THE BARTOLINI INSIDER

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1 THE BARTOLINI INSIDER March 2015 Bartolini Inc. Newsletter Bartolini ACE guitar pickups are a perfect complement for The President s Voice Bartolini is taking it up an Octave Novax guitars, says Ralph Novak, Master Luthier, our multi-scale instruments have extended tonal range and Thank you, to everyone that stopped by our booth at NAMM. We are riding a rich harmonic output; the Bartolini ACE new wave of excitement about the Bartolini brand. More than ever, people pickups capture every nuance, inspiring want to find the right way to express the voice of their music. Whether the the player with complete freedom of deep warmth, funky crunch or a focused slap, bassists want their instrument expression. to shine. We ve always made guitar pickups, but the new ACE guitar pickup series is where the future lies. Have a look inside and see what people are taking about! Introducing ACE Guitar Pickups: In This Issue Alnico-Ceramics-The best of both worlds We are pleased to announce our new ACE Series guitar pickups. Immaculately designed to deliver tone perfection, they harness the power and best features of both Alnico and Ceramic magnets to give the discerning guitarist a powerful and legendary tone. President s Voice ACE Guitar Pickups =Alnico-Ceramics NAMM String Pickups Artist Programs Singularity: Single coil bass soap bars Social Responsibility Social Media Even Better Support Singles & Humbuckers Pickups & El ectr onics Bartolini takes it up an Octave! Built to produce a hot tone you expect from an Alnico with the balancing tones you enjoy in a ceramic, says Clyde Clark, President and Principal Engineer of Bartolini, it is two musical flavors joined into one. The pickups are designed in both single coil and humbucker styles.

2 Eight String Guitars! NAMM 2015: Phil Edwards, Clyde Clark, Teri Orozco Not Shown: Tony Romero NAMM 2015 in Anaheim: Bass and Guitar together Many players are catching the fever: seven and 8-string guitars that mix a bit of bass with the electric vibe. At Bartolini, we are all about the music and ways to give your instrument its true voice, whether 4 string bass or a guitar, our engineering department has been working hard to design the right pickup for your application. With 8-string guitars becoming main stream, we have developed a pickup with the depth and breadth you need for your 8-string. Bartolini has been a presence at NAMM for many years. As a regular, we have always found the show to be a great opportunity to talk about our business, meet both new and existing customers. We were very pleased to not only meet with our customers and suppliers but to hear how excited everyone seemed to be at our efforts to take the Bartolini brand to the next level. With close to 20 scheduled meetings and several impromptu opportunities to meet new and existing clients, we were thrilled to make new friends and share our story with old friends. International distributors, domestic outlets and Bartolini artists all came by one by one to share in the growing ground swell of enthusiasm. We had several performances and demonstrations by Bartolini Endorsers including: Curt Chambers, Bubby Lewis, Matt Hayes, Doug Johns, Jeff Fogerty, Vik Momjian, Pennal Johnson and many more! We were even graced by George Clinton and Lee Sklar who both stopped by to say hello! On display were works by several of our friends. Beautifully hand made instruments were on display including items by Elrick, Sukop, Brubaker, Novax and Roscoe and a few others. All of which featured Bartolini Pickups and Electronics. George Clinton and E. Pruitt stopped by the booth! All in all NAMM was a highly successful time for us, increasing not only our visibility in the marketplace but boosting sales at a time where we are seeing orders at an all time company high!

3 Artist Endorsers! Bartolini has long had a loyal following of artists from the home spun hobbyist to the successful professional stage and studio musician. Last summer we formalized our relationships with both and have seen a huge growth in artists who not only use our pickups and electronics, but are enthusiastic promoters of the Brand. These include artists: Curt Chambers-both guitar and bass for Dr. Dre, Eminem, and Rihanna. Courtney Leonard supporting Beyoncé on bass Chuck Jacobs working with Kenny Rogers Robert Bubby Lewis on bass for Snoop Dog Matt Hayes-bass for Wayne Newton, just to name a few. Orlando Wright Buddy Guy s Band! Artist taking it to the streets Bartolini Artists are really taking things to the next level. Recently two of our endorsers were playing in high profile shows. Curt Chambers, a multi-instrument virtuoso, had the opportunity to play guitar for Rihanna in a pre-super bowl party in front of thousands. His guitar work supported not only Rihanna, but also Kanye West and Sir Paul McCartney! He had the opportunity to reprise the performance at the Grammy s, not long after that! Curt also plays bass for Dr. Dre in the studio where Curt uses Bartolini Pickups as the foundation of his sound. Curt released two singles in 2012; Out of Body and Grass is Greener which can be purchased in many outlets and seen on VH1. Courtney Leonard recently found an opportunity to play bass backing up Beyoncé at the Grammy s. He has been a staple in the success of Artists coming through the American Idol circuit while assisting singers and performers taking their artistry to the next level. Lige Curry George Clinton and Funkadelic And many others! We are certainly honored to work with so many great artists and look forward to an even greater year as the ground swell continues. You can learn more about our Endorsers, see some of their work, web sites and more at ww.bartolini.net. Facebook.com/ Bartolini- Pickups Don t forget to Like us! Also check out our Twitter and Instagram

