTO applications submitted during the fourth quarter of in which the company (or a related entity) is listed as the applicant and/or legal representative (correspondent). Each application is counted as one filing regardless of the application type. Q4 TOP 100 COMPANIES Q4 Company Q4-03 Q4 Company 1 Mattel, Inc Microsoft Corporation Walt Disney Company General Motors Corporation 33 N/A 3 Viacom International Inc Cadbury Schweppes 33 N/A 4 Time Warner Diageo, PLC 32 N/A 5 Deutsche Telekom AG 116 N/A 56 Metro One Telecommunications, Inc. 31 N/A 6 Frank J. Paine, Jr. 95 N/A 56 Masco Corporation Hasbro, Inc Scholastic Inc. 30 N/A 7 GlaxoSmithKline ConAgra L'Oreal Bou-Matic Technologies LLC 30 N/A 10 Pfizer Inc Padres L.P. 29 N/A 11 Springer Science+Business Media 74 N/A 62 WA Golf Company, L.L.C. 28 N/A 12 PepsiCo Sears, Roebuck and Co Albert C. Ruocchio 66 N/A 62 philosophy, inc ABC International Traders, Inc. 64 N/A 62 Merrill Lynch & Co., Inc. 28 N/A 15 Wynn Resorts Holdings, LLC 62 N/A 62 Ingram Micro Inc. 28 N/A 16 Newell Rubbermaid 60 N/A 62 Georgia-Pacific Corporation Bristol-Myers Squibb Company HEB Grocery Company, LP S. C. Johnson BellSouth Intellectual Property Corporation 27 N/A 19 Procter & Gamble Company, The Jian Feng Zhao 26 N/A 20 Estee Lauder Inc Cellco Partnership 26 N/A 21 Royal Philips Electronics Universal Manufacturing Co., Inc. 25 N/A 22 Unilever Tyco International Sony Corporation L.C. Licensing, Inc. 25 N/A 22 General Electric Company K-2 Corporation 25 N/A 25 Bayer Corporation AstraZeneca AB Intimate Beauty Corporation 44 N/A 77 Vonage Holding Corp. 24 N/A 26 Dundee Bancorp Inc. 44 N/A 77 Nutri/System IPHC, Inc. 24 N/A 26 AT&T Corp Mosaic Tile Company 24 N/A 29 DaimlerChrysler Corporation Marriott International, Inc. 24 N/A 30 VF Corporation Honda Motor Co., Ltd. 24 N/A 30 Mars, Incorporated Alliant Techsystems Inc. 24 N/A 30 ConocoPhillips 42 N/A 83 Wild Planet Toys, Inc. 23 N/A 33 Siemens Sierra Design Group 23 N/A 33 IGT Nedboy, Robin L 23 N/A 35 Sara Lee Corporation Menard, Inc. 23 N/A 36 United States Postal Service 37 N/A 83 Kroger Co., The 23 N/A 36 Ford Motor Company Build-A-Bear Workshop, Inc AIG Weider Health and Fitness 22 N/A 36 Avon Products, Inc Terasen Inc. 22 N/A 40 Who's Calling, Inc. 36 N/A 89 Novartis Wal-Mart Stores, Inc. 36 N/A 89 MyTop International, Inc. 22 N/A 40 Susan Dell, Inc. 36 N/A 89 Intellidyn Corp. 22 N/A 40 Medtronic, Inc Computer and Telecommunication Services,Inc. 22 N/A 40 Kraft Foods Holdings, Inc ACI International 21 N/A 40 Jakks Pacific, Inc Vitaquest International Inc. 21 N/A 46 Shier, Barry 35 N/A 95 Viewpoint International, Inc. 21 N/A 46 Qwest Communications International Inc Roche Diagnostics Corporation 21 N/A 46 OMS Investments, Inc Thomson Corporation MeadWestvaco Corp Syngenta Crop Protection, Inc Johnson & Johnson Signatures Network, Inc. 20 N/A 46 AHG Licensing, Inc. 35 N/A 99 Robert Mondovi Winery 20 N/A Q4-03 6

