THE KEY TO RESPONSIBLE HIGH-PERFORMING SOCIETY

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1 THE DRUCKER SOLUTION THE KEY TO RESPONSIBLE HIGH-PERFORMING SOCIETY 2009 Drucker Centennial Conference Date June 16~17, 2009 Venue The Korea Chamber of Commerce & Industry Hosted by The Peter F. Drucker Society of Korea The Drucker School at Claremont Graduate University The Drucker Institute at Claremont University The Korea Chamber of Commerce & Industry Organized by The Peter F. Drucker Society of Korea The Korea Economic Daily Sponsored by Yuhan-Kimberly Pulmuone Holdings Designhouse Kosdaq Listed Companies Association (Kosdaqca) Korea Organization Management Development Association (Komda)

2 Welcome Message We hope you can join us at the Drucker Centennial Global Conference on The Drucker Solution : Key to Responsible High-Performing Society to be held in Seoul, June 16~17, This conference is just one of a series of events being held around the world, to mark the 100th birthday of Peter F. Drucker-the father of modern management; winner of the United States Presidential Medal of Freedom, the nation's highest civilian honor; and author of 39 books on organizational behavior, economy, society and innovation. There couldn't be a more appropriate setting than Seoul to explore ideas about innovation-a concept that Drucker defined as change that creates a new dimension of performance. Indeed, Drucker praised Korea as, by far the most entrepreneurial country on earth. In Drucker-like fashion, this event is designed to foster dialogue across sectors, helping social entrepreneurs learn from those in the private sector, while helping corporate CEOs and managers learn from successful nonprofits and social enterprises. Peter F. Drucker Society of Korea Chairman Prof. Dong-Sung CHO Co-president Mr. Seung-Woo NAM Mr. Eun-Wook LEE Prof. Young-Chul CHANG Peter F. Drucker and Masatoshi Ito Graduate School of Management Dean Ira JACKSON The Drucker Institute Director Mr. Rick WARTZMAN The Korea Chamber of Commerce & Industry Chairman Mr. Kyung-Shik SOHN Effective leadership is not about making speeches or being liked ; Leadership is defined by results not attributes

3 Overview Purpose Title 2009 Drucker Centennial Conference Date June 16~17, 2009 Venue The Korea Chamber of Commerce & Industry Theme The Durcker Solution; The Key to Responsible High-Performing Society Hosted by The Peter F. Drucker Society of Korea The Drucker School Claremont Graduate University The Drucker Institute Claremont University The Korea Chamber of Commerce & Industry Organized by The Peter F. Drucker Society of Korea The Korea Economic Daily Sponsored by Yuhan-Kimberly Pulmuone Holdings Designhouse KOSDAQ Listed Companies Association(KOSDAQCA) Korea Organization & Management Development Association(KOMDA) 2009 Drucker Centennial Conference Secretariat ( #904, 9F, KGIT Sangam Center, 1601, Sangam-dong, Mapo-gu, Seoul, , KOREA Tel ~2 fax This conference will celebrate Peter Drucker s foundational contributions to innovation across all sectors by convening leading Korean knowledge-based business and social enterprises for two days of learning, planning, and action. It will be hosted by the Peter Drucker Society of Korea, the Drucker Institute, the Drucker School and. The focus of the conference will be on the management of ideas, people and the environment in a socially responsible, ethical and sustainable manner in today s knowledge-based society. Local companies and institutions have experienced great adversity for the past several decades due to a recession in the domestic market, labor supply shortages, and the overwhelming influence of large enterprises on the national policy agenda. They are now trying to compete through innovation and entrepreneurship. And the first generation of Korean social enterprises are now starting up. But both private and public sectors face a shortage of experienced and effective professionals as well as foresighted leadership. Nevertheless, social enterprises are drawing increasingly more attention from the public and the government because they offer not only solutions to long-standing social problems, but also offer the chance for Korean knowledge workers to make a meaningful contribution to the health of their society during a time of deep economic recession. The first goal of the conference is to gather leading scholars, executives and professionals to discuss the essential principles and practices of knowledge-based innovation in business and social enterprise. The second goal of the conference is to explore how individuals in local knowledge-based organizations can become innovators and generate value for stakeholders. The third goal is to create a set of principles and practices for innovation in small and medium-sized Korean businesses and social enterprises to be endorsed by the Korean government, leading NPOs, and influential private sector institutions. The fourth goal is to contribute to an already-burgeoning global network of scholars, executives and professionals who are advancing Peter Drucker s insights on innovation, effective management and ethical leadership. The expected audience for this conference includes CEOs from Korean companies-from the very small to the very big- and scholars and practitioners from the private, public and social sectors.

