The Right Ads, the right offers, At the Right Stage

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Julian Black
5 years ago
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The Right Ads, the right offers, At the Right Stage Let s get back to the relationship scenario, you wouldn t say, show or ask a person the same way as you would say your spouse of 5 years right.

2 The Right Ads, the right offers, At the Right Stage Let s get back to the relationship scenario, you wouldn t say, show or ask a person the same way as you would say your spouse of 5 years right. So, you need to think about your traffic in the same way and apply it here. See I told you it was easy. I ve made is to easy that I ve created this image showing you all the offers in the right temperatures

3 This is the TOPIC the what you re going to talk about and offer in your ads, s or whatever method of communication to that temperature of traffic. So, let s jump in to a few right now Cold traffic- Ads & offers As you can see above there are a heap of offers that you can start with to get the relationship off on a good start, and a lot of you reading this will already have a lot of these made and ready to go. If not they are super simple to create, or you can even buy some related to your topic if you wish. So here are the ones that you ll be running the traffic too (what they will be landing on from your ad) Free reports Case studies Quizzes Social media updates

4 Podcasts And many more. Here I want to touch on lead magnets. Some will say that you shouldn t ask for addresses, I for the other side love running cold traffic to FREE lead magnets, but a lot more work and the offer needs to be very enticing for them to give up details on the first attempt. I would advise not ruling this out but if you haven t got on ready yet focus on list above first. Here s an ad Below that I was running to my general website for people to look around and follow my journey viewing my Vlog.

The target market was people interested in (Gary vee, Tai Lopez, Tony Robbins) So we knew they were interested enough in becoming their own boss or starting

5 The target market was people interested in (Gary vee, Tai Lopez, Tony Robbins) So we knew they were interested enough in becoming their own boss or starting their own business. So, if they clicked on the link they would be sent to my home page where there is a Vlog section on being motivated and taking the first step into

6 freedom. I m sending them to videos of me to establish myself and introduce the results to prove myself. Warm Traffic: Ads & Offers So, let s revisit the TOPIC section again, focusing on Warm traffic. Lead magnets Free Webinars Flash sales Low dollar offers Product demos Books (free or paid) Software Free Membership trials Free events Since these people already know who we are now, we can start heavily working towards them becoming a customer

This was an advert we ran to our homepage pixel and we also uploaded an email list. We created a free download cheat sheet where they must enter they re email address to get the information.

7 This was an advert we ran to our homepage pixel and we also uploaded an list. We created a free download cheat sheet where they must enter they re address to get the information. Then we offered them a webinar where we would sell them an offer at $97 if they attended this. But our main goal was to turn a recent visitor into a lead, so we could control that traffic moving forward.

8 Hot Traffic: Ads & Offers So back to the graphic above and now we re talking about hot offers. So, the chances here now that you re not really going to be running ads to these customers you re more likely to start with an or a Fb group post, your ads might come in as a reminder or a warning that the offer is closing. So, let s look at the offers you d use for your HOT traffic Paid Webinars Events High Priced offers Done for you services Coaching Advanced Software As I suggested above I normally use my broadcasts to send this HOT traffic to the sales pages of these offers. and as we have a relationship I don t really need to say much in the to drive them there. The offer will need work and a long form sales copy if it s a higher price but more on that to come in the next few s on how to craft your offer and sales pages. So, do you agree after what you ve learnt that TRAFFIC needs to be treated as a system a system to a real relationship with your real new found fan. If you re able to accept that traffic comes in 3 forms you ll now be able to craft the right offer and the right time to the right person and build that system to create a long-term relationship that leads to long term revenue. With this in play for your business it ll be a WIN for you and a WIN for the customer.

9 Now print the image below off so you can always remember Who your talking too and Where to send them.

Use Magic Words In Your Biz Cards, s, Flyers, Etc.

Lesson 5 Use Magic Words In Your Biz Cards, Emails, Flyers, Etc. Besides using magic words to book appointments or meetings with your prospects, there are many other places in your business you can use