9 COMPANY RANKINGS Top 100 Companies Year End The annual Top 100 Company ings are determined by the number of USPTO applications submitted in calendar year in which the company (or a related entity) is listed as the applicant and/or legal representative (correspondent). Each application is counted as one filing regardless of the application type. TOP 100 COMPANIES YEAR END Company Company 1 Mattel, Inc Wynn Resorts Holdings, LLC 106 N/A 2 Walt Disney Company Syngenta Crop Protection, Inc Viacom International Inc Diageo, PLC 105 N/A 4 Time Warner Conair Corporation L'Oreal Jakks Pacific, Inc Hasbro, Inc J.W. Childs Associates, LLP 100 N/A 7 GlaxoSmithKline S. C. Johnson Procter & Gamble Company, The Cadbury Schweppes 98 N/A 9 Deutsche Telekom AG 300 N/A 59 Cargill, Incorporated Pfizer Inc Nissan PepsiCo Frank J. Paine, Jr. 95 N/A 12 Sara Lee Corporation ConAgra Estee Lauder Inc Lockheed Martin Corporation 94 N/A 14 NBA Properties, Inc Awesome Kids 89 N/A 14 AT&T Corp philosophy, inc Metro One Telecommunications, Inc. 179 N/A 66 News Corporation 81 N/A 17 Unilever Anheuser-Busch, Incorporated Georgia-Pacific Corporation American Express Company Novartis WMS Gaming Inc. 80 N/A 20 VF Corporation Qwest Communications International Inc Sony Corporation Colgate-Palmolive Company OMS Investments, Inc QVC, Inc Mars, Incorporated Lidl Stiftung & Co. KG 79 N/A 23 IGT Kohler Co. 79 N/A 25 Wal-Mart Stores, Inc. 157 N/A 75 Reed Elsevier Inc. 77 N/A 26 Bristol-Myers Squibb Company BellSouth Intellectual Property Corporation 77 N/A 27 General Electric Company Kabushiki Kaisha Hitachi Seisakusho 76 N/A 28 United States Postal Service 147 N/A 78 MeadWestvaco Corp Avon Products, Inc Vivendi UNIVERSAL Entertainment 74 N/A 30 Kraft Foods Holdings, Inc Springer Science+Business Media 74 N/A 31 DaimlerChrysler Corporation Shell Oil Company 74 N/A 32 Newell Rubbermaid 134 N/A 79 Halliburton Energy Services, Inc Medtronic, Inc SCAM-Co., LLC 73 N/A 33 Johnson & Johnson Dundee Bancorp Inc. 72 N/A 35 ABC International Traders, Inc. 129 N/A 85 Hewlett-Packard Company 70 N/A 36 Thomson Corporation L.C. Licensing, Inc. 69 N/A 37 Tyco International Konami Corporation AIG Discovery Communications Inc General Motors Corporation 117 N/A 86 Bally Gaming International, Inc. 69 N/A 40 Sears, Roebuck and Co Weyerhaeuser Company 68 N/A 40 Bayer Corporation Nestle Siemens Amorepacific Corporation 68 N/A 42 Jafer Limited 114 N/A 93 Wyeth 67 N/A 42 HEB Grocery Company, LP Merrill Lynch & Co., Inc. 67 N/A 45 International Data Group, Inc LG Electronics Inc. 67 N/A 46 Masco Corporation Land O' Lakes, Inc Microsoft Corporation Coca-Cola Company, The Royal Philips Electronics Kimberly-Clark Corporation 66 N/A 48 Ford Motor Company Albert C. Ruocchio 66 N/A 48 Aristocrat Technologies Australia Pty Ltd Ahold 65 N/A 7

10 MARKET MOVERS Advances & Debuts Year End This section displays the companies and law firms which made the most dramatic gains in NameProtect s annual Trademark Insider rankings from to. The most prominent additions to the company and firm rankings in are also presented. TOP 10 LAW FIRM ADVANCES Law Firm Change TOP 10 COMPANY ADVANCES Company Change 1 Quirk & Tratos Greenebaum Doll & McDonald Frommer Lawrence & Haug Stoel Rives Seyfarth Shaw Bell Boyd & Lloyd Thelen Reid & Priest Dinsomore & Shohl Sheppard Mullin Richter & Hampton Rosenberg Klein & Lee OMS Investments, Inc Avon Products, Inc Conair Corporation Cargill, Incorporated Jakks Pacific, Inc Royal Philips Electronics IGT American Express Company AIG International Data Group, Inc TOP 5 LAW FIRM DEBUTS TOP 5 COMPANY DEBUTS Law Firm Company 1 Mayer Brown Rowe & Maw 44 1 Deutsche Telekom AG 9 2 The Trademark Group Metro One Telecommunications 16 3 Shook Hardy & Bacon Wal-Mart Stores, Inc Stinson Morrison Hecker United States Postal Service 28 5 Thorpe North & Western Newell Rubbermaid 32 8