4 2009 Drucker Centennial Conference June :30~18:00 SESSION 1 TIME SESSION 1 : Innovation & Entrepreneurship in Knowledge-based Companies MODERATOR : Professor Dong-Sung CHO (Chairman, Peter F. Drucker Society of Korea : Professor, Seoul National University) PLACE Ⅰ. Dr. Hermann SIMON (Founder and Chairman of Simon, Kucher & Partners Strategy & Marketing Consultants) Beat the Crisis : Quick Solutions for your Company Ⅱ. Professor Jung-Wha HAN (Hanyang University) Rise and Fall of Korea Entrepreneurship : Government-driven vs Market-driven Ⅲ. Professor Heon-Deok YOON (Soongsil University) Managing Innovation in Korean SMEs 13:30~18:00 Coffee Break (15:30~16:00) Ⅳ. Professor Shuming ZHAO (Dean, School of Business, Nanjing University) The Roles of Learning, Network, and Corporate Entrepreneurship in Building Cultural Competitiveness in Chinese New Ventures Ⅴ. Dr. Elizabeth EDERSHEIM (Consultant to business and non-for-profit executives on planning and execution of innovative strategies ) DAY 1 09:00~12:00 OPENING REMARKS & KEYNOTE SPEECHES in our Turbulent Times Fostering Innovation and Small-Business Growth-The Critical Role of Public-Private Partnerships TIME EVENTS SPEAKERS PLACE Concluding Remarks : Professor Ikujiro NONAKA 9:00~9:30 Registration Moderator : Professor Pyung-Joon YOO (Yonsei Universty) SESSION 2 TIME SESSION 2 : Innovation & Entrepreneurship of Social Enterprises MODERATOR : Dean Ira JACKSON PLACE 9:30~10:00 Opening Ceremony Welcome & Opening Remarks Professor Dong-Sung CHO, Dean Ira JACKSON Congratulatory Remarks Dr. Doris DRUCKER Mr. Hyong-O KIM (Speaker, National Assembly, Republic of Korea) Mr. Minglo SHAO (Founder & Chairman of Bright China Group, Drucker Academy, China) Ⅰ. Dean Ira JACKSON (Dean, Peter F.Drucker & Masatoshi Ito Graduate School of Management) Social Enterprise as an Essential Foundation of a Responsible Society Ⅱ. Professor Warner WOODWORTH (Marriott School, Brigham Young University) Social Entrepreneurship Applications from the Legacy of Peter Drucker Ⅲ. Mr. Won-Soon PARK (CEO, The Beautiful foundation & Executive Director, The Hope Institute) A model of Korean Social Enterprise Ⅳ. Ms. Geneva JOHNSON (Former President and Chief Executive Officer, Family Service America) Effective Leadership and Effective Management in Social Sector Enterprises 10:00~12:00 Keynote Speeches Ⅰ. Mrs. Frances HESSELBEIN (Founder & Chairman, Leader to Leader Institute) The Global Leadership Imperative : Innovation & Entrepreneurship across the Sectors Ⅱ. Professor Ikujiro NONAKA (Emeritus, Hitotsubashi University Graduate School of International Corporate Strategy) Leading the Knowledge-Based Organization : Managing Flow for Continuous Value Creation in the Knowledge Economy Ⅲ. Dr. Hermann SIMON (Founder and Chairman of Simon, Kucher & Partners Strategy & Marketing Consultants) Hidden Champions of the 21st Century: Management Role Models beyond the Crisis Ⅳ. Mr. Kook-Hyun MOON (Member of the National Assembly Republic of Korea) The Drucker Solution : Key to Responsible High - Performing Society 13:30~18:00 Coffee Break (15:30~16:00) Ⅴ. Professor Kam-Tong CHAN (Convener, Center for Third Sector Studies, Hong Kong Polytechnic University) Decision Making Framework for Work Integration: Social Enterprises : Use of Program Logic Model Ⅵ. Professor Hideyuki INOUE (Keio University : Founder and President, Social Venture Partners Tokyo) Social Innovation and Social Entrepreneurship - from the Experiences of Japanese Social Enterprises Ⅶ. Professor Moo-Sung CHUNG (Soongsil University) Social Enterprise and Community Participation Conference Lunch (12:00~13:00) Reception (Lobby of The Conference Room)