4 Social Responsibility Because it s the right thing to do... The Bartolini philosophy of Social Responsibility stems from the idea that we support and promote good things Singularity: Single Coil Soap Bars! for those around us simply because it is the right thing to do for our society. We believe that making a real difference in the lives of those around us is an important part We are pleased to announce our ground breaking SINGULARITY soapbar style bass pickup series for single coil lovers in mind. Players who use soapbar style pickups can now get the world-renowned Bartolini tone found in Jazz Bass (J Bass ) models. We call it the SINGULARITY Series because of its uniqueness and single coil configuration, says Clyde Clark, President and Principal Engineer at Bartolini, there has been tremendous demand from players and luthiers alike. Available for 4, 5, and 6 string basses, these pickups come in many soapbar shapes and sizes, including M3, M4, MK, P2, P4, and BC. They are offered in matched sets with reverse polarity for hum cancellation. J-Bass your Soap Bars today! of living and working in our community. When we find partners who are invested in educating others, in caring and in making a difference, we want to be a part of that effort. Whether this means we directly support those organizations and individuals, talk about them or both, it is our belief that, together, we can make a difference and create a better world because of it. Bartolini believes in music and the arts so when social responsibility and the arts partner together, we get excited about it.

5 We are striving to be a positive influence in the community One aspect of our social responsibility initiative is to be environmentally conscientious. Our packaging was chosen to be both recyclable and made from recycled materials. "When I was given the opportunity to head Bartolini, I knew I wanted to take a close look at processes, products and packaging to coincide with my personal philosophy of caring for our environment." Says Clyde Clark, President of Bartolini. "We made a concerted effort to find ways to sync up our manufacturing and products with the environment in mind." Our pickup and module boxes are now made out of 80% recycled material and the boxes we use for harnesses are made from 100% recycled materials. Social Media is Here! Bartolini has entered the social media race. In 2013 we set up our Facebook page but 2014 saw our greatest activity with our page likes reaching an unprecedented 10,000 likes! We have reached a milestone in awareness of our brand. While we have a solid name in the music industry, Our outreach program, enhanced by our relationship with Dana B. Goods, our US distributor, has never been stronger. Katie Teague, of DBG was instrumental in helping us gain traction in the world of Facebook says Clyde Clark,. We have learned a lot from our experience with Facebook and are taking steps into other forms of Social Media. We have a Twitter page and have recently added Instagram to our arsenal of social networking tools. Recyclable Packaging As we continue to develop our marketing strategies, we will be looking at the value of other sites to connect with our audience and develop new ways to get the word out about Bartolini! Like us on Facebook! Find us on Twitter and Instagram under the name

6 Even Better Support! We recently took on a new challenge to provide even better support to our partners and end-users. We recognize that when you need a little help it s nice to find it with greater ease. As we strive to bring a new level of care to the marketplace, we have found tools to enable us to not only be more responsive but to track our efforts. This means that when we engage with retailers, builders, and players we have the ability develop a best in show experience. We are building a system that is dynamic and will grow as we find issues and develop solutions for our customer. Thank you for supporting Bartolini and our goal to help you make the music that you love! Contact Us Visit us on the web at T.J. Wagner Phone: (386) Dana B. Goods Sales Inquiries: Sales@danabgoods.com Support Inquiries: Support@danabgoods.com Phone: (800) Like us on Facebook! Facebook.com/BartoliniPickups Bartolini gives your instrument its true voice! Bartolini Inc. 141 Suburban Road Suite B-2 San Luis Obispo, CA PLACE STAMP HERE