11 INDUSTRY SUMMARY Let the Good Times Roll By any measure, was a very good year for trademark practitioners in the United States. Led forward by the surging U.S. economy, trademark volume was up on a year-over-year basis in all four quarters of. By year end, the U.S. trademark industry had logged its third highest filings total ever, with a final tally of 223,976 filings (up by almost 5% over yearend numbers). In addition, the United States officially joined the Madrid Protocol on November 2,, ending what had been for many in the trademark bar a long struggle to move the U.S. towards trademark harmonization on an international level. As displayed on page 10, initial filings under the Madrid Protocol were very modest and had little impact on numbers, but this volume is likely to increase substantially in THE YEAR AHEAD As a measure of new business investment and activity, trademark application volume tracks generally with the rise and fall of the overall economy. The fourth quarter of saw record highs in corporate profits and continued strong growth in overall GDP for the U.S. economy. Many economists predict that 2004 with see many U.S. businesses in a strong expansionary mode, which bodes extremely well for the trademark industry. Barring any major setbacks, 2004 should be another record year for the trademark bar. Quarterly Filings Annual Filings (in Thousands) 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10, Year Q1 Q2 Q4 Q4 Annual ,257 50,041 48,004 46, , ,878 51,218 50,365 51, , ,683 65,645 68,549 73, , ,689 77,083 68,181 61, , ,990 59,183 52,852 47, ,509 51,084 56,120 54,723 51, ,576 52,364 57,894 56,248 57, ,976 9

12 MADRID PROTOCOL A Modest Start The United States officially joined the Madrid Protocol - an international trademark harmonization treaty - on November 2,. Despite being heralded by some as opening a new era in the U.S. trademark industry, the Madrid Protocol had little impact on U.S. trademark filings in. As displayed below, the U.S. Patent and Trademark Office received only 789 Madrid Protocol filings by year-end, which includes both incoming International Registrations as well as U.S. Madrid Filings in which the U.S. Patent and Trademark Office is listed as the office of origin. An initial look at 2004 filings shows a significant up tick in Madrid filing volume, something we will continue to monitor in subsequent editions of the Trademark Insider. Madrid Filings by Month Madrid Filings by Week November December Madrid Monthly Filings Total November 497 December 292 Grand Total 789 Madrid Filings by Week Total 11/02/ - 11/08/ /09/ - 11/15/ 89 11/16/ - 11/22/ /23/ - 11/29/ /30/ - 12/06/ 77 12/07/ - 12/13/ 72 12/14/ - 12/20/ 82 12/21/ - 12/27/ 44 12/28/ - 12/31/ 17 Grand Total

13 TRADEMARK INSIDER AWARDS TM 2nd Annual Awards Granted to Industry Leaders This edition of NameProtect's Trademark Insider includes a set of annual awards designed to give more formal recognition to the leading trademark law firms and individual trademark attorneys at work in the U.S. today. These awards build off of NameProtect's annual Law Firm rankings set forth on pages 3 and 4 of this report, but they also go several steps further. In addition to awarding the top law firms on a national basis, the Trademark Insider Awards are also granted to the top law firms in selected major-market cities across the United States. In order to provide recognition to the individuals at work in these firms, NameProtect is also providing Awards to the top 25 individual trademark attorneys on a national basis. NameProtect proudly presents the Trademark Insider Awards and salutes this year s award recipients for their substantial achievements in the trademark industry in the year. METHODOLOGY Trademark Insider Awards are determined by calculating the number of times an individual law firm and/or attorney is listed in the Correspondent field of all USPTO applications submitted during calendar year. Each application is counted as one filing, regardless of the type of application (i.e., single class versus multiple class, word mark versus composite mark, etc.). Regional Law Firm Awards were determined in the same fashion, analyzing the actual law firm address information listed in the application Correspondent field. For more information, please see the Report Methodology and Disclaimer set forth on the insider cover of this Report. TRADEMARK INSIDER AWARD CATEGORIES Trademark Insider Award NATIONAL ATTORNEY AWARDS Top U.S. Individual Trademark Filers NATIONAL FIRM AWARDS Top U.S. Trademark Law Firms REGIONAL FIRM AWARDS Top Regional Trademark Law Firms NameProtect proudly presents the Trademark Insider Awards and salutes this year s award recipients for their substantial achievements in the trademark industry. 11