5 DAY 2 09:00~12:00 DRUCKER INNOVATION AWARD CEREMONY & BEST PETER DRUCKER ESSAY AWARDS Advisory Committee TIME EVENTS PLACE Opening Remarks : Mr. Eun-Wook LEE (Co-President, Peter F. Drucker Society of Korea) Congratulatory Remarks : Ms. Frances HESSELBEIN, Professor Ira JACKSON 9:30~12:00 Speeches on the Drucker Legacy Mr. Rick WARTZMAN Innovation : The Surest Path to Prosperity Professor Shuming ZHAO Great Explorer and Inventor Award Ceremony Ⅰ. Drucker Innovation Awards Ⅱ. Awards for the Best Essays on Writings by Peter Drucker Award-winning Cases Presentations (15 minutes each) Closing Remarks Doris DRUCKER Advisory Committee Member The Drucker Institute Frances HESSELBEIN Founder & Chairiman Leader to Leader Institute Ira JACKSON Dean, Peter F. Drucker and Masatoshi lto Graduate School of Management Claremont Graduate University Lunch (12:00~13:30) 13:30~18:00 ROUND TABLE SESSIONS PLACE : GRAND HALL SESSIONS MODERATORS PRESENTERS DISCUSSANTS SESSION 1. Innovation & Entrepreneurship in Knowledge-Based Companies Moderator : Professor Heon-Deok YOON (Soongsil University) Presenter : Dr. Sang-Il PARK (CEO, Park Systems Corp.) Entrepreneurship and Korean Society : Is Korea Really the Most Entrepreneurial Country on Earth? Presenter : Ms. Susan BARI (CEO, Leader to Leader Institute) Collaboration among Sectors The Bridge to Business Dr. Elizabeth EDERSHEIM Minglo SHAO Founder&Chairman Bright China Group, Peter F. Drucker Academy, China Dong-Sung CHO Chairman Peter F. Drucker Society of Korea Kook-Hyun MOON Honorary Chairman Peter F. Drucker Society of Korea Wrap-Up Remarks (Moderator) : Implications & Actions to be taken in the Near Future Coffee Break (15:30~16:00) SESSION 2. Innovation & Entrepreneurship in Social Enterprises Moderator : Professor Ki-Chan PARK (Inha University) Presenter : Dr. Yeong-Don NA (Director, Social Enterprise Division, Ministry of Labour, Korea) Basic Plan for Social Enterprise Support Presenter : Mr. Rick Wartzman (Director, Drucker Institute) Envisioning the 21st Century as the Drucker Century. Wrap-Up Remarks (Moderator) Professor Tae-Soo LEE (Kkottongnae Hyundo University of Social Welfare) : Ms. Geneva JOHNSON : Mr. Henry TO (CEO, Peter F.Drucker Academy, China) : Professor Hideyuki INOUE : Professor Kam-Tong CHAN : Implications & Actions to be Taken in the Near Future Closing Remarks : Mr. Seung-Woo NAM (Co-President, Peter F. Drucker Society of Korea) Professor Ira JACKSON (Dean, Peter F. Drucker & Masatoshi Ito Graduate School of Management)