14 TRADEMARK INSIDER AWARDS TM Awards Granted to Industry Leaders Continued from Page 11 ATTORNEY AWARDS NATIONAL FIRM AWARDS REGIONAL FIRM AWARDS # Name Lawrence E. Abelman 1 Abelman Frayne & Schwab # Name 1 Abelman Frayne & Schwab Name Abelman Frayne & Schwab Distinction #1 New York Law Firm 2 Mark I. Peroff Trademark and Patent Counselors of America 2 Merchant & Gould Sughrue Mion #1 Washington DC Law Firm 3 Richard L. Morris, Jr. Richard L. Morris, Jr., Esq. 3 Fross Zelnick Lehrman & Zissu Blakely Sokoloff Taylor & Zafman #1 Los Angeles Law Firm 4 Brad D. Rose Pryor Cashman Sherman & Flynn 4 Greenberg Traurig Leydig Voit & Mayer #1 Chicago Law Firm 5 William H. Brewster Kilpatrick Stockton LLP 5 Knobbe Martens Olson & Bear Ballard Spahr Andrews & Ingersoll #1 Philadelphia Law Firm 6 Joan L. Long Collen IP 6 Akin Gump Strauss Hauer & Feld Townsend and Townsend and Crew #1 San Francisco Law Firm 7 Beth M. Goldman Heller Ehrman White & McAuliffe 7 Sughrue Mion Wolf Greenfield & Sacks #1 Boston Law Firm 8 Jess M. Collen Collen IP 8 Blakely Sokoloff Taylor & Zafman Merchant & Gould #1 Minneapolis Law Firm 9 Mark B. Harrison Venable 9 Holland & Knight Knobbe Martens Olson & Bear #1 Orange County Law Firm 10 Marnie Wright Barnhorst The Trademark Group 10 Alston & Bird Kilpatrick Stockton #1 Atlanta Law Firm 11 Stewart J. Bellus Collard & Roe 11 Venable Thompson & Knight #1 Dallas Law Firm 12 Perla M. Kuhn Hughes Hubbard & Reed 12 Dorsey & Whitney Trademark Group, The #1 San Diego Law Firm 13 Timothy H. Hiebert Samuels Gauthier & Stevens 13 Arent Fox Kintner Plotkin & Kahn Perkins Coie #1 Seattle Law Firm 14 Michael J. Bevilacqua Hale and Dorr 14 Fulbright & Jaworski Law Office of Christopher Day #1 Phoenix Law Firm 15 Michael D. Fishman Rader Fishman & Grauer 15 Piper Rudnick Rader Fishman & Grauer #1 Detroit Law Firm 16 James M. Slattery Birch Stewart Kolasch & Birch 16 Jacobson Holman Bracewell & Patterson #1 Houston 17 Howard N. Aronson Lackenbach Siegel 17 Finnegan Henderson Farabow Garrett & Dunner Allmark Trademark Service #1 San Jose Law Firm 18 David Ehrlich Fross Zelnick Lehrman & Zissu 18 Oblon Spivak McClelland Maier & Neustadt Blackwell Sanders Peper Martin #1 Saint Louis Law Firm 18 Cynthia C. Weber Sughrue Mion 18 Ladas & Parry Fay Sharpe Fagan Minnich & McKee #1 Cleveland Law Firm 20 Mark Lebow Young & Thompson 20 Perkins Coie Michael Best & Friedrich #1 Milwaukee Law Firm 21 Thomas P. Philbrick Allmark Trademark Service DeWitt Ross & Stevens #1 Madison Law Firm 22 John S. Egbert Harrison & Egbert 23 Morton J. Rosenberg Rosenberg Klein & Lee 24 Douglas R. Wolf Wolf Greenfield & Sacks 25 Lauri S. Thompson Quirk & Tratos 12

15 ABOUT NAMEPROTECT NameProtect is a Digital Asset Protection company that provides a full suite of trademark and emarket Intelligence solutions to leading corporations and law firms worldwide. NameProtect solutions proactively provide protection of brand assets, recovery of diverted revenues and detection of online identity theft and fraud in today's global economy. Founded in 1997, NameProtect is headquartered in Madison, Wisconsin and privately held. 9