6 Organizing Committee Keynote Speakers Seung-Woo NAM Co-President, PDS Chairman&CEO Pulmuone Holdings Eun-Wook LEE Co-President, PDS Vice President Yuhan-Kimberly Ltd Young-Chul CHANG Co-President, PDS Prof. Kyunghee University Frances HESSELBEIN Founder & Chairman, Leader to Leader Institute Former Chairman, The National Board of Directors for Volunteers of America Ikujiro NONAKA Hitotsubashi University, Graduate School of International Corporate Strategy First Distinguished Drucker Scholar in Residence, Drucker School of Claremont Graduate University Xerox Distinguished Faculty Scholar Institute of Management, Innovation and Organization, University of California, Berkeley Young-Hye LEE CEO & Publisher Designhouse Inc. Young-Chul KANG CEO & President Pulmuone Wildwood, Inc. Kang-Hyun LEE Secretary General, CEO Korea Council of Volunteering Rick WARTZMAN Director The Drucker Institute Zachary FIRST Director The Drucker Institute Young-Sul KWON Secretary General The Korea Economic Daily Global Forum Secretariat Hermann SIMON Founder and Chairman, SIMON- KUCHER & PARTNERS Strategy & Marketing Consultants Permanent Visiting Professor at the London Business School Former Marketing Chair at Johannes-Gutenberg University Mainz, Germany Director of USW - the German Management Institute in Cologne Author of Hidden Champions Kook-Hyun MOON Member of the National Assembly, Republic of Korea Former President, Northern Asia Operations, Kimberly-Clark Corporation Former CEO, Yuhan-Kimberly Honorary Chairman of the Board, Peter F. Drucker Society of Korea Ki-Chan PARK Prof., Inha University Pyung-Joon YOO Prof., Yonsei University Ho-Jae LEE Adjunct Prof., Kyunghee University

7 Presenters for the Session on Knowledge-Based Companies Presenters for the Session on Social Enterprises Jung-Wha HAN Prof., School of Business, Hanyang University President, Korea Venture Research Institute Chairman, KOSDAQ Committee Shuming ZHAO Prof., School of Business, Nanjing University Vice President, China Human Resource Research Association President, Asian Human Resource Research Association Heon-Deok YOON Prof., Department of Entrepreneurship and Small Business, Soongsil University Exchange Professor, Michigan State University Consultant, Asian Productivity Organization Ira JACKSON Dean, Peter F.Drucker and Masatoshi lto Graduate School of Management, Claremont Graduate University Former Senior Associate Dean, Harvard s John F.Kennedy School of Government Former Executive Vice President, BankBoston Warner WOODWORTH Social Entrepreneur and Professor, Organizational Leadership and Strategy at the Marriott School, Brigham Young University Advisory Board, Grameen America in NYC by Muhammad Yunus Recipient of the Global Faculty Pioneer Award, Aspen Institute Won-Soon PARK Executive Director, The Hope Institute Co-representative, Civil Society Organization s Network in Korea (Civil Net) Attorney at Law Recipient, the Magsaysay Award for Public Service Elizabeth EDERSHEIM Strategic Consultant to Business & Nonprofit Executives on Planning and Execution of Innovative Strategies Former Senior Consultant & Partner, McKinsey & Company Founder, New York Consulting Partners Inc., Author, The Definitive Drucker (McGraw-Hill) Susan BARI President & CEO, Leader to Leader Institute, CEO, the Susan Bari Company President Emeritus, Women s Business Enterprise National Council (WBENC) Sang-Il PARK Founder & CEO, Park Systems Corp. President, Venture Leaders Club Recipient of the Industrial Technology Innovation Award (by the Minister of Commerce, Industry, and Energy, Republic of Korea, 2004) Geneva Bolton JOHNSON Former President & CEO, Family Service America, Inc. & Families International Inc. Executive Director, the Women s Leadership Institute at Mount Mary College, Named by Business Week as One of the Top Five Managers in the U.S. in Social Services Kam-Tong CHAN Prof., Department of Applied Social Sciences, Hong Kong Polytechnic University Convener, Centre for Third Sector Studies at Hong Kong Polytechnic University Hideyuki INOUE Prof., Keio University Founder & President, Social Venture Partners Tokyo Moo-Sung CHUNG Prof., Soongsil University Dean, Graduate School of Social Welfare, Soongsil University Member of the Social Enterprise Support Network, Ministry of Labor Yeong-Don NA Director, Social Enterprise Division, Ministry of Labor, Korea Senior Labor Market Expert and Coordinator, ILO-Korea Partnership Program, ILO Regional Office for Asia and the Pacific Rick WARZMAN Director, The Drucker Institute Columnist, BusinessWeek Online Co-author, The King of California: J.G. Boswell and the Making of A Secret American Empire

8 About The Peter F. Drucker Society of Korea MISSION The Peter F. Drucker Society of Korea was founded in September 16, 2005, to overcome the crisis facing Korean society and present a new growth curve and model for the Korean economy. The Peter F. Drucker Society of Korea is dedicated to the study, teaching, and spread of effective management, ethical management, and social responsibility advocated by professor Peter F. Drucker, the Father of modern-day business management. Together, in collaboration with the public and private sector, as well as other social organizations, it is committed to the development and dissemination of lifelong learning and knowledge-based business innovation across Korean businesses as key drivers for high performance.. ACTIVITIES - Construction of the Drucker Archives and website ( - Meetings and forums with professionals from home and abroad - Management innovation and knowledge work training programs for CEOs (Program titles: PDS CEO Mastery, CEO Club, and Innovative Entrepreneur) HISTORY Oct. 22,2004 Sept. 16, 2005 Nov. 4,2005 Jan. 11, 2006 Jun. 7, 2006 Sept. 14, 2006 Sept. 14, 2006 Sept. 15, 2006 Sept. 22, 2006 Mar. 7, 2007 Mar. 8, 2007 Mar. 9, 2007 Sept. 7, 2007 Sept. 14, 2007 Mar. 7, 2008 Aug. 26, 2008 Aug. 27, 2008 Sept. 24, 2008 Mar. 27, 2009 PDS Organizers Visit to Professor Drucker s Residence Establishment of the Peter F. Drucker Society The Peter Drucker Society Forum The 1st Peter Drucker CEO Club The Peter Drucker Memorial Symposium and Declaration of the Peter Drucker Society Charter The 1st CEO Mastery Program The 2nd CEO Club The 1st Anniversary of the Peter Drucker Society The 1st Innovative Entrepreneur Program The 3rd CEO Club The 2nd CEO Mastery Program The 2nd Innovative Entrepreneur Program The 3rd Innovative Entrepreneur Program The 2007 Peter Drucker Innovation Awards The 4th Innovative Entrepreneur Program The 2008 Peter Drucker Innovation Awards International Conference: Publication Ceremony of Creativity & Innovation The 5th Innovative Entrepreneur Program The 6th Innovative Entrepreneur Program Efficiency is doing things right ; Effectiveness is doing the right things

9 ( 사 ) 피터드러커소사이어티 #904 9F KGIT Sangam Center, 1601, Sangam-dong, Mapo-Gu, Seoul , KOREA TEL ~2 FAX pds@pdsociety.or.kr

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